customer preference

Customer loyalty is hard to come by today, amid a growing array of choices, omnipresent discounting and fast changing trends and customer preferences. To cut through the clutter, product retailers are increasingly creating targeted offers tailored to customer preferences, to be delivered through an online platform. A premium drinks maker was following the same path when they created a mobile loyalty app to push promotions and notifications to customers. But something crucial was missing. See how Infosys helped and the five key takeaways from the project.

Dell EMC technology for Digital Manufacturing harnesses the workstation, HPC and storage capabilities that combine to enable better products, more efficient design and production processes, and meet rapidly changing customer preferences. Collecting, collating and digesting more and more data in the entire ecosystem, from product modelling to after-sales trends, are making the digital factory a powerful and necessary reality in the manufacturing landscape.

Dell EMC technology for Digital Manufacturing harnesses the workstation, HPC and storage capabilities that combine to enable better products, more efficient design and production processes, and meet rapidly changing customer preferences. Collecting, collating and digesting more and more data in the entire ecosystem, from product modelling to after-sales trends, are making the digital factory a powerful and necessary reality in the manufacturing landscape. Learn more about Dell Precision® workstations featuring Intel® Xeon® processors

Dell EMC technology for Digital Manufacturing harnesses the workstation, HPC and storage capabilities that combine to enable better products, more efficient design and production processes, and meet rapidly changing customer preferences. Collecting, collating and digesting more and more data in the entire ecosystem, from product modelling to after-sales trends, are making the digital factory a powerful and necessary reality in the manufacturing landscape. Learn more about Dell Precision® workstations featuring Intel® Xeon® processors

Technology is quickly moving to the forefront of business priorities as organizations undertake digital and IT transformation projects that enable strategic differentiation in a world where users leverage applications and data in new ways. Organizations in all industries must better align with changing customer preferences to avoid being disrupted by a new crop of nimble competitors. Technology will increasingly determine how businesses define and distinguish themselves in the market. IDC has noted that most organizations were not born digital but instead have legacy business processes, applications, and infrastructure that require modernization and automation. As a result, businesses must embark on an IT transformation initiative to modernize and automate their legacy infrastructure to prime themselves to achieve their digital business goals and initiatives. Intel Inside®. Powerful Productivity Outside. Intel logo are trademarks of Intel Corporation or its subsidiaries in the U.S. a

To successfully meet customer demands for more immediate, personalized attention, companies are leveraging new technologies that go beyond traditional voice and email. By implementing such channels as live chat, social media, mobile apps, SMS/text messages, self-help solutions, and more, companies can now be ready wherever and however the customer wants. The following report, sponsored by Zendesk, is based on an online survey of 1,044 U.S. consumers who have received online or phone customer service. The research goal was to better understand present customer expectations and to quantify the impact of customer service on business results. Questions were asked about past experiences with customer service, as well as preferences and opinions. Certain questions were repeated from a similar 2013 survey to enable trend analysis.

Expectations for Customer Service continue to rise around the globe. Customers expect more from brands when it comes to convenience, resolution times, and agent expertise. Evolving customer preferences are tightly linked to innovations in digital technology, and brands must embrace both in order to keep pace with heightened expectations. The good news is that brands that can deliver on expectations are rewarded with higher rates of customer retention and loyalty. The Microsoft 2017 State of Global Customer Service survey polled 5,000 people from Brazil, Germany, Japan, the United Kingdom and the United States. We continue to find commonalities along with distinct differences between locals. And though people in all age groups are embracing new digital trends, millennials especially are shaping the way brands need to think about the future of customer service engagement.

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise. Evolving customer preferences are tightly linked to innovations in digital technology, and brands must embrace both in order to keep pace with heightened expectations. The good news is that brands that can deliver on expectations are rewarded with higher rates of customer retention and loyalty. The Microsoft 2017 State of Global Customer Service survey polled 5,000 people from Brazil, Germany, Japan, the United Kingdom and the United States. We continue to find commonalities along with distinct differences between locals. And though people in all age groups are embracing new digital trends, millennials especially are shaping the way brands need to think about the future of customer service engagement.

Empowered with mobile and cloud-based access to a myriad of products and services, customers now have a variety of options at their fingertips with regards to partnerships. Enterprises that do not follow the ever-changing tastes and preferences of their customers, or that wait too long to react, will fall behind and fail. Across functions, business professionals readily require big data tools and insights to understand and serve these customers. It is no longer an option for business users to rely on IT to deliver customer and other relevant analytics. On the flipside, handing the analytics reins entirely to business users can make governance nearly impossible. Organizations must find balance in a new approach in which IT mostly governs and curates data while business users are empowered to derive insights from data mostly ontheir own without delay.

Technology is quickly moving to the forefront of business priorities as organizations undertake digital and IT transformation projects that enable strategic differentiation in a world where users leverage applications and data in new ways. Organizations in all industries must better align with changing customer preferences to avoid being disrupted by a new crop of nimble competitors. Technology will increasingly determine how businesses define and distinguish themselves in the market. IDC has noted that most organizations were not born digital but instead have legacy business processes, applications, and infrastructure that require modernization and automation. As a result, businesses must embark on an IT transformation initiative to modernize and automate their legacy infrastructure to prime themselves to achieve their digital business goals and initiatives

Wholly relevant and personalized customer service is no longer an optional preference, so much as an inevitable reality. Through the right data management technology, marketers can pave the way for their customers to reach the right ticket for their chosen journey, through the channels they prefer, in a way which means something to them in that particular moment. Airlines don’t have to make use of beacon technology and IoT to begin uplifting their outreach, but should choose a solution which is ready as soon as they are, to plug into, embrace and deliver actions with a shifting landscape of consumer touchpoints.

So you’re thinking about personalisation. Great. You’ve come to the right place. Your timing is good, too. FitForCommerce found that 71% of shoppers agree personalisation makes it easier to find the products that they want to buy. And when products are easy to buy, you can sell more of them. But deciding you want to personalise the shopping experience for your customers is just the beginning. You also need an agile software partner to help you deliver that experience, so you can quickly respond to changing customer behaviours and preferences. To get the most value out of your potential software partner, we recommend you ask tough questions to make sure your investment will help you meet your business goals. Here are our top nine questions to ask a potential personalisation partner.

As organizations develop next-generation applications for the digital era, many are using cognitive computing ushered in by IBM Watson® technology. Cognitive applications can learn and react to customer preferences, and then use that information to support capabilities such as confidence-weighted outcomes with data transparency, systematic learning and natural language processing. To make the most of these next-generation applications, you need a next-generation database. It must handle a massive volume of data while delivering high performance to support real-time analytics. At the same time, it must provide data availability for demanding applications, scalability for growth and flexibility for responding to changes.

In the consumer packaged goods sector, consumer expectations are becoming harder to satisfy profitably. But, with the right focus, it is possible. Read this report to find out: • how top performers are transforming to become customer-centric businesses • how the best brands keep pace with consumers’ changing preferences • how leading organisations are accessing the capabilities they need for growth • what they are doing to win the battle for consumers’ attention. Download the report now

This paper explains how customer relationships can be threatened by lack of insight into their behaviors and preferences and how financial services organizations can use data analytics and customer-centric marketing to improve these relationships and drive business.

At the end of last year, the US alone had 435 million smart mobile devices in use — that’s 35% higher than the total US population. Among smartphone users, 68% use messaging apps regularly. And 84% of smartphone engagement with apps is spent communicating via text, email, and social channels. What does this mean for brands? The current state of CX is broken. Brands focus too much on channel and transaction, ignoring the customer’s preferences, and, ultimately, negatively affecting their bottom line. But wherever there’s a disconnect, there’s also opportunity. In increasing numbers brands are turning to messaging platforms and apps to offer more efficient, convenient customer service.

Read this white paper to discover how predictive analytics and cognitive commerce make it possible to get instant access to integrated information and actionable insights so you can deliver superior-and profitable-interactions with customers. You'll learn: What it takes to uncover hidden trends and explore relationships across disparate data sources using natural language queries Ways to use in-depth insight to create highly relevant campaigns and content that's aligned with individual customer behaviors and preferences How to take product recommendations to new levels of accuracy with pinpoint prediction and targeting.

Moving Beyond Traditional Decision Support Future-proofing a business has never been more challenging. Customer preferences turn on a dime, and their expectations for service and support continue to rise. At the same time, the data lifeblood that flows through a typical organization is more vast, diverse, and complex than ever before. More companies today are looking to expand beyond traditional means of decision support, and are exploring how AI can help them find and manage the “unknown unknowns” in our fast-paced business environment.

Since the theme of this brief is to keep things simple, let’s be as simple and plain as possible: The customer experience (CX) is broken because the marketer experience is broken. However, it’s not entirely marketing’s fault. Legacy technology provides only a distorted view of the customer. That’s what creates the broken experiences. It’s the same technology that—while providing rich behavioral, demographic, and preference data—does not allow for silos of data to be shared across channels.

Constant market shifts and changing customer preferences add to the challenge of outperforming your competitors and surpassing stakeholder expectations. But what can be done to steer your organization down the path to greater success? By now, we all know it’s not just historical reporting about the past that will provide the answers needed to drive a business forward. Everyone – from executives and analysts to frontline staff – must have access to insights about the future that will enable them to make the best decisions and take the actions needed to keep their organizations agile. This means the ability to peer into data, explore it, understand it, analyze it and produce insights that provide those aha moments and take actions on it. Such things cannot be done with multiple tools that are rigid, limiting and difficult to use. A new breed of business intelligence is required. Gone are the days when reports looked at singular issues, took possibly days or weeks to create, and required

Customers demand more from financial services. Changing customer preferences, non-bank Fintechs and regulatory pressure are disrupting financial services. Here's why digital transformation is the only way forward.

Brands have never been so fragile. The way we find, consume, and share information has changed dramatically in the past 10 years. Traditional customers have been replaced by a more demanding, less loyal breed of customer, and the explosion of channels makes attracting and retaining this new consumer even harder. Digitally savvy buyers are more likely to base their purchasing decisions on relevant customer experiences than on a logo. Even as these device-hopping consumers’ behaviors and preferences change at a dizzying pace, there's still an expectation for a consistent, meaningful experience — but if it's not optimal their perception of value drops and they disengage. So how can brands serve and delight smart customers across different channels and devices? Marketers must move beyond insights based on consumer demographics, transactional behavior, browsing habits, and intent.

Finnish telecom giant DNA’s vision is to have the most satisfied customers. They achieve this with Flash storage by accelerating daily reports on customer preferences and making agile business decisions accordingly. Read how they use IBM Flash Storage to cut its report processing by 66%, enabling it to provide the insights it needs to deliver the most relevant and valuable experiences to its subscribers.

After years spent hidden in the shadows of Millennials, Generation Z is taking over the spotlight and making some serious waves in the process. Gen Zs are the first true digital natives, born between the late 1990’s to the mid 2000’s, and only know a world with Internet access, social media and smartphones. This “YouTube generation” is tech-savvy and pragmatic, drives innovation and the way we consume media, and they’re pushing brands and marketers to catch up in the process. Like, follow, read, repeat In an era of massive information (and advertising) overload, the brand-consumer relationship is a delicate dance. One misstep and a disgruntled customer will gladly find a new partner. Thanks to a mobile-first, visually rich, social and digital world, people expect flexibility, authenticity and consistency in every single interaction with a brand. In order to keep your customers engaged and happy, look to the emerging behaviours and preferences of Generation Z as a beacon for what’s to c

This report will help companies understand the relationship between support interactions, channels, and improving loyalty by investing in the right technology and resources to keep up with customers’ ever-changing behavior and preferences.