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A new perspective on marketing in today's tactic-crazy world.

As funções de finanças em pequenas e médias empresas (PMEs) estão evoluindo para ficarem à altura das necessidades em constante mudança das empresas. E os que comandam a função de finanças estão convencidos de que o sucesso futuro pode depender da habilidade de usar uma tecnologia de informações sofisticada para acompanhar o ritmo das mudanças. Esses foram os temas de destaque no recente estudo global conduzido pela CFO Research e patrocinado pela SAP. Como parte de uma pesquisa global com empresas de todos os portes, a CFO Research entrevistou mais de 1.000 profissionais de finanças de pequenas e médias empresas para entender melhor a visão da função de finanças e o que os profissionais de finanças consideravam a possível fonte do sucesso futuro. Nesta pesquisa, as PMEs foram definidas com receitas anuais entre US$10 milhões e US$1 bilhão.

Não aconteceu de um dia para o outro, mas aconteceu. A comoditização e a concorrência global aumentaram a pressão em quase todos os setores. Para piorar a situação, os mercados inanceiros tornaram-se mais exigentes do que nas décadas anteriores. Todos procuram o crescimento sustentável, mas poucos encontram a fórmula secreta para o conseguir. O que isso tem a ver com engajamento? Tudo. As empresas otimizaram suas operações para obterem ganhos precisos. Os CEOs estão virando sua atenção para as equipes centradas no cliente – marketing, vendas, comércio e atendimento ao cliente – para atraírem mais clientes e manterem relacionamentos mais profundos com eles. As regras do jogo mudaram.

Banks are at an inflection point. According to a recent research by Viacom, 1 in every 3 U.S. consumers are open to switching banks in the next 90 days. Financial services companies need to break through the competition to gain customer trust and loyalty. Building a 360° view of the customer can help banks grow customer retention and loyalty, upsell high margin products and provide compelling interactions. However, this is no easy task as complexity increases when retail banks engage their customers across multiple channels and financial products. Gaining visibility into every customer interaction, across your business silos, and with every engagement channel is critical to making the right decisions to deliver amazing customer experiences. This white paper examines the challenges Financial Services Institutions (FSIs) face when building a 360° view of the customer to transform their customer experience and how to overcome them.

You are accountable for results. Your engagement partner should be too. Proof over promises: Total engagement can deliver proven clinical and fiscal success. Read this paper to learn how 8 elements can create total patient engagement that pays off.

This paper provides a framework to help healthcare organizations achieve effective, affordable and measurable patient empowerment, encouraging populations of patients to take greater responsibility for their own care.

I progressi nel campo digitale rivoluzionano in profondità il nostro modo di lavorare, introducendo innovazioni nei nostri uffici praticamente ogni giorno. Queste tecnologie hanno alzato il livello delle aspettative, costringendo le aziende a operare con un'agilità senza precedenti. Questi cambiamenti sono grandi opportunità, ma purtroppo ci imbattiamo anche in nuovi ostacoli che possono intralciare la nostra marcia verso il successo, come la necessità di innovare rapidamente, di minimizzare i costi e di reagire prontamente alle pressioni della concorrenza.

I progressi nel campo digitale rivoluzionano in profondità il nostro modo di lavorare, introducendo innovazioni nei nostri uffici praticamente ogni giorno. Queste tecnologie hanno alzato il livello delle aspettative, costringendo le aziende a operare con un'agilità senza precedenti. Questi cambiamenti sono grandi opportunità, ma purtroppo ci imbattiamo anche in nuovi ostacoli che possono intralciare la nostra marcia verso il successo, come la necessità di innovare rapidamente, di minimizzare i costi e di reagire prontamente alle pressioni della concorrenza.

I progressi nel campo digitale rivoluzionano in profondità il nostro modo di lavorare, introducendo innovazioni nei nostri uffici praticamente ogni giorno. Queste tecnologie hanno alzato il livello delle aspettative, costringendo le aziende a operare con un'agilità senza precedenti. Questi cambiamenti sono grandi opportunità, ma purtroppo ci imbattiamo anche in nuovi ostacoli che possono intralciare la nostra marcia verso il successo, come la necessità di innovare rapidamente, di minimizzare i costi e di reagire prontamente alle pressioni della concorrenza.

Retailers are always searching for ways to enhance the in-store shopping experience. Now, beacon technology allows them to reach out to customers on mobile as they shop, to deliver special offers and real-time answers to their in-store questions.

Retailers are always searching for ways to enhance the in-store shopping experience. Now, beacon technology allows them to reach out to customers on mobile as they shop, to deliver special offers and real-time answers to their in-store questions.

Retailers are always searching for ways to enhance the in-store shopping experience. Now, beacon technology allows them to reach out to customers on mobile as they shop, to deliver special offers and real-time answers to their in-store questions.

Today’s enterprises support an assortment of end-user devices, including laptops and desktops (both PCs and Macs), tablets and hybrid devices, and, of course, smartphones. Not only do employees use a variety of form factors, but they run a variety of platforms on those devices, including: • Apple iOS and Apple macOS • Google Android • Microsoft Windows

Offrant un choix équilibré de performances, de prix et d’options de densité, notre vaste portefeuille place le stockage Flash à la portée de toutes les entreprises, consacrant l’année 2016 comme celle du datacenter 100 % Flash. Réduisez les coûts de stockage et la complexité en vous appuyant sur des performances fiables à faible latence. En savoir plus sur les solutions d'entreprise Dell EMC en collaboration avec Intel. ®

IDC, la agencia de inteligencia de mercados de TI, realizó un estudio global entre más de 3500 líderes de TI de todo el mundo y descubrió que empresas de todos los niveles están planteándose modelos de PC Lifecycle as a Service para reducir costes, acortar los ciclos de renovación y adquirir mejores equipos para sus empleados. Dell PC as a Service (PCaaS) combina hardware, software, servicios durante el ciclo de vida y financiación en una única solución todo en uno, a un único precio predecible por puesto al mes, proporcionada por Dell Financial Services. Obtenga más información sobre las soluciones Dell con tecnología Intel®

Independent physician practices are weighing their options as fee-for-service reimbursement models shift to value-based-care models, such as Accountable Care Organizations (ACOs). Download this white paper to learn more about forming ACOs.

Download our ebook today to discover how Allscripts Value-based Care Services can help your practice adjust to changing reimbursement trends.

De un solo vistazo Los trabajadores de hoy en día están acostumbrados a usar tecnologías personales que facilitan la comunicación y que simplifican sus vidas. Sin embargo, muchas herramientas empresariales no han podido seguir el ritmo. La mayoría de soluciones de gestión de carteras y productos actuales no logran proporcionar formas sencillas de realizar las tareas diarias. No facilitan una comunicación en contexto que ayude a solucionar los problemas y no cuentan con funcionalidades básicas, como la capacidad de estrechar el foco sobre los datos relevantes, de clasificar información adicional, de realizar previsiones financieras eficaces y de modelar los resultados.

This webinar, hosted by Palo Alto Networks, focuses on deployment of 'Zero Trust Network Segmentation' in industrial control systems in large scale, mult-plant environments. We begin with an explanation of the concepts behind 'Zero Trust', scalability, the best ways to adapt existing networking and segmentation without needing to reconfigure infrastructure, and how Palo Alto's platform adresses these needs. Speakers Lionel Jacobs is the Sr. ICS Security Architect at Palo Alto Netowrks Jonathan S. is an Information Security Architect at a Global F&B Manufacturer Del Rodillas (Moderator) is the Sr. Manager of ICS Initiative at Palo Alto Networks

Web and mobile applications are now top attack vectors for cyber attackers, accounting for more than a third of data breaches. As a result, securing the application layer has now become a high priority for enterprises. Enterprise application security testing solutions for Web, native, cloud and mobile applications are key to this strategy. In the latest Gartner 2015 Magic Quadrant for Application Security Testing, Veracode has been positioned as a Leader for the third year in a row based on our completeness of vision and ability to execute in the AST market. Download the report for more on why Veracode's automated cloud-based service is in Gartner's “Leaders” quadrant.

Veracode’s State of Software Security report provides security practitioners with tangible Application Security benchmarks with which to measure their own programs against. The metrics presented here are based on real application risk postures, drawn from code-level analysis of billions of lines of code across 300,000 assessments performed over the last 18 months. Download the report now!

The Ultimate Guide to Getting Started with Application Security Application-layer attacks are growing much more rapidly than infrastructure attacks. Yet many organizations remain hesitant to create an application security program, believing it will require excessive time and resources. The reality is that any organization, of any size, can and should develop an applications security program. Download the Ultimate Guide to Getting Started With Application Security now for details!

Trends and Tactics: How IT Professionals are Approaching AppSec Today

Web application attacks are the most frequent pattern in confirmed breaches. But many security budgets don’t line up with this risk. Getting the budget for AppSec won’t be easy, but now is the time to make the case. Download this e-book to find out the reasons why AppSec is the most productive security spend.

DevOps practices, while relatively new, are spreading rapidly. And there are sound business reasons for executives to embrace these changes. This e-book from Veracode provides background into the evolution of DevOps and proposes five principles that must be addressed for those seeking to integrate AppSec into DevOps.