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Published By: Teradata     Published Date: May 12, 2015
We evaluate vendors that provide applications that integrate executional, operational and analytical marketing processes. Companies seeking a solution that integrates campaign management, marketing resource management and analytics should review this research.
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Teradata
Published By: IBM     Published Date: Mar 17, 2015
Read Gartner Inc.'s latest report on Digital Commerce solution providers and learn how IBM's capabilities, strategies, strengths and challenges stack up against others. Understand the key capabilities of a digital commerce solution, and learn why IBM is cited as a leader.
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digital commerce, ibm, digital commerce software, digital commerce platform, demandware
    
IBM
Published By: CenturyLink     Published Date: Jan 02, 2015
Cloud-enabled managed hosting brings cloudlike consumption and provisioning attributes to the traditional managed hosting market in Europe. This is a new evolution of a mature market, with a wide variety of vendor offerings and capabilities, so infrastructure managers must choose with care.
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gartner, magic quadrant, compute infrastructure, storage resources, network resources, strategic providers
    
CenturyLink
Published By: CenturyLink     Published Date: Jan 02, 2015
The market for cloud compute infrastructure as a service (a virtual data center of compute, storage and network resources delivered as a service) is still maturing and rapidly evolving. Strategic providers must therefore be chosen carefully.
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gartner, magic quadrant, compute infrastructure, storage resources, network resources, strategic providers
    
CenturyLink
Published By: Intel Security     Published Date: Oct 20, 2015
Gartner Magic Quadrants offer visual snapshots, in-depth analyses and actionable advice that provide insight into a market's direction, maturity and participants.
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data protection, mobile, security
    
Intel Security
Published By: MuleSoft     Published Date: Nov 01, 2016
Gartner Magic Quadrant for Full Lifecycle API Management Read this complimentary copy of the 2016 Gartner Magic Quadrant for Full Lifecycle API Management, and find out why MuleSoft was named a Leader based on completeness of vision and the ability to execute. Read on to learn: Expert perspectives on API management Critical analysis of key differentiators Latest developments in integration technology Industry benchmarks and trends
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api, api management, api lifecycle, api strategy
    
MuleSoft
Published By: SAP     Published Date: Jul 18, 2016
After Minnesota rolled out a cloud-based set of productivity tools that included instant messaging and video, growth among state agency users quadrupled and the number of cross-agency messages and videos increased by nearly 350,000 in just 2 years. There is a large-scale shift underway across the country where hardware infrastructure, platforms and software are being unbundled and moved out of government’s traditional area of operation. Download the thought leadership paper to learn more about what this shift entails, the benefits it will bring and how CIOs can prepare for its impact.
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SAP
Published By: Genesys     Published Date: Feb 21, 2018
The 2017 Magic Quadrant provides Gartner’s annual analysis of the contact center infrastructure vendors. The report examines the innovations driving the market and compares vendors based on completeness of vision and ability to execute. Get the complimentary report now to: • Compare contact center vendors and see which quadrant they are aligned to • Review the latest market outlook including on premise and cloud deployment choices • Learn what critical capabilities to consider when evaluating solutions and legacy system replacement For the ninth year, we are honored to be positioned as a leader in the 2017 Gartner Magic Quadrant for Contact Center Infrastructure, Worldwide. Gartner placed Genesys highest amongst all vendors in ability to execute and completeness of vision. We believe this unique position validates our mission to power the world’s best customer engagement solutions for organizations of all sizes, both in the cloud and on premise.
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gartner, contact center, infrastructure, magic quadrant
    
Genesys
Published By: Genesys     Published Date: Feb 22, 2018
Get Gartner’s Complete Analysis of The 2017 Magic Quadrant provides Gartner’s annual analysis of the contact center infrastructure vendors. The report examines the innovations driving the market and compares vendors based on completeness of vision and ability to execute. Get the complimentary report now to: • Compare contact center vendors and see which quadrant they are aligned to • Review the latest market outlook including on premise and cloud deployment choices • Learn what critical capabilities to consider when evaluating solutions and legacy system replacement For the ninth year, we are honored to be positioned as a leader in the 2017 Gartner Magic Quadrant for Contact Center Infrastructure, Worldwide. Gartner placed Genesys highest amongst all vendors in ability to execute and completeness of vision. We believe this unique position validates our mission to power the world’s best customer engagement solutions for organizations of all sizes, both in the cloud and on premise.
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gartner, contact center, infrastructure, magic quadrant
    
Genesys
Published By: IBM     Published Date: May 09, 2017
Shifting business requirements for digital content and new technologies are changing the ECM market. This Magic Quadrant analyzes these dynamics, their impact on ECM vendors and their implications for application leaders in charge of content management.
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technology efficiency, market dynamics, data privacy, data security, device management, platform management, enterprise management
    
IBM
Published By: IBM     Published Date: Oct 17, 2017
The data quality tools market continues to show strong revenue growth, driven by cost, process optimization and digital business initiatives. Applying data quality tools to existing and emerging business scenarios will enable data and analytics leaders to deliver greater business value.
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IBM
Published By: AppDynamics     Published Date: Apr 04, 2018
Application performance monitoring (APM) companies are quickly becoming some of the most important players in the IT landscape as enterprises strive to deliver best-in-class customer experiences. Download Gartner’s 2018 Magic Quadrant for APM to see: • Gartner's updated evaluation criteria • Evaluations of each recognized vendor • An analysis of current trends in the APM market
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AppDynamics
Published By: Host Analytics     Published Date: Aug 01, 2017
There's a shift in the landscape of corporate performance management (CPM). The market is shifting to cloud-based vendors and moving companies like Host Analytics into the Leaders quadrants and shifting mega vendors out of it. We believe the 2017 Gartner Magic Quadrants for Financial and Strategic CPM reports are guaranteed to shake up the market and shape the coming year. These reports provide valuable insights into the latest market trends, the current Leaders, and key vendor evaluation criteria. Download the Gartner reports to learn: -Why cloud has become the preferred deployment model -Who the key vendors are and how they compare -Why mega vendors no longer dominate the market -Best practices in evaluating and selecting a vendor
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gartner mq
    
Host Analytics
Published By: Host Analytics     Published Date: Aug 01, 2017
Cloud financial corporate performance management solutions help the office of finance manage the financial close and apply appropriate controls throughout the accounting cycle. Application leaders should use this Magic Quadrant to identify vendors that are a good match for their business needs. The 2017 Gartner Magic Quadrant for Strategic CPM solutions provides valuable insights into the latest market trends, the current Leaders, and key vendor evaluation criteria. Download the Gartner report to learn: Why cloud has become the preferred deployment model Who the key vendors are and how they compare Why mega vendors no longer dominate the market Best practices in evaluating and selecting a vendor
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Host Analytics
Published By: Group M_IBM Q1'18     Published Date: Feb 09, 2018
Organizations are looking to use DXPs as they move from web-centric to more pervasive, multichannel digital experiences. This Magic Quadrant will help those responsible for a range of customer-, employee- and partner-facing initiatives find the most suitable vendor for their needs.
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gartner magic quadrant, gartner, digital experience, dxp, multichannel
    
Group M_IBM Q1'18
Published By: IBM     Published Date: May 30, 2018
Security and risk management leaders are implementing and expanding SIEM to improve early targeted attack detection and response. Advanced users seek SIEM with advanced profiling, analytics and response features.
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IBM
Published By: Group M_IBM Q418     Published Date: Oct 16, 2018
Access management products and services have matured in single sign-on protocols and user authentication, and technical differentiators include adaptive access capabilities, as well as ease and breadth of target system enablement. Among new purchases, demand for IAM as a service continues to grow.
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Group M_IBM Q418
Published By: Group M_IBM Q119     Published Date: Dec 20, 2018
The security information and event management (SIEM) market is defined by the customer's need to analyze event data in real time for the early detection of targeted attacks and data breaches, and to collect, store, analyze, investigate and report on event data for incident response, forensics and regulatory compliance. The vendors included in our Magic Quadrant analysis have products designed for this purpose, and they actively market and sell these technologies to the security buying center.
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Group M_IBM Q119
Published By: Group M_IBM Q119     Published Date: Jan 08, 2019
The discipline of data quality assurance ensures that data is "fit for purpose" in the context of existing business operations, analytics and emerging digital business scenarios. It covers much more than just technology. It includes program management, roles, organizational structures, use cases and processes (such as those for monitoring, reporting and remediating data quality issues). It is also linked to broader initiatives in the field of enterprise information management (EIM), including information governance and master data management (MDM)
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Group M_IBM Q119
Published By: Group M_IBM Q119     Published Date: Feb 21, 2019
Mobile marketing platforms facilitate direct marketing on mobile devices by enabling mobile campaign management and activation. These platforms can operate as stand-alone solutions; however, they typically integrate with, or operate alongside, CRM, location/data management, and multichannel marketing hub (MMH) or email marketing platforms. Regardless of how a mobile marketing platform gets deployed, the native or third-party analytics supporting its audience targeting, campaign sequencing, personalization and performance measurement capabilities form the foundation of this technology.
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Group M_IBM Q119
Published By: Group M_IBM Q2'19     Published Date: Apr 01, 2019
IBM Cloud Private for Data is an integrated data science, data engineering and app building platform built on top of IBM Cloud Private (ICP). The latter is intended to a) provide all the benefits of cloud computing but inside your firewall and b) provide a stepping-stone, should you want one, to broader (public) cloud deployments. Further, ICP has a micro-services architecture, which has additional benefits, which we will discuss. Going beyond this, ICP for Data itself is intended to provide an environment that will make it easier to implement datadriven processes and operations and, more particularly, to support both the development of AI and machine learning capabilities, and their deployment. This last point is important because there can easily be a disconnect Executive summary between data scientists (who often work for business departments) and the people (usually IT) who need to operationalise the work of those data scientists
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Group M_IBM Q2'19
Published By: Group M_IBM Q2'19     Published Date: Apr 03, 2019
The growing need for data governance, risk and compliance, data analysis and data value still drives strategic requirements in metadata management and the growth of its solutions. Data and analytics leaders can use this vendor evaluation to find the most appropriate solution for their organization.
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Group M_IBM Q2'19
Published By: AdRoll     Published Date: Dec 01, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: • Why is attribution a process and not an end state? • Why is making small steps forward really better than doing nothing? • Why does the perfect attribution model not exist? • What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific. This report goes in-depth on the current adoption levels of marketing attribution, the confidence in its usage, and the effectiveness of companies’ attribution methods worldwide. You will gain a better grasp on the required skills to succeed at attribution.
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marketing, attribution, association, adroll, online, survey, report
    
AdRoll
Published By: AdRoll     Published Date: Dec 01, 2017
Last year, we found the vast majority of marketers are familiar with running programmatic campaigns. So when we surveyed over 1,300 marketers from Europe and North America this year, we shifted our focus and dove deeper into how they're thinking about the latest performance strategies across every stage of the marketing funnel. You will learn: • Why 57% of marketers are changing their attribution model this year • Why almost 40% of marketers spend a majority of their budgets on measurement alone • Why 69% of marketers are using dynamic email based on user behaviour • And more! See how you compare!
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performance, marketing, professionals, channels, industry, advertising
    
AdRoll
Published By: BMC ESM     Published Date: Nov 09, 2009
Gartner assesses the vendor landscape in their latest Magic Quadrant for IT Event Correlation and Analysis, and positions BMC in the Leaders' Quadrant. Read the report
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bmc esm, magic quadrant, consolidation, eca, event correlation and analysis, business service management, event management, deduplication
    
BMC ESM
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