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Published By: Dell EMC     Published Date: May 09, 2019
.As midmarket companies pursue business growth, they must deliver differentiated products and experiences without compromising business or customer data. Crucial to this is having the most up-to date IT infrastructure to support the scale and complexity of a changing application landscape. Midmarket businesses (MBs) must modernize their data centers refreshing server infrastructure and automating their IT management processes. Those that do will propel business innovation and deliver superior customer experiences with secure, fast, and reliable business technology. Download this paper, commissioned by Dell, to learn more.
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Dell EMC
Published By: Akamai Technologies     Published Date: Jul 02, 2019
Loyalty and rewards programs are powerful tools for brands to boost member engagement, acquisition, and retention. Learn why leading brands are turning to modern customer identity and access management (CIAM) solutions to scale their loyalty programs, improve user experience, and maximize ROI. In this paper, we identify the challenges associated with transforming, expanding, and scaling customer loyalty and rewards programs and related membership initiatives, and present solutions based on real-world case studies from four industries. We explore the requirements for an enterprise-grade CIAM solution and address related issues such as build vs. buy and CIAM vs. IAM. By examining four diverse case studies — and the resulting identity management solutions that were implemented by the respective companies — this paper provides valuable insight for any enterprise wishing to expand or uplift its customer loyalty program to meet membership needs in the age of the consumer.
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Jul 02, 2019
The stakes are high for consumer brands in today’s data privacy landscape. Sophisticated cyberattacks and front-page data privacy breaches threaten to compromise customer data and damage brand trust. To succeed today, brands must implement a data security and privacy strategy that prioritizes customer trust. Are you up to the challenge? Use Forrester Research’s “Data Security and Privacy Maturity Assessment” to gauge your brand’s competencies and identify areas for improvement. You will learn: ? The four key data security and privacy competencies B2C brands must master ? How you measure up against Forrester Research’s recommended best practices ? Tips to make your data security and privacy culture a competitive differentiator
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Jul 02, 2019
In today’s markets, customer identities and the personal data associated with them are among the most critical and valuable assets of any enterprise. Managing these digital identities — from first registration and login to the later stages of the customer relationship — and extracting business value from the associated data are complex tasks, commonly referred to as customer identity and access management (CIAM). When implementing a system to collect, manage, and utilize digital identity and customer data, companies have two basic choices: in-house development or buying a dedicated solution from a vendor specialized in CIAM (i.e., build vs. buy). Read this white paper for an in-depth analysis of CIAM implementation options, including: ? Must-haves for a successful, enterprise-grade CIAM system ? Pros and cons of implementation options, ranging from in-house software development to commercial off-the-shelf solutions ? A real-world case study that illustrates the ROI of an effective CI
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Jul 02, 2019
Customer identity and access management (CIAM) is increasingly important for brands to deliver the seamless, secure digital experiences demanded by empowered consumers. As part of its Identity and Access Management Playbook, Forrester Research provides guidance to build a customer-obsessed IAM team that has the technical skills, business influence, and interpersonal attributes to architect a CIAM strategy and roll it out across functional groups. Read the full report to learn critical considerations to make your CIAM team effective. Report highlights: ? Four essential roles for your CIAM team ? Why sharing and integrating customer data across organization barriers is critical for success ? The most important technical, business, and interpersonal skills to look for in CIAM candidates
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Akamai Technologies
Published By: Group M_IBM Q3'19     Published Date: Jun 24, 2019
The advantages blockchain can bring to the automotive ecosystem, both in facilitating collaboration among participants and enabling capabilities for new mobility business models, have gotten the attention of automotive executives. In addition to enabling a single source of data, blockchain can facilitate device-to-device transactions, smart contracts, and real-time processing and settlement. For the automotive industry, this translates into improvements and operational efficiencies in areas such as supply chain transparency, financial transactions between ecosystem participants, authenticating access to cars, and customer experience and loyalty.
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Group M_IBM Q3'19
Published By: Group M_IBM Q3'19     Published Date: Jun 24, 2019
Delivering personalized customer experience remains the top business challenge for communications service providers (CSPs). Ovum's recently published 2018 ICT Enterprise survey saw almost all CSP IT executives interviewed identify delivering personalized customer experience as one of their three most important business challenges for the next 18 months. This trend emphasizes the high priority CSPs place on how customer relationships are managed. However, several factors have an impact on CSPs' ability to identify and then deliver customers' core needs. These include understanding the data sets they should focus on; collecting, cleansing, and consolidating these data sets; and having the right expertise to mine the data sets.
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Group M_IBM Q3'19
Published By: Group M_IBM Q3'19     Published Date: Jun 24, 2019
"Use Watson Marketing capabilities to discover insights previously unknown, and use them to create new business models and revenue streams. Download the white paper to discover how you can better target and engage with customers."
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Group M_IBM Q3'19
Published By: Infinidat EMEA     Published Date: May 14, 2019
Infrastructure efficiency and effectiveness directly support profit and growth as competition increases in the cloud and managed service provider (xSP) market. Savvy service providers understand that storage choices have a profound impact on not only their profit and growth, but also on their customer experience and retention. They also know that storage challenges in all those areas increase exponentially with scale. Infinidat storage platforms allow service providers to build and scale differentiated, profitable solutions without worrying about storage. Infinidat technology enables unprecedented efficiency, performance, and resiliency, while flexible business models make it easy for service providers to operationalize those platform advantages—including unique co-branding and promotional opportunities as part of the Powered by Infinidat program. Cloud providers worldwide trust their businesses to Infinidat storage. This paper explores a path for service providers to unlock greater sc
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Infinidat EMEA
Published By: Infinidat EMEA     Published Date: May 14, 2019
Databases represent the backbone of most organizations. And Oracle databases in particular have become the mainstream data repository for most mission-critical environments. Some of the largest companies and organizations in the world rely on Oracle databases to store their most important data. The biggest challenge organizations face relative to an Oracle database is to maintain these databases at optimum performance and reliability without breaking the bank. This paper discusses the storage capabilities customers should consider when choosing storage to support an Oracle database environment.
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Infinidat EMEA
Published By: Uberflip     Published Date: Jun 11, 2019
B2B marketing teams rely on content to fuel their campaigns and generate pipeline for their organizations. As such, every year marketing teams spend hundreds of thousands of dollars creating exponentially more content in an effort to reach and influence their buyers. But even with this proliferation of content, marketers everywhere still struggle to leverage their content to win and retain customers.
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Uberflip
Published By: Citrix ShareFile     Published Date: Jul 02, 2019
In this January 2019 report from Forrester, you’ll learn how leading technology companies must engage their customers consistently while learning from their changing needs. To make this happen, IT leaders must offer technical platforms that enable agility and end-to-end integration. This report will show you: • Why tech leaders must embrace technology that engages and adapts with customers • The importance of building tech platforms that deliver speed and flexibility • How to automate and scale Zero Trust security throughout your environments
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Citrix ShareFile
Published By: Adobe     Published Date: Jun 26, 2019
To achieve personalization at scale, brands need to develop a better understanding of each customer they interact with, and that’s all about combining all the data they collect from every available source into a single cohesive customer view. There is no way they can handle this task or manage all this data manually, which is why data management platforms (DMPs) rose to prominence. Today, companies are looking to build on this single customer view with a real-time understanding of their audience across every digital channel, marking the next phase on the maturity ramp for DMPs.
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Adobe
Published By: Adobe     Published Date: Jun 26, 2019
The fight for customer attention is a daily struggle, but it doesn’t have to be. With a data management platform (DMP), you can be confident that the experiences you deliver are the ones your customers want and expect. Learn: o What a DMP can do for you o The three functions of a DMP o How Adobe Audience Manager can help
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Adobe
Published By: Adobe     Published Date: Jun 26, 2019
In the race to please customers and beat out the competition, there’s been a lot of talk about customer data platforms (CDPs). For marketers, a CDP is just what they’ve been looking for — a more comprehensive approach to unified customer data that lets you include raw personally identifiable information or sensitive data in your data pool. But while IT teams see the ultimate value, they may question the idea introducing a new point solution that complicates their tech stack even more. The days of brute forcing customer experience with new technology are over. Today, IT teams need to make decisions about customer experience management that span the business and go beyond marketing. That requires a different approach to the customer data problem. To learn more about our solution to the customer data platform, read our article Real-time CPD. Real-time customer experience.
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Adobe
Published By: Adobe     Published Date: Jun 26, 2019
Email marketing still work really well. But the world of email is changing. The inbox is fragmented like never before. Messages have to be more relevant, delivered at the right time, and still be considered important enough to read. If any of the signs in this piece sound familiar, it may be time for your organization to put a plan in place to move from ‘sending emails’ to developing a marketing automation program that meets the needs of your customers better.
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Adobe
Published By: Adobe     Published Date: Jun 26, 2019
Gartner conducts an annual magic quadrant on CRM lead management and Marketo has been named as a leader. Marketo leads all vendors in completeness of vision, and now part of Adobe, seek to continue that vision for a product that helps create the best possible customer experience. Read the Gartner report Magic Quadrant for CRM Lead Management, and learn the following: ? How CRM lead management enhances the customer journey ? How CRM lead management can convert even more sales ? Why Marketo remains a Leader on the strength of its overall platform
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Adobe
Published By: Velaro     Published Date: May 06, 2014
Did you know that those who respond to a proactive online chat invitation are 6 times more likely to buy than the average website visitor? Download this paper for practical advice on using proactive chat to increase sales online sales and customer satisfaction.
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live chat, live chat software, proactive live chat, online sales conversions, ecommerce, online customer experience, customer support productivity, online sales
    
Velaro
Published By: ASG Software Solutions     Published Date: Apr 02, 2008
Business Service Management (BSM) is of growing importance in the IT world. By managing IT systems according to the business services they support - like order entry, online sales, shipping, or customer service - IT is able to deliver on real business goals like providing competitive advantage, improving customer satisfaction, driving revenue growth, and increasing shareholder value.
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asg, cmdb, bsm, itil, bsm, bsp, metacmdb, configuration management, metadata, metacmdb, lob, sdm, service dependency mapping, bsm, ecommerce, bpm, workflow, itsm, critical application, cms
    
ASG Software Solutions
Published By: Context Optional     Published Date: Mar 09, 2010
If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.
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context optional, social media, facebook, social networking, social applications, social marketing, email newsletters
    
Context Optional
Published By: Sitecore     Published Date: Nov 04, 2009
This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
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sitecore, aberdeen, lifecycle management, web content management, analytics, crm, emarketing, email marketing, lead generation
    
Sitecore
Published By: Nuance Communications     Published Date: Jun 17, 2009
The response to possible bank card fraud is one of the most important factors affecting the relationship that customers have with their bank. For customer-centric financial institutions who issue millions of bank cards, any instance of possible fraud is both a business risk to be managed and an opportunity to strengthen customer relationships.
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nuance, retail banking, fraud, identify, contact, theft, outbound, business risk
    
Nuance Communications
Published By: Nuance Communications     Published Date: May 28, 2010
Register today to view to the webcast Proactive Notifications for Financial Services: Using Automated Customer Communications to Manage Risk and Retain Customers.
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nuance, retail banking, fraud, identify, contact, theft, outbound, business risk, financial services
    
Nuance Communications
Published By: U.S. Cellular     Published Date: Jun 20, 2019
Take a look at the top five reasons business and operations professionals are implementing fleet management systems — and seeing results. This easy-to-read ebook shows you how fleet management works and which features can lead to increased profits, better customer service and other important benefits. Learn more about features you may not have known about, as well as the surprising numbers around what you stand to gain. You’ll see what more and more of your peers are discovering — that a fleet management solution may be the key to making your job easier, by helping you solve common fleet-related problems.
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U.S. Cellular
Published By: Mcorp Consulting     Published Date: May 12, 2009
Learn how a deep understanding of touchpoints - and the ways they drive customers closer to you (or farther away) - can improve acquisition, retention and loyalty, create better customer experiences, strengthen relationships and boost your bottom line. (Plus 5 steps for leveraging touchpoints to profit from better customer relationships.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping, touchpoint management, touchpoint agency, customer experience strategy, customer journey mapping, touchpoint management, customer experience measurement, customer mapping, customer satisfaction measurement, crm
    
Mcorp Consulting
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