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Published By: IBM     Published Date: Apr 27, 2016
"When it comes to customer service, millennials have little patience and incredibly high expectations. In the United States, this segment's buying power will surpass that of any other single generation in 2017. Are you ready to meet these demands? IBM Watson Engagement Advisor goes far beyond the conventional call center automation mandate of controlling operational costs - it empowers customers to serve themselves however and whenever suits them best. Whether it's troubleshooting their account, getting advice on which products to buy, or resetting their password, Watson Engagement Advisor is available 24x7 through any device to get to the heart of customers’ needs, faster."
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ibm, ibm watson, watson engagement advisor, customer engagement, millennial, millennial generation, customer experience
    
IBM
Published By: IBM     Published Date: Apr 07, 2017
Data science platforms are engines for creating machine-learning solutions. Innovation in this market focuses on cloud, Apache Spark, automation, collaboration and artificial-intelligence capabilities. We evaluate 16 vendors to help you make the best choice for your organization. This Magic Quadrant evaluates vendors of data science platforms. These are products that organizations use to build machine-learning solutions themselves, as opposed to outsourcing their creation or buying ready-made solutions.
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data analytics, product refinement, business exploration, advanced prototyping, analytics, data preparation, customer support, sales relations, market research, model management
    
IBM
Published By: Marketo     Published Date: Jan 10, 2011
Download this white paper to learn about: Email marketing for complex buying processes, how email in marketing automation supports complex buying processes, when to use email marketing or when to upgrade to marketing automation, and marketing automation beyond email marketing
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marketo, marketing automation, lead management, nurturing, sales leads, demand generation, buying processes, email marketing, branding
    
Marketo
Published By: Burst Media     Published Date: Mar 23, 2009
In the advertising world, marketers need to make sure that their message is heard, seen, and engaged with by as much of their target audience as possible. More reach to the target audience means more visibility. More visibility means more sales. With all of this pressure from the marketing world, how does a publisher continue to provide the relevance and reach needed to appeal to advertisers? Read this whitepaper and find out how building Instant Networks will help you grow your revenue.
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burst media, instant networks, adconductor, ad spending, quality content, extended network of publishers, sellable groupings, grow scale, scalability, grow networks, ad exchange, media buying services, publisher network, transparent inventory, adconductor, inventory exchange, add in strategic media buying, crm
    
Burst Media
Published By: Silverpop Engage B2B     Published Date: May 19, 2009
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
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silverpop, engage, roi, metrics, email marketing, opens, clicks, recession, b2b, b2c, roi, return on investment, engaging, recipient, communications, customers, prospects, customer relationship management, crm, click-through rates
    
Silverpop Engage B2B
Published By: Pardot     Published Date: Apr 29, 2009
How much time is your sales team wasting on unqualified leads? With automated scoring and grading your best prospects rise to the top, making it easy for sales representatives to prioritize prospects and take action with targeted follow-up.   
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pardot, b2b lead generation, roi, lead gen, leads, unqualified leads, sales, sales team, sales growth, customer profile, scoring, grading, benchmark, nurturing, scoring, buying signals, tire kickers, decision makers, implicit buying signals, autoresponder
    
Pardot
Published By: CompareERP.com     Published Date: Jun 24, 2009
ERP failure is a very real concern for companies of all sizes. Our buying checklist helps you avoid common ERP mistakes. You learn how to buy the right system for your needs, how to negotiate a great deal, experience a smooth implementation and gain user acceptance. Learn more today!
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erp, midmarket, assessment, vendor, demo, trial, compare erp, enterprise resource planning, stakeholders, support, dog and pony, rfp, request for proposal, checklist, asp, application service providers
    
CompareERP.com
Published By: Bazaarvoice     Published Date: Jul 12, 2011
By making ticket-buying social, Ticketmaster connects with and empowers their customers. Learn how Ticketmaster leverages social to interact with customers and drive new sales.
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bazaarvoice, ticketmaster, social shopping, social media, social commerce, social futurist, customer interaction
    
Bazaarvoice
Published By: Oracle     Published Date: Nov 05, 2013
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
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b2b, sales, customer service, customer experience, business to business, integrated communications
    
Oracle
Published By: Oracle     Published Date: Nov 05, 2013
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
Tags : 
b2b, sales, customer service, customer experience, business to business, integrated communications
    
Oracle
Published By: Oracle     Published Date: Nov 21, 2013
Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process.
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grande guide, lead scoring, lead generation, management, big data, marketing, digital marketing, oracle, eloqua
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
Because the majority of B2B buying decisions are made before a sales person even gets involved, the role of marketing has changed. This evolution in buying behavior demands a radical shift in how companies are aligning marketing and sales to maximize conversion rates.
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conversion, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: IBM     Published Date: Jan 09, 2014
In this Advisory, Clabby Analytics looks more closely at the importance of implementing an integrated infrastructure — and its relationship to business analytics. The paper will examine the business analytics workloads, discuss how these workloads put different demands on the underlying systems and infrastructure, and provide guidance designing an integrated business analytics environment that will provide organizations with high performance, resiliency, and a scalable growth path.
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analytics, power 7, big data, power systems, virtualization, ibm, ibm power systems, infrastructure, storage, integrated infrastructure, clabby analytics, three maxims, buying criteria, analytics buying, system storage
    
IBM
Published By: IBM     Published Date: Jul 07, 2014
In this Advisory, Clabby Analytics looks more closely at the importance of implementing an integrated infrastructure — and its relationship to business analytics. The paper will examine the business analytics workloads, discuss how these workloads put different demands on the underlying systems and infrastructure, and provide guidance designing an integrated business analytics environment that will provide organizations with high performance, resiliency, and a scalable growth path.
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ibm, business analytics, integrated infrastructure, workload, infrastructure, business analytics environment, integrated business analytics, resiliency, scalability
    
IBM
Published By: Business Advisory Board     Published Date: Jun 12, 2014
Download your FREE Small Business Project Management Software Buying Guide from Business Advisory Board and learn about the different types of project management software out there and how to choose the right product for your business.
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business advisory board, business advice, buyer recommendation, project management, project management software, software vendors, software recommendation, it spending, roi
    
Business Advisory Board
Published By: Cobalt Networks     Published Date: Jan 23, 2015
7 Best Practices for Buying Colocation is a step-by-step handbook for organizations actively selecting a colocation provider. It offers tips and tricks from experienced colocation buyers to help you narrow down your choices, see through the sales pitches, and select the colocation vendor who will best suit your needs.
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buying colocation, business needs, experience buyers, sales pitches
    
Cobalt Networks
Published By: Epicor     Published Date: Sep 25, 2014
The software as a service (SaaS) model of application delivery, more commonly known as ‘cloud deployment’, in which software features are accessed through a Web browser, is an excellent way for manufacturing companies to get the bene?ts of enterprise resource planning (ERP) systems without the need to build additional IT infrastructure. ERP functionality delivered “from the cloud” avoids the complexity and costs that often accompany on premisess ERP implementations, and typically provides a much more favorable total cost of ownership, compared to legacy on premisess deployment. Companies subscribe to the software features that they need and can add new ones as business requirements change, without buying additional servers or storage to support new functionality. The ERP features are the same as for an on premises ERP system, except that it is hosted and maintained on the Cloud provider’s infrastructure.
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saas, cloud deployment, cloud erp, it infrastructure, software features, application delivery
    
Epicor
Published By: Polycom     Published Date: Mar 13, 2018
Create your business case for group video conferencing. Understand the buying criteria and make informed decisions for group video conferencing systems and the features and functions needed to enable collaboration in the 5 most common workspaces in enterprises of all sizes.
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polycom, video collaboration, wainhouse research, enterprise technology
    
Polycom
Published By: Polycom     Published Date: Aug 17, 2017
"Polycom offers a broad selection of easy-to-use, high-quality desk phones, conference phones, and applications. This guide describes the important collaboration features and benefits of Polycom voice solutions and explains how they can be used in different meeting environments. Want to know more? Download our guide! "
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polycom, business phone, video conferencing
    
Polycom
Published By: Polycom     Published Date: Nov 30, 2017
With the increase in mobility and the growth of distributed teams, it’s essential that you select audio devices that offer the best flexibility, quality and reach needed to support collaboration anywhere on any device. To meet these requirements, Polycom offers a broad selection of easy-to-use, high-quality desk phones, conference phones, and applications. The phones support crystal-clear conversations and seamlessly integrate with a wide range of communication environments including open-SIP and Skype for Business and Office 365. This comprehensive guide will provide you: • Guidance on selecting devices for different workspaces • Information on the newest collaboration features and benefits • Overview and comparison of the latest Polycom desk phones and conference phones
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voice collaboration, communication environments, polycom, microsoft office 365, skype for business
    
Polycom
Published By: SurveyMonkey     Published Date: Aug 25, 2015
SurveyMonkey Audience fielded a Brand Pulse study to better understand consumer buying behaviors for the L’Oréal brand and other key players within the shampoo market.
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brand management, data insights, surveymonkey, consumer behaviors, key findings, best practices, purchase decisions, crm, data management
    
SurveyMonkey
Published By: Internap     Published Date: Nov 11, 2015
This colocation buyer’s guide includes a checklist of important factors to consider before choosing a provider, along with buying criteria to help you make the best decision for your infrastructure needs.
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internap, colocation, compliance, infrastructure, data center
    
Internap
Published By: IBM     Published Date: Feb 26, 2016
"71% of consumers do some digital research before buying an insurance policy, and 26% of those surveyed had purchased their policies online. Insurance companies are investing in interactive websites, mobile apps, and analytics software to help them optimize their processes, increase sales, improve customer service, and boost their financial standing. But is this enough to keep up? As technology continues to advance, leading insurance companies are already looking ahead to the next big advance that will transform the industry: cognitive computing."
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cognitive computing, analytics software, ibm, insurance, process automation
    
IBM
Published By: IBM     Published Date: Feb 26, 2016
"When it comes to customer service, millennials have little patience and incredibly high expectations. In the United States, this segment's buying power will surpass that of any other single generation in 2017. Are you ready to meet these demands? IBM Watson Engagement Advisor goes far beyond the conventional call center automation mandate of controlling operational costs - it empowers customers to serve themselves however and whenever suits them best. Whether it's troubleshooting their account, getting advice on which products to buy, or resetting their password, Watson Engagement Advisor is available 24x7 through any device to get to the heart of customers’ needs, faster. "
Tags : 
ibm, watson engagement advisor, analytics, customer service
    
IBM
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