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Published By: Godfrey     Published Date: Oct 02, 2008
Differentiation is a business decision made at the highest levels about the company’s positioning and values–how the company adds value to a customer relationship. There are many ways a company can make those decisions, and many different approaches to doing so. The most successful companies adopt a positioning that offers sustainable competitive advantage–a way of adding value that competitors cannot easily duplicate.
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godfrey, b-to-b, business-to-business, branding, b-to-b branding, b-to-b differentiation, brand differentiation, branding differentiation, b-to-b brand, b-to-b brand positioning, brand positioning, brand affinity, brand advertising, brand communications, branding research, b-to-b marketer, b-to-b buying process, b-to-b branding program, integration, marketing communications integration
    
Godfrey
Published By: BatchBlue Software     Published Date: Mar 27, 2009
Every small business has some system for organizing and documenting its relationships. If that system is no longer working, or could be improved upon, a new contact management system is in order. This Blue Paper will help small business owners research, select and implement the system that will work effectively for them.
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batchbook, matternow, blue paper, contact management, small business, document management, relationships, manage leads, lead generation, sample size, communications management, task events management, project management, usability, customization, scalability, mobility, crm, sales tools, vendor management
    
BatchBlue Software
Published By: GoToMeeting     Published Date: Jul 08, 2011
This new white paper outlines 4 surefire strategies for leveraging the power of collaborative technology that will make your job easier, while serving customers and prospects more effectively.
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citrix, sales strategy, collaborative technology, valuable customer, winning deals, closing deals, synchronizing sales, marketing efforts, information delivery, sophisticated sales marketplace, customer comprehension, business relationship, selling power, prospects
    
GoToMeeting
Published By: Ariba     Published Date: Mar 30, 2011
Read this e-book to learn how the Ariba Commerce Cloud can help companies transform their results by controlling and optimizing business relationships for maximum efficiency and effective financial performance.
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ariba, commerce cloud, success stories
    
Ariba
Published By: IBM     Published Date: Nov 13, 2014
This IDC Technology Spotlight paper takes a look at why Email remains the primary mode of communication in business today. While there is prevalent speculation that social software and other real-time communications applications will replace email, email nevertheless remains a stalwart in business operations. In addition, as relationships across all business communication channels continue to be redefined, innovative modes and methods of communication are emerging. As a result, locating the right data and information at the right time while still critical becomes increasingly complex. IDC expects that organizations will use social software, such as Notes and Domino 9x Social Edition, to complement existing tools and address these business needs for the foreseeable future.
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email capabilities, integration, social software, business operations
    
IBM
Published By: Adobe     Published Date: Mar 03, 2017
With a world of information and accessibility in their pockets, customers can engage with a brand whenever and wherever they want. This flexibility has made mobile technology an essential part of the way both customers and businesses interact. And to deliver experiences that feel personal and intimate, your plan needs to account for a critical building block to any relationship: trust. Read Circles of Trust: Use Mobile to Engage Better, to understand how you can leverage trust to deliver a better customer experience. Read the white paper to learn: The four major circles of trust as a fresh approach to successful customer experience The seven steps to effective optimization The 3 Cs of mobile marketing The steps for developing a mobile optimization plan across your organization
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mobile engagement, branding, mobile marketing, mobile optimization
    
Adobe
Published By: Oracle     Published Date: Sep 05, 2014
B2B Blogs are a different animal than the personal musings, rants, and raves populating the web. Powerful, if done with care, business oriented blogs can move interest to consideration. This easy-to-absorb guide explores what it takes to create the most compelling entries for the jaded world of business buyers. Learn to build long-term relationships. Grow your following. And, in the end, close more deals. Read the guide now.
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b2b, blogs, absorb, personal, business, buyers, musings, rants, raves, web
    
Oracle
Published By: CrowdTwist     Published Date: Apr 05, 2018
In 2018, brands should be investing more time and money into fostering customer loyalty. Winning new customers is important to grow a business, but keeping existing customers satisfied and loyal is crucial to a brands success. What are the drivers of brand loyalty?What keeps customers coming back? Which brands are leading the pack? In this e-book, well highlight 20 brands that are investing in the brandcustomer relationship to deliver the high-quality products and services that create the exceptional customer experiences that drive loyalty.
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customers, optimization, organization, branding, crowdtwist, business
    
CrowdTwist
Published By: Oracle     Published Date: Apr 26, 2016
The IT/business relationship has long been misrepresented as broken and ineffective. But what impact has the cloud had on the relationship between IT and business managers? A recent Harvard Business Review report debunks several myths over IT, business management and the cloud.
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Oracle
Published By: KPMG     Published Date: May 08, 2018
Many retailers have responded with a largely outdated omnichannel approach, focusing on integrating the physical and digital channels they use to interact with customers, when the problem is actually inside the business. Today's customers will remain loyal only if a brand offers them transparency and superior quality products while actively engaging with them to build a relationship they value. Meeting those needs has nothing to do with offering another physical, digital, or mobile channel and everything to do with running the business in a way that is customer-first and customer-centric.
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KPMG
Published By: Determine (Selectica)     Published Date: Sep 13, 2016
The sponsor named below commissioned Ardent Partners to write this report. While the report topic In 2015, collaboration is the name of the game in procurement and frequently entails working with key internal stakeholders (like line-of-business managers and legal departments) or preferred suppliers to drive greater value through sourcing and procurement. For Chief Procurement Officers ("CPOs") and other supply management leaders, collaboration has taken on many new and innovative forms over the years, causing these executives to leverage new (and, in some cases, existing) processes, relationships, and technologies to enhance compliance, decrease risk, and increase savings. One such business process, contract management, has been reborn with digital, automated features that can shift the way procurement teams collaborate, mitigate risk, drive performance, and realize greater savings for the enterprise.
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Determine (Selectica)
Published By: OnBase by Hyland     Published Date: Jun 26, 2017
Whether were talking about a life partner, a business partner or an enterprise information platform, you dont want to start any kind of relationship without all relevant information or worse yet, go in blind. Selecting a case management solution provider is no different. Download this white paper to discover key considerations and questions to ask when evaluating case management vendors and software solutions.
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case, management, software, solution, dynamic, onbase, hyland, knowledge, worker, bpm, investigations, information, content, unpredictable, whitepaper, service, requests, issue, tracking
    
OnBase by Hyland
Published By: Datavail     Published Date: Nov 03, 2017
The management of financial data in an organization is of paramount importance. Reporting, evaluating ROI, making adjustments across the business, and increasing revenue depend on good, accessible financial data that can be updated and integrated across systems and software. For these reasons, many organizations have turned to master data management (MDM) software in the effort to better store, access, search, retrieve, and analyze their financial data. These MDM solutions are able to collect data within a single unified, fully integrated, user-friendly platform. However, in order to be most effective, MDM applications must also have capabilities in data relationship management (DRM). DRM software is able to describe and enforce the relationships between data, no matter where it's located within an organization, to provide a holistic and consistent solution.
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Datavail
Published By: Intapp     Published Date: May 10, 2019
How many hours did your professionals spend on this client, on that project, on those tasks? Those are the cornerstone metrics of Old Time. They answered the question, how much should we bill? This is still a valuable query, but in this new world in which data is pored over and mined for every bit of its value, it is only one of many questions that firms must ask of its time data. Are our professionals working efficiently? Are we pricing future contracts competitively? Are our projects on budget? Did we miss billable hours? Are our professionals spending too many hours tracking their time? Intapp Time provides the superior business intelligence with which to answer these questions and change your firms fundamental relationship with Time.
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Intapp
Published By: SAP Concur     Published Date: Aug 07, 2019
"What's often lost in employee wellness programs is the fact that making business processes more efficient can also support wellness. Yes, your everyday workflows, systems, and tools play a significant role in realizing wellness -- both insight and outside of the office. This ebook explores the relationship between business processes and wellness, including: 3 of the most common workplace stressors and what they mean How process improvement can help overcome or prevent these stressors Best practices and other tips you can apply to your business"
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SAP Concur
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