This research study from Gleanster "From Batch-and-Blast to Lead Nurturing: How Top Performers overcame legacy practices to embrace the new dynamics of B2B marketing." outlines how Top Performing organizations made the move to lead nurturing.
This research study from Gleanster "From Batch-and-Blast to Lead Nurturing: How Top Performers overcame legacy practices to embrace the new dynamics of B2B marketing." outlines how Top Performing organizations made the switch to marketing automation.
Joel Reed, Product Line Management Executive, B2B and Commerce for Industry Solutions, discusses the advantages of IBM SmartCloud SaaS Solutions for clients.
While traditional B2B sales channels are still the most influential, the explosive growth of B2B ecommerce is forcing B2B organizations to dedicate resources and budget to the on-line sales channel. While B2B organizations can learn from B2C in terms of user experience, B2B selling is much more complex and requires a centralized commerce platform that fully supports sophisticated workflows, pricing, product configurations, approvals and more. In this paper, we explore the impact of the on-line channel and examine five key components required to achieve B2B commerce effectiveness.
B2B sales processes are being transformed by buyers who are demanding a more personalized buying experience similar to what they have experienced in their personal shopping. This paper lays out why this transformation should be on the minds of many if not most B2B organizations. This document helps guide relevant stakeholders within Exceed your B2B clients' expectations - emulate the B2C model B2B organizations to develop and execute plans to increase their e-commerce proficiency with the goal of increasing sales, profits, customer retention and customer satisfaction.
Read this white paper to learn how to:
- Use B2C best practices to meet buyer expectations for enhanced online experiences
- Deliver multiple combinations of products and services for faster, streamlined quoting and ordering
- Support complex buying cycles and selling executions across channels and markets—and around the world
B2B sales processes are being transformed by buyers who are demanding a more personalized buying experience similar to what they have experienced in their personal shopping. This paper lays out why this transformation should be on the minds of many if not most B2B organizations. This document helps guide relevant stakeholders within Exceed your B2B clients' expectations - emulate the B2C model B2B organizations to develop and execute plans to increase their e-commerce proficiency with the goal of increasing sales, profits, customer retention and customer satisfaction.
Read this white paper to learn how to:
- Use B2C best practices to meet buyer expectations for enhanced online experiences
- Deliver multiple combinations of products and services for faster, streamlined quoting and ordering
- Support complex buying cycles and selling executions across channels and markets—and around the world
This ebook presents an overview of the B2B integraiton landscape: its challenges, its opportunities, and the approaches that leading organizations follow in developing a robust and scalable EDI solution. It also summarizes the IBM B2B Cloud Services offering, with real-world examples of how companies are leveraging the IBM Cloud to Excel amid escalation global complexity, demand volatility and new customer requirements.
In this first-release MQ, Gartner evaluates providers on service delivery, B2B Network/Collaboration, Integration Functionality and success in capitalizing on vision. Rated against an extensive 15-criteria evaluation, IBM earned one of only three Leader positions, and outpaced the competition in "completeness of vision," signifying our strength in delivering the most competitive solution to the marketplace.
This ebook presents an overview of the B2B integraiton landscape: its challenges, its opportunities, and the approaches that leading organizations follow in developing a robust and scalable EDI solution. It also summarizes the IBM B2B Cloud Services offering, with real-world examples of how companies are leveraging the IBM Cloud to Excel amid escalation global complexity, demand volatility and new customer requirements.
In this first-release MQ, Gartner evaluates providers on service delivery, B2B Network/Collaboration, Integration Functionality and success in capitalizing on vision. Rated against an extensive 15-criteria evaluation, IBM earned one of only three Leader positions, and outpaced the competition in "completeness of vision," signifying our strength in delivering the most competitive solution to the marketplace.
According to a study from the Aberdeen Group, the number of companies starting initiatives for collaboration has doubled in the last two years. Their research indicates that collaborating with customers and collaborating with partners are both in the top five actions being taken by survey respondents.
Read the 2014 IDC MarketScape for Worldwide B2B Integration Gateway Software to learn what’s causing so many businesses to adopt advanced integration solutions, and discover why IBM is positioned as a Leader in this vendor assessment.
Read this IBM white paper to find out how B2B Services Reporting and Analytics provide new insights into your trading partner relationships and to drive better, more profitable business decisions.
latest B2B Integration and Collaboration survey. Find out how leading companies are dealing with B2B challenges, and learn about the tools they’re using to improve their results.
Watch this video with Bryan Ball, Vice President and Principal Analyst for Supply Chain Management with the Aberdeen Group to find out why so many companies are turning to B2B collaboration to reduce costs, increase margins, and keep up with the escalating pace of business.
