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Published By: Phunware     Published Date: Jul 30, 2014
Download this case study to learn more about how WWE was able to increase fan engagement, loyalty and revenue.
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phunware
    
Phunware
Published By: Qualtrics     Published Date: Oct 04, 2018
Advertising is a high-risk game. Done well, ads break through the noise, spark conversations about your brand, drive demand, and boost sales. Done poorly, ads bury your messages, damage your brand image, fail to generate revenue, and waste budget on expensive campaigns that fail to deliver. With so much on the line, getting your ads right is crucial. How do you ensure success? Ad testing. As the name implies, ad testing is validating your ad with your target audience prior to launch. You can test individual portions of your ad, like messaging, headlines, visuals or calls to action, or even initial reactions to early ad concepts. Ad testing gives you the following benefits: • Predict the effect on purchase intent • Make informed go or no-go decisions on a specific ad launch • Understand how your brand is perceived • Get the highest ROI from your ad spend Ad testing is one of the best ways to protect your advertising budget and maximize the chances of landing the right messaging with you
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Qualtrics
Published By: Qualtrics     Published Date: Oct 04, 2018
Every product needs a target audience. Market segmentation identifies subsets of a market based on demographics, needs, priorities, common interests, or other psychographic or behavioral criteria to better understand and communicate with that audience. Segmentation can be as simple as splitting your potential market into age ranges or as complex as dividing your audience based on subtle behaviors, values, or beliefs. To be truly useful, segmentation should enable you to target core groups of your potential customers with precision. Practically speaking, segmentation enables you to: • Boost demand with messaging that resonates more with your market • Grow your customer base by understanding what drives purchase behavior • Increase revenue and profitability by discovering which customers will pay a premium for • your product
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Qualtrics
Published By: Salesforce.com     Published Date: Oct 28, 2013
The ability to deliver exceptional customer experiences is proving to be a business differentiator – in fact, organizations that have a more mature customer experience strategy report between 10-20% greater impact on revenue generation outcomes than less mature businesses. This white paper reveals how your organization can better respond to changing consumer behaviors, needs, and expectations regarding customer experience and touch points.
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custom service, contact center, supporting technology, customer service trends, best practices
    
Salesforce.com
Published By: SAS     Published Date: Mar 06, 2018
As your organization struggles with growing volumes and sources of data, increasingly complex regulatory requirements, and pressure to do more with fewer resources, SAS Data Management can help. How? Our solution helps you make sense of your data so you can make better decisions. Then you can take the right actions to improve customer experience, boost revenue, become more efficient and remain compliant
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SAS
Published By: SAS     Published Date: Aug 28, 2018
You may know some basics about data management, but do you realize the transformational results data-management-done-right can produce? This paper explains core data management capabilities, then describes how a solid data management foundation can help you get more out of your data. From getting fast, easy access to trustworthy data to making better decisions and becoming a data-driven business, you’ll learn why good data management is essential to success. Multiple real-world examples illustrate how SAS customers have used data management to improve customer experience, boost revenue, remain compliant and become more efficient.
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SAS
Published By: Silverpop     Published Date: Jun 15, 2012
Looking to unlock marketing automation's full potential to boost engagement, build loyalty and drive revenue? In this commissioned study by Forrester Consulting on behalf of Silverpop, you'll learn how you can develop a winning marketing automation playbook.
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silverpop, marketing, forrester, marketing automation, marketing campaigns
    
Silverpop
Published By: Success Factors     Published Date: Jul 02, 2013
How CHROs Deliver Business Impact: Five Things the C-suite Should Know About Talent and How HR Can Deliver It. HR and strategic talent practices can have a significant impact on a business — lowering turnover, increasing employee engagement, retaining your best people, and boosting revenue per employee. Find out what successful CHROs know about creating business impact and leveraging best practices when you download SuccessFactors’ white paper “How CHROs Deliver Business Impact: Five Things the C-suite Should Know About Talent and How HR Can Deliver It.” SuccessFactors knows talent management better than anyone.
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chro, business impact, c-suite, talent practices
    
Success Factors
Published By: Success Factors     Published Date: Aug 19, 2014
Engaged employees perform better, stay longer, keep customers happier, and boost company revenue. That’s why it’s critical to embed employee engagement deeply into your culture. What practical steps can you take in this direction? Start with expert advice from leading, respected sources. Download these engagement resources for real-world guidance on: How to measure engagement in your organization—and use the results
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success factors, engage candidates, hiring process, candidate advocates, recruiting strategies, talent, hiring managers
    
Success Factors
Published By: Zebra Technologies     Published Date: May 02, 2018
The exponential growth of omnichannel shopping and ever-burgeoning demand for faster merchandise deliveries is redefining the supply chain’s distribution of consumer products goods. A seminal shift in how shoppers increasingly buy via multiple touch points — online from desktop computers, mobile devices and in-store — has created the need for the “smarter” warehouse to serve today’s connected consumer. As retailers look to merge their brick-and-mortar and online operations to cut costs and boost efficiency, warehouse management systems must keep pace. For this report, Zebra Technologies analyzed the state of the warehousing marketplace among firms in the US and Canada with at least $15 million in annual revenues. The online survey asked IT and operations personnel in the manufacturing, retail, transportation and wholesale market segments to share their insights and business plans over the next five years, in light of a rapidly changing industry.
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warehouse, merchandise, delivery, demand, devices, computers
    
Zebra Technologies
Published By: Zebra Technologies     Published Date: Aug 09, 2018
The exponential growth of omnichannel shopping and ever-burgeoning demand for faster merchandise deliveries is redefining the supply chain’s distribution of consumer products goods. A seminal shift in how shoppers increasingly buy via multiple touch points — online from desktop computers, mobile devices and in-store — has created the need for the “smarter” warehouse to serve today’s connected consumer. As retailers look to merge their brick-and-mortar and online operations to cut costs and boost efficiency, warehouse management systems must keep pace. For this report, Zebra Technologies analyzed the state of the warehousing marketplace among firms in the US and Canada with at least $15 million in annual revenues. The online survey asked IT and operations personnel in the manufacturing, retail, transportation and wholesale market segments to share their insights and business plans over the next five years, in light of a rapidly changing industry.
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fulfillment, vision, study, technology, manufacturer
    
Zebra Technologies
Published By: ZoomInfo     Published Date: Sep 07, 2010
Find and connect quickly with the right people, prospects, and opportunities to grow your sales pipeline and boost conversion rates. The ZoomInfo™ Database is the only source of business information combining the business web, community contributors, and professionals who post their own profiles-updated 24 hours a day, 7 days a week. Unlock the power of this data with our next-generation prospecting tool, ZoomInfo™ Pro, featuring rich segmentation, export capabilities, and list building. Add custom appends and lists to streamline revenue generation and maximize ROI. Start your free trial today.
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zoominfo, sales, marketing, pipeline, conversion rates
    
ZoomInfo
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