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Published By: Adobe     Published Date: Oct 10, 2019
For decades, economists believed people made rational choices, psychologists thought they could categorise us into clearly defined personality types and marketers were sure that customers followed linear funnels toward purchase. Not so anymore. That’s because the world has come to realise that we humans are multidimensional. We have many sides to our lives and our personalities. We don’t follow logical, linear paths. And what we like one minute, we don’t like the next. As businesses increasingly focus on customers, they see that they’re not simple and static personas. Instead they’re complex and dynamic individuals.
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Adobe
Published By: Adobe Systems     Published Date: Mar 04, 2011
In this session presented by Adobe experts, you'll learn how to use Adobe Acrobat X Pro to save time and standardize processes by automating routine, multistep tasks in a guided Action. Find out how to create, manage, execute, and share a sequence of automatic or user-guided steps that can be applied to single PDF files or batches of files.
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adobe, pdf, portfolio, acrobat, pro, rich media, acrobat x
    
Adobe Systems
Published By: ADP     Published Date: Jun 09, 2017
One of the most powerful ways to save time – and to defuse a potential payroll time bomb – is by automating tasks to help simplify your job. When you do, you can benefit from time-savings, greater accuracy and improved compliance.
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time, errors, payroll, simplify, adp
    
ADP
Published By: ADP     Published Date: Jun 09, 2017
When you run a small business, you have to wear a hundred hats. As well as managing the day-to-day, you’ve got to get acquainted with a whole new world of paperwork and back-office administration. It’s not everybody’s strong suit, but traditionally it’s seen as the price of running a business.
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business, payroll, employees, administration, back-office, adp
    
ADP
Published By: ADP     Published Date: Sep 14, 2017
Like a lot of employee management tasks, payroll has the uncanny knack of being really important to get right and really easy to mess up, all at the same time. In short, it’s a pain. If you’re a business owner or HR professional, payroll is not something you want to be spending all your time on.
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adp, payroll, employee management, human resources
    
ADP
Published By: ADP     Published Date: Nov 16, 2017
Many businesses invest in analytics technology thinking it’s a silver bullet. But data doesn’t always tell the whole story. You get percentages but not insights. Trends but not necessarily relationships or patterns. Truly impactful workforce analytics has to do more. You have to turn data into insight, and then put it into action. This workbook is designed to help you progress through the workforce analytics maturity model. The first step in the process is to identify where you stand today.
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ADP
Published By: ADP     Published Date: Nov 16, 2017
People are the most important part of your organization. Understanding what they do, how they do it, and even why they do it, provides invaluable insights for optimizing your processes, department, or entire organization. And as a business leader, in many ways you’ve never had it so good. There’s more people data available than ever before, and you’ve got the opportunity to put it to work through data-driven initiatives like changes to workforce demographics, employee retention, or benefits allocations. And most important, you have a chance to fuel business decision-making with smart workforce insights. Once you’ve learned how to turn your people data into real business value, you’ll create more visibility within your business, and everyone will see that the rewards of HR analytics are worth the effort. It’s time to take the opportunity to prove the value of data-driven HR. No more darkness. Otherwise, the only journey ahead is into some challenging pitfalls. We’ve identified five of t
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ADP
Published By: ADP     Published Date: Mar 02, 2018
68% of US employees are disengaged1 and 50% of employees will leave companies due to bad managers. You can’t afford mediocre leadership. If your business could deliver a 10% improvement in leadership behaviors from a total of 16 minutes of development work,3 imagine the potential for increased productivity, performance and retention you could achieve. CompassSM powered by ADP® is a next-generation diagnostic and learning solution that helps you to boost your people’s leadership and collaboration skills in order to grow your teams from good to excellent. It’s scientifically proven to increase your team’s skills over time. Give your organization a competitive edge as you develop your people into better leaders and collaborators.
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ADP
Published By: ADP     Published Date: Mar 22, 2018
Your global organization’s network of human capital management (HCM) platforms is the nerve center of your entire enterprise. But passing data back and forth between disparate HCM systems has never exactly been easy. So your HR, payroll, talent, benefits and time and attendance systems, often specific to regions and countries, fire futilely across data synapses that in real-world terms leave you blind to the true state of your business.
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ADP
Published By: ADP     Published Date: May 02, 2018
Software, outsourcing, service bureau, ASO, PEO… it’s little wonder the market for payroll solutions has a reputation for being confusing and hard to navigate. Where does one solution end and the other begin? And how do you know which one you need? This complexity is the reason we’ve created a comparison guide. Businesses have a wide spectrum of payroll options to choose from, and there are big differences between them, so like-for-like comparisons aren’t possible across categories. Before you start comparing vendors head-to-head, you need to decide which payroll style is best for you. And before you make that decision, you need to know what you want in return. Are you looking to save money? Save time? Eliminate errors? Do you want help minimizing tax compliance risks? There are plenty of options available, and they all come with different pros and cons.
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ADP
Published By: ADP     Published Date: May 23, 2018
Your global organization’s network of human capital management (HCM) platforms is the nerve center of your entire enterprise. But passing data back and forth between disparate HCM systems has never exactly been easy. So your HR, payroll, talent, benefits and time and attendance systems, often specific to regions and countries, fire futilely across data synapses that in real-world terms leave you blind to the true state of your business.
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ADP
Published By: ADP     Published Date: Jun 01, 2018
Too remedial. Too retrospective. Too static. Too irrelevant to the team leader. Too time-consuming. Such are the complaints heard repeatedly about Performance Management and Engagement systems. And these don’t even touch on the biggest problem of all: current systems produce a tidal wave of unreliable data. The ratings they yield are based on the notion that, with enough time and training, managers (and peers) can become reliable raters of other people’s skills and competencies. Sadly, that’s not true. A large body of research reveals: 61% of your manager’s rating of you is a reflection of the manager, not of you. Your organization, apparently unaware of this, then persists on paying you, training you, and promoting you—and everyone else in the organization—based on these flawed ratings.
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ADP
Published By: ADP     Published Date: Jun 01, 2018
The Marcus Buckingham Company, an ADP Company, commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying StandOut. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of StandOut on their organizations. To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed several customers with experience using StandOut. StandOut is an integrated suite that pairs a technology platform with coaching to help organizations achieve their talent activation goals. Prior to using StandOut, the interviewed organizations did not have a structured program to improve and measure employee engagement and performance. Organizations used annual surveys and annual performance reviews, and some even encouraged weekly check-ins, but there was no guidance on how to complete these tasks, and the data t
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ADP
Published By: ADP     Published Date: Oct 25, 2017
What do Bill Gates, Michael Jordan, and Margaret Thatcher have in common? Each gives valuable insight into what makes a great leader.
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ADP
Published By: AdRoll     Published Date: Oct 29, 2014
Over the past two years, advertisers have rapidly adopted retargeting on Facebook to drive key metrics like conversions, app downloads, and lead generation. Recognizing how valuable it’s been for advertisers, Facebook expanded their product line and now offers marketers two ways to retarget their website audiences on Facebook. Download this paper today to become informed on why retargeting across desktop and mobile through Facebook is becoming part of every always-on marketing strategy.
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retargeting, facebook, desktop retargeting, mobile retargeting, web retargeting
    
AdRoll
Published By: AdRoll     Published Date: Oct 05, 2016
Over the past few years attribution has become one of the most-discussed concepts in marketing and sales. Everyone agrees it’s critically important to get right, but there’s no such thing as a “one size fits all” model. Meanwhile countless whitepapers have been written, all with the goal of providing a brief precis of the best way to measure it, but the reality is there’s no universally correct answer...
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attribution, marketing, sales, attribution model
    
AdRoll
Published By: AdRoll     Published Date: Feb 10, 2017
Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, Adroll put together The Performance Advertiser’s Guide to Instagram. Highlights from the guide: Guidelines for Instagram ad formats Essential tips for Instagram advertising success How to track the performance of your campaigns How other companies have used Instagram to grow their business And more!
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instagram, social media marketing, advertising, digital marketing
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
In previous editions of this report, our primary focus was on how industry professionals approach the concept of programmatic advertising. While this is still important, the industry has evolved as the knowledge and skill sets of marketers have grown. So, when we surveyed 1,000 US marketers* this year, we decided to shift our focus to understand how they’re reaching prospects throughout the entire marketing funnel. Our mission was to uncover how marketers coordinate various different channels and technologies to achieve their goals.
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marketing, performance marketing, programmatic advertising, coordinated marketing
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
In previous editions of this report, our primary focus was on how industry professionals approach the concept of programmatic advertising. While this is still important, the industry has evolved as the knowledge and skill sets of marketers have grown. So, when we surveyed 1,000 US marketers* this year, we decided to shift our focus to understand how they’re reaching prospects throughout the entire marketing funnel. Our mission was to uncover how marketers coordinate various different channels and technologies to achieve their goals.
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performance marketing, programmatic advertising, coordinated marketing, marketing funnel
    
AdRoll
Published By: AdRoll     Published Date: Aug 22, 2017
For most retailers, the holidays are a frenzied rush of juggling multiple campaigns, meeting revenue goals, and hitting lofty numbers before the year is up. It’s far from a relaxing time of year. The holiday season has become critically important to online retailers. With the rise of Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day, the definition of “the holidays” has expanded substantially. While these retail days have helped distribute the holiday rush across a wider range, they’ve also made holiday campaign planning far more complex. Expanding digital channels, such as mobile and social media, have added to the immense opportunities that the holidays provide. Just last year, mobile accounted for 50.3% of all e-commerce traffic, surpassed desktop traffic for the first time ever. Knowing this, it shouldn’t be a surprise that 38% of shoppers now say they will not return to a retailer’s website if it’s not mobile optimized.
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holiday planning, retail, black friday, social media, mobile
    
AdRoll
Published By: AdRoll     Published Date: Dec 20, 2017
Reach your customers on one of the world’s most popular social platforms. Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, we put together The Performance Advertiser’s Guide to Instagram. Highlights from the guide: Guidelines for Instagram ad formats Essential tips for Instagram advertising success How to track the performance of your campaigns How other companies have used Instagram to grow their business And more!
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instagram, social media, cross-device marketing, performance advertising
    
AdRoll
Published By: AdRoll     Published Date: Dec 20, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: Why is attribution a process and not an end state? Why is making small steps forward really better than doing nothing? Why does the perfect attribution model not exist? What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific.
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marketing attribution, attribution modeling, roi, attribution
    
AdRoll
Published By: AdRoll     Published Date: Feb 21, 2018
Reach your customers on one of the world’s most popular social platforms. Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, we put together The Performance Advertiser’s Guide to Instagram. Highlights from the guide: Guidelines for Instagram ad formats Essential tips for Instagram advertising success How to track the performance of your campaigns How other companies have used Instagram to grow their business And more!
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instagram, social media, cross-device marketing, performance advertising
    
AdRoll
Published By: AdRoll     Published Date: Dec 01, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: • Why is attribution a process and not an end state? • Why is making small steps forward really better than doing nothing? • Why does the perfect attribution model not exist? • What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific. This report goes in-depth on the current adoption levels of marketing attribution, the confidence in its usage, and the effectiveness of companies’ attribution methods worldwide. You will gain a better grasp on the required skills to succeed at attribution.
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marketing, attribution, association, adroll, online, survey, report
    
AdRoll
Published By: Adverity     Published Date: Jun 15, 2018
A Beginner's Guide to Marketing Data Analytics Marketing Data is big & highly fragmented Big data is messy. It’s scattered across platforms, it’s diverse, and in its raw form, it’s practically unusable. We know, it’s a painful truth. The fact of the matter is that having a lot of data doesn’t necessarily mean that you have the answers to your most pressing questions. Looking for the most relevant bits in your pile of big data is like looking for a needle in a haystack. But don't you worry - we are here to help. This handy e-book will give you a short overview what quality matters, why data is so important and what you need to pay attention to. Best thing is: getting this ebook is super easy. Just fill out the form to the right and voilá - your download is ready. Enjoy this read!
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics
    
Adverity
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