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Published By: Pardot     Published Date: Apr 29, 2009
Learn how to use marketing automation tools to streamline your process and push leads quickly through the pipeline without increasing your spend. Marketing automation suites offer an integrated option for generating and managing leads with landing page and email marketing tools, automated scoring and grading, drip nurturing emails, micro-level analytics and anonymous visitor identification.
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pardot, web marketing value, leads, streamline, pipeline, marketing automation, lead management, lead generation, lead gen, leads, micro-level analytics, drip nurturing, scoring, grading, b2b, b2c, sales growth, sales team, sales, sales rep
    
Pardot
Published By: Pardot LLC     Published Date: Mar 04, 2011
Learn how to turn your leads from lukewarm to red hot with Pardot's 5 Steps to Double Your Web Marketing Value Without Increasing Your Spend.
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pardot, best practices, web marketing value, marketing automation tool, landing page, email marketing tool, lead generation and lead management., web analytics, email marketing
    
Pardot LLC
Published By: OneSource     Published Date: Jun 23, 2010
What If You Could Find The Prospects Who Are 8x More Likely to Buy? Research shows that prospects with associated key sales triggers are red hot.
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sales leads, b2b sales, onesource, prospects, executive changes, sales triggers
    
OneSource
Published By: Oracle     Published Date: Jan 21, 2014
Because the majority of B2B buying decisions are made before a sales person even gets involved, the role of marketing has changed. This evolution in buying behavior demands a radical shift in how companies are aligning marketing and sales to maximize conversion rates.
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conversion, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
Because the majority of B2B buying decisions are made before a sales person even gets involved, the role of marketing has changed. This evolution in buying behavior demands a radical shift in how companies are aligning marketing and sales to maximize conversion rates.
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conversion, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: TradeGecko     Published Date: Aug 15, 2018
2018 is going to a big year for wholesale distribution. Thanks to constant advancements in B2B technologies and capabilities, wholesale is fast catching up with retail, through omnichannel selling, digitalization and global online marketplaces, amongst others. So, what do these predictions mean for the APAC wholesale market? As buyers come to expect instant, sophisticated and customised service as standard, wholesale businesses will need to embrace technologies that allow them to provide a customer experience on par with B2C. Download this eBook to understand the most important trends in wholesale distribution in APAC.
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TradeGecko
Published By: InsideView     Published Date: Aug 17, 2015
Creating alignment between sales and marketing can be a challenge—competing priorities, differing success measures, and even separate terminology. We had the pleasure of hosting Forrester’s Laura Ramos, Vice President and Principal Analyst Serving B2B Marketing Professionals. Laura charted the path to successful sales and marketing alignment and share critical steps to strengthen the partnership and increase revenue success. You will learn how sales and marketing can: · Make revenue generation more efficient and predictable. · Move from a relationship of open hostility to one of smooth collaboration—ultimately becoming high-performance partners. · Work together to create lifelong customer engagement—the lifeblood of every successful company.
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InsideView
Published By: Optify     Published Date: Aug 13, 2012
Learn how your agency can thrive by offering high-value inbound marketing services
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inbound marketing, optify, b2b marketing, seo, keywords, social media, roi, search engine optimization
    
Optify
Published By: Se Jones     Published Date: Nov 05, 2010
By learning and applying the tips that follow, you are much more likely to see a significant increase in leads from your website.
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ppc lead generation, seo lead generation, b2b lead gen, leads from google
    
Se Jones
Published By: IBM     Published Date: Aug 29, 2016
Read this eBook to get insight on the essential elements of a modernized B2B integration architecture. Companies need a strategy as they think about modernizing their B2B integration capabilities. This eBook describes what to look for and how IBM can help.
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ibm, b2b, commerce, b2bi, business to business integration, integration, architecture
    
IBM
Published By: IBM     Published Date: Sep 14, 2016
Read this eBook to get insight on the essential elements of a modernized B2B integration architecture. Companies need a strategy as they think about modernizing their B2B integration capabilities. This eBook describes what to look for and how IBM can help.
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ibm, b2b, requirements, scale, reliability, platform, onboarding, partner management, analytics, recovery
    
IBM
Published By: IBM     Published Date: Jun 07, 2017
Read this eBook to get insight on the essential elements of a modernized B2B integration architecture. Companies need a strategy as they think about modernizing their B2B integration capabilities. This eBook describes what to look for and how IBM can help. You’ll learn about: · Operating a single, secure B2B integration gateway · Simplified onboarding and partner management. · High availability business operations and disaster recovery · Adaptable capabilities to help react to changes to your business processes · Visibility and analytics that provide actionable insight over those processes · Supporting a mix of hybrid deployment models including on-premises and cloud
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b2bi, ibm, b2b integration, modernization, b2b architechture
    
IBM
Published By: Brainshark     Published Date: Apr 24, 2015
Sales enablement has quickly become a core responsibility of B2B content marketing. This exclusive eBook looks at why so many marketers fail to deliver content that reps find truly valuable.
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marketing strategy, sales marketing alignment, sales content, sales enablement, cmo, content marketing, product marketing, sales training
    
Brainshark
Published By: Oracle Commerce Cloud     Published Date: Sep 06, 2017
An online transformation is changing how the world’s most successful B2B companies engage buyers, acquire customers and drive ongoing revenue. To survive this transformation, today’s B2B e-commerce sites must do more than simply exist as a portal for selling products; they must be compelling, relevant and simplify the buying process. This eBook examines the factors and impact of this migration, and describes seven best practices for adapting and succeeding in this new era.
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Oracle Commerce Cloud
Published By: Pardot     Published Date: Apr 29, 2009
You've laid the groundwork and attracted the visitors, now conversion is key. As a B2B marketer, you typically have a very limited window to prove your value proposition. Learn eight simple techniques, including progressive profiling, form validation and multivariate testing, that will help you fine tune your landing pages and increase conversion rates.
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pardot, b2b conversions, double b2b conversions, b2b marketer, groundwork, landing pages, conversion rates, ctr, click-thru, form validation, multivariate testing, b2c, website caller id, jigsaw, whois, prospect, suspect, lead source, error messages, drop off
    
Pardot
Published By: LeadGenius     Published Date: Sep 13, 2016
Do your B2B web forms capture all the qualifying data you need from inbound prospects? Neither do ours. That’s why we’ve compiled a PDF guide highlighting the best ways to get all the prospect data you need, without lengthening your forms.
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b2b, abm, account based marketing, account based sales, b2b marketing, lead generation, demand generation, marketing operations, account based strategy, ideal customer profile, icp, outbound, outbound email, inbound marketing, lead enrichment, customer data, lead form
    
LeadGenius
Published By: Citrix Online     Published Date: Oct 17, 2008
Marketing professionals continue to rate Webinars as one of the top tools for lead generation. Yet, many marketing departments still do not have a process in place to maximize Webinar results.
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best in class, webinar, management practice, b2b, business to business, webinars, effectiveness, sales, lead, leads, lead gen
    
Citrix Online
Published By: Focus     Published Date: Feb 02, 2011
Learn how Webinar effectiveness defines the 9 Management Practices any company can embrace to ensure their Webinar initiative becomes the cornerstone of a proven lead-generation engine.
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citrix, webinar, business practices, lead-generation, lead gen, leads, integration, b2b, marketing communications
    
Focus
Published By: uberVU via HootSuite     Published Date: Jan 17, 2014
Today’s B2B buyers are socially sophisticated and informed. Your sales team must be too. Do you have the tactics, tools and training to leverage social media for sales success? Build your funnel and crush your quota with real-world tips on using social to listen, learn and engage.
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social media, social media management, enterprise, hootsuite, social selling, sales, marketing
    
uberVU via HootSuite
Published By: uberVU via HootSuite     Published Date: Apr 15, 2014
Today’s B2B buyers are socially sophisticated and informed. Your sales team must be too. Do you have the tactics, tools and training to leverage social media for sales success? Build your funnel and crush your quota with real-world tips on using social to listen, learn and engage.
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social media, social media management, enterprise, hootsuite, social selling, sales, marketing
    
uberVU via HootSuite
Published By: LeanData     Published Date: Nov 07, 2016
In a modern B2B sales process, it’s not easy connecting a lead to the right rep. It’s no secret that the traditional way of managing leads within Salesforce is rigid and labor-intensive. This eBook dives into best practices about lead routing and converting. Learn how a well-designed, automated lead management process maximizes the impact of every lead coming into your organization.
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LeanData
Published By: Godfrey     Published Date: Oct 24, 2008
Godfrey’s Channel Strategy Audit is intended as a guide to assist you in providing the information we need to generate a distribution channel strategy analysis. This audit is organized into several parts, starting with a cursory survey of your business environment, and then concentrating on the key issues that can result in strengthening or reshaping your distribution channel strategy. Although our face-to-face meeting time may be limited, we hope this audit will allow you to provide more thoughtful and detailed information, so that our deliverable to you has significant value.
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godfrey, channel strategy audit, b2b marcom, channel communications, distribution network, channel marketing, marketing to distributors, distribution channel, sales and marketing distribution, channel distribution, b2b communications
    
Godfrey
Published By: IBM     Published Date: Nov 04, 2016
Harry Reynolds, Director of Health Industry Transformation at IBM, gives his perspective on the changes impacting US Healthcare. Watch this video to learn more.
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ibm, commerce, b2b integration, healthcare industry, healthcare, transformation, ibm transformation extender
    
IBM
Published By: Zilliant     Published Date: Apr 09, 2010
Learn how recent advances in pricing science and technology have enabled a breakthrough approach for B2B companies wanting to improve their pricing --- one that generates results in a fraction of the time, with far less organizational upheaval.
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zilliant, best practices, pricing intelligence, price quotes
    
Zilliant
Published By: Solution Publishing     Published Date: Oct 02, 2007
In point of fact, a lead that does not result in a sale has negative value to the company since resources must be spent to determine its futility. In this whitepaper we have endeavored to demonstrate a technological method to predict a lead's probability of becoming a sale and propose solutions for those targeting HR or IT professionals. Download this free whitepaper to learn how to improve your lead quality when targeting HR or IT professionals.
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solution publishing, lead gen, lead generation, lead quality, b2b, b-to-b, smartstream, sas
    
Solution Publishing
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