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Published By: Netsuite DWASF Leads Display Q1 2015     Published Date: Oct 06, 2015
Read this report to understand how the age of the customer requires tech management to transform into a customer-facing function in speci?c ways. Business technology (BT) brings together technology and traditionally customer-facing roles like marketing, sales, service, brand/product management, and ful?llment for the purpose of deploying systems of engagement that provide di?erential customer experience. Firms must build these systems of engagement from the outside in, according to how customers move in market spaces. The rules for planning, building, and running systems of engagement are not the same as for previous generations of tech management because customers are not employees. The increasingly crucial role that digital technologies play in customer engagement elevates the CIO role in business — if CIOs can move beyond the traditional IT focus on technology assets and adopt an expanded view that centers on customer experience and choice
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business technology, customer engagement, customer experience, cios
    
Netsuite DWASF Leads Display Q1 2015
Published By: Network Solutions     Published Date: Sep 14, 2010
This is the fourth installment of the Network Solutions® Small Business Success IndexT study first conducted in December 2008/January of 2009. For the fourth wave of the study, 500 small business ownecompliance
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small business, capital access, marketing and innovation, workforce, customer service, computer technology and compliance
    
Network Solutions
Published By: Nexmo     Published Date: Nov 26, 2018
Companies have always been focused on the customer experience, but with the ever-changing landscape of how information is consumed, they have to react faster and provide more impactful interactions. Today's consumers expect businesses to communicate with them on the channels they prefer. This means messaging customers on the channels that provide straightforward and/or media-rich features. Savvy companies know that SMS is the messaging leader, but that MMS and other OTT channels, such as WhatsApp, Facebook Messenger, and Viber, provide a more engaging experience. They think about their overall messaging goals and as a big-picture concept. Join Sheri Atienza, Product Marketing Manager at Nexmo, in this webinar examining how messaging solutions can be the power behind your 2019 messaging strategy. You’ll learn how to customize your messages to both the audience and the medium, and how easy this can be with Nexmo.
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Nexmo
Published By: Nexmo     Published Date: Nov 27, 2018
Companies have always been focused on the customer experience, but with the ever-changing landscape of how information is consumed, they have to react faster and provide more impactful interactions. Today's consumers expect businesses to communicate with them on the channels they prefer. This means messaging customers on the channels that provide straightforward and/or media-rich features. Savvy companies know that SMS is the messaging leader, but that MMS and other OTT channels, such as WhatsApp, Facebook Messenger, and Viber, provide a more engaging experience. They think about their overall messaging goals and as a big-picture concept. Join Sheri Atienza, Product Marketing Manager at Nexmo, in this webinar examining how messaging solutions can be the power behind your 2019 messaging strategy. You’ll learn how to customize your messages to both the audience and the medium, and how easy this can be with Nexmo.
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Nexmo
Published By: Okta     Published Date: Jun 03, 2016
Increasingly companies are employing cloud solutions as the foundation for running their business. Okta builds on that foundation with a full suite of identity, mobility and security products that are all fully integrated into one platform for internal and external users. Okta is the identity management foundation for a cloud-first IT architecture that enables you to take the lead in adopting new applications and enabling mobile for your organization to drive growth. In this webinar with Okta, and customer Medallia, learn about the benefits of Okta Provisioning to maximize security, efficiency and productivity, and how Medallia recognized significant IT savings and >900% ROI. Speakers: Ed Sawma, Director Product Marketing, Okta Jonathan Hansen, Head of IT, Medallia
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Okta
Published By: Okta     Published Date: Apr 17, 2017
News Corp is expanding its media business to include online real estate services, digital ad tech, and marketing solutions. Okta helps all those business units share content and products, so that the company can realize the value of acquisitions more quickly.
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Okta
Published By: Omniture     Published Date: Jun 27, 2007
Over the past ten years, as online options have increased 100 fold, the world of B2B marketing has reinvented itself—several times. In order to be competitive, particularly in the Web 2.0 environment, businesses have to be ahead of the trends.
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lead generation, conversion, conversions, b2b, b-to-b, business to business, web marketing, conversion testing, dashboard, dashboards, sitecatalyst, site catalyst, omniture, website analytics, web analytics
    
Omniture
Published By: Oneupweb     Published Date: Jun 24, 2008
Learn how to predict your business' success through search marketing and secure the support of upper management with Oneupweb's white paper, B2B Search Success: Quantifying Search Marketing Benefits for B2B Marketers.
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b2b, business-to-business, btob, search engine marketing, sem, search, oneupweb, marketer, natural search engine optimization, seo, paid search engine marketing, ppc, online advertising, lead opportunity calculator, search marketing, btob marketing, online marketing
    
Oneupweb
Published By: Optimizely     Published Date: Apr 06, 2018
Optimizely helps companies better understand and serve their customers. Every touchpoint with a customer is an opportunity to win that customer’s heart, make them great, and make them better. By experimenting everywhere, businesses have a powerful strategy for reorienting towards their customer as the true north, striving to iterate quickly, make improvements, and deliver customer experiences that are delightful and fuel growth. Optimizely enables you to experiment everywhere—both across the organization and across every interaction you have with a customer. In a company that experiments everywhere, everyone from Marketing to Product Management, Design, Engineering, and the C-Suite can inform their decisions with experiments that engage customers for their reactions.
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Optimizely
Published By: Oracle     Published Date: Dec 13, 2011
In this white paper, Internet.com explores how businesses can leverage the latest integrated sales and marketing solutions improve the effectiveness of both teams in an increasingly challenging environment.
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3-5542285808
    
Oracle
Published By: Oracle     Published Date: Aug 16, 2013
Steve Romeo, VP of IT and Business Technology Solutions at Breg, a sports medicine company, discusses the benefits of accessing sales information in Outlook or on an iPad with Oracle Sales and Marketing Cloud Service.
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oracle, cloud, sales, breg, information access, marketing cloud service
    
Oracle
Published By: Oracle     Published Date: Aug 15, 2013
Steve Romeo, VP of IT and Business Technology Solutions at Breg, a sports medicine company, discusses the benefits of accessing sales information in Outlook or on an iPad with Oracle Sales and Marketing Cloud Service.
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oracle sales cloud, oracle, cloud, sales, sfa, crm
    
Oracle
Published By: Oracle     Published Date: Nov 27, 2013
Fact: In the next three years, 53% of CFOs estimate that over half of their enterprise transactions will be delivered through the cloud, up from the 12 percent who use that delivery mechanism today. In addition to non-core business processes like project management and email, strategic CFOs are also starting to embrace the cloud to deliver core ERP processes, including financial management, human capital management, and procurement. Rather than view the cloud just as a cost-saving platform, they recognize the strategic benefits that the cloud delivers to get critical growth initiatives up and running quickly, whether that’s using the cloud to quickly upgrade to a new application, or delivering new mobile or analytical capabilities to employees.
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cloud crm, technology, business needs, best practices, crm solution, solution at scale, sales, marketing, customer relationship management, pipeline
    
Oracle
Published By: Oracle     Published Date: Nov 27, 2013
Today many HR organizations are struggling with systems that fall short when it comes to meeting the strategic demand for a talented and engaged workforce. In fact, 84% of HR organizations are currently looking at cloud alternatives, but the promise of the cloud can lead to fragmented, inflexible systems with limited functionality that result in inconsistent global HR processes. What’s more, HR IT has questions about key requirements like integration, data security, and performance.
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cloud crm, technology, business needs, best practices, crm solution, solution at scale, sales, marketing, customer relationship management, pipeline
    
Oracle
Published By: Oracle     Published Date: Jan 12, 2017
Businesses today expect finance to play an extended role across departments, including IT, human resources, compliance, operations, sales, marketing, and most importantly, corporate strategy.To successfully deliver on this role, the finance function needs to play a bigger and visible role in real-time decision making and continuous planning. This report explores how, using cloud and analytics, finance leaders can leapfrog a few generations of technology and offer mature analytical feature/functionality and skills to the entire organization.
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Oracle
Published By: Oracle     Published Date: Nov 05, 2013
As social media use has grown, an urgent need has emerged to correlate the information generated through social data with existing consumer information, and integrate it with sophisticated data management systems. This white paper describes how organizations can blend social insights with more-traditional data in an integrated customer data hub to optimize social strategies and create outreach efforts, new products, and campaigns grounded in real-time, repeatable, automated, and scalable analysis.
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business intelligence, integrated marketing, social media strategy, content marketing, insight, social data, customer hub, social analytics
    
Oracle
Published By: Oracle     Published Date: Nov 21, 2013
Modern enterprise businesses need the right IT tools to engage customers online and keep them engaged until they buy. In short, they need marketing automation software.
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zenithoptimedia, oracle, eloqua, software implementation, marketing automation, aligning sales and marketing processes, system integration, crm system, lead management, communication issues, automation software, data quality, intelligent integration, employee training, customer engagement, customer relationships, lead nurturing, performance reporting
    
Oracle
Published By: Oracle     Published Date: Nov 21, 2013
Today's Grande Guide explores a cutting edge marketing practice: Content Marketing. Our guide pays special, but not exclusive, attention to the role content marketing can play for B2B businesses.
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zenithoptimedia, oracle, eloqua, rules on content, content marketing, grande guide, customer aquisition, lead generation, budget spent on content marketing, business development, conforming new ways, nurturing leads, content marketing fundamentals, identify audience, no spam, useful content
    
Oracle
Published By: Oracle     Published Date: Jan 21, 2014
Organizations across all sizes and industries are leveraging tools to simplify business. Traditionally, marketing technology has been very task specific, designed to operate within a single functional silo such as email campaign management or lead scoring. But marketers know the value and significance of aligning marketing automation, sales force automation (SFA), and customer relationship management (CRM) platforms in the cloud — a task that can be easily accomplished through the implementation of Marketing Technologies.
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marketing technology, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
Organizations across all sizes and industries are leveraging tools to simplify business. Traditionally, marketing technology has been very task specific, designed to operate within a single functional silo such as email campaign management or lead scoring. But marketers know the value and significance of aligning marketing automation, sales force automation (SFA), and customer relationship management (CRM) platforms in the cloud — a task that can be easily accomplished through the implementation of Marketing Technologies.
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marketing technology, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Oracle     Published Date: Feb 26, 2014
This white paper offers a brief overview of how organizations can make best use of social data by implementing a framework to integrate social data with other enterprise and public or curated data. This framework provides a platform for uncovering new insights that can be fed into business intelligence and customer-experience-management systems in near real time to help marketing, sales, service, and commerce teams accelerate decision-making and create long-term, profitable customer relationships.
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oracle, srm, social, social data, enterprise, business intelligence, customer experience management, customer experience, customer relationships, marketing
    
Oracle
Published By: Oracle     Published Date: Sep 24, 2015
The Business Impact Of Marketing Maturity In The Age Of The Customer
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modern marketing, forrester report, becoming a modern marketer
    
Oracle
Published By: Oracle     Published Date: Apr 03, 2018
Effective collaboration between marketing and IT continues to be crucially important. As we enter an era where our business agility will be defined by the flexibility of operation of our marketing tools, technology in marketing is a key focus. Read ‘The guide to building your marketing technology stack’ to learn more about how technology can enhance every area of marketing: • Rediscover the technology in marketing landscape • Explore the latest in marketing automation • See how content and social fit into your overall strategy
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Oracle
Published By: Oracle     Published Date: Jan 07, 2014
Who are the top brands on Instagram, and what are their secrets to success with visuals - image and video - in this white-hot platform?
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socially enabled enterprise, social business, social marketing, social media management, social relationship management, social marketing platform, social marketing tools, social media marketing, social media tools, customer experience, facebook marketing, customer insight
    
Oracle
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