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Published By: Evariant     Published Date: Nov 08, 2018
Smarter growth for healthcare providers requires a strong patient acquisition engine that can demonstrate ROI. By focusing on the financial impact of marketing efforts, healthcare marketers demonstrates why these efforts warrant further investment. This guide presents the Evariant approach to calculating service line ROI from marketing spend. It includes a standard set of formulas and optional factors that may be relevant to certain service lines and system-wide operations.
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healthcare marketing, marketing roi, patient acquisition, marketing measurement
    
Evariant
Published By: Mimecast     Published Date: Jan 16, 2019
Employees frequently become unwitting participants in attacks, aiding the lateral movement of threats through the distribution of malicious URLS and attachments or the exposure of sensitive data. In this E-book, we’ll take a closer look into several email-related activities that employees often engage in that contribute to the spread of these insider (“hidden”) threats and then discuss what measures your organization can take to protect itself from these “hidden” threats.
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Mimecast
Published By: Google Apigee     Published Date: Feb 05, 2019
In our 26-criterion evaluation of API management solutions providers, we identified the 15 most significant ones — Axway, CA Technologies, Google, IBM, Microsoft, MuleSoft, Oracle, Red Hat, Rogue Wave Software, Sensedia, Software AG, TIBCO Software, Torry Harris Business Solutions, Tyk Technologies, and WSO2 — and researched, analyzed, and scored them. This report shows how each provider measures up and helps application development and delivery (AD&D) professionals make the right choice.
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Google Apigee
Published By: List Sotheby's International Realty, Singapore     Published Date: Dec 10, 2018
The cooling measures announced by the government on 5 July threw the residential market into a frenzy. Within a span of five hours, over 1,000 units were sold from three new projects as buyers rushed to beat the midnight deadline to avoid paying the new higher Additional Buyer’s Stamp Duty (ABSD) rates. The 1,000 units came from three projects that were launched that night: over 500 units from Riverfront Residences in Hougang, around 300 units from Park Colonial at Potong Pasir and some 200 units from Stirling Residences in Queenstown. For the rest of the quarter, response to new launches was patchy as potential home buyers weigh affordability with opportunity cost. The residential price index edged up by a mere 0.5% q-o-q, a far cry from rises of 3.4% in Q2 and 3.9% in Q1. This moderate price increase shows that the key objective of the cooling measures, which is to achieve a more gradual but sustainable price growth, has been met. Download the full report to Learn more.
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List Sotheby's International Realty, Singapore
Published By: Moxie     Published Date: Feb 06, 2019
Download this report for an in-depth analysis of trends in customer experience management strategies for financial services companies. The study was developed using independent research and survey responses from 100 senior-level leaders across marketing, customer experience management, analytics, digital strategy, and innovation roles. After identifying key market stressors, the report analyzes the five key drivers of successful customer engagement: Customer Understanding, Prioritization, Design, Measurement, and Culture.
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customer engagement, customer experience, customer service
    
Moxie
Published By: Citrix Systems     Published Date: Feb 14, 2019
"Security threats come in a variety of different forms — from network to web and app attacks. As these form factors continue to morph, they often evade traditional security measures, leaving organizations scrambling to protect their digital ecosystem. With a comprehensive end-to-end security solution, your organization can securely deliver the apps and data your teams need to be productive. Check out our e-book and discover: - Why a holistic security approach is crucial - What a new security approach looks like - How Citrix solutions provide security across your entire stack"
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Citrix Systems
Published By: Citrix Systems     Published Date: Feb 14, 2019
"Ransomware is one of the biggest nightmares facing IT today. Hackers are targeting organizations of all kinds with malware designed to encrypt crucial data—and hold it hostage until payment is made. This white paper reveals four highly effective measures for reducing your exposure to ransomware and keeping your apps and data accessible to authorized users—not hackers and their clients. Download this white paper to learn how to: - Shield users of web apps from infection and keep sensitive data off the endpoint - Prevent email-born ransomware from compromising the endpoint - Protect mobile devices against attack - Ensure the rapid recovery of ransomware-encrypted data"
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Citrix Systems
Published By: Marketo     Published Date: Feb 11, 2019
your brand What content you need to support your social media marketing How often to post on social media (and how to create an editorial calendar) How to measure the effectivene
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Marketo
Published By: Cherwell Software     Published Date: Jan 28, 2019
The 12 Providers that Matter Most and How they Stack Up. In our 28-criteria evaluation of enterprise service management (esM) providers, we identified the 12 most significant ones — Atlassian, Axios, BMC software, CA Technologies, Cherwell software, easyvista, iBM, ivanti, Micro focus, servicenow, sunview and ToPdesk — and researched, analyzed, and scored them. This report shows how each provider measures up and helps infrastructure and operations (i&o) professionals make the right choice.
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Cherwell Software
Published By: OneUpWeb     Published Date: Jun 16, 2010
Could your website be doing more? Find out in Oneupweb's latest study. Today, the design and usability of your website directly affects your bottom line. Discover if it's driving sales, or driving them away with the new measurement you need to determine the success of your site's design.
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oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics, design, website design
    
OneUpWeb
Published By: Ability Commerce     Published Date: May 18, 2009
As direct marketers, you know "the devil is in the details." Being able to drill-down on results is important to determine future strategies. It takes discipline and the application of direct marketing tenets. But you can fine-tune your results, target better and reap the rewards.
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ability commerce, seo, email frequency, metrics, roi, pci, ecommerce, e-commerce, order management, load time
    
Ability Commerce
Published By: Cantaloupe     Published Date: Mar 30, 2010
Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?
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cantaloupe, online video, social media, communication, facebook, twitter, seo, engagement
    
Cantaloupe
Published By: Mcorp Consulting     Published Date: May 12, 2009
Learn how a deep understanding of touchpoints - and the ways they drive customers closer to you (or farther away) - can improve acquisition, retention and loyalty, create better customer experiences, strengthen relationships and boost your bottom line. (Plus 5 steps for leveraging touchpoints to profit from better customer relationships.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping, touchpoint management, touchpoint agency, customer experience strategy, customer journey mapping, touchpoint management, customer experience measurement, customer mapping, customer satisfaction measurement, crm
    
Mcorp Consulting
Published By: Mcorp Consulting     Published Date: Feb 17, 2010
See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping, touchpoint management, touchpoint agency, customer experience strategy, customer journey mapping, touchpoint management, customer experience measurement, customer mapping, customer satisfaction measurement, crm
    
Mcorp Consulting
Published By: Mindfire     Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
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mindfire, response rates, personalized cross-media, marketing campaign, personalization, personalized urls, purls, performance data, conversion, marketing roi, direct mail campaign, multi channel marketing, integrated marketing campaign, lead generation, campaign management, tracking and measurement, reports and analytics, marketing dashboard
    
Mindfire
Published By: Spectrum Enterprise     Published Date: Feb 27, 2018
H&S Ventures provides management services for the Anaheim Ducks hockey team and its home-ice venue—the Honda Center. This popular indoor arena hosts scores of events and concerts, and H&S oversees everything from ticket sales to marketing and finance. H&S’s performance is measured by attendance, big-name bookings and how much fans spend on merchandise and concessions. Digital innovation plays a crucial role in creating a thrilling live experience that raises fans’ satisfaction and their average “spend.”
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enterprise, digital, connection, revenues, marketing, tactics, technology
    
Spectrum Enterprise
Published By: Spectrum Enterprise     Published Date: Oct 29, 2018
Bandwidth. Speed. Throughput. These terms are not interchangeable. They are interrelated concepts in data networking that help measure capacity, the time it takes to get from one point to the next and the actual amount of data you’re receiving, respectively. When you buy an Internet connection from Spectrum Enterprise, you’re buying a pipe between your office and the Internet with a set capacity, whether it is 25 Mbps, 10 Gbps, or any increment in between. However, the bandwidth we provide does not tell the whole story; it is the throughput of the entire system that matters. Throughput is affected by obstacles, overhead and latency, meaning the throughput of the system will never equal the bandwidth of your Internet connection. The good news is that an Internet connection from Spectrum Enterprise is engineered to ensure you receive the capacity you purchase; we proactively monitor your bandwidth to ensure problems are dealt with promptly, and we are your advocates across the Internet w
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Spectrum Enterprise
Published By: Box     Published Date: Jun 22, 2018
• Enterprise Content Management is a market in transition. And as demand for modernization becomes widespread, long-time leaders are investing in new capabilities to keep up — and bringing more of the market to the cloud to meet the needs of users and IT managers alike. • • This report shows how a range of providers measure up to help companies make the right choice when • requirements are skewed to the needs of information workers who need to create, collaborate on, share, and find enterprise content. • • Use the 2017 Forrester Wave™ report to: o Get educated. Gain an understanding of how the ECM market is changing and why complex, on-premises ECM suites are giving way to Cloud Content Management platforms like Box. o Define your needs. Forrester ranks the top 15 ECM business content vendors based on current offerings, strategy and market presence to help you evaluate vendors that suit your needs. o Select a vendor. Learn how cloud content management platforms like Box are designed
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Box
Published By: SAP     Published Date: May 18, 2014
The technology market is giving significant attention to Big Data and analytics as a way to provide insight for decision making support; but how far along is the adoption of these technologies across manufacturing organizations? During a February 2013 survey of over 100 manufacturers we examined behaviors of organizations that measure effective decision making as part of their enterprise performance management efforts. This Analyst Insight paper reveals the results of this survey.
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sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management, business insights, architecture, business intelligence, big data tools
    
SAP
Published By: Coupa     Published Date: Dec 14, 2018
Financial services firms are turning to Business Spend Management (BSM) as a Strategic Solution Beset by competitors and burdened by ever-shifting regulatory requirements, financial services firms are turning to cloud-based technology to gain better control over—and visibility into—spending. In the process, they are becoming fiercer competitors. Download this ebook for insights into how you can improve your organization's financial health and how: A cloud complete-BSM solution can track and measure all purchasing activities, identifying patterns that provide opportunities for negotiating discounts, and better managing risk To increase savings across source-to-contract, procure-to-pay, travel & expense management, as well as risk and supplier management Modern technology enables the finance function to take cost-management to a deeper level—without investing in IT infrastructure
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Coupa
Published By: Oracle     Published Date: Jan 08, 2018
Data is a driver of growth and change that is quickly becoming the world's most valuable resource. As such, finance leaders face increased pressure to value data as an asset on their balance sheets and use it to drive business strategy. To capitalize on the power of data, learn how to pinpoint where you are today. what steps you can take to reach your goals and how to measure success.
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Oracle
Published By: Akamai Technologies     Published Date: May 05, 2017
Every cloud security vendor will give you impressive-sounding metrics for cloud security. But what do they really mean? Our infographic explains which metrics really matter, and what questions you need to ask to get them.
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cloud security, cloud, security, cloud protection
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 05, 2017
To keep your organization and your data safe, it is crucial to consider forward-thinking approaches to cybersecurity. In this e-book, we discuss how you can augment your existing website infrastructure or within a data center with security measures in the cloud for a more robust security posture. We share Akamai’s approach to cloud security as well as those of other vendors. We then take a closer look at some commonly used, but sometimes misleading, metrics — so you can make more educated decisions about the best solutions for your needs.
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cloud security, data, akamai
    
Akamai Technologies
Published By: Zendesk     Published Date: Dec 03, 2018
Customer service metrics help us track how well we perform in our primary customer service mission—achieving and maintaining high customer satisfaction. To achieve this mission, we need data to understand our operations and the customer experience. Fortunately, lots of data is available these days. All the metrics for measuring this data are valuable, but which ones do we rely on to effectively measure our success and guarantee that we’re making smart business decisions? Which metrics make the difference when it comes to ensuring customer satisfaction? We’ve created this guide to help your business find those answers.
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Zendesk
Published By: Hewlett Packard Enterprise     Published Date: Sep 25, 2017
Every week InfoSight analyzes more than a trillion data points from more than 9,000 customers. How does this translate into true business value? By reducing your business risk with over Six-Nines of measured availability. By providing you with an infrastructure that gets “smarter” every single day. By empowering IT staff to focus on business priorities instead of mundane maintenance.
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Hewlett Packard Enterprise
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