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Published By: Godfrey     Published Date: Oct 02, 2008
Differentiation is a business decision made at the highest levels about the company’s positioning and values–how the company adds value to a customer relationship. There are many ways a company can make those decisions, and many different approaches to doing so. The most successful companies adopt a positioning that offers sustainable competitive advantage–a way of adding value that competitors cannot easily duplicate.
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godfrey, b-to-b, business-to-business, branding, b-to-b branding, b-to-b differentiation, brand differentiation, branding differentiation
    
Godfrey
Published By: Oracle     Published Date: Feb 24, 2015
To succeed in this new business climate, smart businesses are adapting and realizing that the next frontier is to read and respond to the Digital Body Language of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and email responses. Find out more about Digital Body Language. Download Reading and Responding to Your Prospects Buying Behavior in the Online World
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oracle, digital marketing, b2b, rfp, feedback, signals, data, behavior
    
Oracle
Published By: SRC,LLC     Published Date: Jun 01, 2009
Companies spend millions of dollars every year on building data warehouses, buying business intelligence (BI) software tools and managing their analytic processes in the hope of gaining consumer insight and winning market share. Yet, many companies fail to realize the full benefits of their technology investments because they are hamstrung by the layers of expertise and the complexity of technology tools needed to integrate various data warehouses and associated tools within their existing analytic environments. Since analysis is only as good as the accessibility, timeliness and accuracy of the information being analyzed, the interoperability of any data warehouse with any analytic environment is essential to achieving insightful, actionable analysis and making better decisions.
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src, enterprise, streamline, analytics, economy, analytic imperative, business intelligence, seamless
    
SRC,LLC
Published By: Marketo     Published Date: Jan 10, 2011
Download this white paper to learn about: Email marketing for complex buying processes, how email in marketing automation supports complex buying processes, when to use email marketing or when to upgrade to marketing automation, and marketing automation beyond email marketing
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marketo, marketing automation, lead management, nurturing, sales leads, demand generation, buying processes, email marketing
    
Marketo
Published By: Marketo     Published Date: Nov 04, 2011
We often hear, "How is Marketing Automation different from email marketing?" In this white paper, you'll learn the difference between email marketing and marketing automation, how each support complex buying processes, and whether email marketing or marketing automation are the right tools to use. Download this white paper to learn about: Email marketing for complex buying processes, how email in marketing automation supports complex buying processes, when to use email marketing or when to upgrade to marketing automation, and marketing automation beyond email marketing.
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marketo, marketing automation, lead management, nurturing, sales leads, demand generation, buying processes, email marketing
    
Marketo
Published By: Pega     Published Date: Apr 04, 2016
Customers are evolving. They are evolving in the way they get information about products, what goes into making their purchase decision and ultimately how they buy. Businesses need to evolve and adapt how they manage their customer relationships. Customer Relationship Management (CRM) software was supposed to improve front-end customer engagement across marketing, sales and service. Unfortunately, most systems have the opposite result. Companies spend too much time integrating and maintaining disconnected systems and too little time nurturing relationships. Organizations need to transform their organizations from the inside outembracing new processes and technologies that gathers, stores and gives them access to customer data so they gain more insight into their customers and therefore create more effective marketing and service programs. Download this Ebook and gain a better understanding of how a more robust CRM system can improve customer management.
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Pega
Published By: Pega     Published Date: May 24, 2016
Customers are evolving. They are evolving in the way they get information about products, what goes into making their purchase decision and ultimately how they buy. Businesses need to evolve and adapt how they manage their customer relationships. Customer Relationship Management (CRM) software was supposed to improve front-end customer engagement across marketing, sales and service. Unfortunately, most systems have the opposite result. Companies spend too much time integrating and maintaining disconnected systems and too little time nurturing relationships. Organizations need to transform their organizations from the inside outembracing new processes and technologies that gathers, stores and gives them access to customer data so they gain more insight into their customers and therefore create more effective marketing and service programs. Download this Ebook and gain a better understanding of how a more robust CRM system can improve customer management.
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Pega
Published By: Palo Alto Networks     Published Date: Dec 11, 2013
Make an informed decision on the right firewall for your business with The Firewall Buyers Guide. This guide gives you: - The fundamentals of modern firewall technology - The ten critical business requirements your next firewall needs to address - Information on how to create a vendor request for proposal (RFP) - A functional test plan to assist in your firewall selection process
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firewall, palo alto, security, network security, safe applications, cyber threats
    
Palo Alto Networks
Published By: Stripe     Published Date: Aug 06, 2019
Platform businesses are reshaping our economy and disrupting entire markets by seamlessly connecting buyers and sellers. However, processing payments and the exchange of value on a platform or marketplace can be challenging. Stripe commissioned Forrester Consulting to evaluate the challenges that platforms and their sellers face, and the solutions they seek. Through a global online survey of 2,030 platform sellers and four in-depth interviews, Forrester found that platforms struggle to provide their sellers with much-needed payment capabilities, reporting, and customer support services with in-house resources alone. Meanwhile, sellers demand that platforms provide these services and will prefer platforms that are service-rich over platforms that are service-poor. KEY FINDINGS The complexities of managing a platform force executives to divert resources, which stalls growth. Going global is easier said than done. Sellers will flock to platforms that simplify the process of sellin
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global payments inc, payment solutions, payment processing, platform as a service (paas), platforms
    
Stripe
Published By: InsideView     Published Date: Apr 27, 2015
Advances in automation increase visibility and accountability surrounding lead-to-revenue processes. Despite this, tensions between marketing and sales persist concerning the quality of support that marketing brings to the revenue-production equation. To progress from open hostilities to collaborative dtente, CMOs will need to reimagine sales enablement programs and strategy around the journey that spans the customers lifetime. This means creating a more interdependent relationship with sales that puts the customer at the center of the conversations that marketing and sales create, talks more about the problems and issues that buyers face, and aligns lead-to-revenue planning and processes around outcome-focused goals.
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b2b, lead-to-revenue processes, customer success management, marketing-led communication, buyer's context
    
InsideView
Published By: McAfee     Published Date: Jan 23, 2013
Vulnerability assessment vendors compete on management features, configuration assessment, price and more, with other security products. Buyers must consider how VA will fit into their vulnerability management process when evaluating VA products,
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vulnerability management, network scanning, strong positive, mcafee vulnerability manager, mvm, mcafee epolicy orchestrator, epo, nitro siem
    
McAfee
Published By: Cisco Umbrella EMEA     Published Date: Aug 08, 2019
"Cisco has been named in the first ever Gartner Voice of the Customer report for the Secure Web Gateways (SWG) market for Cisco Umbrella. Gartner Peer Insights is a peer review and ratings platform designed for enterprise software and services decision makers. This document synthesizes Gartner Peer Insights content in the SWG market for 2018. Gartner states that ""this peer perspective along with the individual detailed reviews, is complementary to expert research and should play a key role in the customer buying process."" This report includes: - SWG Peer Reviews and Ratings - Vendor comparisons - Reviewer demographic"
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Cisco Umbrella EMEA
Published By: Eloqua     Published Date: Dec 18, 2013
Lead scoring. Its not voodoo marketing anymore.
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oracle, oracle eloqua, lead scoring, marketing, sales, buying process
    
Eloqua
Published By: Infosys     Published Date: May 21, 2018
Health insurance is a complicated business, often involving bundles of forms that users need to understand and fill out. This extensive, laborious initiation process often acts as a deterrent for buying insurance, especially for a multilingual, millennial population. What if health insurance companies simplify their on boarding process so buyers don't find the sign-up process time consuming and cumbersome?
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healthcare, business, insurance, company
    
Infosys
Published By: Oracle     Published Date: Apr 13, 2012
Today's customers are more information-enabled and mobile than ever before. They may begin the buying process in a retail store and complete it from the comfort of their home, expecting their journey to be personalized, relevant and consistent across all touch points.
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oracle, marketing, customer relations, customer satisfaction, e-commerce
    
Oracle
Published By: Uberflip     Published Date: Jan 20, 2016
In this webinar, well teach you how to build a content library that packages product information, pulls in prospects, and frees your Sales team up to close more deals.
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uberflip, content, engagement, content, opt-in, prospects, content, sales
    
Uberflip
Published By: LeadGenius     Published Date: Dec 22, 2016
Effective Account Based Marketing (ABM) requires messaging to a decision making panel -- meeting the needs and concerns of different players at your target accounts. In this whiteboard video, Ryan Williams, VP of Sales at LeadGenius, illustrated hows marketing and sales leaders can build a foundation for highly-personalized account-based messaging at scale.
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b2b sales, b2b marketing, sales leads, lead targets, lead generation, online marketing, sales pipeline, goal setting
    
LeadGenius
Published By: Xactly Corp     Published Date: Sep 16, 2016
At the corporate level, buying software of any sort can be an overwhelming and time consuming process. There are various vendors to consider, different features to prioritize, and the need to align decision-makers across multiple departments in order to come to a conclusion. It can be especially tricky to navigate if you are selecting a vendor for a job previously accomplished without software.
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sales compensation, sales compensation software, incentive compensation software, sales commission, sales payout, sales technology, sales best practices, sales performance management
    
Xactly Corp
Published By: Qvidian     Published Date: May 04, 2015
Sales playbooks merge your organizations sales processes with the supportive content, tools, messages and strategies a sales team needs to close business at each stage of the buying process. They provide salespeople with the guidance and situational coaching they need to advance and win deals. And they can be developed for any recurring selling situation that you want to drive repeatable behavior and remain agile. A winning sales playbook consists of a series of plays that are based on whats proven to work in previous sales engagements. Download this playbook today to learn how to shorten sales cycles, increase win rates, ramp up new salespeople, bolster deal sizes and optimize overall sales performance!
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qvidian, sales playbook, buying process, sales solutions, sales enablement, content management
    
Qvidian
Published By: SocialChorus     Published Date: Feb 10, 2015
Todays modern buyer has unlimited access to information and connections right at their fingertips, at all times, through social media. According DemandGen, 77% of buyers wont even speak with sales until they have performed their own research online. Sales teams that are succeeding in this new era are reaching these buyers earlier in the process through social selling. This guide will give you what you need to get your sales team ready to master social selling in just 2 minutes a day.
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social selling, social media, best practices, social selling platform, modern buyer
    
SocialChorus
Published By: IBM     Published Date: Mar 04, 2009
The traditional view of online transactions is anchored on the idea that online stores are first and foremost a venue for transactions, which, by and large, tend to be tightly structured interactions involving the buyer and the retailer. Within this interaction, the retailer’s key job is to provide customers with the information they need to purchase–such as pricing, product descriptions and orderly merchandising–and to deliver all within the context of a superior customer experience. However, the way customers are seeking and processing this information is beginning to change, and that’s expected to have a big impact on tomorrow’s online experience.
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ibm, online transactions, customer experience, online experience, moosejaw, customer satisfaction, purchasing, ecommerce
    
IBM
Published By: Stripe     Published Date: Aug 06, 2019
Digital commerce is enabling businesses to rethink what they sell, how they sell, and where they sell. Fickle consumer and business buyers have come to expect an intuitive and instantaneous checkout process with multiple payment options. However, aging financial infrastructure and complex interdependencies between numerous parties make it difficult and expensive to accept payments online seamlessly and across markets and currencies. Stripe meets these challenges with an API-based payments platform that abstracts away the complexities around payment gateways, acquiring banks, and credit card networks. To understand the impact of Stripes products on processing online payments, IDC interviewed Stripe customers and surveyed hundreds of organizations around the world about how they currently process and manage online payments. KEY FINDINGS Many organizations are using Stripe as a foundational platform for their online businesses, with many of those also using Stripe Connect to run thei
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payment security, payment processing, payment solutions, business analytics, platform as a service (paas)
    
Stripe
Published By: Intralinks     Published Date: Nov 23, 2015
This Buyers Guide offers a holistic approach for your evaluation process by examining the granular aspects of enterprise file sharing, as well as infrastructure and extended collaboration, including Information Rights Management (IRM).
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intralinks, infrastructure, information rights management
    
Intralinks
Published By: Riskified     Published Date: Aug 06, 2019
As the global eCommerce market grows and fraudster methodology evolves, new fraud management approaches and tools are being introduced at a fast pace. Trying to stay on top of developments in the eCommerce fraud prevention landscape can be overwhelming and time consuming. Riskified is proud to present the eCommerce Fraud Solution Buyers Kit, a comprehensive series of resources designed to guide executives, decision makers, and procurement professionals through the process of assessing current fraud management performance and understanding which available approaches and solutions can best meet their needs.
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Riskified
Published By: Oracle OMC     Published Date: Nov 30, 2017
Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process. The process of defining lead scores improves alignment and collaboration between marketing and sales teams. After all, by jointly establishing an objective definition of a quality lead, sales and marketing can exchange better feedback on the quality of leads being passed to sales. Plus, lead scoring helps ensure that the best leads are followed up on immediately by prioritizing leads according to revenue potential and buyer readiness.
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Oracle OMC
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