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authemticity

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Published By: Bazaarvoice     Published Date: Nov 05, 2014
This paper explores what authenticity really means to consumers, and how brands can deliver it, every time. Includes best practices for companies that collect and display reviews, handling employee reviews, and how dubious practices can harm your business.
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bazaarvoice, customer loyalty, authemticity, customer relationships, authentic users, generated content, best practices, inauthentic practices, customer reviews, authemtic content, disclosure, compliance policies, social media
    
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