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Published By: AdRoll     Published Date: Feb 21, 2018
This is Econsultancy’s second State of Marketing Attribution report, published in association with AdRoll and based on an online survey of 987 practitioners in Europe, North America and Asia-Pacific. We expanded on last year’s report, which focused solely on Europe, and made the report a global comparison. This report reviews the current adoption levels of marketing attribution, the confidence in its usage and the effectiveness of companies’ attribution methods.
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marketing attribution, attribution modeling, roi, attribution
    
AdRoll
Published By: AdRoll     Published Date: Dec 01, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: • Why is attribution a process and not an end state? • Why is making small steps forward really better than doing nothing? • Why does the perfect attribution model not exist? • What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific. This report goes in-depth on the current adoption levels of marketing attribution, the confidence in its usage, and the effectiveness of companies’ attribution methods worldwide. You will gain a better grasp on the required skills to succeed at attribution.
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marketing, attribution, association, adroll, online, survey, report
    
AdRoll
Published By: Advantix Communications     Published Date: Oct 26, 2007
Today, most healthcare professionals carry mobile phones. These phones are capable of sending and receiving text messages; immediately, non-intrusively and cost effectively. Text messaging has opened up a revolutionary way for healthcare organizations to interact with their health care staff.  This document will help the reader to understand the costs associated with current staffing organizations' communications and identify a cost effective alternative.
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nurse communications, sms for healthcare, sms for health care, text messaging communications, cell phone messaging, cellphone messaging, mobile phone messaging, health care text message
    
Advantix Communications
Published By: Adverity     Published Date: Jun 15, 2018
In this whitepaper, we take a closer look at some of the biggest challenges facing e-commerce businesses, namely understanding your data in general and, more precisely, your customer acquisition costs (CAC). It's full of inspiration, useful tips and actionable insights for you to step up your marketing game. In order to reap the fruits from your data seeds, you have to make sure you tackle these five challenges full-frontal: Knowing what data to capture Understanding customer behaviour Finding your technology solution Ensuring analysis is impartial Optimising website content - especially for your offline users
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics
    
Adverity
Published By: Advertising.com Sponsored Listings     Published Date: Dec 09, 2011
Discover the power of text ads. Read this case study to learn how a blue-chip financial company used Advertising.com Sponsored Listings to lower CPC and raise awareness.
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cpc, advertising.com, text ads, contextual ads, contextual advertising, search ads, search advertising
    
Advertising.com Sponsored Listings
Published By: Advizex     Published Date: Sep 25, 2013
The challenge of Big Data is more than a question of size; it’s about time to insight and action. With the exponential growth of unstructured data such as social media, video and the raw data generated by smartphones and other “intelligent” machines, businesses are buried under an avalanche of data that renders even best-effort analytics slow and sometimes unreliable. As many businesses are learning in this age of Big Data, it’s not just what you know, but when you know it and how much you trust it. Download this white paper and learn that with SAP HANA, companies can react intelligently at the speed of thought to capture new opportunities.
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sap hana, sap, real time analytics, raw data, generation, analytics, big data, business intelligence
    
Advizex
Published By: Aerohive     Published Date: Feb 06, 2008
Craig Mathias, Principal of the Farpoint Group, explores the advent of cooperative control, an innovative new class of wireless infrastructure from Aerohive Networks. Aerohive’s cooperative control architecture gives you all of the benefits of autonomous access points and controller-based infrastructures, without the high OPEX or CAPEX associated with either approach. Cooperative control architecture represents an innovative approach to wireless LAN systems, one that incorporates a number of interesting features and corresponding benefits.
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wireless lan, wlan, wireless architecture, wireless infrastructure, aerohive, wifi, wi-fi
    
Aerohive
Published By: Aerohive     Published Date: Feb 06, 2008
Are you looking to reduce the operational cost of your existing wireless LAN, and to make it support mission-critical, real-time applications and 802.11n? At the same time, are you challenged with the cost and complexity associated with most next-generation wireless LAN architectures? Check out the enterprise-class, cost-effective new cooperative control architecture from Aerohive Networks. In this real-world case study, you’ll see how Aerohive Networks' cooperative control architecture combines the linear cost modeling of autonomous APs and the operational advantages of controller-based approaches.
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business, roi, tco, wireless lan, enterprise wireless, economics, cooperative control, aerohive
    
Aerohive
Published By: Aerohive     Published Date: May 14, 2015
A paper on how to make the shopping experience personal, relevant and profitable.
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mobile shopping, mobile retail, retail technology, shopping experience, improving the retail experience, online shopping experience
    
Aerohive
Published By: Aerohive     Published Date: Oct 26, 2015
Join this webinar to learn: - What the latest solution offerings look like and how to avoid investing in dead technology - Why more vendors are using the cloud to drive technical and commercial flexibility for organisations - How to easily grow your network with demand
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wlan, wi-fi, wireless networks, wireless architectures
    
Aerohive
Published By: Aerohive     Published Date: Oct 27, 2015
Questo webinar è rivolto a specialisti IT interessati ad apprendere, implementare ed espandere le reti wireless nella propria organizzazione.
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wlan, wi-fi, wireless networks, wireless architectures
    
Aerohive
Published By: Ahead     Published Date: Jun 06, 2018
I don’t think it’s too much at all. However, I would recommend including some bullets calling out key points from the paper and a distinct call-to-action. Something like this: At the start of every year, more than 80% of your annual IT spend is likely already committed – in the form of depreciation, maintenance, and support for infrastructure – inhibiting your ability to bring new capabilities to the business. Making matters worse, these dollars often lie hidden in the form of inefficient or ill-advised software license management. If you don’t have the luxury of a mature vendor management function, you probably struggle to see the full picture of your future maintenance costs. This guide will give you the tools to assess your IT spend by identifying potential blind spots and uncovering the benefits of ELAs and TLAs. Some blind spots may include: • Limited visibility • Productivity barriers • Risk exposures Download now to learn how to formulate a plan to yield savings--savings that fa
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Ahead
Published By: Ahead     Published Date: Nov 15, 2018
Many enterprises have successfully integrated VMware tools into their environments and are now looking to reap the benefits of the cloud. But this migration isn’t as easy as flipping a switch, especially if you’re looking to continue running your VMware environment. The ability to utilize your existing VMware tools on an AWS platform can result in a more cost-effective, simplified cloud experience, allowing organizations to begin their cloud journey by moving workloads closer to native cloud services. In this document, we will review ideal use cases for VMware on AWS (VMC).
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Ahead
Published By: Ahead     Published Date: Jan 10, 2019
A January 2018 commissioned study conducted by Forrester Consulting on behalf of ServiceNow How a Representative Organization Resolved Security Incidents 45% Faster This Forrester Study provides a framework and customer example to help readers evaluate the potential financial benefits of investing in ServiceNow Security Operations. To understand and illustrate the benefits, costs, and risks associated with ServiceNow, Forrester interviewed three current Security Operations customers to create a representative organization. This organization: Improved vulnerability response times by 25% Prioritized vulnerabilities 60% faster Achieved 230% ROI Download this study to evaluate the Total Economic Impact of using ServiceNow Security Operations to deliver fast and efficient security response.
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Ahead
Published By: Ahead     Published Date: Jun 05, 2019
Digital Requires a New Level of Insight and Control Digital strategies have caused business executives to intensify their scrutiny of how technology affects bottom line performance. With a growing emphasis on differentiating the customer experience in highly competitive markets, these executives want to understand how their IT systems affect everything from brand perception to customer acquisition and loyalty. 3 | A Guide to Intelligent Operations Meanwhile, those same demanding business leaders lack appreciation and patience for the complexity of today’s digital technology environment. While applications and user experiences are simpler and more intuitive, the backend processing, application interdependencies, and underlying infrastructure are more complex than ever, even in light of the benefits of abstraction, virtualization, and cloud computing (see Figure 1.) While CIOs have long been expected to improve stability and uptime - and done a pretty good job of it - the stakes are much
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Ahead
Published By: AI Business     Published Date: Mar 11, 2019
LOOK TO RELEVANT USE CASES FOR YOUR BUSINESS. While use cases vary across industries, the most common ones fall into these categories and are usually associated with the listed neural network: • Image classification or object detection: convolutional neural network (CNN) • Time-series predictions: long short-term memory (LSTM) • Natural language processing: recurrent neural network (RNN) • Unlabeled data classification and data labeling: autoencoder (AE) • Anomaly detection: autoencoder (AE) • Recommender systems: multilayer perceptron (MLP) Work with your deep learning talent or consultants to identify which use cases best match your organization and desired solutions. Then recreate a successful, already proven method.
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AI Business
Published By: Akamai     Published Date: Jun 14, 2010
Looking back to the first iterations of travel Web sites, we can appreciate just how far technology has come. As advancements like high-speed connections began to replace the now archaic dial-up experience, consumers adjusted their expectations and demands of the companies they patronized. To gain a deeper understanding of the status of travelers' current online expectations, Akamai commissioned PhoCusWright to conduct a study examining key elements of the online consumer experience.
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akamai, travel, site performance, phocuswright, customer experience, usability, travel ecommerce, web load
    
Akamai
Published By: Akamai Technologies     Published Date: Dec 07, 2016
Many industry experts advise financial services institutions (FSIs) to embrace digital transformation. At the heart of that mandate is the need to satisfy rising customer expectations for fast, secure, always-on services delivered seamlessly across all channels and devices. While it’s important to harness the digital technologies today’s customers turn to — especially when it comes to engaging the millennial generation — FSIs need to optimize web and mobile performance to deliver exceptional end-user experiences. Here are eight considerations. Get started on your journey – download the whitepaper today
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online banking service, online banking services, online banking application, online banking applications, online banking app, online banking apps, financial services it, online banking solutions
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Dec 07, 2016
Digital Transformation in Financial Services: Progress, Priorities, and Obstacles across North America
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online banking service, online banking services, online banking application, online banking applications, online banking app, online banking apps, financial services it, online banking solutions
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Dec 07, 2016
Leveraging Technology to Improve Customer Engagement — A Guide for Financial Services Institutions
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online banking service, online banking services, online banking application, online banking applications, online banking app, online banking apps, financial services it, online banking solutions
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Mar 09, 2017
Is your site ready for the mobile opportunity? Mobile users buy more often and spend more money, but 75% of consumers see their mobile experience as slow. Read the Mobile is the Moneymaker infographic now to find out what mobile users expect from your e-commerce website. Compiled using data from Akamai’s recent consumer web performance expectations survey, this infographic reveals: • E-commerce engagement and spending habits for mobile consumers • Mobile consumer page load expectations • The real-world business impact of not being mobile ready • The key challenges to successful mobile experiences
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financial services, financial data, mobile opportunity, e-commerce, mobile consumers, mobile experiences
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Mar 09, 2017
ENGAGE AND SATISFY FINANCIAL SERVICES CUSTOMERS In order to stay relevant and retain today’s “always-on”, mobile customers, financial institutions must prioritize and innovate. According to a recent Akamai FinServ industry survey conducted by TechValidate, almost half of the respondents are “behind” or “slightly behind” their peers with regard to their mobile capabilities. Download a free report with detailed findings and takeaways from the survey to find out how to maximize customer acquisition, increase retention, and drive card usage. You’ll also learn: - Current mobile strategies and barriers to adoption - The right metrics to measure success - The most important factors in a mobile banking experience
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financial services customer engagement, customer service, mobile customers, akamai, mobile strategies, mobile banking
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Mar 09, 2017
For many financial institutions, traffic from bots (aggregators, scrapers, crawlers) can account for up to 40-60% of their overall website traffic — from good bots engaged in essential business tasks to bad bots performing harmful activities. Banks, traders, asset managers, and insurers might know how much of their traffic is from bots, but what they may not know is the impact those bots may be having on their business. Read the report to learn more about: • Managing Financial Data Aggregators • How Bots Affect the Digital Experience • What a good bot looks like?
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financial services, financial data, bots, bot management, website traffic, the digital experience
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 05, 2017
To keep your organization and your data safe, it is crucial to consider forward-thinking approaches to cybersecurity. In this e-book, we discuss how you can augment your existing website infrastructure or within a data center with security measures in the cloud for a more robust security posture. We share Akamai’s approach to cloud security as well as those of other vendors. We then take a closer look at some commonly used, but sometimes misleading, metrics — so you can make more educated decisions about the best solutions for your needs.
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cloud security, data, akamai
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 08, 2017
While the shift from disk to digital offers tremendous potential opportunities, it also presents a host of new challenges for gaming companies. As the online channel grows increasingly complex and the pace of innovation accelerates, many companies struggle to keep up. Not only are there websites and storefronts to manage, but also real-time gaming servers, large software downloads, and live-streamed competitions and events. Games are transforming from fixed, boxed products to dynamic, ongoing services – with frequently updated content, in-game micro-transactions, virtual goods and social interactions. Mobile adds another dimension to the trend, as consumers increasingly look to play on smart phones and tablets – or on multiple screens across devices. To successfully navigate this complex and changing landscape, gaming companies need an agile, high- performance infrastructure that allows them to turn the Internet into a reliable and effective online distribution channel. This requires f
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akamai, akamai gaming, infrastructure, distribution channel, technological advancements
    
Akamai Technologies
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