HIT Consultant Insightful coverage of healthcare innovation
 

b2b

Results 301 - 325 of 564Sort Results By: Published Date | Title | Company Name
Published By: Rainmaker Systems Inc.     Published Date: Jan 13, 2012
In B2B e-commerce the mechanics are complex, requiring frequent iterative adjustments as technical specifications, end-user goals, and multiple stakeholders participate in the process. B2B e-commerce does not advance in a straight line, but as a web of inter-connected decision points.
Tags : 
rainmaker, marketing, b2b, e-commerce, crm, end-user goals, customer experience
    
Rainmaker Systems Inc.
Published By: foxtailmarketing     Published Date: Oct 15, 2014
This eBook describes, in detail, the methods and systems required to generate sales ready B2B leads by using several different types of digital marketing.
Tags : 
foxtail marketing, b2b leads, social, google, content creation, lead nurturing
    
foxtailmarketing
Published By: Genius Inc     Published Date: Nov 13, 2009
In today's B2B market, where the customer has access to volumes of inforŽmation surrounding their purchase decision, there's been a major shift in the selling paradigm-a shift that all but eliminates "selling" from the process. Now Sales and Marketing professionals must insert themselves into the customŽer's purchasing process at a much earlier stage, helping the customer buy, through an intelligent, dynamic nurturing cycle.
Tags : 
marketing automation, b2b, sales, genius, b2b, lead generation, demand generation, lead scoring, nurturing
    
Genius Inc
Published By: Genius Inc     Published Date: Mar 11, 2010
Based on a survey of over 100 B2B buyers, DemandGen Report and Genius.com uncover the purchase patterns of the new generation of B2B Buyer. It's clear that buying habits have changed and customers are: •More educated about solutions and competition than ever before •More opportunistic and impulsive in their buying behavior •More resourceful and connected to other buyers
Tags : 
b2b, btob, demand generation, demand gen, genius, social media, behavioral marketing, next gen
    
Genius Inc
Published By: Genius Inc     Published Date: Mar 24, 2009
This must-read for B2B marketers will help you Improve Lead Generation and Clean Up Your Pipeline. Generate Better Leads For Better Sales Results.
Tags : 
genius, sales, b2b marketing, sales results, lead generation, pipeline
    
Genius Inc
Published By: Genius Inc     Published Date: Nov 13, 2009
Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. Interestingly, recent research from CSO Insights finds that only 26.9 precent of 550 companies surveyed have implemented a formal lead scoring process. So, why aren't marketers rushing to adopt this new technology-enabled feat?
Tags : 
genius, sales, b2b marketing, sales results, lead generation, pipeline, lead scoring, nurturing, btob, optimization
    
Genius Inc
Published By: Genius Inc     Published Date: Apr 07, 2010
It's not only the responsibility of the marketing department to engage customers anymore, it's the entire organizations responsibility, and social media has made consumers even more accessible.
Tags : 
genius, sales, b2b marketing, sales results, lead generation, pipeline, lead scoring, nurturing, btob, optimization
    
Genius Inc
Published By: Neolane, Inc.     Published Date: Oct 03, 2009
According to a leading analyst firm, 4 out of 5 un-worked leads ultimately buy something. Are your leads slipping away because they are disqualified too early in the sales cycle?
Tags : 
neolane, b2b, lead gen, lead generation, sales cycle, bant, cpl, cpm, lead quality, nurturing
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Jan 08, 2010
This white paper outlines how B2B marketers can build the foundation for their own lead nurturing programs to increase campaign effectiveness, maintain the interest of prospects through the entire sales cycle, and deliver automated time- and event-triggered inbound and outbound programs.
Tags : 
neolane, b2b marketer, lead nurturing program, lead generation, campaign, marketing automation, lead management optimization, enterprise marketing software
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Jan 08, 2010
This white paper provides advice on how to avoid the #1 mistake many of your peers made when going through the technology selection process: settling for a lead management solution that's "good enough" instead of putting in the hard work required to identify one that meets their needs now and in the future.
Tags : 
neolane, b2b lead management, automated, marketing automation, lead generation, enterprise marketing software
    
Neolane, Inc.
Published By: MoreVisibility     Published Date: Jan 18, 2010
The potential rise in usage and value of mobile search has been evident to Search Marketers for several years now, with the question always hanging in the balance - When will technology and usage reach its tipping point? The answer is fast becoming: Soon.
Tags : 
mobile search, more visibility, search marketers, b2b, b2c, applications, seo, google, social media, advertising
    
MoreVisibility
Published By: Pardot LLC     Published Date: Mar 04, 2011
Learn how to turn your leads from lukewarm to red hot with Pardot's 5 Steps to Double Your Web Marketing Value Without Increasing Your Spend.
Tags : 
pardot, best practices, web marketing value, marketing automation tool, landing page, email marketing tool, lead generation and lead management., web analytics, email marketing
    
Pardot LLC
Published By: IBM     Published Date: Jun 07, 2012
You need a single view of the customer, inventory orders and shipments everywhere - across all channels, from order initiation through to fulfillment, including returns. So you know exactly what you need, where you need it and when. Access the perfect order briefcase to learn how you can achieve.
Tags : 
e-commerce, b2b, commerce, ibm, inventory, customer, b2b, marketing, cross channel, sales
    
IBM
Published By: Optify     Published Date: Aug 03, 2012
This is a must-read guide for B2B inbound marketing professionals. Learn safe strategies to get more high-quality inbound links and traffic from your SEO, content marketing and social media campaigns.
Tags : 
inbound marketing, b2b, lead generation, seo, search engine optimization, content marketing, social media
    
Optify
Published By: Optify     Published Date: Aug 03, 2012
Learn how to maximize traffic and leads from your SEO efforts by choosing strategic keywords that align with your business goals and target audiences.
Tags : 
b2b, optify, seo, search engine optimization, lead generation, inbound marketing
    
Optify
Published By: Optify     Published Date: Aug 03, 2012
You know that generating more leads from SEO makes sense for your business, but don't you need to be an SEO guru? Not at all. With the right roadmap, resources and tools professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads. This guide will show you how.
Tags : 
b2b marketing, seo, search engine optimization, internet marketing, inbound marketing, lead generation
    
Optify
Published By: Optify     Published Date: Aug 03, 2012
With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline.
Tags : 
b2b marketing, seo, search engine optimization, internet marketing, inbound marketing, lead generation, increased roi
    
Optify
Published By: beep! Directed Voicemail     Published Date: Mar 12, 2013
Download this white paper to learn about the insights from B2B sales experts on how to properly use voice mail to drive more response.
Tags : 
voicemail, beep!, sales strategy, crm, customer relationship management, calling center strategy
    
beep! Directed Voicemail
Published By: MadisonLogic     Published Date: Jan 06, 2014
Learn how the world of B2B marketing has evolved in recent years and why it is important to create a new marketing strategy for customer relationship management in order to keep up.
Tags : 
    
MadisonLogic
Published By: IBM     Published Date: Apr 22, 2014
According to the recent Gartner Magic Quadrant for ON-Premises Integration Suites, application integration patterns were originally applied for internal, application-to-application (A2A) integration and for integrating an organization's applications with that of its trading partners - known as B2B integration. Today, these patterns are applied to a broader array of application integration projects, such as creating new compositions using mobile apps and on-premises back-end services in support of bring-your-own-device initiatives.
Tags : 
ibm, integration, application integration, application integration suites, mobile apps, back-end services, byod, application integration projects, websphere, a2a, cloud based application integration
    
IBM
Published By: IBM     Published Date: Apr 22, 2014
This ebook presents an overview of the B2B integraiton landscape: its challenges, its opportunities, and the approaches that leading organizations follow in developing a robust and scalable EDI solution. It also summarizes the IBM B2B Cloud Services offering, with real-world examples of how companies are leveraging the IBM Cloud to excel amid escalation global complexity, demand volatility and new customer requirements.
Tags : 
ibm, b2b, b2b cloud integration, cloud, optimization, value chain, edi solution, ibm cloud
    
IBM
Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
The need for social media intelligence (SMI) has increased during recent years as social media adoption rates and the number of social media sites that b-to-b organizations must track have grown. Organizations require reliable SMI tools to discover, monitor and make sense of social signals being sent by buyers, customers, influencers and even competitors.
Tags : 
social, sirius decisions, smi, b2b, b-to-b, smi, influencers, marketing strategy, social marketing, social listening, analyst report, social business, socially enabled enterprise, marketing cloud
    
Oracle Social Cloud
Published By: Adobe     Published Date: Nov 10, 2015
Download this Aberdeen Group report to learn why the best in class organizations are closing more deals faster by adopting esignatures.
Tags : 
adobe, digital, sales, b2b, crm, esignature, aberdeen, sales management, contracts, e-signatures, quote to cash, sales contract management
    
Adobe
Published By: IHS GlobalSpec     Published Date: Jul 09, 2014
Industrial customers use content to research and make purchasing decisions. Are you giving them the info they need? Developed by IHS GlobalSpec, this white paper explains the growing importance of using content to attract, acquire and engage engineers and technical professionals. Content marketing positions your company as an expert, builds trust and introduces new products and services to a wider audience via webinars, technical articles, social media and more. Find out which content appeals most to technical professionals. Learn how to provide information that fulfills their needs at specific points in the buying cycle. And see examples of how and where industrial suppliers effectively use content marketing to deliver information that can help turn shoppers into buyers. Content Marketing for Industrial Marketers also explores the challenges of producing enough of the right content, repurposing it across multiple channels and budgeting for it. Plus, it provides the steps to start dev
Tags : 
ihs globalspec, influence buying decisions, content marketing, purchasing decision makers, content marketing strategy, building brand awareness, content marketing vehicles, engagement opportunities, user-generated content, improve engagement, engaging content, social media engagement, re-using content, b2b content marketing, content assets, content marketing budgets, curating information, content marketing measurement, industrial marketers
    
IHS GlobalSpec
Published By: Engineering360 Media Solutions     Published Date: Jul 07, 2016
Engineering360 is pleased to bring you this selection of marketing articles compiled from recent editions of the Marketing Maven, our monthly e-newsletter created exclusively for business-to-business sales and marketing professionals in the industrial sector.
Tags : 
marketing, engineering360, sales, b2b marketing, marketing strategy, social media
    
Engineering360 Media Solutions
Start   Previous    6 7 8 9 10 11 12 13 14 15 16 17 18 19 20    Next    End
Search      

Add Research

Get your company's research in the hands of targeted business professionals.