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Published By: Workplace by Facebook     Published Date: Dec 21, 2018
We believe people change organizations. So, we built Workplace by Facebook to empower them. Our mission is to unlock human potential by giving the world a place to work together. We do it by combining next-generation technology and easy-to use features to transform communications, culture, and workflows inside organizations of all shapes, sizes, and industries. Industries like retail. In this playbook, we’ll explore the new consumer expectations shaping the future of retail in North America. You’ll discover why great brand experiences for your customers start with great work experiences for your employees. Download this whitepaper now to learn more about the benefits of customer-centric collaboration tools like Workplace by Facebook. Then you’ll be ready to take the next step on your digital transformation journey.
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Workplace by Facebook
Published By: Rackspace     Published Date: Feb 01, 2019
Nearly nine in 10 enterprises have adopted a multi-cloud strategy, according to the latest RightScale State of the Cloud Report, and these enterprises use eight different clouds, on average. Increasingly, their cloud of choice is a public cloud. Every public cloud, however, is different. GCP is rapidly gaining users among companies of all sizes. Today, GCP’s customers include large global brands like Disney, eBay, HSBC, The Home Depot, Schlumberger and Verizon, and smaller ones like gaming platform Smash.gg and the Rhode Island School of Design, one of the nation’s leading arts and design institutions. Whether GCP is a good fit for your company depends on a multitude of factors. To find out what these are and how Rackspace can help your business, download this whitepaper today.
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Rackspace
Published By: Larsen & Toubro Infotech     Published Date: Jan 24, 2019
All native and ‘transitioning’ media companies are focusing heavily on content to save existing businesses, or building new business models, or both. Television broadcasters, wary of the growing cord-cutting, are spending large sums on premium content. In 2017, the top four media companies spent more than USD 34 billion on original and acquired non-sports programming. Pure-play OTT providers have, on the other hand, bet big on content to shore up on subscribers. Netflix alone spent more than USD 6 billion on content last year, while spend was USD 7 billion for Amazon and Hulu combined. Transitioning media companies, such as telecom and technology companies that are moving towards being a media company, are also allocating sizable funds for content in their quest to explore supplementary businesses, by boosting customer engagement on their platforms. Apple and Facebook have started creating their own original content, and spend is only going to expand further.
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Larsen & Toubro Infotech
Published By: Larsen & Toubro Infotech     Published Date: Jan 24, 2019
A leading US-based broadcasting and publishing firm, with a market value of $17 Bn plus, creates, acquires and distributes entertainment content to global consumers over diverse platforms. The Company owns iconic media brands and has the viewership base amongst the US cable networks. The Broadcaster wanted to gain deeper insights into audience viewership patterns, advertisement impressions and sales data, in order to streamline the management of its advertisement deals. LTI's ADAPT (AD Sales Audience Prediction and tracking) solution optimized allocation, management, tracking and maintenance of advertisement air time to substantial increase in Marketing ROI.
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Larsen & Toubro Infotech
Published By: Pattern     Published Date: Jan 09, 2019
Like it or not, your products will appear on online marketplaces. The question is whether your company can assert the control over your online sales necessary—particularly on marketplaces— to win in this dynamic market environment. Read on to learn more about these challenges— and what your company can do to be positioned to win.
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Pattern
Published By: HotSchedules     Published Date: Jan 17, 2019
What could you be saving by implementing a learning management system? This guide will show you the provable return on investment in an eLearning strategy; how an LMS can help your business lower print costs, reduce employee turnover, positively impact sales, and much more. Whether you’re exploring the marketplace or building out your business case for online learning, this guide has the information you want. As you prepare to move to a new LMS consider Clarifi Talent Development, the learning and performance management system designed for today’s workforce. It is the choice for leading brands like Brinker, Newk’s and Subway.
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HotSchedules
Published By: gyro     Published Date: Feb 01, 2019
Although humor is featured in many of the most memorable ads of all time, it is still seldom seen in the world of business-to-business. Why? B-to-B professionals are afraid humorous ads may fall flat or — worse — damage brand image. In the first study of its kind, gyro and Research Now SSI have discovered that humor can be a powerful tactic for capturing attention and even prompting purchase consideration.
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advertising, humor, qualitative research, quantitative research, b2b advertising
    
gyro
Published By: Uberall     Published Date: Jan 24, 2019
We’ll give you some key insights on how consumers are using technology platforms to guide them, how your clients can leverage those tools to win business, and how you can drive recurring revenue through location marketing services. We’ll also offer some specific tips on optimizing online presence for brands and maximizing budget – taking advantage of the techniques most likely to drive business. Read on to learn more!
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Uberall
Published By: Marketo     Published Date: Feb 11, 2019
your brand What content you need to support your social media marketing How often to post on social media (and how to create an editorial calendar) How to measure the effectivene
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Marketo
Published By: Marketo     Published Date: Feb 11, 2019
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. ResizedImage389253 dog with laptop lead generation You’ll learn how to: Define a lead and understand his or her buying journey Build a robust lead generation strategy t
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Marketo
Published By: Velaro     Published Date: Jul 09, 2014
Application downtime impacts everyone. This paper provides best practices for communicating application downtime to end-users in a manner that maintains - or can even improve- your organization's credibility and brand image. Learn what to do and what not to do in this informative white paper.
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Velaro
Published By: Ounce Labs, an IBM Company     Published Date: Dec 29, 2009
Countless studies and analyst recommendations suggest the value of improving security during the software development life cycle rather than trying to address vulnerabilities in software discovered after widespread adoption and deployment. The justification is clear.For software vendors, costs are incurred both directly and indirectly from security flaws found in their products. Reassigning development resources to create and distribute patches can often cost software vendors millions of dollars, while successful exploits of a single vulnerability have in some cases caused billions of dollars in losses to businesses worldwide. Vendors blamed for vulnerabilities in their product's source code face losses in credibility, brand image, and competitive advantage.
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source code vulnerability testing, independent model, centralized model, distributed model, software development life cycle, source code scanning, application security, source code security testing
    
Ounce Labs, an IBM Company
Published By: Context Optional     Published Date: Mar 09, 2010
If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.
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context optional, social media, facebook, social networking, social applications, social marketing, email newsletters
    
Context Optional
Published By: Comcast Business     Published Date: Feb 06, 2019
Hospitality is a customer-focused industry, with a hotel brand’s reputation and ultimate success dependent on the quality of the experience of its guests. It is no surprise then, that digital transformation efforts within the hospitality sector are focused on technologies that improve the guest experience, from check-in to check-out and everything in between. Today’s travelers are digitally savvy, using their smartphones and mobile devices for a multitude of tasks. They expect a high-quality connection throughout the property and the ability to perform certain tasks from the hotel’s app, such as checking in and choosing their own room. They expect in-room entertainment beyond basic cable and in-room digital devices they can use to order food, book a massage or control the lighting, for example.
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hospitality, hospitality providers, hotel technology, motel technology, guest experience, pos, digital entertainment, wifi, hospitality technology, network, technology, digital transformation, tech future, enterprise technology, networking, sd_wan, internet, ethernet, unified communication, digital initiative
    
Comcast Business
Published By: The Economist Group     Published Date: Feb 13, 2019
This paper will highlight our five key findings to achieve more successful content marketing campaigns. Brands can use these insights pre-mid-and post-campaign to maximise marketing ROI.
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marketing, digital marketing, marketing roi, content marketing, social media marketing, lead generation
    
The Economist Group
Published By: StrongMail     Published Date: Sep 08, 2010
With more than 500 million active users, Facebook can be an extremely effective channel for engaging customers around your brand. However, before you rush out to build a fan page, you need to first understand the best way to interact with them based on conversations about your brand that are already happening on the social web.
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strongmail, email, facebook, channel, social networking
    
StrongMail
Published By: OneUpWeb     Published Date: Jul 27, 2010
Separate fact from fiction with Oneupweb's new white paper on social media. By now you've heard the buzz about social media, and it's true, it is a cornerstone for branding, sales growth and PR.
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oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics, design, website design, social media, marketing plans, growth
    
OneUpWeb
Published By: QuantumMethod     Published Date: Jul 28, 2011
There's growing recognition that marketers can no longer afford to wait for specific guidelines from the FDA. Jump on the social media bandwagon or be left blow'n in the wind. Are you prepared? b
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digital, pharma, social media, advertising, fda, brand, consumer, drug
    
QuantumMethod
Published By: Neolane, Inc.     Published Date: Sep 17, 2010
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
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neolane, grupo posadas, segmentation, loyalty, email, direct marketing, customer communications, loyalty
    
Neolane, Inc.
Published By: Dependable Solutions     Published Date: Feb 16, 2010
A critical challenge for many companies in 2009 was to stay on top of licensees' obligations, payments, receipts and royalties, along with growing volume of approvals.
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dependable solutions, licensing, edi, electronic data interchange, sku
    
Dependable Solutions
Published By: Seamless Social     Published Date: Mar 13, 2013
Seamless Social helps client organizations build brands, and generate leads and revenues online.
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Seamless Social
Published By: Wheelhouse Enterprises     Published Date: Jul 14, 2010
Quickly see differences between brands like Avaya, Mitel, Cisco, ShoreTel, 8x8, Panasonic, etc and compare over 94 phone systems by 52 brands for small to big business. Our latest Spring 2010 edition of the chart also compares PBX and Business VoIP systems side by side so you can make an educated comparison of your options. This analysis is prepared in an easy to use Excel spreadsheet so you can edit and add information to suit your analysis and presentation needs.
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compare, compare business products, wheelhouse, avaya, mitel, cisco, shoretel, 8x8, voip, pbx
    
Wheelhouse Enterprises
Published By: IFS     Published Date: Jan 18, 2019
To ensure loyalty and win new customers, leading brands are focusing on the quality of their customer care to stay ahead. This eBook will explain how you can: -Upgrade your support centers to deliver omni-channel customer care. -Introduce self-service and AI without sacrificing the human touch. -Deploy technology to empower support agents to go beyond transactional service and deliver personalized, proactive service. This eBook looks at the barriers which prevent companies delivering omni-channel service and then examines the process and technology changes required to overcome them.
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IFS
Published By: SAP     Published Date: Oct 22, 2018
The Future of Customer Experience: Five Essential Trends is part of a series examining life and business in the 21st Century. SAP Center for Business Insight worked with more than a dozen industry experts to answer these and other questions, uncovering five trends that will determine the customer experience over the next decade. This report examines each of these trends and offers recommendations for how brands should respond now to prepare.
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customer experience & engagement, digital transformation, sap
    
SAP
Published By: HERE Technologies     Published Date: Jan 16, 2019
Audience segmentation is key for successful ad campaigns. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE Technologies shares insights and solutions to buying location data for better audience segmentation. Find out about the challenges and questions to ask when buying location data and download the Buyers Guide for Marketers.
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location data, ad tech, location targeting
    
HERE Technologies
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