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Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
Sponsorships can be more than a logo placement. In fact, they should be. Don’t just put a sponsor’s logo in your ads (and vice versa). Instead, give interested brands a way to really grab the audience’s attention. Still need proof social is the way to go? We’ll give you 1,700 reasons. That’s the number of banner ads consumers get served every month. On top of that, people are (over) exposed to more than 16,000 commercials annually – and struggle to recall any. It’s not an exaggeration to say consumer attention is fragmented. So how can you ensure the packages you sell create affinity between brands and the consumers they desperately covet? By giving everyone a chance to connect with each other. After all, your audience is probably already talking about your event on Facebook, Twitter and Instagram. Download here to learn more!
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spredfast, social media, sponsorship, banner ads, earned media
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
Sponsorships can be more than a logo placement. In fact, they should be. Don’t just put a sponsor’s logo in your ads (and vice versa). Instead, give interested brands a way to really grab the audience’s attention. Still need proof social is the way to go? We’ll give you 1,700 reasons. That’s the number of banner ads consumers get served every month. On top of that, people are (over) exposed to more than 16,000 commercials annually – and struggle to recall any. It’s not an exaggeration to say consumer attention is fragmented. So how can you ensure the packages you sell create affinity between brands and the consumers they desperately covet? By giving everyone a chance to connect with each other. After all, your audience is probably already talking about your event on Facebook, Twitter and Instagram. Download here to learn more!
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spredfast, social media, sponsorship, banner ads, earned media
    
Spredfast, Inc.
Published By: Entelo     Published Date: Sep 06, 2017
Engaging with candidates is a long game. To be remembered, it's crucial to take the necessary steps to develop effective relationships, grow your network, and cleverly capture candidates' attention. Join TripAdvisor's Jeff McCarthy and Lori Busch as they share how to leverage recruitment marketing and outreach platforms to improve response rates, influence long-term relationships, and stay top of mind with candidates. In this webinar, you'll learn: TripAdvisor's messaging strategies for increasing open rates by 15% How to structure a multi-touch nurturing workflow to sustain a relationship with candidates A breakdown of TripAdvisor's Attract, Engage, and Convert model Why they emphasize employee-generated content as vital to branding and candidate engagement
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Entelo
Published By: Viavi Solutions     Published Date: Sep 30, 2015
Each enterprise has its own reasons for moving to virtual infrastructure, but the common benefit is better and more efficient server utilization. Ensure comprehensive visibility with three practical steps highlighted in this white paper.
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server virtualization visibility, virtual infrastructure, server utilization, virtualization, viavi
    
Viavi Solutions
Published By: Viavi Solutions     Published Date: Sep 30, 2015
Each enterprise has its own reasons for moving to virtual infrastructure, but the common benefit is better and more efficient server utilization. Ensure comprehensive visibility with three practical steps highlighted in this white paper.
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server virtualization visibility, virtual infrastructure, server utilization, virtualization, viavi
    
Viavi Solutions
Published By: Elementum     Published Date: Sep 03, 2018
While everyone is scrambling to make sure their income statements reflect a profitable year by squeezing procurement costs, it’s actually the balance sheet that tells the full story of long term financial health.
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elementum, operational costs, supply chain, balance sheet, bottom line, financial management, business management, inventory
    
Elementum
Published By: ttec     Published Date: Jul 24, 2019
One of the most significant areas of opportunity for contact center leaders to cut costs is to leverage customer service bots to deflect calls. But today’s consumers have little patience for conversational bots that can’t understand what they’re saying or don’t know how to provide an accurate answer.
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ttec
Published By: InReality     Published Date: Aug 10, 2015
Consumers are No Longer Predictable, and their Path to Purchase is No Longer Linear… A decade ago, you had a fairly straightforward understanding of how your customers moved through their path to purchase. It was linear. Predictable. And consistent. But, the rapid increase of mobile and ecommerce channels has diffused the consumer’s journey into a labyrinth of shopping options. And, these consumers are now learning more, engaging faster and expecting greater value, convenience, and hyper-relevant offers catered specifically to their needs. How you respond to this change will either accelerate or isolate your brand from the market.
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inreality, consumer insight, mobile channels, ecommerce channels, retail solutions, retail marketing
    
InReality
Published By: UPS     Published Date: Aug 29, 2017
Manufacturers who want to link machines, sensors, processes, and people together face a daunting challenge. Here are three things that can help you improve supply chain visibility, mitigate risk and grow into new markets.
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ups, industrial buying dynamics, industrial distribution, industrial products, industrial products wholesale
    
UPS
Published By: Onvia     Published Date: Feb 10, 2015
Onvia’s 3 Trends Shaping State & Local Contracting Growth in 2015 reflects on important trends that are expected to shape government contracting this year. Highlights from the report: Onvia’s 3 Trends Shaping State & Local Contracting Growth in 2015 reflects on important trends that will shape government contracting over the coming year. Highlights from the report: • 2014 Review: A “slowing trend” in competitive opportunities, due to macro political-economic factors, with context for expected changes in 2015. • 2015 Trend 1: Potential for stronger growth driven by an expected rebound in government tax revenue and greater bond income for large debt-financed infrastructure projects. • 2015 Trend 2: Technology contracting volume gains traction in non-IT industry sectors, with insight into five niche technologies shaping 2015 procurement. • 2015 Trend 3: Cooperative purchasing influences the overall state and local agency market, with implications for both local and national competitors.
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government procurement, government contracts, state contracts, local contracts, government opportunities, public sector contracts, cooperative purchasing, government it, government marketing, government business intelligence, local contracting, state contracting, government bids, government rfps, sled contracts, term contracts, vendor intelligence, government agency intelligence, competitive intelligence, state and local contracts
    
Onvia
Published By: Onbase     Published Date: Feb 18, 2016
Today’s increasingly competitive global economy requires businesses to make decisions faster than ever. Businesses need instant insight into the status of their people and processes. But manual, paper-based processes undermine decision-making. Paper makes it difficult for businesses to make smart decisions about their operations and their working capital. Manual processes also are costly and inefficient, create headaches for front-line staff, introduce compliance and security risks, and stymie collaboration with trading partners.
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finance, decision-making, accounts payable, business practices, finance management
    
Onbase
Published By: TeamQuest     Published Date: Apr 09, 2014
TeamQuest Director of Global Services Per Bauer explains how to manage services in relation to servers, storage, network, power and floor space. Understand costing data, incidents, business transaction volumes, and demand forecasts. Watch this short video to learn more about Optimization in a Box and how to quickly improve your ability to optimize business services today.
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teamquest, virtualization, it professionals, optimize software, distributed environment, data center, performance
    
TeamQuest
Published By: Zebra     Published Date: Jul 10, 2014
Digital voices are everywhere in a digital factory. In this brief, we’ll elaborate on the technology tools digital factories use for three common functions: asset management, production planning and materials replenishment.
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zebra, digital factories, asset management, production planning, material replenishment, embedded sensors, software, wireless, cloud
    
Zebra
Published By: Cherwell Software     Published Date: Sep 22, 2015
This ebook provides three concrete methods for keeping modern IT departments cutting edge and competitive.
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application management, business intelligence analytics, business process management (bpm), contact center solutions, customer service best practices
    
Cherwell Software
Published By: ttec     Published Date: Jul 24, 2019
Omnichannel is one of those words everyone uses, but few use correctly. It’s not another word for multichannel. It’s a different state of existence. In our experience, multichannel is the ability to interact with customers across many different channels, but not necessarily in a cohesive fashion. As new channels become available, they are “bolted on” to existing customer experience infrastructure such as CRM or customer support systems. Too frequently, the management of these channels becomes siloed (web versus in-store sales, for example). The effect of this from the customer experience standpoint can be disjointed and jarring. For example, the resolution of an issue following a customer conversation with an associate in the contact center may not be reflected when the customer goes online or into a store. Yet the ability to offer multichannel service experience is table stakes for today’s business. If you’re not available in the channels where customers want you to be, you cease to b
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ttec
Published By: Gigya     Published Date: Jun 08, 2015
Marketers are struggling to connect with consumers across all available outlets while still providing an aligned customer experience. The white paper examines three key ways to create a successful omni-channel experience while establishing cohesive brand and customer identities. Learn how to: Develop an interactive mobile strategy Streamline physical and digital interactions Engage customers across channels
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customer data management, single customer view, cross channel, marketing segmentation, sso, federation, registration as a service, social login, first-party data, integrations, identity compliance and security
    
Gigya
Published By: Here Technologies     Published Date: Jul 26, 2019
Driver recruitment and retention are proving to be major problems for the trucking industry. The truck driver shortage is worse than ever, and driver turnover is at an all-time high. This leaves fleet owners and trucking companies trapped in constant recruitment mode costing them valuable time and resources. HERE Technologies explores three ways fleet owners can avert the driver staffing crisis and improve recruitment and retention leading to better, stronger fleets. With this eBook, discover: • Effective ways to offer benefits, incentives and competitive pay • Strategies to increase truck driver safety with technology • How to attract two of the largest groups in the US labor force
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here technologies, transport and logistics
    
Here Technologies
Published By: Wisegate     Published Date: Dec 12, 2011
IT security practitioners share practical advice on how to implement SSO across online service and lessons learned from the trenches
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Wisegate
Published By: Cornerstone OnDemand     Published Date: Oct 02, 2018
"Still thinking of employee learning and business needs as separate – or competing – entities? Your employees want targeted training that’s ready when they are, and they also want to be rewarded for developing new skills. Companies also want to provide learning, but only if it shows results at the lowest possible cost. In fact, 59% of employees said that access to projects to help keep their skills up-to-date would keep them satisfied at their current company. So how do you reconcile the two? Download this brief to learn ‘3 Ways to Tie Learning Directly Into Business Needs.’ "
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Cornerstone OnDemand
Published By: White Horse     Published Date: Aug 19, 2010
As an industry, our ability to seize the potential for social media for lead generation is stifled by one thing: an outdated mindset. We still think advertising is advertising and social media is something else. In fact, advertising and social media are the same thing: they're content. The moment we realize that all marketing is content, we can break through the campaign mindset and find new ways to fuel powerful brand interactions-the kind that fuel transactions. In this white paper, you'll learn about several ways to transform your Web site into a lead generation machine with distributed content marketing.
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white horse, b2b, redesign, content marketing, decentralize, engagement, template, leads, lead generation, lead gen, sales leads, crm, sales
    
White Horse
Published By: Davis & Company     Published Date: May 11, 2015
What’s the most effective way to get employees’ attention? Leverage marketing best practices to understand employees’ needs and preferences. By doing so, you’ll create communication that employees will view as both meaningful and useful.
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employee communication, marketing, employee needs, employee engagement
    
Davis & Company
Published By: CA Technologies     Published Date: Jul 13, 2015
Issuers need to balance eCommerce payment transaction security and a smooth customer checkout experience. The crux of the matter is how to provide a seamless checkout experience for legitimate customers so they won’t abandon their transaction or use a different form of payment while at the same time stopping illegitimate attempts to transact. The use of behavior-based authentication to determine which transactions should be impacted by requiring the customer to go through additional means of authentication is critical for reducing customer friction while creating better assurance that the transaction is legitimate. Rules are an important component when providing this risk- and behavior-based authentication. When models are added, and used to guide the application of risk-based rules, the impact upon illegitimate authentication attempts can be greatly increased while the impact on legitimate customers is decreased, providing a better experience for the cardholder and loss reduction for
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ecommerce, 3dsecure, risk analytics, behavioral
    
CA Technologies
Published By: InfusionSoft     Published Date: Apr 07, 2011
Infusionsoft, the Leader in Marketing Automation Software has created a simple Guidebook to help business owners navigate online growth.
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internet marketing, infusionsoft, small business success, website effectiveness, traffic generation, list building, contact management, e-mail marketing
    
InfusionSoft
Published By: Oracle     Published Date: Feb 24, 2015
30 seconds or less. The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer experiences across the digital channels. Read on for a statistical profile of today’s distracted consumer, followed by actionable tips for effectively communicating and converting this new type of consumer.
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oracle, marketing, consumers, attention, message, distractions, communications, conversions, expectations, profile, experiences, individual, brand advocates, interactions, technology
    
Oracle
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