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Published By: Quantcast     Published Date: Jan 07, 2015
Up until 2009, the strategies behind online advertising were built upon finding and targeting audiences in places where they might be, relying on content targeting to inform media buying.
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real-time advertising, online advertising, audience targeting, media buying, display advertising
    
Quantcast
Published By: Quantcast     Published Date: Jan 25, 2016
With the onset of programmatic buying and real-time media, it is possible to run more targeted advertising than ever before. To effectively leverage these new technologies to drive the best performance and ROI, it's essential to understand how the real-time advertising ecosystem is evolving.
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real-time advertising, programmatic buying, real-time media, targeted advertising, roi
    
Quantcast
Published By: Symantec Corporation     Published Date: Jul 11, 2014
Online shopping shouldnt have to feel risky! There are inherent security threats when completing online transactions but if you follow these three simple tricks youll be on your way to browsing and buying in safety.
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symantec, ssl certificates, tco, third party vendors, hidden costs, ssl benefits, management platform, it professionals, security, software development
    
Symantec Corporation
Published By: AdRoll     Published Date: Jan 21, 2015
Download this survey of 1,000 marketers and analysis of AdRoll campaign data from over 11,000 advertisers to find out how US marketers are using retargeting and what they're looking for in 2015 and beyond.
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adroll, retargeting, programmatic buying, display advertising, programmatic campaigns, online advertising, mobile advertising, mobile retargeting, cross device retargeting
    
AdRoll
Published By: Rocket Fuel     Published Date: Mar 04, 2015
Remember back in the day when digital advertising was simple to understand? Like popping open the hood of a 1972 Ford, all the parts were simple and visible, and how they fit together was intuitive. It made sense. Now? Piecing together the modern digital advertising ecosystem is like trying to assemble a spaceship in your living room. But as Rocket Fuel Director of Artificial Intelligence Michael Benisch explains in our latest whitepaper, using advanced systems to buy media programmatically doesn't have to be overwhelming. Michael will take you "under the hood" of programmatic buying and walk you through the process of how and why a consumer sees the ads they see. Download the whitepaper and pop open the hood before choosing a programmatic partner.
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programmatic, programmatic partner, digital advertising, programmatic advertising, online advertising, ad platform, digital marketing, ad network, media buying, real-time bidding, digital media buys, big data, artificial intelligence, programmatic media buying, always-on marketing, dsp, big data marketing, optimize advertising performance, fixed-price bid models, marketing roi
    
Rocket Fuel
Published By: Wyng     Published Date: Sep 30, 2015
In today's world of information overload, your brand should not add to the clutter with a disjointed marketing strategy. Consumers have become extremely selective about who they trust and how they source information. Instead of seeking out brand produced content, consumers are increasingly relying on their peers to influence their buying decisions.
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offerpop, marketing, awareness, digital, conversion, ecommerce, consumer
    
Wyng
Published By: Jigsaw     Published Date: Aug 04, 2010
With the Internet changing the way customers buy, companies are re-aligning their sales process and marketing activities to the customer's buying process.
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jigsaw, buying process, worksheet, customer service, crm, optimize, leads, nurture, sales leads, lead gen, sales process, marketing
    
Jigsaw
Published By: Act-On     Published Date: Sep 19, 2014
From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if its not just the latest black hole for marketing dollars. A marketers best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, well cover five best practices to help you do just that.
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marketing content, business, solve, information, prospects, customers, educate, inform, sales process, guide, characteristics, marketing, targeted, points, audience, buying cycle
    
Act-On
Published By: Act-On     Published Date: Sep 19, 2014
Over the last 12 years, a massive amount of material has been written about Search Engine Optimization (SEO). Much of this material remains applicable today; However, there are a growing amount of out-dated tactics still being touted as best practices (exact match domain names, keyword density targets, exact anchor text, and so on). In this eBook, youll learn the current best practices in SEO that companies of all sizes can use to increase site visibility, increase traffic, and most importantly, improve conversion rates.
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marketing content, business, solve, information, prospects, customers, educate, inform, sales process, guide, characteristics, marketing, targeted, points, audience, buying cycle
    
Act-On
Published By: Act-On     Published Date: Sep 19, 2014
Content drives business, and at any given moment buyers are searching for information that will inform them, educate them, or help them solve a problem. Marketing content needs to speak to the needs of your prospects and customers while being geared to targeted points in your sales process. This guide gives you the top seven characteristics - and also gives you the seven best practices for developing content that resonates with your target audience, no matter where they are in the buying cycle.
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marketing content, business, solve, information, prospects, customers, educate, inform, sales process, guide, characteristics, marketing, targeted, points, audience, buying cycle
    
Act-On
Published By: Response Media     Published Date: Jan 23, 2007
Over the last 10 years of optimizing online media campaigns, Response Media has established some best practices for profitable, successful email address acquisition and email database growth. Download this brief now to learn their key strategies.
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email marketing, deliverability, list buying, list rental, email addresses
    
Response Media
Published By: MCH     Published Date: Jan 29, 2007
Learn how local governments operate, who makes the purchasing decisions, what criteria influence buying decisions, and how timing can play a critical role in the success of your marketing campaigns.
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government, local government, mch, mailings.com, database and list managers
    
MCH
Published By: Aventail     Published Date: Aug 21, 2009
The SSL VPN Buyer's Guide describes the 20 most important purchase requirements and 37 crucial questions you should ask before choosing an SSL VPN vendor.
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buying guide, buyers guide, vpn purchase, ssl, vpn, ssl vpn, secure remote access, policy management, aventail
    
Aventail
Published By: Aventail     Published Date: Aug 21, 2009
The SSL VPN Toolkit provides vital information to help you at every stage of your decision process. In this one download you'll get Aventail's SSL VPN Technical Primer (a technology overview and an objective comparison of IPSec VPNs and SSL VPNs); SSL VPN Buyer's Guide (assessment criteria and questions to ask VPN vendors); and SSL VPN Purchase Checklist (SSL VPN requirements in six feature/function categories).
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ssl, vpn, ssl vpn, ssl vpn purchase, vpn purchase, buyers guide, buying guide, ipsec, ipsec vpn, comparison, system requirements, aventail
    
Aventail
Published By: Metafuse     Published Date: Aug 21, 2009
Looking for project management software can often be confusing. There are so many choices in the market, how do you narrow your search? This white paper gives you 10 tips to guide your solution search.
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project management, pmp, project planning, project scheduling, scheduling, schedule, it management, pm solution, pm software, project management software, metafuse
    
Metafuse
Published By: NetSuite     Published Date: Nov 27, 2007
Where should mid-market companies invest valuable resource? Two out of three businesses are either buying or considering buying software via the subscription model.  This white paper will explain how Software-as-a-Service is revolutionizing the economics of growing businesses.
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saas, software as a service, on demand, on-demand, software development, development, programming, web services, netsuite
    
NetSuite
Published By: Quocirca     Published Date: Nov 13, 2006
Getting to “yes” requires accessing and influencing other key decision makers especially those in the finance department. And along the way, there are plenty of others who can say “no”.
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it management, investment, buy-in, buyin, it purchase, purchases, finance, buying, quocirca
    
Quocirca
Published By: Quocirca     Published Date: Dec 02, 2008
The internet offers any business the opportunity to present a commercial image independent of the organization's size and location. Small and medium sized businesses (SMBs) across the UK have exploited the internet as it has evolved from an interesting medium for the technology-aware to an essential commercial platform. With this increasing importance, and the internet’s ability to extend the reach of a business, it is valuable to realize precisely what different internet service providers (ISPs) offer before buying. This includes evaluating service level and support capabilities and understanding how these vary throughout the UK.
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quocirca, smbs, internet service providers, information technology, security
    
Quocirca
Published By: Infor     Published Date: Apr 19, 2007
Aberdeen's 2006 ERP in Manufacturing Benchmark Report explored how ERP strategies are evolving as enterprises strive to derive more and better business value from their implementations. That often means driving the use of ERP deeper into their organizations or broader across more of the enterprise.
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buyers guide, buying guide, erp, enterprise resource planning, best practices, best of breed, best-of-breed, manufacturing, infor
    
Infor
Published By: GFI     Published Date: Jun 12, 2007
A buyers' guide to anti-spam software, this white paper highlights the key features to look for in anti-spam software and why.
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buyers guide, buyer's guide, buying guide, antispam, anti spam, anti-spam, spam, network security, email security, it spending, software selection, gfi
    
GFI
Published By: GFI     Published Date: Jun 14, 2007
A fax server buyers' guide, this paper describes the features you need to look for in fax server software and why. It also discusses the type of fax server devices (fax cards) available and which to choose.
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fax server, buyers guide, buyer's guide, buying guide, ip fax, ip faxing, ip network, network fax, network faxing, fax card, fax cards, gfi
    
GFI
Published By: CCSS     Published Date: Sep 04, 2007
Many IT Managers will be familiar with the ‘disk or die’ ultimatums that a disgruntled system can issue. If the system demands feeding and threatens to shut down if it doesn’t get more disk to chew, it’s time to address the issue of disk once and for all.  The expense of using disk to accommodate problems in the hope of buying extra investigation time is a quick fix that few organizations can sustain.
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systems management, monitoring, disk management, disk monitoring, ccss, network performance, network performance management, disk, remote management
    
CCSS
Published By: InsideCRM.com     Published Date: Aug 13, 2007
In the market for a CRM? This white paper outlines the general benefits and drawbacks of hosted vs. on-premise CRMs and lists the basic features to look for in your hosted solution. With an up-to-date overview of the CRM market and a rundown of the general costs of various CRMs today, you'll be prepared to start looking for your new solution immediately.
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crm, customer relationship managment, crm tool, crm tools, buying guide, collaboration, customer management, contact management, records management, salesforce, sales software, sales tools, marketing, operations, insidecrm, inside crm, insidecrm.com, tippit
    
InsideCRM.com
Published By: InsideCRM.com     Published Date: Nov 05, 2007
Considering adding a contact center to your business? Our analyst-written buyer's guide is a great place to start your search. We provide you with an in depth  market overview, a rundown of standard and advanced features and will point you in the direction that will be most beneficial and efficient for your organization.
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software, call center, call center software, contact center, contact center software, crm, customer relationship management, insidecrm, inside crm, buying guide, buyers guide
    
InsideCRM.com
Published By: InsideCRM.com     Published Date: Dec 28, 2007
Until recently, ERP solutions were considered out of the question for all but the largest companies, due to the technology's complexity and large price tags. However, these days, midmarket companies have more choices than ever when it comes to ERP solutions, as competition between vendors has heated up. This Buyer's Guide can help you answer the big (and small) questions so you can make an informed buying decision.
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erp, enterprise resource planning, erp solution, erp software, erp vendor, erp provider, vendor selection, erp vendor selection, provider selection, midsize, mid-size, mid-sized, mid-market, midmarket, insidecrm, tippit, buyers guide, buying guide
    
InsideCRM.com
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