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3 Ways to Transform Your Site into a Lead Machine

White Paper Published By: White Horse
White Horse
Published:  Aug 19, 2010
Type:  White Paper
Length:  10 pages

As an industry, our ability to seize the potential for social media for lead generation is stifled by one thing: an outdated mindset. We still think advertising is advertising and social media is something else. In fact, advertising and social media are the same thing: they're content. The moment we realize that all marketing is content, we can break through the campaign mindset and find new ways to fuel powerful brand interactions-the kind that fuel transactions. In this white paper, you'll learn about several ways to transform your Web site into a lead generation machine with distributed content marketing.

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white horse, b2b, redesign, content marketing, decentralize, engagement, template, leads, lead generation, lead gen, sales leads, crm, sales