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Published By: IBM     Published Date: Feb 04, 2015
Driving the right interaction at the right time. This paper examines the need to uncover and understand the dynamic roles and changing needs of individuals, the importance of synchronizing interactions with these changing needs, and how predictive analytics can drive customer intimacy by facilitating 1:1 interactions.
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predictive analytics, customer interaction, crm, business analytics, marketing attributes
    
IBM
Published By: IBM     Published Date: Jul 31, 2015
In its "Restoring Connections" paper based on research of telecommunications firms, IBM ‘s top ranked Institute for Business Value identified actions CSPs can take to reset customer experience and build brand loyalty through innovative, compelling, personalized services based on deep customer insight. Join us as we discuss how to leverage network and subscriber data to create unique customer profiles, personalize engagement, and improve marketing offers.
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ibm, telco, customer analytics, csps, consumer behavior, brand loyalty, personalized engagement, big data
    
IBM
Published By: IBM     Published Date: Oct 20, 2015
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
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ibm, business analytics, marketing, cmo, digital strategy
    
IBM
Published By: IBM     Published Date: Dec 22, 2015
Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.
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sports marketing, ibm, digital strategies, cloud, analytics, operations
    
IBM
Published By: IBM     Published Date: Jan 21, 2016
Take this assessment, designed specifically for communication service providers, to find out how effective your organization is at harnessing the power of big data and analytics to drive excellence across your organization.
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ibm, telecommunications, analytics, marketing, business technology, internet marketing, crm & customer care, telecom
    
IBM
Published By: IBM     Published Date: Feb 02, 2016
Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.
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ibm, sports, marketing, data, analytics, digital marketing
    
IBM
Published By: IBM     Published Date: Apr 14, 2016
Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.
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ibm, sports marketing, media, entertainment, digital business model, cloud
    
IBM
Published By: IBM     Published Date: Oct 13, 2017
This BARC document is the third edition of our BARC Score business intelligence vendor evaluation and ranking. This BARC Score evaluates enterprise BI and analytics platforms that are able to fulfill a broad set of BI requirements within the enterprise. Based on countless data points from The BI Survey and many analyst interactions, vendors are rated on a variety of criteria, from product capabilities and architecture to sales and marketing strategy, financial performance and customer feedback.
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barc. business intelligence, analytics, customer feedback
    
IBM
Published By: IBM     Published Date: Oct 13, 2017
Analytics is game-changing and can produce valuable insights from the ever-growing volume, velocity and variety of data. Business Intelligence (BI) provides the foundation for many types of Analytics. It enables companies to deliver exceptional customer experience, enhance marketing effectiveness, increase operational efficiencies, reduce financial risks, improve product quality and reliability, and so on. But businesses are also challenged to generate timecritical actionable insights and make a compelling financial business case for BI investments.
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ibm, cognos analytics, business intelligence, customer experience, marketing
    
IBM
Published By: IBM APAC     Published Date: Jun 13, 2017
In this interactive document, we present the key results from the IBM Institute for Business Value’s recent report “Redefining Markets: Insights from the Global C-suite Study – The CMO perspective,” and examine how IBM and SAP can help CMOs meet the challenges of marketing in a digital world.
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cmo, digital era, ibm, sap, c-suite, study, digital transformation
    
IBM APAC
Published By: ICG Commerce     Published Date: Jan 28, 2008
A new guide from Fathom SEO explains how businesses can maximize search engine marketing efforts by adopting a holistic management plan for Pay-Per-Click and Search Engine Optimization. Learn how to effectively share data about keywords, ad copy and landing page performance.
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seo, search engine, sem, search marketing, search engine marketing, ppc, pay per click, keywords
    
ICG Commerce
Published By: iDirect     Published Date: Jan 29, 2007
Many people may not be aware of SEO’s usefulness is in business to business marketing or what a valuable marketing tool SEO can be in general.  Learn more about why B2B companies can benefit from using SEO as a key marketing tool.
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search marketing, search engine marketing, search engine optimization, seo firms, seo firm, seo, outsource, outsourcing
    
iDirect
Published By: iKnowtion     Published Date: Sep 14, 2010
The terms "customer segmentation" and "customer predictive modeling" are often used interchangeably, however, they're very different and support different business objectives. This paper explains why both are required to effectively compete in today's customer-centric marketing landscape.
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crm strategies, customer intelligence, marketing analytics, customer development, marketing effectiveness, iknowtion, segmentation, modeling
    
iKnowtion
Published By: Impact Radius     Published Date: Oct 14, 2014
Affiliate marketing is big business and it is poised to grow to $4.5 billion by 2016! While affiliate marketing is growing and evolving, the best practices for this channel seem to be outdated and causing stagnating campaigns, weak affiliate relationships, and status quo sales metrics. Download this Whitepaper that outlines 10 new performance marketing best practices that will keep your affiliate program manageable, targeted, and profitable
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Impact Radius
Published By: Impact Radius     Published Date: Feb 13, 2015
Download this guide and learn: • The main concerns guiding purchasing decisions in the performance marketing space • A comprehensive overview of the major features offered in today’s marketplace • The differences between SaaS, affiliate network, and in-house solutions • Guidance in selecting a solution to fit your business objectives and marketing goals
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Impact Radius
Published By: Infogroup Targeting Solutions     Published Date: Jul 09, 2013
In the highly competitive retail marketplace, there is always a need to try and stay one step ahead of your competitors. Excellent merchandising, product sourcing, branding and marketing play a large part in success; however one area that can make you stand out but is often overlooked is Smart Analytics.
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marketing analytics, business analytics, marketing strategy, retail marketing
    
Infogroup Targeting Solutions
Published By: Information Builders     Published Date: Sep 24, 2008
Business Intelligence helps retailers, warehouse staff, customer services agents, and your value chain realize new innovations, improve margins, and propel profits to new heights. Learn how Ace Hardware, Food Lion, and others leverage our software.
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information builders, infobuilders, business intelligence, soa, roi, crm, marketing value
    
Information Builders
Published By: InfusionSoft     Published Date: Apr 07, 2011
Infusionsoft, the Leader in Marketing Automation Software has created a simple Guidebook to help business owners navigate online growth.
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internet marketing, infusionsoft, small business success, website effectiveness, traffic generation, list building, contact management, e-mail marketing
    
InfusionSoft
Published By: Interactive Intelligence     Published Date: Feb 28, 2013
Why industry best call analysis matters -- Case studies highlighting the latest disruptive technology for the collections and telemarketing industries from Interactive Intelligence.
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business as usual, how much is it costing you, telemarketing industries, interactive intelligence, case studies
    
Interactive Intelligence
Published By: Intuit, Inc     Published Date: Mar 19, 2009
No matter what role you have within an organization – be it engineer, salesperson, consultant, marketer, or business owner – you’ve acquired a second responsibility: project manager. But managing marketing projects has become more challenging than ever. Why? The work environment has expanded across departments, across job roles – and even across continents. To achieve organizational objectives, cross-functional teams form, collaborate, dissolve and re-form to tackle precisely defined projects and fulfill specific deliverables within carefully controlled deadlines and budget demands. Learn more today!
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intuit, project management, project team productivity, collaboration, communication, spreadsheet shuffle, centralizing project information, packaged vs. custom software
    
Intuit, Inc
Published By: Iterable     Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications. When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. A¬er all, if they’re on top, then they must be doing everything right...right? To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout. We note what companies are doing across the board, as well as what spec
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Iterable
Published By: Iterable     Published Date: Sep 07, 2018
Since the term “omni-channel” was first coined by the Harvard Business Review in 2011, some marketing technology vendors claimed that they could provide businesses with this holy grail of brand ubiquity. Unfortunately, most of these early claims were false starts where vendors over-promised and under-delivered. The good news is that a select number of solutions have caught up with all the promises and can now turn them into action. In this guide, we explain why the conversation around omni-channel marketing has changed and how you can transform your marketing strategy to leverage this new, powerful technology. We’ll give you a heads up on the roadblocks you’ll encounter on your journey to achieving omni-channel relevance and the benefits you’ll gain once you reach your destination. No highfalutin jargon, no talking in circles and no nonsense. Just practical advice on how to create a superb customer experience.
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Iterable
Published By: Iterable     Published Date: Sep 07, 2018
Whether they want tickets for the next Lady Gaga concert, the World Series, the Indianapolis 500, or Hamilton, people are quickly discovering that SeatGeekis the place to find the best selection and great bargains. This relative newcomer to the online ticket business has quickly grown to offer the largest inventory of live event tickets on the web, in addition offering differentiating services like best-bargain ratings and notifications when a fan’s favorite team or entertainer will be performing nearby. Email and push have been the primary channels for interacting with customers. However, according to Ben Clark, Vice President of Customer Retention, the marketing team previously struggled to deliver consistent, relevant messaging across channels because their email and push tools ran on separate platforms. The old tools were also cumbersome to use and offered limited functionality. Worse yet, they didn’t support the team’s AI driven, omni-channel marketing strategy, which includes rea
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Iterable
Published By: Janrain     Published Date: Feb 28, 2011
Proven social media strategies to make your business website more relevant, amplify the quantity and quality of word-of-mouth marketing, build trust and loyalty, enhance stickiness and multiply conversions.
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janrain, social media, social login, carri bugbee, social media integration, social strategy, social sharing, share button
    
Janrain
Published By: Jigsaw     Published Date: Apr 12, 2011
This paper will discuss how to judge the quality of your business data and define the characteristics of your target customer and review how to craft marketing messages that resonate with your target customer.
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quality business data, jigsaw, marketing campaign, sales, lead data, lead generation, roi, b2b lead
    
Jigsaw
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