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Published By: Active International     Published Date: Dec 10, 2015
This video discusses how a typical corporate trade transaction works, the associated economic benefits and how value is created.
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Active International
Published By: Acxiom Corporation     Published Date: Mar 12, 2014
In July 2013 Acxiom commissioned Forrester Consulting to evaluate how companies use the data they collect from their customers to make better decisions on their marketing campaigns by gauging their experiences and attitudes around their use of and future vision for using customer data across multiple marketing channels. In order to understand this topic, we conducted interviews with 11 executives representing a range of roles and perspectives, including consumer packaged goods companies, financial services organizations, and agencies.
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acxiom, forrester, data, marketing, marketing campaigns, cross channel, customer data, market research
    
Acxiom Corporation
Published By: Adaptive Planning     Published Date: Apr 18, 2011
Join us for an informative webinar to hear case studies describing how leading financial services firms have been able to move beyond Excel and save time, enhance collaboration, and improve business decisions -- ultimately resulting in higher revenues and profits.
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fp&a, adaptive planning, financial services, budgeting, strategic value, forecasting, monthly reporting, driver-based models
    
Adaptive Planning
Published By: Adaptive Planning     Published Date: Dec 05, 2011
Join us for an informative webinar and learn how easy it can be to create exceptional value through FP&A. You will hear case studies describing how leading financial services firms worldwide have been able to move beyond Excel and save time, enhance companywide collaboration, and improve business decisions - ultimately resulting in higher revenues and profits. And you'll also see a demo of how Adaptive Planning's award-winning software creates value for enterprise companies.
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finance, budget, business, management solutions, adaptive planning, financial services, revenue, profit
    
Adaptive Planning
Published By: Adaptive Planning     Published Date: Oct 18, 2011
Adaptive Planning is the worldwide leader in on-demand business performance management (BPM) solutions for companies and nonprofits of all sizes. Adaptive Planning's solutions allow finance and management teams to obtain real-time visibility into performance metrics, streamline financial planning and reporting, and drive better business decisions. By offering affordable annual subscriptions and rapid implementations, and by eliminating the need for new hardware and IT support, Adaptive Planning makes it easy to move beyond spreadsheet-based processes without the cost and complexity associated with traditional on-premise BPM applications.
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webinar, adaptive, budget, finance, management, finance solution, business budget
    
Adaptive Planning
Published By: Adaptive Planning     Published Date: Oct 19, 2011
Budgeting can cause stress and conflict, eating up lots of hours. But a good budget can be the difference between financial success and insolvency. In this chapter, you'll learn about the many types of budgets that serve different purposes. You'll also learn how to determine which type most effectively helps you meet your business goals.
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adaptive, marketry, harvard review, budget, financial success, business, finance
    
Adaptive Planning
Published By: Adaptive Planning     Published Date: Oct 19, 2011
Surveys show that most CFOs want to upgrade their role from accounting specialists to strategic or business partners. But few CFOs have actually made the change, primarily because they have neither the time nor the necessary capabilities within the current finance team. But for those who do make the change, the rewards are tangible. This chapter lays out a number of important steps that the CFO and the finance team need to take to position themselves as trusted and valued business partners within the organization.
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harvard, adaptive, marketry, cfo, analyst, financial managers, financial planning, budget
    
Adaptive Planning
Published By: Adaptive Planning     Published Date: Oct 19, 2011
It's inefficient, ages too quickly, and is out of sync with the strategic plan. No wonder so many executives hate toiling over the annual budget. But, says Peter Horvath, don't look to the budget as the sole management system. Horvath and his associate Ralf Sauter describe six ways to fix budgeting, including integrating it with such systems as the Balanced Scorecard, so that it supports strategy execution in today's fast-changing environment.
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adaptive, marketry, business, finance, accounting, budget
    
Adaptive Planning
Published By: Adaptive Planning     Published Date: Oct 19, 2011
Grounded in extensive research, Reinventing the CFO outlines seven critical roles--from streamlining redundant processes to regulating risk to identifying a few key measures--that CFOs must take on to transform the finance operation successfully. Challenging many of the finance field's accepted practices and systems, this bold book revolutionizes the role of financial managers and frees them to make smart, ethical, strategic decisions that add real value to the firm.
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adaptive, marketry, cfo, harvard review, business, finance, finance operations
    
Adaptive Planning
Published By: Adaptive Planning     Published Date: Sep 16, 2013
Learn how Corporate Performance Management (CPM) has evolved in the past few years and how it has significantly changed the Return on Investment associated with CPM solutions. Furthermore, see what the leaders in the CPM market are doing and how they are achieving their success.
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corporate performance management, roi, technology, best practices, solution, value matrix
    
Adaptive Planning
Published By: Ademero     Published Date: Oct 04, 2010
Managing accounts payable is a common practice in every commercial establishment. Whether you deal with goods or provide services, materials and supplies have to be purchased to conduct ordinary business.
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document management, paper capture, paper scanning, workflow management, paperless office, document storage, automated workflow, retention policies
    
Ademero
Published By: Adobe     Published Date: Feb 02, 2011
We've identified a six-step process that lets even financial novices model ROI for Web customer experience projects.
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adobe, online customer experience, roi
    
Adobe
Published By: Adobe     Published Date: May 09, 2011
Forrester recently surveyed 225 Information and Knowledge Management (I&KM) professionals with Web Content Management (WCM) decision-making or influencer roles about their WCM strategies for the coming year.
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adobe, web content management, enterprise application, knowledge management, wcm, analytics, social networking, rich media management
    
Adobe
Published By: Adobe     Published Date: May 16, 2012
This paper explores the impact that digital communication skills, using processes associated with digital storytelling, is having on disciplines including liberal arts, humanities, and cross-curricular humanities/technology collaboratories.
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adobe, digital communcation, digital communication skills, disciplines, skills, communication, storytelling, liberal arts
    
Adobe
Published By: Adobe     Published Date: Oct 07, 2010
We've identified a six-step process that lets even financial novices model the ROI for Web customer experience projects.
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adobe, online customer experience, roi, document management
    
Adobe
Published By: Adobe     Published Date: May 22, 2012
How will trends in search, mobile, and social media impact your marketing strategy this year? Download our latest Global Digital Advertising Update to find out.
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adobe, marketing, social media, emerging marketing, media, digital, digital advertising
    
Adobe
Published By: Adobe     Published Date: Jun 11, 2012
One size does not fit all-especially when it comes to your global Facebook page. But how can you create a social presence that connects with customers worldwide? Download our newest whitepaper to find out.
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adobe, social, social media, facebook, social content, emerging marketing, market research, internet
    
Adobe
Published By: Adobe     Published Date: Jun 29, 2012
Customers and employees are becoming increasingly empowered by social technologies. This change is dramatically changing the way they communicate and collaborate. Find out how to succeed in this new social world by making fundamental changes to resources, skills, tools, processes, and culture.
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marketing, forrester, social media, digital marketing, emerging marketing, social maturity
    
Adobe
Published By: Adobe     Published Date: Oct 19, 2012
Three trends have altered the Web content management market since 2011: social media, mobile computing and WCM used in more comprehensive solutions toward online channel optimization. Read on to learn more about WCM and the best in class solutions.
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wcm, adobe, web content management, java, .net, social media, customer experience, online channel
    
Adobe
Published By: Adobe     Published Date: Nov 06, 2012
Adobe has released the 2012 Digital Marketing Optimisation Survey Results, which focuses on the key areas where digital marketers need to excel in order to ensure success: personalisation, social media, mobile, and customer experience.
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adobe, digital marketing, optimization, optimisation, web content management, customer experience
    
Adobe
Published By: Adobe     Published Date: Mar 07, 2013
Our eighth Digital Intelligence Briefing, in association with Econsultancy highlights key digital marketing trends for 2013, and outlines the challenges and opportunities which organisations are (or should be) paying close attention to this year.
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digital marketing trends, adobe, social media engagement, targeting and personalisation, mobile optimisation
    
Adobe
Published By: Adobe     Published Date: Jun 06, 2013
Video is a powerful way to reach audiences both for publishers and advertisers. You already know people are watching online video more than ever, but what are they watching? When are they watching it? What are consumers' preferred methods of watching? The Adobe Digital Index team explored these questions and other topics important to marketers and advertisers looking to make a bigger splash through the video. The research in The U.S. Digital Video Benchmark shares findings on device usage, social marketing, TV Everywhere and Ad placement
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digital video, online video, digital video consumption, social media and video, tv content
    
Adobe
Published By: Adobe     Published Date: Aug 22, 2013
Business leaders need to be intimately involved in developing "big data" strategies for their companies. In this White Paper, we investigate several business-related strategy components that are crucial to success.
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big data, big data strategy
    
Adobe
Published By: Adobe     Published Date: Aug 22, 2013
Worldwide social network ad spending is expected to reach nearly $9 billion in 2013, a 33% increase over 2012. While Facebook will maintain a significant share of the 2013 total ($5.48 billion), that leaves $3.5 billion to be spent on fast-rising Twitter, Chinese social networks, social games, LinkedIn and other sites.
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social marketing, social network ad, ad spending trends
    
Adobe
Published By: Adobe     Published Date: Aug 22, 2013
You've no doubt heard the question: "How do we know that social marketing drives sales?" But just as not all TV spots or billboards are intended to drive direct response, not every social marketing program is designed as a sales trigger. To measure the success of social marketing - indeed, of any marketing tactic - you need to think of your customers' journey as a board game like Monopoly. Then follow three simple steps: 1) identify which stage of the customer journey your social marketing program is designed to support; 2) measure whether your social marketing efforts have moved your customers to the next state of their journey; and 3) count how many times your customers pass "Go" so you can collect $200. If you keep your customers moving around the board, eventually, you'll win the game.
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social media management, social marketing
    
Adobe
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