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Published By: Oracle     Published Date: Jan 17, 2018
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Oracle
Published By: Gleanster Research     Published Date: Oct 22, 2013
This Deep Dive from Gleanster research will explore why some marketing technologies may not be the best solution for distributed marketers and how an merging class of technology called “local marketing automation” is enabling corporate marketing to oversee brand consistency and simultaneously give local marketers autonomy and control over communications to their local target audiences.
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Gleanster Research
Published By: NAVEX Global     Published Date: Dec 07, 2017
Good analysis and benchmarking of hotline data helps organisations answer crucial questions about their ethics and compliance programme, including: Does our culture support employees who raise concerns? Are our communications with employees reaching the intended audiences and having the desired effect? Are our investigations thorough and effective? Do we need more training? Do we need to review or update our policies? Do employees know about our reporting channels? Comparing internal data year over year to help answer these questions is important. But getting a broader perspective on how your performance matches up to industry norms is critical. This year’s analysis of our EMEA & APAC data from nearly 14,000 ethics and compliance hotline reports revealed key data points that compliance professionals can use to benchmark and assess their programme’s performance, and move toward predictive risk mitigation.
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navex, ethics and compliance software, hotline data, risk mitigation, incident management systems
    
NAVEX Global
Published By: SAP Inc.     Published Date: Jul 28, 2009
Companies can squeeze further business benefits from their existing SAP ERP and supply chain systems in order to save money at a time when it's desperately needed. This Report, which summarizes detailed data from a field study conducted exclusively for AMR Research SAP Peer Forum clients, was written to help business audiences looking for every opportunity to reduce the total business expenses of their huge, existing investments in SAP.
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sap, fast payback, detailed data, business expense projects, sap erp, supply chain systems, amr, peer forum, business intelligence, field study, purchasing, order fulfillment, manufacturing, coe, cost of excellence
    
SAP Inc.
Published By: SDL Web Content Management Solutions     Published Date: Jan 22, 2010
Organizations face many challenges when creating a constellation of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local culture. Creating truly localized Web sites can be a daunting process, in which corporate and local marketing teams need to work together to provide relevant information to many different target audiences.
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sdl tridion, a/b, crm, ecm, blueprinting, flysn, wcm, dam, wcm, web content management, multisite functionality
    
SDL Web Content Management Solutions
Published By: SDL Web Content Management Solutions     Published Date: Jul 06, 2010
In today's connected world, a well managed Web presence is essential for any organization to achieve business success. The internet provides unprecedented opportunities for border-free communication. Many organizations use the internet to reach worldwide audiences. These organizations need to balance centralized messages and branding with localized content and contributions. SDL Tridion's BluePrinting technology allows you to create this balance.
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sdl tridion, blueprinting, communication, localization, multidimensional communication
    
SDL Web Content Management Solutions
Published By: The Mx Group     Published Date: Jul 12, 2017
As the number of tactics available to marketers has multiplied, it has become harder and harder for many to determine where they should focus their resources. Digital marketing, in particular, is becoming increasingly sophisticated and offers opportunities for highly targeted and effective campaigns. But as B2B marketers are designing integrated programs, many overlook a tactic that has successfully generated leads and closed sales for decades: telemarketing. Strategically deploying telemarketing to enhance engagement, nurture prospects and improve your data can make the difference between revenue that goes to your bottom line and revenue that goes out the door. This kind of direct, one-to-one communication has a natural connection with the B2B world, a field built around relationships and tightly targeted audiences.
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digital marketing, telemarketing, lead generation, sales, engagement
    
The Mx Group
Published By: Adobe     Published Date: Mar 03, 2017
In the Media and Entertainment industry, it all comes down to acquiring and retaining audiences. The higher the audience value, the better. Our guide, Acquisition Evolved, gives you a four-part framework to identify and engage high-value audience segments across channels that drive engagement, subscriptions, and advertising opportunities. Read the guide to learn: • Tips to accelerate your data-driven marketing • How to overcome audience acquisition and engagement obstacles • How to identify the right marketing technology for audience acquisition
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media and entertainment, acquiring audience, retaining audiences, data-driven marketing, engagement obstacles
    
Adobe
Published By: Adobe     Published Date: Mar 16, 2017
A great customer experience requires great content. And to ensure all your content meets customer expectations, you need a combination of the right talent, technology, culture, and strategy. It takes effort, but it’s worth it to earn your customers’ loyalty. In this report, we share the nine steps to achieve content marketing excellence, including how to: • Define a content marketing strategy • Use personal experiences to connect with audiences • Speed up and streamline content flow
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customer experience, content, content marketing strategy, streamlined content
    
Adobe
Published By: Adobe     Published Date: Apr 17, 2017
A great customer experience requires great content. And to ensure all your content meets customer expectations, you need a combination of the right talent, technology, culture, and strategy. It takes effort, but it’s worth it to earn your customers’ loyalty. In this report, we share the nine steps to achieve content marketing excellence, including how to: • Define a content marketing strategy • Use personal experiences to connect with audiences • Speed up and streamline content flow
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customer experience, content marketing strategy, content streamlining, content marketing, customer expectations
    
Adobe
Published By: Jebbit     Published Date: Jun 12, 2018
In the retail and eCommerce world, data can be your differentiator...or your downfall. To stand out, marketers are increasingly turning to first-party declared data to fuel their strategies. Learn how retailers are using mobile attention to collect and activate declared data for: Qualified lead acquisition and direct response Relevant remarketing with custom audiences and retargeting 1-to-1 email personalization Audience building and profiling
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data, jebbit, remarketing, audiences, omnichannel
    
Jebbit
Published By: Jebbit     Published Date: Jun 12, 2018
As marketers, we use data at every level, from determining Facebook targeting to timing a major product launch. But how often do we take a look under the hood at the quality and usefulness of our data? In this playbook, we’ll cover the strengths and weaknesses of third-party, second-party, and first-party data and where declared data fits into the current data landscape. You’ll learn plays for activating declared data for: Qualified lead generation 1-to-1 email personalization Custom audiences and personalized retargeting Audience building and profiling In this section, we’ll cover the definitions, sources, and strengths and weaknesses of third-, second-, and first-party data.
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data, jebbit, remarketing, audiences, omnichannel
    
Jebbit
Published By: Bluekai     Published Date: Aug 10, 2012
Publishers today live in a data-driven world. It is no longer enough to simply create content, build audiences, and sell ads.
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data management platform, bluekai, supply-side platforms, audience engagement, audience extension, audience analytics
    
Bluekai
Published By: TruSignal     Published Date: Jun 03, 2013
This white paper aims to provide B2C digital marketers with a better understanding of why you may need an audience expansion technique and what questions to ask yourself before you get started. We hope to not only build an imperative for audience expansion techniques, but also to offer a guide that will help you choose the right data and right techniques for reaching more of your desired prospects online. Specifically, this white paper will discuss and differentiate two specific expansion approaches: lookalike and act-alike audiences including how they are built, the problems they solve and how to use them effectively throughout the marketing funnel.
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audience expansion, lookalike, act-alike, audience targeting, predictive analytics, big data, profile data, behavioral data, third-party data, first-party data, digital marketing, single factor correlation, multiple factor correlation, predictive audience models, custom audiences, offline data, effective marketing practices, digital marketers, marketing funnel, trusignal
    
TruSignal
Published By: Adobe     Published Date: Jun 26, 2019
1994. The first-ever banner ad launched. The first “click here.” Now, 25 years later, spending on digital advertising is big business — and it’s becoming more sophisticated, more customer-focused, and more dynamic. That’s exciting. At Adobe, we've been there from the early days — providing designers with digital creation tools to build ads. And offering advertisers an industry-leading, independent ad platform to ensure ads effectively reach target audiences across channels. We're proud to be part of advertising history and to be helping our customers succeed. We can't wait to help lead the next 25 years of digital advertising.
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Adobe
Published By: Adobe     Published Date: Jun 26, 2019
1994. The first-ever banner ad launched. The first “click here.” Now, 25 years later, spending on digital advertising is big business — and it’s becoming more sophisticated, more customer-focused, and more dynamic. That’s exciting. At Adobe, we've been there from the early days — providing designers with digital creation tools to build ads. And offering advertisers an industry-leading, independent ad platform to ensure ads effectively reach target audiences across channels. We're proud to be part of advertising history and to be helping our customers succeed. We can't wait to help lead the next 25 years of digital advertising.
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Adobe
Published By: Ooyala     Published Date: Dec 09, 2014
Another critical sign of the times is that the Internetdriven evolution of TV and video is now embraced, rather than spurned, by the TV establishment. HBO, CBS and others are touting new IP-delivered offerings. Charter Communications CEO Tom Rutledge says the number of programmers planning OTT deployments is good for the cable industry, which will have more flexibility in content bundling; and good for the consumer, who will have more choice. And discussing heightened competition for audiences and ad dollars in VARIETY, Josh Sapan, president-CEO of AMC Networks, referred to “an almost unstoppable trend for technology to facilitate consumer discretion and choice.”
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multi-device, mobile video, multi-screen, mobile, tablets, long-form video
    
Ooyala
Published By: Turn     Published Date: Mar 09, 2016
No marketer wants to risk the integrity of their brand by displaying ads in unsafe locations. In the great cross-channel chase for customers, advertisers want to engage target audiences in as many contexts as possible – across devices, media, and ad formats. Find out how the right brand safety tools can help your navigate this complex landscape, and deliver the right creative in the right context, every time.
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programmatic, ebook, brand protection, brand safety, omnichannel advertising, multichannel advertising, dsp, demand side platform
    
Turn
Published By: The Ariel Group     Published Date: Jan 18, 2017
Technology is changing the way businesses operate. More and more employees are working and collaborating from different locations—across time zones and countries, or even just across town. Technological advances are making it easier to expand a company’s community while allowing employees to work virtually, from local offices, flex spaces, or their homes.
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The Ariel Group
Published By: Marketo     Published Date: Feb 11, 2019
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision. The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels. In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checkli
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Marketo
Published By: NCM Fathom     Published Date: Feb 23, 2010
The same elements of powerful storytelling that captivate us in our everyday lives can benefit companies and their brands. NCM Fathom's white paper explores how businesses can tell their story to engage audiences, build brand preference and loyalty and deliver results that meet objectives. Bold companies like Kleenex and Siemens have shared their brand's story with customers and employees in cinemas nationwide. Download the white paper to learn more.
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ncm, fathom, revenue, branding, advertising, ad management, digital cinema network
    
NCM Fathom
Published By: Wyng     Published Date: Jul 28, 2016
Throughout this eBook, we’ll dive into examples of exemplary brands that have mastered the art of Participation Marketing, and leverage it as a key strategy to engage and inspire their audiences.
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offerpop, consumer engagement, marketing, customer engagement, social, social media, participation marketing, marketer
    
Wyng
Published By: Panasonic     Published Date: Mar 18, 2019
In a world of content overload, executives at Entertainment & Media companies know they need to find new ways to engage, enlighten and inspire audiences through cutting-edge spaces that overlay digital information onto the physical world. That’s what Panasonic, a leading innovator in 10 top disruptive technologies, found in its recent study. They asked senior technology decision makers across 13 industries how they are investing in new technologies, which they have already adopted and which they intend to implement. The report is available now to our readers. Get the report today for an inside look at how competitive companies are adopting disruptive technologies, innovating and planning for the future.
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Panasonic
Published By: Adobe     Published Date: Oct 08, 2019
As the lines between business-to-business (B2B) and business-to-consumer (B2C) marketing continue to blur, the B2B marketing environment looks set to change, with companies seeing more demands placed on their operations to satisfy their audiences. To stay competitive, B2B marketers must expand their existing operating models to incorporate data-driven decision-making, relationship engagement, and digital technologies that enable individualized communications.
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Adobe
Published By: IBM Software     Published Date: Jul 29, 2010
See how BI provides the necessary insights to understand market opportunities, drive campaign effectiveness and deliver differentiated product offerings to key audiences.
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ibm software, cognos performance manager, business practice, performance management framework, roi, sales
    
IBM Software
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