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Content is Currency

White Paper Published By: GoToWebinar
Published:  Aug 12, 2010
Type:  White Paper
Length:  32 pages

A recent study by Focus found that "Ninety percent of B2B buyers prefer to consume information online." Problem is, there's a TON of content online. How do you make yours stand out from the rest?

According to Ardath Albee, B2B marketing strategist and CEO of Marketing Interactions, the answer is relevance. In this new eBook, Albee explores the critical role of an online content strategy in increasing the demand for your company's products and solutions.

Read the eBook to learn:
- 7 factors that play key roles in increasing the currency value of marketing content
- 8 methods of listening that will help you improve content relevance
- How to integrate different formats, create an editorial calendar and measure success

Tags : 
citrix gotowebinar, online content strategy, lead generation, marketing, buyers, integration, b2b, content management