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Published By: Oracle     Published Date: Aug 16, 2013
Steve Romeo, VP of IT and Business Technology Solutions at Breg, a sports medicine company, discusses the benefits of accessing sales information in Outlook or on an iPad with Oracle Sales and Marketing Cloud Service.
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oracle, cloud, sales, breg, information access, marketing cloud service
    
Oracle
Published By: Oracle     Published Date: Aug 15, 2013
Steve Romeo, VP of IT and Business Technology Solutions at Breg, a sports medicine company, discusses the benefits of accessing sales information in Outlook or on an iPad with Oracle Sales and Marketing Cloud Service.
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oracle sales cloud, oracle, cloud, sales, sfa, crm
    
Oracle
Published By: Comcast Business     Published Date: Feb 16, 2017
When you’re running your own business, you have to wear many hats. But it’s tough to be an expert in everything from strategy to day-to-day execution across multiple functions: finance, operations, sales and marketing, HR, and more. This comprehensive guide offers tips and advice from a wide range of experts across to help you build, run, and grow your business effectively.
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Comcast Business
Published By: Pega     Published Date: May 24, 2016
Customers are evolving. They are evolving in the way they get information about products, what goes into making their purchase decision and ultimately how they buy. Businesses need to evolve and adapt how they manage their customer relationships. Customer Relationship Management (CRM) software was supposed to improve front-end customer engagement across marketing, sales and service. Unfortunately, most systems have the opposite result. Companies spend too much time integrating and maintaining disconnected systems and too little time nurturing relationships. Organizations need to transform their organizations from the inside out—embracing new processes and technologies that gathers, stores and gives them access to customer data so they gain more insight into their customers and therefore create more effective marketing and service programs. Download this Ebook and gain a better understanding of how a more robust CRM system can improve customer management.
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Pega
Published By: Emarsys     Published Date: Dec 20, 2018
As a modern marketer, you’re always looking for ways to improve your efficiency at work, especially in the form of software that makes some part of your job easier. You’ve likely heard a lot lately about AI in marketing and how it promises to do just that – and more, of course. In fact, it’s pretty hard to avoid the topic of AI and all the ways it is destined to change marketing as we know it. You may already know that companies who have adopted AI boast about the results: increased conversions, engagement, and a host of other metrics. With such decisive evidence, everybody must be aware of AI and clearly sees its business potential, right? Then you go to your Chief Marketing Officer to strike up an informal conversation where you can strategically recommend the technology, and it starts off great — your CMO is well aware of AI and what it could do for the business. You’re thinking, “What luck! I might not have to put up much of an argument.” Then your CMO says, “But you’re not a data
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Emarsys
Published By: Adobe     Published Date: Feb 03, 2015
This paper provides information on the business benefits of incorporating mobile within marketing programs and how companies maximize results from this endeavor through use of analytical tools such as business intelligence and multi-channel analytics.
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mobility, business intelligence, multi-channel analytics
    
Adobe
Published By: Adobe     Published Date: Feb 03, 2015
The 2015 Digital Trends report, published by Econsultancy in partnership with Adobe explores different new digital trends such as customer experience, CX and content marketing, data-driven business, targeting and personalisation, mobile, cross-channel marketing and content optimisation.
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digital trends, marketing digital and ecommerce trends, customer experience, content marketing, targeting and personalisation, mobile trends, marketing and content optimisation
    
Adobe
Published By: Adobe     Published Date: Feb 10, 2016
This whitepaper reveals the strategies can help you channel digital marketing creativity into business revenue. Use it as a guide for building your brand’s creative dividends, and discover new ways to win your customers’ hearts, minds and wallets.
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digital marketing, marketing creativity, creativity and innovation
    
Adobe
Published By: Adobe     Published Date: Feb 10, 2016
This whitepaper reveals the strategies can help you channel digital marketing creativity into business revenue. Use it as a guide for building your brand’s creative dividends, and discover new ways to win your customers’ hearts, minds and wallets.
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digital marketing, marketing creativity, creativity and innovation
    
Adobe
Published By: Adobe     Published Date: Feb 10, 2016
This whitepaper reveals the strategies can help you channel digital marketing creativity into business revenue. Use it as a guide for building your brand’s creative dividends, and discover new ways to win your customers’ hearts, minds and wallets.
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digital marketing, marketing creativity, creativity and innovation
    
Adobe
Published By: Adobe     Published Date: Apr 22, 2016
This guide is intended for creative marketing and business leaders who recognise that the current technologies and processes that support marketing cannot scale with the demand for dynamically relevant, personalised brand experiences. DAM is about more than storage. It’s a strategic enabler of digital transformation.
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marketing, return of investment, roi, digital marketing, online marketing, brand experiences, customer experience
    
Adobe
Published By: Adobe     Published Date: Apr 22, 2016
No matter your industry, the customer experience has taken centre stage. Master it now, and you’ll set yourself apart from competitors and increase your chances of survival in the unforgiving business world. Here’s how you can reinvent your customer experiences — and revolutionise your marketing.
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customer experience, customer interaction, reinventing the customer experience, marketing experiences, customer
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Ask any marketer or line of business owner what is driving their investment in mobile apps and you’ll hear a mix of priorities, including the need to improve the user experience, better marketing, increased sales, improved brand loyalty and streamlined productivity.
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mobility, mobile devices, mobile strategy, apps, mobile apps
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Ask any marketer or line of business owner what is driving their investment in mobile apps and you’ll hear a mix of priorities, including the need to improve the user experience, better marketing, increased sales, improved brand loyalty and streamlined productivity.
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mobility, mobile devices, mobile strategy, apps, mobile apps
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Ask any marketer or line of business owner what is driving their investment in mobile apps and you’ll hear a mix of priorities, including the need to improve the user experience, better marketing, increased sales, improved brand loyalty and streamlined productivity.
Tags : 
mobility, mobile devices, mobile strategy, apps, mobile apps
    
Adobe
Published By: Socialbakers     Published Date: Aug 05, 2015
The benefits of running a truly social business are many - driving shorter sales cycles, improving customer care, innovating your talent recruitment strategies, and improving how you coordinate your organization from top to bottom in pursuing unified goals.
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social media, social business, customer care, recruitment, recruitment strategies, marketing tools, social techniques, social media strategy
    
Socialbakers
Published By: IBM APAC     Published Date: Jun 13, 2017
In this interactive document, we present the key results from the IBM Institute for Business Value’s recent report “Redefining Markets: Insights from the Global C-suite Study – The CMO perspective,” and examine how IBM and SAP can help CMOs meet the challenges of marketing in a digital world.
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cmo, digital era, ibm, sap, c-suite, study, digital transformation
    
IBM APAC
Published By: Avanade DACH     Published Date: May 08, 2018
In this six-step guide, we aim to help you solve your data challenges to prepare for advanced analytics, cognitive computing, machine learning and the resulting benefits of AI. We’ll show you how to get your data house in order, scale beyond the proof of concept stage, and develop an agile approach to data management. By continually repeating the steps in this guide, you’ll sharpen your data and shape it into a truly transformational business asset. You’ll be able to overcome some of the most common business problems, and work toward making positive changes: • Improve customer satisfaction • Reduce equipment outages • Increase marketing campaign ROI • Minimize fraud loss • Improve employee retention • Increase accuracy for financial forecasts
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Avanade  DACH
Published By: Dell and VMWare     Published Date: Oct 26, 2017
A fundamental people-process-technology transformation enables businesses to remain competitive in today’s innovation economy. Initiatives such as advanced security, fraud detection services, connected consumer Internet of Things (IoT) devices, augmented or virtual reality experience, machine and deep learning, and cognitively enabled applications drive superior business outcomes such as predictive marketing and maintenance.
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Dell and VMWare
Published By: Dell and VMWare     Published Date: Oct 26, 2017
A fundamental people-process-technology transformation enables businesses to remain competitive in today’s innovation economy. Initiatives such as advanced security, fraud detection services, connected consumer Internet of Things (IoT) devices, augmented or virtual reality experience, machine and deep learning, and cognitively enabled applications drive superior business outcomes such as predictive marketing and maintenance.
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Dell and VMWare
Published By: Dell and VMWare     Published Date: Oct 26, 2017
A fundamental people-process-technology transformation enables businesses to remain competitive in today’s innovation economy. Initiatives such as advanced security, fraud detection services, connected consumer Internet of Things (IoT) devices, augmented or virtual reality experience, machine and deep learning, and cognitively enabled applications drive superior business outcomes such as predictive marketing and maintenance.
Tags : 
    
Dell and VMWare
Published By: Dell and VMWare     Published Date: Oct 26, 2017
A fundamental people-process-technology transformation enables businesses to remain competitive in today’s innovation economy. Initiatives such as advanced security, fraud detection services, connected consumer Internet of Things (IoT) devices, augmented or virtual reality experience, machine and deep learning, and cognitively enabled applications drive superior business outcomes such as predictive marketing and maintenance.
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Dell and VMWare
Published By: Dell EMC & Intel     Published Date: Apr 13, 2018
A fundamental people-process-technology transformation enables businesses to remain competitive in today’s innovation economy. Initiatives such as advanced security, fraud detection services, connected consumer Internet of Things (IoT) devices, augmented or virtual reality experience, machine and deep learning, and cognitively enabled applications drive superior business outcomes such as predictive marketing and maintenance. Superior business outcomes require businesses to consider IT a core competency. For IT, an agile, elastic, and scalable IT infrastructure forms the crucial underpinning for a superior service delivery model. Dell EMC’s Intelligent Automation powered by Intel® Xeon® Platinum processor simplifies the management and maintenance of its PowerEdge server hardware. Designed to drive down the cost and resources associated with server lifecycle management, Intelligent Automation relies on integrated Dell Remote Access Controller(iDRAC) and OpenManage server management soft
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Dell EMC & Intel
Published By: Reevoo     Published Date: Nov 03, 2011
Social shopping has changed the purchase journey beyond all recognition. Get a grip on the new social purchase journey. Get your free whitepaper now!
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social commerce, social media, social media for business, social network, marketing, outsourcing social media marketing, outsourcing, digital frames
    
Reevoo
Published By: Citrix ShareFile     Published Date: Nov 09, 2016
If you want to grow your small business, you must also focus on mobile sales, marketing, email and payment.
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Citrix ShareFile
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