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Published By: Oath     Published Date: May 31, 2017
Understanding smartphone users’ behavior in the physical world is fueling the rise of location-based retargeting. Digital consumption on mobile devices surpassed desktop in 2015 and continues to grow. Using location as a signal of consumer activity and interest, advertisers can drive relevance and increase user engagement with their ads. Learn more in our infographic.
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native advertising, native ads, search ads
    
Oath
Published By: Darktrace     Published Date: Apr 02, 2019
As organizations increasingly rely on cloud services and SaaS applications to streamline business practices, the familiar paradigm of the network perimeter has dissolved, leaving a porous and ever-changing digital estate in its wake. While the benefits of cloud computing will ensure that migrations continue apace, the unique security challenges presented by the cloud will not only require a more agile mindset, but also self-learning technologies that can move at the speed of cloud deployments and spot subtle deviations indicative of a threat, while providing complete, real-time visibility across the digital business. Darktrace’s world leadership in the field of artificial intelligence for cyber security makes it the most effective and proven solution to detect unprecedented threats and anomalous cyber-incidents in the cloud. Whether faced with an insider threat, an attacker targeting sensitive data in test containers, or a significant misconfiguration that could be exploited in the fut
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Darktrace
Published By: Dell Software     Published Date: Jul 24, 2012
Quest Workspacetm Privilege Manager lets IT administrators grant selected privileges to users so they can update their own PCs, reducing help desk calls while maintaining a secure network. Elevate and manage user rights quickly and precisely with our Validation Logic targeting technology. Use privilege elevation rules from the Privilege Authority Community Edition, or create your own rules and allow administrator-level access to only the applications, Windows processes and ActiveX controls you deem safe.
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user access, network security, verify files, elevate activex, setup.exe, setup.msi, elevate applications, target workstations, target validation logic, delegate privilege management, access phone support, access email support, digital certificate verification, windows, activex
    
Dell Software
Published By: Wyng     Published Date: Jan 13, 2016
McCormick Canada teamed up with Offerpop to launch their highly successful “McCormick Online Cook Off” contest, which invited users to share their best recipes with the brand for a chance to win some really great prizes. Instead of targeting a user base that is already highly saturated with direct competitors, McCormick Canada decided to target an entirely new, untapped market — second generation Filipino-Canadians with a highly customized campaign. By coupling an extremely easy and fun to enter contest with their in-depth customer analysis, McCormick Canada was able to create a wildly successful experience that greatly increased their unit sales year-over-year.
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Wyng
Published By: Chango     Published Date: Apr 17, 2012
To most marketers, 'retargeting' means placing display ads in front of people who have visited a website. This is a limited view: retargeting can be used for acquisition and prospecting, not just winning back lost visitors.
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retargeting, remarketing, remessaging, re-targeting, search retargeting, site retargeting, behavioral targeting, chango, magnetic, adwords, search engine marketing, paid search, sem
    
Chango
Published By: VIDEOHUB     Published Date: Mar 14, 2012
When you sign up and complete $2500 worth of advertising on Videohub Marketplace, we add $500 to your account, which you can use immediately in crease your reach or save for a future campaign.
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acudeo, adwords, beet tv, bright cove, buy video ad, dealer marketing, google ad, hotel marketing, iab, jw player, local business marketing, local tv, local video marketing, long tail tv, online video ad, ova, pre roll, real estate marketing, restaurant marketing, spot tv
    
VIDEOHUB
Published By: Mirror Image Internet     Published Date: Jun 07, 2012
This white paper discusses 5 sure-fire ways you can make your advertising technologies perform better to deliver significant business value.
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advertising, ad ops, ad tech, display advertising, online advertising, targeting, data, mobile advertising, dsp, rtb, ad networks, ad exchanges, iab, banner ads, clickthrough, pixel, pixel tracking, mobile device detection, video advertising, interactive advertising
    
Mirror Image Internet
Published By: Adobe     Published Date: Aug 02, 2017
With the advanced analytics capabilities in Adobe Analytics and the testing and targeting capacity of Adobe Target, it’s easier than ever to realise the potential of data-driven marketing. From creating a complete view of each customer across touchpoints and along their journey, to using predictive analytics, advanced anomaly detection and machine learning to understand behaviours and needs, you can use data to plan, create and optimise the experiences that matter to you and your customers.
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data management, data system, business development, software integration, resource planning, enterprise management, data collection
    
Adobe
Published By: IBM     Published Date: May 22, 2013
When it comes to application infrastructure, some of the burning questions that organizations are asking themselves include: If I host some of my application functionality in the could, how do I integrate that with my existing on-premises applications? How do I integrate my on-premises application with external business partners? Everyone is talking about platform as a service (PaaS). Should I use it? If so, when and when not? In this research, we address these questions by introducing the concept of iPaaS, a specific form of PaaS targeting integration and governance requirements, and how it can be used to address cloud-to-on-premises and other related requirements.
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ibm, cloud, infrastructure, applications, application infrastructure, platform as a service, ipaas, paas
    
IBM
Published By: Crowd Science     Published Date: Jul 14, 2011
This position paper has been developed to shed some light on the importance of creating a high quality survey questionnaire.
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crowd science, scale, audience research, display advertising, targeting, demographics, website demographics, market research, marketing surveys, site satisfaction, audience segment, demographic analysis, online survey, survey research
    
Crowd Science
Published By: AcquireWeb     Published Date: Jan 22, 2007
This article addresses one of the biggest challenges associated with e-mail marketing programs – establishing meaningful contact with customer targets in order to increase sales, while protecting and enhancing your brand. It illustrates that successful e-mail marketing designed to drive sales and build brands requires adopting a methodology that includes more precise prospect targeting, better permission-based models, a better overall consumer experience and better quality lists.
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email marketing, best practices, permission marketing, brand management, direct marketing, newsletter design, acquireweb, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing
    
AcquireWeb
Published By: MoreVisibility     Published Date: Dec 19, 2017
Each year Digital Marketing becomes more targeted and the available products get more detailed in terms of data advertisers can leverage with targeting. With search engines getting more sophisticated and collecting more user data, it’s important to make these considerations within your marketing strategy. Digital Marketing has changed from a few search engines and display networks to now include Social Media platforms, internet radio, video, algorithmic buying, and more. With all of these new tactics available, how can a business decide what is right for them and which channels will be most effective? Here, we will define what it takes to create an effective Digital Marketing Strategy and how we can navigate this complex marketing channel.
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MoreVisibility
Published By: Webtrends     Published Date: Apr 21, 2010
Change the way you approach customer targeting forever. Segments is a new add on to Webtrends Visitor Data Mart that makes building a customer segment drag-and-drop simple. Use it to quickly explore your data and uncover new targeting opportunities. And then easily export your segment to the marketing tool of your choice.
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webtrends, targeting, data mart, marketing tools, segmentation, segments
    
Webtrends
Published By: GumGum     Published Date: Aug 14, 2013
Download this white paper for a basic overview of in-image advertising and how the agency community can use it to reach their objectives.
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in-image advertising, display advertising, brand marketing, contextual placement, contextual targeting
    
GumGum
Published By: Kenshoo     Published Date: Oct 30, 2012
Per eMarketer, almost four billion dollars in advertising budgets were spent on Facebook ads during the past year, and that number is expected to grow to more than six billion in 2014. Read on to learn about efficient gender targeting with Facebook.
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kenshoo, facebook, targeting, facebook ads, gender targeting, social networks, user engagement
    
Kenshoo
Published By: IBM     Published Date: Sep 08, 2016
Read this white paper to discover how predictive analytics and cognitive commerce make it possible to get instant access to integrated information and actionable insights so you can deliver superior-and profitable-interactions with customers. You'll learn: What it takes to uncover hidden trends and explore relationships across disparate data sources using natural language queries Ways to use in-depth insight to create highly relevant campaigns and content that's aligned with individual customer behaviors and preferences How to take product recommendations to new levels of accuracy with pinpoint prediction and targeting
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ibm, ecommerce, b2c, b2c ecommerce, commerce, data, business advisor
    
IBM
Published By: Symantec     Published Date: Jun 13, 2018
Today’s workforce is increasingly nomadic. Employees use personal and company-owned devices desktops, laptops, tablets, and smartphones with various operating systems to access corporate resources over different networks from virtually anywhere. Roaming users and cloud-based applications have eroded the network perimeter where enterprises have traditionally focused their security controls. In the wake of this disruption, vendors offered myriad point products that solve only a portion of the security problem. These products usually require costly custom integrations and high management overhead to boot. Making matters worse, traditional security approaches can’t address an evolving threat landscape that includes ransomware, stealthy attacks that dwell in a customer’s environment for months, and threats targeting iOS and Android devices. In fact, the mobile workforce is more vulnerable than ever before.
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Symantec
Published By: IBM     Published Date: Oct 13, 2017
Integrated Threat Management For Dummies, IBM Security Limited Edition, lays the foundation for effective tools and techniques that work together to help counter today’s advanced threats. Regardless of your role in the IT security organization, threat management tools and techniques will influence your job. Your role determines the part you play to effectively manage threats, including those targeting the cloud and your company’s data. If you are a Chief Information Security Officer (CISO) or security manager, this book explains in detail the types of tools you need to effectively prevent, detect, and respond to security incidents. If you’re in general business management, you’ll better understand the risks associated with enterprise computing and the reasons why a comprehensive portfolio of security tools that work well together is so important.
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malware prevention, network intrusion prevention, malware protection, ibm, firewall, mutating malware, cyber threats
    
IBM
Published By: LeadLife Solutions     Published Date: Oct 20, 2008
Marketing campaigns should always start with the "who?" who will you target, who has a need for your product or service? No one can optimize lead generation without specifically defining the right audience to approach. Targeting can encompass many dimensions...
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leadlife solutions, roi, lead generation, lead optimization, crm
    
LeadLife Solutions
Published By: Solution Publishing     Published Date: Oct 02, 2007
In point of fact, a lead that does not result in a sale has negative value to the company since resources must be spent to determine its futility. In this whitepaper we have endeavored to demonstrate a technological method to predict a lead's probability of becoming a sale and propose solutions for those targeting HR or IT professionals. Download this free whitepaper to learn how to improve your lead quality when targeting HR or IT professionals.
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solution publishing, lead gen, lead generation, lead quality, b2b, b-to-b, smartstream, sas
    
Solution Publishing
Published By: Quantcast     Published Date: Aug 30, 2012
In this whitepaper, you'll discover the six reasons why some perfectly reasonable hypotheses of RTB 1.0 have turned out to be flawed.
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rtb, real time bidding, quantcast, search marketing, display advertising, retargeting ads, remarketing
    
Quantcast
Published By: Amadesa     Published Date: Apr 19, 2011
The e-tailing group and Amadesa conducted research on website conversion rate optimization through which insight was gained from 160 online merchants. Download the whitepaper now and learn the 7 secrets to successful website testing & targeting.
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lauren freedman, e-tailing group, amadesa, conversion rate optimization, ecommerce marketing strategy, website optimization, a/b testing, multivariate testing, content targeting, split testing landing pages, increase website conversions, landing page optimization, website testing, multivariate analysis, shopping cart optimization
    
Amadesa
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