b2b collaboration

Creating alignment between sales and marketing can be a challenge—competing priorities, differing success measures, and even separate terminology. We had the pleasure of hosting Forrester’s Laura Ramos, Vice President and Principal Analyst Serving B2B Marketing Professionals. Laura charted the path to successful sales and marketing alignment and share critical steps to strengthen the partnership and increase revenue success. You will learn how sales and marketing can: · Make revenue generation more efficient and predictable. · Move from a relationship of open hostility to one of smooth collaboration—ultimately becoming high-performance partners. · Work together to create lifelong customer engagement—the lifeblood of every successful company.

Take a look at this summary which reveals that companies who have implemented comprehensive B2B Integration programs are reaping huge benefits!

Business executives and managers at business-to-business (B2B) enterprises care about time, money, competitive advantage, customer loyalty and growth. Few pay much attention to the vital IT infrastructure that supports transactions and collaboration with trading partners—though that B2B backbone directly affects performance and profitability. In fact, just 26 percent of business managers view B2B integration as a competitive differentiator, according to a study for IBM by Vanson Bourne, a research consultancy. As a result, many enterprises continue to utilize manual and error-prone emails, faxes and file transfers for B2B transactions. Reliance on complex, brittle and antiquated systems to exchange critical data impacts time to market, cost-efficiency and satisfaction across suppliers and end-customers. Modernization of B2B integration in recent years has moved forward in fits and starts, often undermined by competing priorities and misalignment between business and IT managers.

Learn how technology is expanding modern marketing at an accelerated rate and how to strategically keep pace with the new technology without losing marketing's effectiveness

IBM conducted more than 1,700 in-depth, face-to-face interviews with CEOs, general managers and senior public sector leaders from around the globe. Our newest CEO Study, the largest of its type ever undertaken, is the latest in the IBM C-suite Study Series. It explores how CEOs are responding to the complexity of increasingly interconnected organizations, markets, societies and governments – what we call the connected economy. Three themes emerged. Today's CEOs must: - Empower employees through values - Engage customers as individuals - Amplify innovation with partnerships Register now to access the insights that can help you lead more effectively through impactful connections with your employees, customers and partners.

In this first-release MQ, Gartner evaluates providers on service delivery, B2B Network/Collaboration, Integration Functionality and success in capitalizing on vision. Rated against an extensive 15-criteria evaluation, IBM earned one of only three Leader positions, and outpaced the competition in "completeness of vision," signifying our strength in delivering the most competitive solution to the marketplace.

In this first-release MQ, Gartner evaluates providers on service delivery, B2B Network/Collaboration, Integration Functionality and success in capitalizing on vision. Rated against an extensive 15-criteria evaluation, IBM earned one of only three Leader positions, and outpaced the competition in "completeness of vision," signifying our strength in delivering the most competitive solution to the marketplace.

According to a study from the Aberdeen Group, the number of companies starting initiatives for collaboration has doubled in the last two years. Their research indicates that collaborating with customers and collaborating with partners are both in the top five actions being taken by survey respondents.

latest B2B Integration and Collaboration survey. Find out how leading companies are dealing with B2B challenges, and learn about the tools they’re using to improve their results.

Watch this video with Bryan Ball, Vice President and Principal Analyst for Supply Chain Management with the Aberdeen Group to find out why so many companies are turning to B2B collaboration to reduce costs, increase margins, and keep up with the escalating pace of business.

Read this white paper to learn why forward-thinking business and technology leaders are turning to B2B integration and collaboration solutions to get the speed, agility, high-availability and resilience they need.

"Reshaping trading partner communities with growth, agility and scalability View this ebook to learn how leading organizations are managing, deploying, designing or planning cloud-based B2B integration alternatives to future-proof their B2B trading operations. Discover the benefits that clients of IBM B2B Cloud Services cite, including: - Reduced risk and total cost of ownership (TCO) in B2B integration - Enhanced visibility and control over business processes shared with partners - Faster partner onboarding and faster, more reliable data exchange - Greater collaboration across IT, business managers and external partners"

"Read this white paper for an overview of the B2B integration landscape—challenges, opportunities and leading strategies—and a summary of the IBM B2B Cloud Services offering, with real-world examples of how companies are leveraging the IBM cloud to: - Reduce TCO and internal resource requirements - Increase profitability and competitive differentiation - Accelerate B2B collaboration to achieve a competitive advantage"

How to utilize the cloud for your B2B (Business-to-Business) needs and remain focused on the core of your business. Simplify your approach and drive collaboration with your customers and suppliers.

View this ebook to learn how leading organizations are managing, deploying, designing or planning cloud-based B2B integration alternatives to future-proof their B2B trading operations. Discover the benefits that clients of IBM Sterling B2B Cloud Services cite, including: -Reduced risk and total cost of ownership (TCO) in B2B integration - Enhanced visibility and control over business processes shared with partners - Faster partner onboarding and faster, more reliable data exchange - Greater collaboration across IT, business managers and external partners

This white paper shows how BroadVision technology can help pharmaceutical companies collaborate more effectively with partners to accelerate time-to-market, gain first-mover advantage and maximize ROI.

This ebook presents an overview of the B2B integraiton landscape: its challenges, its opportunities, and the approaches that leading organizations follow in developing a robust and scalable EDI solution. It also summarizes the IBM B2B Cloud Services offering, with real-world examples of how companies are leveraging the IBM Cloud to Excel amid escalation global complexity, demand volatility and new customer requirements.

Gain speed and grow faster with the cloud How to utilize the cloud for your B2B (Business-to-Business) needs and remain focused on the core of your business. Simplify your approach and drive collaboration with your customers and suppliers.