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Published By: Eloqua     Published Date: Jan 13, 2012
Successful lead nurturing anticipates the needs of the buyer based on who they are and what stage they are at in the buying process. Learn how successful lead nurturing can build strong brand loyalty long before a prospect is ready to buy.
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lead nurturing, lead nurturing best practices, what is lead nurturing, grande guide to lead nurturing, lean nurturing trends, lead nurturing basics, nurturing strategy, marketing automation
    
Eloqua
Published By: Godfrey     Published Date: Oct 02, 2008
One of the most important questions a company can ask itself is “what is our differentiation?” The reason is simple: it’s how you define yourself in the minds of your customers and beat the competition. Beyond that, it’s what guides business strategy as you face decisions and choices on a daily basis. A company that knows who it is and how it adds value for customers and prospects has a solid foundation for making those decisions. One that has an unclear position or, worse yet, constantly shifts position, has a difficult path in a challenging market. That’s why branding discussions need to go well beyond graphics and touch on the values and identity that are at the core of any successful company.
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godfrey, b-to-b, business-to-business, web 2.0, branding, b-to-b branding, b-to-b differentiation, brand differentiation
    
Godfrey
Published By: Crownpeak     Published Date: Feb 09, 2016
With today's ever-increasing demand for a seamless customer experience, the website has become a primary influencer for buyers. The Gartner Magic Quadrant for Web Content Management (WCM) provides an in-depth analysis of leading vendors, guiding companies that are in the process of evaluating a Web Content Management solution for their business.
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crownpeak, gartner, gartner magic quadrant, web content management, wcm, saas, cloud
    
Crownpeak
Published By: AWS     Published Date: Apr 27, 2018
Until recently, businesses that were seeking information about their customers, products, or applications, in real time, were challenged to do so. Streaming data, such as website clickstreams, application logs, and IoT device telemetry, could be ingested but not analyzed in real time for any kind of immediate action. For years, analytics were understood to be a snapshot of the past, but never a window into the present. Reports could show us yesterday’s sales figures, but not what customers are buying right now. Then, along came the cloud. With the emergence of cloud computing, and new technologies leveraging its inherent scalability and agility, streaming data can now be processed in memory, and more significantly, analyzed as it arrives, in real time. Millions to hundreds of millions of events (such as video streams or application alerts) can be collected and analyzed per hour to deliver insights that can be acted upon in an instant. From financial services to manufacturing, this rev
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AWS
Published By: Eloqua     Published Date: Nov 20, 2013
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions.
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oracle, eloqua, marketing automation simplified, email marketing, demand generation
    
Eloqua
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process — marketing automation. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Find marketing automation fundamentals here.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 11, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process — marketing automation. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Find marketing automation fundamentals here.
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Oracle Marketing Cloud
Published By: Oracle OMC     Published Date: Nov 30, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Marketers are increasingly enhancing their understanding of how data can fuel the delivery of meaningful interactions. This access to vast sources of information that marketers are applying to execute and achieve more refined marketing simply can’t be gleaned manually.
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Oracle OMC
Published By: Sophos     Published Date: Jul 15, 2013
This MDM buyers guide will walk you through the process of selecting the right mobile device management solution that fits your company’s BYOD objectives. It explains how an effective MDM system can support an organization's workforce mobility strategy, ensure compliance, and provide central management of devices and apps while supporting easy administration.
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sophos, byod, buyers guide, mobile device management, mobile device, android, windows 8, mobile
    
Sophos
Published By: Mobify     Published Date: Feb 20, 2015
Mobify’s Mobile Strategy Development Guide is aimed at retailers in the process of developing a mobile strategy or invested in upgrading their current strategy to meet customer expectations and incorporate emerging mobile technology. In our new guide, you’ll discover: - How to build a solid business case to win senior management buy-in - How to effectively assign responsibilities in the strategy development process - How to analyze your competitors’ mobile initiatives for best practices and lessons learned - How to identify the right metrics to measure strategy success
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mobile strategy, mobile development, mobile technology, customer engagement
    
Mobify
Published By: SumTotal Systems     Published Date: Oct 10, 2013
What you see isn’t always what you get with HR, talent, and learning software. Did you know that, even with the rigour frequently put into selection, two-thirds of HR software projects fail to produce at least half of the expected benefits? Or how about that a recent research project from Clarkson University determined that there was no link between HR software and HR’s ability to be more strategic? Even though HR technology is often sold as “best practices in a box,” looks can be deceiving. To avoid being duped by pretty demos of software with no substance and find a partner that can meet the hidden complexities that exist in your unique processes, you need to ask the right questions.
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sumtotal, sumtotal systems, hr technology, hr buyers, hr technology buyers, human resources, hr software, strategy
    
SumTotal Systems
Published By: Jigsaw     Published Date: Aug 04, 2010
With the Internet changing the way customers buy, companies are re-aligning their sales process and marketing activities to the customer's buying process.
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jigsaw, buying process, worksheet, customer service, crm, optimize, leads, nurture
    
Jigsaw
Published By: ClearSlide, Inc     Published Date: Oct 01, 2013
To explore how effectively sales organizations are dealing with change, CSO Insights conducted a Sales Engagement Optimization (SEO) study, gathering input from 354 firms. Download this paper to learn more.
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b2b sales, buyers journey, sales strategies, sales-engagement, engagement strategies, prospecting solutions, sales process
    
ClearSlide, Inc
Published By: ClearSlide, Inc     Published Date: Jan 28, 2015
What is sales engagement, and why should sales leaders care? ClearSlide partnered with CSO Insights and asked 354 firms to define and determine how sales engagement drives ROI.
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b2b sales, buyers journey, sales strategies, sales-engagement, engagement strategies, prospecting solutions, sales process
    
ClearSlide, Inc
Published By: PwC     Published Date: Jun 13, 2019
A CEO scans the competitive landscape, and decides it’s time to implement new strategies or to examine internal factors that are limiting growth. With buy-in from senior leadership, the company makes a significant investment in a months-long process designed to yield actionable insights. A few areas may be singled out for a deep-dive examination of how work is performed and where pain points exist. After interviewing employees at various levels, creating detailed documentation, and making recommendations, the company is ready to pilot changes, measure results, and roll out strategies to larger groups of stakeholders.
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PwC
Published By: Adobe     Published Date: Feb 02, 2011
Dissatisfied Customers Take Their Money Elsewhere. View this complimentary analyst paper on best practices for customer experience management.
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adobe, online customer experience management, loyalty, business buying process, user experience
    
Adobe
Published By: Mintigo     Published Date: Sep 05, 2018
One of the most common use cases for AI in B2B is to make predictions about which accounts are most likely to buy and which leads are most likely to convert. However, use cases for AI are being extended beyond predictive account and lead scoring to include decision-making and process automation as well. Download this SiriusDecisions technology perspective on Predictive Analytics and Artificial Intelligence Technology to learn more. This paper will cover: • The benefits, evolution and capabilities of AI technology solutions for B2B organizations • The core and extended capability groups of AI • The business priorities supported by AI Fill out the form to get your free copy!
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Mintigo
Published By: Harvard Business School     Published Date: Mar 05, 2015
Capital abundance, low interest rates, and high volatility are creating new challenges and opportunities in equity markets. To succeed in this crowded and complex global landscape, you must take your investment expertise to a new level. The Private Equity and Venture Capital program at Harvard Business School explores cutting-edge industry models and related issues—from venture capital, growth equity, and buyouts to industry infrastructure, portfolio strategies, and decision-making processes.
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private equity, venture capital, investment expertise, growth equity, buyouts, negotiation, organizational structure, portfolio management
    
Harvard Business School
Published By: Harvard Business School Executive Education     Published Date: Mar 09, 2015
Capital abundance, low interest rates, and high volatility are creating new challenges and opportunities in equity markets. To succeed in this crowded and complex global landscape, you must take your investment expertise to a new level. The Private Equity and Venture Capital program at Harvard Business School explores cutting-edge industry models and related issues—from venture capital, growth equity, and buyouts to industry infrastructure, portfolio strategies, and decision-making processes.
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private equity, venture capital, investment expertise, growth equity, buyouts, negotiation, organizational structure, portfolio management
    
Harvard Business School Executive Education
Published By: Unit4     Published Date: Feb 18, 2019
Looking to buy a Professional Services Automation (PSA) solution? Learn how you can drive greater revenue and employee billable utilization across the whole business with this Buyer’s Guide. Providing an overview of the key trends, business processes, selection criteria, as well as the major business impact of PSA, it includes expert guidance to help project- and services-based businesses evaluate and choose PSA applications.
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psa, productivity, professional services automation, professional services, services automation
    
Unit4
Published By: HERE Technologies     Published Date: Apr 04, 2019
Artificial Intelligence (AI) has already begun to improve targeting, segmentation, media buying and planning in the advertising industry. AI algorithms can extract complex patterns from vast numbers of data points, and in so doing, are able to self-correct and learn patterns. The revenue potential that improved personalization, segmentation and targeting that AI provides to marketers is huge. At HERE Technologies, we are placing AI and machine learning at the center of our products and services. We see the opportunity in automated machine learning to enrich the targeting and effectiveness of mobile advertising campaigns in real time. But the outcome of implementing such technology depends on the quality of data being fed into it from the outset. AI wouldn’t be as helpful if it’s being used alongside questionable location data or audience data. HERE’s location data provides a strong thread that can be woven throughout every stage of the media buying process, offering more context and
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location data, ad tech, location targeting
    
HERE Technologies
Published By: Eloqua     Published Date: Sep 28, 2011
B2B purchasing in a Web 2.0 world has transformed into an interactive process driven by the customer, not the vendor. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes to drive better leads for sales.
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digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation
    
Eloqua
Published By: Eloqua     Published Date: Jan 13, 2012
B2B purchasing in a Web 2.0 world has become an interactive process driven by customers. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes like lead scoring and nurturing to drive better leads for sales.
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digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation
    
Eloqua
Published By: Silverpop Engage B2B     Published Date: May 19, 2009
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
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silverpop, engage, roi, metrics, email marketing, opens, clicks, recession
    
Silverpop Engage B2B
Published By: IBM     Published Date: Feb 04, 2014
As new technology and connected consumers redefine how business is done, IBM Smarter Commerce solutions help companies more effectively engage with customers across four critical aspects, which include the Buy, Market, Sell and Service components. This ebook outlines those areas and solutions for each.
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ibm, smarter commerce, buy process, buy solutions, redefining marketing, connected consumers, market solutions, sales success
    
IBM
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