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Published By: HireVue     Published Date: Mar 05, 2019
The AI-in-recruiting space has exploded, leaving many recruiting leaders feeling overwhelmed and poorly qualified to evaluate vendors. Our AI Buying Guide is designed to help TA leaders cut through the hype and misinformation that surrounds artificial intelligence, and make highly qualified, informed buying decisions. YOU’LL LEARN: • What AI is, and what makes it different from previous technological innovations • Why different types of organizations see different levels of success with AI - and how to prep yours to maximize the impact • How to evaluate vendors across the 3 steps of the buying process • How to build a rock-solid business case for AI-driven recruiting technology Download the guide now.
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HireVue
Published By: Outreach.io     Published Date: Apr 09, 2018
Modern business-to-business (B2B) buyers have unprecedented access to information to support their buying process and, as a result, have become more self-reliant in the evaluation process. This has made B2B sellers’ jobs harder; not only do they have less control in earlier stages of the sales cycle, but they have to work harder to connect and engage with buyers, turning prospects into customers. Sales technologies have helped modernize how sellers and sales leaders manage their pipelines and execute contracts, but technology gaps around engagement persist, making it difficult for sellers to keep pace with, connect with, and support buyer engagement. The common outcome: Sellers become slaves to their CRM systems, focused more on updating reports and logging their activities than they are in driving business results.
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Outreach.io
Published By: Aventri     Published Date: Aug 14, 2018
"Revenue focused executives have four metrics that determine their success or failure: number of opportunities, size of opportunities, win rate, and speed to revenue. All teams work together to make sure that they achieve these goals and that they have the processes in place to optimize around them. Event management software is one piece of the puzzle that is designed to generate revenue. Read this eBook to see how event management software helps to speed up the buying process and win more deals!"
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Aventri
Published By: Pros, Inc     Published Date: May 03, 2019
The world of selling is evolving, and the advent of digital platforms has changed the way in which buyers interact with sellers. Sales teams are struggling to sell in this fast and competitive environment and this is evident by the fact that the number of sales people that hit their quota has dropped over time. As a sales leader, it’s time to rethink your sales strategy. In this webinar, we’ll discuss sales strategies and practical insights you can implement to develop sales teams which can outperform in any dynamic market environment. We’ll walk through sales enablement practices and coaching tactics which will help to optimize your sales methodologies. We’ll also discuss sales tools with great ROI which can help increase your sales productivity and accelerate your sales velocity. During this segment, we’ll specifically focus on quote-to-cash technologies and discuss the rising importance of AI-based pricing optimization to streamline and accelerate your sales process.
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Pros, Inc
Published By: Eloqua     Published Date: Jan 13, 2012
B2B purchasing in a Web 2.0 world has become an interactive process driven by customers. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes like lead scoring and nurturing to drive better leads for sales.
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digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation, business to business advertising, social media optimization, b2b lead generation, lead scoring
    
Eloqua
Published By: Eloqua     Published Date: Jan 13, 2012
Successful lead nurturing anticipates the needs of the buyer based on who they are and what stage they are at in the buying process. Learn how successful lead nurturing can build strong brand loyalty long before a prospect is ready to buy.
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lead nurturing, lead nurturing best practices, what is lead nurturing, grande guide to lead nurturing, lean nurturing trends, lead nurturing basics, nurturing strategy, marketing automation, lead nurturing tools, types of lead nurturing, customer nurturing, btob marketing
    
Eloqua
Published By: Intacct Corporation     Published Date: Jun 18, 2014
In the last few years, the demands on the finance department—from real-time reporting to global consolidation—have increased significantly. At the same time, the choices for accounting and financial software have become much more complex. How do you begin to research, evaluate, and select the right software for your business? Download the 2015 Buyer's Guide to Accounting and Financial Software and discover: • Why most financial software systems hinder your ability to get good financial information • The six key questions you need to ask before considering a move to a cloud-based financial solution • Why the process for evaluating software is different for cloud solutions – and the seven SLA must-haves you should get in writing Get all the facts for a successful buying journey!
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intacct corporation, accounting and financial software, roi, auditing
    
Intacct Corporation
Published By: Uberflip     Published Date: Jan 20, 2016
In this webinar, we’ll teach you how to build a content library that packages product information, pulls in prospects, and frees your Sales team up to close more deals.
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uberflip, content, engagement, content, opt-in, prospects, content, sales
    
Uberflip
Published By: Adobe     Published Date: Feb 02, 2011
Dissatisfied Customers Take Their Money Elsewhere. View this complimentary analyst paper on best practices for customer experience management.
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adobe, online customer experience management, loyalty, business buying process, user experience
    
Adobe
Published By: McAfee     Published Date: Jan 23, 2013
Vulnerability assessment vendors compete on management features, configuration assessment, price and more, with other security products. Buyers must consider how VA will fit into their vulnerability management process when evaluating VA products,
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vulnerability management, network scanning, strong positive, mcafee vulnerability manager, mvm, mcafee epolicy orchestrator, epo, nitro siem, mcafee security innovation alliance
    
McAfee
Published By: Invoca     Published Date: Jan 21, 2014
In the rush to digital, B2B marketers have ignored a crucial element that salespeople and buyers need: direct human interaction. Sales teams know that calls close customers, and 97% of B2B technology buyers want direct interactions with the provider during the research and purchase process. So why have we left voice conversations behind? In order to get more sales qualified leads and master marketing automation in a multichannel world, we need to bring back human engagement. Join Invoca and guest Forrester Analyst Lori Wizdo as they examine:
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b2b marketing automation, marketing automation, customer lifecycle, b2b buyers, b2b technology buyers, inbound calls
    
Invoca
Published By: OnBase by Hyland     Published Date: Jun 10, 2015
When selecting enterprise content management (ECM) solutions, many IT departments face internal pressure to keep costs down and decrease the time it takes to see results, while giving end-users exactly what they want. Discover how involving IT in the buying process allows you to select an ECM solution that remains successful throughout its lifetime.
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enterprise content management, ecm, costs, ecm solution
    
OnBase by Hyland
Published By: ChannelAdvisor     Published Date: Nov 29, 2017
"The days of a consistent and reliable “search, click, buy” process are long gone. In its place is often a complicated web of deliberate steps, each one inching your target consumer closer to the “buy now” button over the course of many days, weeks or months. This continually-evolving journey is no longer a clear-cut funnel, but more of a maze. Each consumer path is unique and uncertain — which means today’s e-commerce seller hasn’t reached its full potential until it’s maintaining a strong presence at every twist and turn. Download this eBook to learn how to leverage a wide range of marketplace and digital marketing tactics to reach consumers at any stage of their journey."
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ecommerce, retail, advertising, selling online, online shopping, online advertising, consumer behavior, consumer journey, marketing, digital marketing
    
ChannelAdvisor
Published By: Infosys     Published Date: May 21, 2018
Health insurance is a complicated business, often involving bundles of forms that users need to understand and fill out. This extensive, laborious initiation process often acts as a deterrent for buying insurance, especially for a multilingual, millennial population. What if health insurance companies simplify their on boarding process so buyers don't find the sign-up process time consuming and cumbersome?
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healthcare, business, insurance, company
    
Infosys
Published By: Marketo     Published Date: Feb 11, 2019
Beyond the time-saving and efficiency benefits, marketing automation enables business processes that are essential to any modern marketing department. For B2B companies, this includes lead nurturing, lead scoring, and lead lifecycle management. For B2C companies, it includes cross-sell, up-sell, and customer loyalty. And for all companies, it includes marketing ROI analytics. Nurture relationships with leads that aren't ready to buy. On average, only 20% of leads are sales-ready when they first come in. This means you need a disciplined process – known as lead nurturing – to develop qualified leads until they are sales-ready. Done well, nurturing can result in 50% more sales leads at 33% lower cost per lead. Retain and extend customer relationships. The marketer's job is far from finished once someone becomes a customer. For most industries, the real value comes from retaining and deepening the customer relationship over time. This includes selling more of the same product to the cus
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Marketo
Published By: SRC,LLC     Published Date: Jun 01, 2009
Companies spend millions of dollars every year on building data warehouses, buying business intelligence (BI) software tools and managing their analytic processes in the hope of gaining consumer insight and winning market share. Yet, many companies fail to realize the full benefits of their technology investments because they are hamstrung by the layers of expertise and the complexity of technology tools needed to integrate various data warehouses and associated tools within their existing analytic environments. Since analysis is only as good as the accessibility, timeliness and accuracy of the information being analyzed, the interoperability of any data warehouse with any analytic environment is essential to achieving insightful, actionable analysis and making better decisions.
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src, enterprise, streamline, analytics, economy, analytic imperative, business intelligence, seamless, data warehouse, interoperability, analytic environment, data assets, report generation, output options, total cost of ownership, tco, roi, return on investment, olap
    
SRC,LLC
Published By: Palo Alto Networks     Published Date: Dec 11, 2013
Make an informed decision on the right firewall for your business with The Firewall Buyers Guide. This guide gives you: - The fundamentals of modern firewall technology - The ten critical business requirements your next firewall needs to address - Information on how to create a vendor request for proposal (RFP) - A functional test plan to assist in your firewall selection process
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firewall, palo alto, security, network security, safe applications, cyber threats
    
Palo Alto Networks
Published By: Marketo     Published Date: May 18, 2017
While ABM is not a new way to strategically market to target accounts, now it is a scalable, achievable strategy that organizations of all sizes can implement to focus on whole lifecycle marketing for key accounts. Marketing, selling to, and supporting your customers at an account-level is not only critical to your success, it’s what your customers expect. Competitive organizations that are focused on engaging their customers across the entire lifecycle, and throughout their buyer journey, need to sell at an account level, understand the influence of the different contacts and speak directly to them. The ABM we practice today is entirely different than the manual processes of days past. Implementing an ABM strategy no longer means an astronomical investment but it does mean increased revenue, focus, and partnership within your organization.
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organization management, target accounts, engaging content, channel optimization, analytics, technology management, abm strategy, communication management
    
Marketo
Published By: LeadGenius     Published Date: Dec 22, 2016
Effective Account Based Marketing (ABM) requires messaging to a decision making panel -- meeting the needs and concerns of different players at your target accounts. In this whiteboard video, Ryan Williams, VP of Sales at LeadGenius, illustrated hows marketing and sales leaders can build a foundation for highly-personalized account-based messaging at scale.
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b2b sales, b2b marketing, sales leads, lead targets, lead generation, online marketing, sales pipeline, goal setting, target revenue goals, outbound sales, outbound marketing, demand generation, buying process, marketing productivity, sales productivity, b2b marketing, demand generation, outbound marketing, outbound sales, sales development team
    
LeadGenius
Published By: Microsoft     Published Date: Jul 20, 2018
Imagine having a relationship with each of your customers that’s built on trust. If every one of your connections turned to you for help in solving their greatest challenges at every stage of the sales journey, what would that do to your bottom line? If you could provide every new prospect with relevant, useful insights that would make them more successful, how would your sales goals change? A new model is emerging in the sales landscape. The entire process looks vastly different than it did just a few years ago. Although that’s due in part to constantly evolving tools and technologies, the greater difference is in the mindsets of buyers. Understanding that mindset and catering to it is what catapults a successful seller into rock-star seller status. While this shift brings new possibilities, every stage of the selling process is also rife with new challenges. Greater access means more noise. Countless resources make it difficult to bring real value. These are just a few of the challen
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Microsoft
Published By: IBM     Published Date: Mar 04, 2009
The traditional view of online transactions is anchored on the idea that online stores are first and foremost a venue for transactions, which, by and large, tend to be tightly structured interactions involving the buyer and the retailer. Within this interaction, the retailer’s key job is to provide customers with the information they need to purchase–such as pricing, product descriptions and orderly merchandising–and to deliver all within the context of a superior customer experience. However, the way customers are seeking and processing this information is beginning to change, and that’s expected to have a big impact on tomorrow’s online experience.
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ibm, online transactions, customer experience, online experience, moosejaw, customer satisfaction, purchasing, ecommerce
    
IBM
Published By: LiveHive     Published Date: Jan 20, 2015
In today’s online and social driven world the power has shifted from the seller to the buyer. Only 47% of information used during the purchase decision comes from the supplier. This decline in face to face selling has led to a rise in screen to screen interaction. For sales reps there’s now a need to not only communicate through digital content, but also to understand the impact of the materials they share. It’s a new era and sales reps require new tools to keep up with it. This whitepaper will show you how your sales reps can employ new methods to find out how much a prospect knows, how interested and engaged they are, and where they are in the buying process. All in real time!
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digital listening, accelerate sales, purchase decision, digital content, buying proces
    
LiveHive
Published By: LiveHive     Published Date: Jan 20, 2015
In today’s online and social driven world the power has shifted from the seller to the buyer. With the ability to educate themselves about products or services before engaging with sales, buyers have more power than ever in the selling process. This eBook provides the best advice from ten leading industry sales experts on how to navigate today’s choppy sales waters. With real-world stories from those on the frontline, you’ll learn how to jump start your sales with tips and tricks from the biggest sales gurus on the planet.
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competitive sales edge, buying power, sales tips
    
LiveHive
Published By: AWS     Published Date: Apr 27, 2018
Until recently, businesses that were seeking information about their customers, products, or applications, in real time, were challenged to do so. Streaming data, such as website clickstreams, application logs, and IoT device telemetry, could be ingested but not analyzed in real time for any kind of immediate action. For years, analytics were understood to be a snapshot of the past, but never a window into the present. Reports could show us yesterday’s sales figures, but not what customers are buying right now. Then, along came the cloud. With the emergence of cloud computing, and new technologies leveraging its inherent scalability and agility, streaming data can now be processed in memory, and more significantly, analyzed as it arrives, in real time. Millions to hundreds of millions of events (such as video streams or application alerts) can be collected and analyzed per hour to deliver insights that can be acted upon in an instant. From financial services to manufacturing, this rev
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AWS
Published By: Amazon     Published Date: Nov 07, 2013
Until recently, it has been far cheaper and easier to produce and store data than to process it. Companies have the option to buy large, multi-million dollar hardware devices to process their big data, but with budgets under pressure and no clear way to calculate returns on investment, the business case is difficult to make… And when analysts explain to the CTO that they only need the hardware for six months, for one day a week, or for one hour a day, the investment becomes impossible to justify. In this whitepaper, you’ll learn how by eliminating the traditionally high ‘cost of entry’ for big data analysis, Amazon Web Services is enabling customers to convert more raw data into more valuable business insight.
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amazon web services, aws, aws cloud, cloud services, cloud computing, big data, data management, data analysis, insights, customer sentiment, big data analysis
    
Amazon
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