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Published By: Gleanster Research     Published Date: Oct 20, 2013
This research study from Gleanster "From Batch-and-Blast to Lead Nurturing: How Top Performers overcame legacy practices to embrace the new dynamics of B2B marketing." outlines how Top Performing organizations made the move to lead nurturing.
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Gleanster Research
Published By: Gleanster Research     Published Date: Oct 20, 2013
This research study from Gleanster "From Batch-and-Blast to Lead Nurturing: How Top Performers overcame legacy practices to embrace the new dynamics of B2B marketing." outlines how Top Performing organizations made the switch to marketing automation.
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Gleanster Research
Published By: Godfrey     Published Date: Oct 24, 2008
Many B2B marketing professionals are happy with a 2% response on their mailings. Others are thrilled to get a 0.5% click-thru-rate on their email marketing campaign. If that’s you, you are probably using mass direct marketing techniques; not the relationship marketing possible with today’s targeted direct marketing technologies.
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godfrey, click-thru-rate, email marketing campaign, targeted mailing approach, direct marketing plan, b2b direct marketing
    
Godfrey
Published By: Godfrey     Published Date: Oct 24, 2008
Media Channel Planning is the process of selecting the proper media channels to achieve the desired marketing outcomes. Godfrey believes Media Channel Planning is a critical part of any marketer’s strategic program, and should be an important part of annual planning as well as continuous improvement efforts throughout the program year.
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godfrey, media channel planning, media fragmentation, media lobotomy, b2b marketing media, b-to-b, b2b, business-to-business, media, media channel planning, media planning, media placement, b-to-b strategy, integration, advertising, search, podcasts, media
    
Godfrey
Published By: Godfrey     Published Date: Oct 24, 2008
Direct marketing has always played a role in B2B marketing programs. But new technologies and audience dynamics are inspiring fresh ways to use strategic, actively-managed and highly-agile database marketing to bring new results. Being successful simply requires a different way of thinking.
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godfrey, b2b direct marketing, management thinking, marketer’s thinking, editor’s thinking, web strategist’s thinking
    
Godfrey
Published By: Godfrey     Published Date: Oct 24, 2008
Godfrey’s Channel Strategy Audit is intended as a guide to assist you in providing the information we need to generate a distribution channel strategy analysis. This audit is organized into several parts, starting with a cursory survey of your business environment, and then concentrating on the key issues that can result in strengthening or reshaping your distribution channel strategy. Although our face-to-face meeting time may be limited, we hope this audit will allow you to provide more thoughtful and detailed information, so that our deliverable to you has significant value.
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godfrey, channel strategy audit, b2b marcom, channel communications, distribution network, channel marketing, marketing to distributors, distribution channel, sales and marketing distribution, channel distribution, b2b communications
    
Godfrey
Published By: Godfrey     Published Date: Oct 24, 2008
 Recently, however, the explosive growth of online media has changed the PR game, creating a deeper, richer two-way communication between a marketer and its target audiences. Now, marketers can use social media strategies and tactics to engage their audiences directly. Those tactics include press release optimization, online media monitoring and reporting, social media press releases, RSS feeds, blogs, podcasts, webcasts and a host of other emerging technologies.
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godfrey, b-to-b search, search, search engine optimization, seo, search engine marketing, sem, keywords, organic search, paid search, click-throughs, click-through rate, backlinks, link equity, link farms
    
Godfrey
Published By: Godfrey     Published Date: Oct 24, 2008
Why are podcasts important? First, podcasts are another innovative way for B2B marketers to communicate directly with their target audiences. Second, podcasts allow marketers to deliver fresh, authentic content, to humanize their companies, to position their companies as thought leaders and to encourage creative thinking. And third, podcasts are becoming the "medium of choice" for customers and prospects who want information fast — in an easily digestible format.
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godfrey, organic search, paid search, offline communications, search engine performance, search engine optimization, pay-per-click advertising
    
Godfrey
Published By: GoToWebinar     Published Date: Aug 12, 2010
A recent study by Focus found that "Ninety percent of B2B buyers prefer to consume information online." Problem is, there's a TON of content online. How do you make yours stand out from the rest?
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citrix gotowebinar, online content strategy, lead generation, marketing, buyers, integration, b2b, content management
    
GoToWebinar
Published By: GoToWebinar     Published Date: Nov 20, 2009
Do you know your numbers? If getting more high-quality leads from your marketing events spend is a top priority, then it pays to know the return on investment of your marketing events tactics. This new white paper explores which marketing events offer the greatest return on investment for your budget and staff. Read survey results of marketers using different types of events, and then calculate your own event costs with the marketing events ROI calculator.
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citrix gotowebinar, online content strategy, lead generation, marketing, buyers, integration, b2b, content management
    
GoToWebinar
Published By: GoToWebinar     Published Date: Jul 16, 2010
Webinars are powerful tools - especially when you know how to create, promote and deliver them like a power user. Interactive online webinars have emerged as the gold standard in B2B marketing. This new eBook provides webinar tips, tactics and techniques from some of the sharpest minds in B2B marketing and includes helpful checklists for promoting a webinar, integrating social media, creating content and more. "
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webinar event, online conference, technology configuration, event scheduling, promotion, content creation, analytics, citrix
    
GoToWebinar
Published By: GoToWebinar     Published Date: Apr 06, 2011
Watch this on-demand webinar to hear Matthew Grant delve into the findings of MarketingProfs' latest original research, revealing which marketing tactics deliver results and which show the most promise for 2011.
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lead generation, brand awareness, social media, online marketing, b2b marketing, matthew grant, citrix webinar
    
GoToWebinar
Published By: Groove     Published Date: May 16, 2018
In the world of B2B sales, its difficult to stand out from your competitors. Take a more strategic, targeted approach with account-based selling. Its about being hyperfocused on the organizations that your company can help the most. Its like fishing with a spear rather than a net.
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Groove
Published By: Group M_IBM Q418     Published Date: Sep 10, 2018
Far from being a soft issue, trust underpins the management of your digital business and digital ecosystems. This report highlights how trust is fundamental to your digital transformation. It focuses on the role of trust in the B2B context and analyzes the key technologies, processes, and operational values that CIOs and their teams must use to build and maintain trusted ecosystem partnerships.
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Group M_IBM Q418
Published By: GrowthIntel     Published Date: Feb 16, 2016
Business development and marketing programs have a tendency to underwhelm when it comes to actual results. As a result, were bombarded with SalesTech and MarTech apps endeavouring to plug the leaks. But these tools rarely tackle the core issues behind your lacklustre results. Whats needed is a fundamental change to your go-to-market approach. This ebook shows you what that change could look like, and describes how to make it happen.
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marketing, business development, b2b, sales, business practices
    
GrowthIntel
Published By: GrowthIntel     Published Date: Feb 16, 2016
Many B2B companies still select their prospects using static government data such as SIC codes, NAIC codes, and historical financial info. This is like playing Battleships with your sales and marketing budget, lobbing outbound approaches blindly over the wall in the hope of hitting potential buyers. There has to be a better way. Imagine if you could identify every business that could buy from you, and rank them by their likelihood to convert. This ebook shows you how.
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b2b, intel, business practices, decision management
    
GrowthIntel
Published By: GrowthIntel     Published Date: Feb 16, 2016
There are potentially tens of thousands of buyers who dont know that they need your products or services. They are your passive, silent audience. And, if you want to grow quickly, that audience is absolutely vital. You cant reach them using personas, content marketing, or retargeting so how do you find buyers whove never even heard of you? This ebook explains how to reverse-engineer their digital footprints and follow the trail back to the owner.
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advertising, medicine, clinical management, b2b, sales, business behavior
    
GrowthIntel
Published By: GrowthIntel - INT     Published Date: Jul 06, 2017
It takes a lot of money and resource to recruit and train new, talented telemarketing agents. So what can businesses do to keep their telemarketing teams focused and happy? This ebook provides guidance on: Which KPIs to track The best way to structure a bonus plan How to retain your best agents It also lists the questions you should ask when selecting a telemarketing agency.
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customer acquisition, data updates, call quality, results, team culture, long term career prospects, employee, kpi
    
GrowthIntel - INT
Published By: GrowthIntel - INT     Published Date: Jul 06, 2017
For many B2B companies, the best way to generate new business is the old fashioned one a team of telemarketers hitting the phones to make sales appointments for their more experienced colleagues. But they are losing money every time a telemarketing agent calls somebody that doesnt want to buy from them. This ebook will explain: Why you could be wasting 97.6% of your time The root of telemarketings targeting problem A better way to classify companies; and A smarter way to go to market
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b2b, intel, telemarketing, targeting, conversation, reduce costs, business performance, sales, data efficiency
    
GrowthIntel - INT
Published By: gyro     Published Date: Apr 17, 2018
Influencing the five-plus decision-makers responsible for a major business-to-business purchase decision can feel like an impossibility. B2B Marketing, in conjunction with leading full-service global B2B agency gyro, set out to find the truths about todays group dynamics.
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gyro
Published By: gyro     Published Date: Feb 01, 2019
Influencing the five-plus decision-makers responsible for a major business-to-business purchase decision can feel like an impossibility. B2B Marketing, in conjunction with leading full-service global B2B agency gyro, set out to find the truths about todays group dynamics.
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b2b decision making, gyro, advertising, b2b marketing
    
gyro
Published By: gyro     Published Date: Feb 01, 2019
While it is easy for marketers to be distracted by the power of data and technology, a new report reminds us what really drives business decisions: feelings. A new study conducted by the Financial Times Commercial Insight Group and gyro asked more than 300 FT readers across the globe to express what feelings are crucial for creating successful business relationships.
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gyro, b2b decision making, business decisions, advertising
    
gyro
Published By: gyro     Published Date: Feb 01, 2019
Although humor is featured in many of the most memorable ads of all time, it is still seldom seen in the world of business-to-business. Why? B-to-B professionals are afraid humorous ads may fall flat or worse damage brand image. In the first study of its kind, gyro and Research Now SSI have discovered that humor can be a powerful tactic for capturing attention and even prompting purchase consideration.
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advertising, humor, qualitative research, quantitative research, b2b advertising
    
gyro
Published By: Hacker Group, Inc.     Published Date: Jan 27, 2012
Mobile marketing is not about a platform or list of devices; it's the way people are consuming your messages. Mobile does everything your laptop and desktop can do - and much more. Are you keeping up?
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business mobile, mobile marketing, advertising on mobile, advertising sms, mobile marketing help, advantages of mobile marketing, b2b mobile marketing, benefits of mobile marketing
    
Hacker Group, Inc.
Published By: Heiler     Published Date: Feb 22, 2012
Multiple channel distribution is becoming increasingly important, irrespective of whether the businesses in question are B2C or B2B-focused. The key drivers are the long tail, multi-site and changes in category management. Find out more now!
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heiler, software, mdm of product data, 360-degree, pim/product information management, multichannel commerce, print-catalog, e-catalog, online-shop, sap, pim, productinformationsmanagement, product information management, productinformation, cross-selling, catalog, content services, consulting, supplier relationship management, srm
    
Heiler
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