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2014

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Published By: Bronto     Published Date: Aug 14, 2014
Retail marketing is in a state of constant evolution, driven forward by the availability of disruptive technologies and the emergence of all new marketing channels. These changes happen all over the world, and in recent years, Canadian retailers have been able to capitalize on many of them. Using research gathered at the 2014 eTail Canada Conference, this study evaluates the state of retail marketing in Canada. It assesses how well retailers are leveraging these new technologies and marketing channels, and also looks at how company structures are adapting to these changes.
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retail marketing, digital marketing, marketing channels, canadian retail, e-commerce, multichannel offerings
    
Bronto
Published By: Oracle     Published Date: Dec 11, 2014
There are so many social options for businesses these days it can be overwhelming. This guide gives you some helpful tips on choosing what communities – from online forums and content hosting sites to brand communities and Q&A sites – are right for your business goals. How do you plan for participation? How do you ensure the highest value is delivered. And do you need a designated community manager? Find out.
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oracle, eloqua, creative kickstarter, q&a, monitoring
    
Oracle
Published By: Oracle     Published Date: Dec 11, 2014
It used to take just a slidedeck and some brochures to “enable” the sales team. Not anymore. With modern marketing technology, you now can arm sales with ESP-like insights on their prospects’ online activities in regards to your products and services. This guide reveals the insights and ammunition Modern Marketing offers around determining buyer readiness and the most effective ways to engage each, individually. Read it now.
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oracle, eloqua, sales enablement, high-quality leads, productive marketing
    
Oracle
Published By: Marketo     Published Date: Jun 03, 2014
The marketing automation platform (MAP) market is rapidly changing, and businesses that "get it" know that marketing automation is essential to their long-term success. In fact, in the 2014 update to the SiriusView for Marketing Automation Platforms report, SiriusDecisions suggests that marketers who do not use and understand marketing automation are quickly becoming a dying breed. In essence, marketing automation is here!
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marketo, marketing automation, marketing automation vendors, map, marketing automation platform, lead generation, crm solutions, lead nurturing, siriusdecisions
    
Marketo
Published By: ClickMail Marketing     Published Date: Sep 23, 2014
Most businesses stay with an ESP for only two years. Switching ESPs is costly, time-consuming and stressful. Wouldn’t you rather choose an ESP you can stick with for the long term? If your answer is “yes,” the 2014 ESP Selection Guide will help that happen.
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clickmail, clickmail marketing, email marketing, email service provider, esp
    
ClickMail Marketing
Published By: Quantcast     Published Date: Feb 27, 2015
Did you know that “Programmatic” was voted the Association of National Advertisers’ marketing word of the year in 2014? Over the past few years, programmatic has transformed digital marketing by bringing efficiency and scale to the online advertising ecosystem. Read this white paper to learn how programmatic can help you make the most of your digital branding efforts. Download now!
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online advertising ecosystem, programmatic branding, digital branding, marketing trends
    
Quantcast
Published By: CBIZ     Published Date: May 05, 2014
Employers can use this clear and concise guide to understand what action steps they need to take (and when) in order to comply with the various requirements of the Affordable Care Act.
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employer health reform, affordable care act, cbiz, plan design requirements, reporting requirements, plan sponsors, information technology, practice management
    
CBIZ
Published By: IBM     Published Date: Jan 09, 2015
This research report by Reliabiltyweb.com captures insight that attempts to predict and even guide the future of asset management practices, investments and challenges from a snapshot taken from approximately 1,000 participants from a wide variety of industries around the world.
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asset management, asset management practices, asset management challenges, risk management
    
IBM
Published By: Crownpeak     Published Date: Mar 05, 2015
The cloud market is moving forward as reflected in both the evolving perspectives voiced by IT decision-makers and by the business success of cloud service providers. On perspectives, Stratecast’s recurring annual surveys reveal that public cloud adoption has now reached a much-awaited tipping point with a percentage of the 2014 survey respondents stating that they currently use public cloud Infrastructure as a Service (IaaS), and another percentage stating they will too within the next months. On cloud service providers, the business results of Amazon Web Services (AWS), now in its eighth year and still rapidly growing, make a similar statement. This report describes how AWS is breaking the “cloud not secure enough” adoption barrier and, in the process, injecting innovation into the competitive dynamics of the security market.
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cloud security, crownpeak, security market, competitive dynamics
    
Crownpeak
Published By: NEC     Published Date: Aug 12, 2014
NEC has introduced the Express5800/A2000 Series Servers to accommodate enterprise application demands with peak server reliability, availability, and serviceability. The new server architecture and NEC engineering functionality align well with many of the most important IT priorities in 2014, including virtualization, big data and advanced data analytics. With the Express5800/A2000 Servers, NEC has the opportunity to educate application owners and work with system integrators to drive awareness and ultimately investment in its new server platform, which will help drive customer value. In this white paper, you will learn how these next-generation servers from NEC are ready to accommodate some of today’s demanding workloads.
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servers, virtualization, customer value, analytics, application owners, system integrators, big data, reliability, enterprise, availability, serviceability, processor, architecture, express, stress
    
NEC
Published By: NEC     Published Date: Aug 26, 2014
In addition to high reliability and availability, enterprise mission critical applications, data centers operating 24x7, and data analysis platforms all demand powerful data processing capabilities and stability. The NEC PCIe SSD Appliance for Microsoft® SQL Server® is a best-practice reference architecture for such demanding workloads. It comprises an Express 5800 Scalable Enterprise Server Series with Intel® Xeon® processor E7 v2 family CPUs, high-performance HGST FlashMAX II PCIe server-mounted flash storage, and Microsoft® SQL Server® 2014. When compared with the previous reference architecture based on a server with the Intel® Xeon® processor E7 family CPUs, benchmark testing demonstrated a performance improvement of up to 173% in logical scan rate in a data warehouse environment. The testing also demonstrated consistently fast and stable performance in online transaction processing (OLTP) that could potentially be encountered.
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sql, datacenter, servers, virtualization, customer value, analytics, application owners, system integrators, big data, reliability, enterprise, availability, serviceability, processor
    
NEC
Published By: Marketo     Published Date: Jun 26, 2015
Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management, and find out why Marketo was named a leader based on completeness of vision and the ability to execute.
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Marketo
Published By: Okta     Published Date: Apr 29, 2015
2014 was a banner year for security breaches. According to the Identity and Theft Research Center, there were 783 reported U.S. data breaches, a 27.5% increase from 2013. Keeping your company and customer data safe is no longer just an IT problem; it's a top concern for C-level executives as well. Your company's reputation and bottom line depend on keeping corporate data secure — yet employee mobility is making this a huge challenge. Read this eGuide to learn how to avoid these challenges with simpler, smarter authentication.
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theft, research center, c-level, okta, theft research
    
Okta
Published By: Okta     Published Date: Jun 15, 2015
Microsoft made a massive push to the cloud in 2014, and as a result Office 365 is taking off. We’re seeing it in how Okta customers are using Okta to connect to Office 365 in increasing numbers. This eGuide provides some data from the Okta Application Network on the trends we are seeing around Office 365. It also describes the most important things to consider for Identity and Mobility Management during deployment. Office 365 is unlike any other cloud app in it’s complexity, and it is best for IT to plan and deploy solutions around Identity and Mobility Management in concert with their Office 365 roll-out to get maximum user adoption.
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office 365, identity and mobility management, deployment, user adoption, adoption guide
    
Okta
Published By: Okta     Published Date: Jul 01, 2015
Microsoft made a massive push to the cloud in 2014, and as a result Office 365 is taking off. We’re seeing it in how Okta customers are using Okta to connect to Office 365 in increasing numbers. This eGuide provides some data from the Okta Application Network on the trends we are seeing around Office 365. It also describes the most important things to consider for Identity and Mobility Management during deployment. Office 365 is unlike any other cloud app in it’s complexity, and it is best for IT to plan and deploy solutions around Identity and Mobility Management in concert with their Office 365 roll-out to get maximum user adoption.
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Okta
Published By: Brightcove     Published Date: Sep 17, 2014
OVERVIEW: THE STATE OF B2B CONTENT MARKETING IN NORTH AMERICA
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content marketing, content marketing tactics, documented content strategy, b2b trends
    
Brightcove
Published By: Adobe     Published Date: Aug 22, 2013
Worldwide social network ad spending is expected to reach nearly $9 billion in 2013, a 33% increase over 2012. While Facebook will maintain a significant share of the 2013 total ($5.48 billion), that leaves $3.5 billion to be spent on fast-rising Twitter, Chinese social networks, social games, LinkedIn and other sites.
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social marketing, social network ad, ad spending trends
    
Adobe
Published By: Adobe     Published Date: Feb 20, 2014
Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge. Based on a global survey of more than 2,500 marketers, our report found that customer experience, mobile marketing, and content marketing are major business imperatives for 2014. However, only 23% of marketers believe they have the tools they need to maximize their impact in these areas. Get the report now to uncover more insights for the coming year, including: - B2C brands will focus on targeting and personalization - Two-thirds of respondents will experiment with new media - Brands will zero in on mobile customer behavior
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adobe, adobe social, social media, marketing, ecommerce, retail, market data, digital trends, benchmarking, user experience, customer experience, content marketing, targeting, conversion, mobile marketing, branding
    
Adobe
Published By: Adobe     Published Date: Aug 05, 2014
Marketers have more channels to choose from than ever before. In 2014, their choices will become even more numerous, thanks to increasing device proliferation, the Internet of Things and the digitisation of offline channels. Crucial to succeeding in this increasingly complex world is the one concept underlying all marketing channels and the very best programs: data in, data out. In this report, we predict how data-driven marketing will evolve in 2014.
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marketers, marketing channels, data, internet, data-driven
    
Adobe
Published By: Logicalis     Published Date: Feb 14, 2014
Learn the top trends and concerns for choosing the right infrastructure-as-a-service (IaaS) provider.
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logicalis, iaas, infrastructure-as-a-service, iaas market
    
Logicalis
Published By: Logicalis     Published Date: Mar 21, 2014
Learn the top trends and concerns for choosing the right managed services partner.
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logicalis, modular computing, data optimization, cloud computing, network rationalization
    
Logicalis
Published By: Logicalis     Published Date: Mar 21, 2014
Learn the top trends and concerns for choosing the right service desk provider.
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logicalis, modular computing, data optimization, cloud computing, network rationalization
    
Logicalis
Published By: Symantec     Published Date: Oct 07, 2014
The rising intensity and sophisticated nature of cyber-attacks has created a precarious environment for businesses charged with protecting their customers’ personal data. In 2012, credit card and debit card fraud resulted in losses amounting to $11.27 billion. In January 2014 alone, a single cyber-attack exposed more than 105 million identities. To steal this data, one option is to target the point at which a retailer first acquires that card data – the Point-of-Sale (PoS) system. PoS systems are increasingly being targeted by these attackers, which is why it's more important than ever to protect these devices and the systems they are connected to. Read more into the research on these attacks in this Symantec Security Response special report.
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point of sale systems, cyber-attacks, precarious environment, fraud, personal data, pos, security response
    
Symantec
Published By: Symantec     Published Date: Dec 04, 2014
With 93% of people doing at least some of their holiday-season shopping with online merchants, e-tailers of every kind need to get their websites in gear and ensure their customers feel confident shopping on their site. Whether it’s shopping online, in store pick-up, or even browsing and wish lists, customers are offering you an unprecedented amount of data and sales this season. But fail to keep your customers safe with good website security, and all you’ll get is a lump of coal in your stocking.
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online merchants, e-tailers, holiday, holiday season, website security, shopping
    
Symantec
Published By: Cisco     Published Date: Aug 18, 2014
You have to know the threats to stop them. It's not a question of if – but when and how – Internet criminals will get into your network. The Cisco 2014 Annual Security Report highlights the most current security concerns, such as shifts in malware, trends in vulnerabilities, and the revival of distributed denial-of-service (DDoS) attacks.
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security report, internet criminals, concerns, malware, denial-of-service, attacks, ddos, network, vulnerabilities
    
Cisco
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