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Published By: Oracle     Published Date: Jan 07, 2014
Most enterprises understand the importance of listening to customer comments and conversations through social channels, and engaging and developing relationships with influencers and customer communities. But as the variety, volume, and velocity of social data continues to grow, many organizations are looking for cost-effective ways to use this data to get a better understanding and more holistic view of their customer. Social provides a unique channel to learn about your customer, and offers real-time insights like interests, actions, likes and dislikes that can provide invaluable behavioral and predictive data patterns. This social data (when aggregated with enterprise CRM data) reveals a more complete picture and understanding of customers.
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social crm social roi, social media analytics, cmo and cio collaboration, socially enabled enterprise, social business, social data, social marketing, social media management, social relationship management, marketing and technology collaboration, cmo and cio relationship, customer insight, customer experience
    
Oracle
Published By: MadisonLogic     Published Date: Jan 06, 2014
Learn how the world of B2B marketing has evolved in recent years and why it is important to create a new marketing strategy for customer relationship management in order to keep up.
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MadisonLogic
Published By: IBM     Published Date: Jan 02, 2014
Business users need a simple but powerful way to navigate through data and find the insights to make timely, critical business decisions. Unfortunately, many users have become frustrated at their inability to quickly access and analyze the information they require. This data typically includes a combination of personal and corporate data locked in various enterprise systems. It exists in different formats and can be hard to analyze, change or share — making it difficult for people to get fast answers to business questions.
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ibm, cognos insight guide, navigating data, interactivity, analytic functionality, enterprise analytics, personal analytics, customer service, business users, analytic solution, share data, performance management, supply chain management, customer relationship, cognos insight
    
IBM
Published By: SugarCRM     Published Date: Dec 05, 2013
When making a CRM decision, it is important to ensure your deployment will not be hit with hidden fees or other extra costs that reduce the return on investment. This study reveals the total cost of ownership (TCO) among the four leading midmarket CRM solutions.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
    
SugarCRM
Published By: Clarabridge     Published Date: Dec 03, 2013
The purpose of this white paper is to provide a five step “roadmap” that organizations can use to transform their marketing organization into a Center of Customer Experience Excellence.
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clarabridge, optimizing customer experience, voice of the customer, customer engagement, data source, voc program, customer behaviors, operationalize voc, customer relationship management, crm, social media program, interacting with customers, product and service problems, respond quickly, customer satisfaction, customer loyalty
    
Clarabridge
Published By: Oracle     Published Date: Nov 27, 2013
You need an answer fast. You searched online and almost got the answer, but require a little more information without having to call someone. What do you do? Fortunately, in today's customer service world, there are options. Download this White Paper for more information.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
    
Oracle
Published By: Oracle     Published Date: Nov 27, 2013
According to Forrester, 72% of customers prefer using a company’s Website to answer their questions. But only 52.4% find the information they need online. Customers want to solve their issues quickly and easily on the Web. When they can, they are likely to buy more, with 88% saying they will increase their spending. Download this White Paper for more information.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
    
Oracle
Published By: Oracle     Published Date: Nov 27, 2013
Today customers look to engage with organizations through an increasing number of channels – and expect more from every customer service and support experience. As a result, connecting customers quickly and efficiently with the information they need has become doubly important: both as a means to reduce service costs in a harsh economic climate, and as a key battleground in the drive to establish competitive differentiation and edge.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
    
Oracle
Published By: Oracle     Published Date: Nov 27, 2013
You need an answer fast. You searched online and almost got the answer, but require a little more information without having to call someone. What do you do? Fortunately, in today's customer service world, there are options. Download this White Paper for more information.
Tags : 
crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
    
Oracle
Published By: Oracle     Published Date: Nov 27, 2013
According to Forrester, 72% of customers prefer using a company’s Website to answer their questions. But only 52.4% find the information they need online. Customers want to solve their issues quickly and easily on the Web. When they can, they are likely to buy more, with 88% saying they will increase their spending. Download this White Paper for more information.
Tags : 
crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
    
Oracle
Published By: Oracle     Published Date: Nov 27, 2013
Social-enabled customer service requires three primary capabilities. The capability to: 1. Listen and Respond: Treat Social Media as an Integrated Interaction Channel Most social-enabled contact centers are at the early adopter stage, attempting to “bolt on” social media as a side process. Many are experiencing inconsistent customer experiences, higher costs and negligible return on investments. Download this White Paper for more info.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
    
Oracle
Published By: Oracle     Published Date: Nov 27, 2013
Fact: In the next three years, 53% of CFOs estimate that over half of their enterprise transactions will be delivered through the cloud, up from the 12 percent who use that delivery mechanism today. In addition to non-core business processes like project management and email, strategic CFOs are also starting to embrace the cloud to deliver core ERP processes, including financial management, human capital management, and procurement. Rather than view the cloud just as a cost-saving platform, they recognize the strategic benefits that the cloud delivers to get critical growth initiatives up and running quickly, whether that’s using the cloud to quickly upgrade to a new application, or delivering new mobile or analytical capabilities to employees.
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cloud crm, technology, business needs, best practices, crm solution, solution at scale, sales, marketing, customer relationship management, pipeline
    
Oracle
Published By: Oracle     Published Date: Nov 27, 2013
Today many HR organizations are struggling with systems that fall short when it comes to meeting the strategic demand for a talented and engaged workforce. In fact, 84% of HR organizations are currently looking at cloud alternatives, but the promise of the cloud can lead to fragmented, inflexible systems with limited functionality that result in inconsistent global HR processes. What’s more, HR IT has questions about key requirements like integration, data security, and performance.
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cloud crm, technology, business needs, best practices, crm solution, solution at scale, sales, marketing, customer relationship management, pipeline
    
Oracle
Published By: ServiceNow     Published Date: Nov 22, 2013
Three IT transformations can help IT get its own house in order to become the proactive partner of the business. By applying these concepts, IT departments at major enterprises are changing the way they engage with their business peers.
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servicenow, enterprise it, service automation, applications, service consolidation, standardization globalization, consumerized service experience, customer retention, managing service relationships, infrastructure, foundation or transformation, it cloud, future of it
    
ServiceNow
Published By: Oracle     Published Date: Nov 21, 2013
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
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marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation, lead routing, lead management, email marketing, lead scoring, database marketing, oracle, eloqua
    
Oracle
Published By: Oracle     Published Date: Nov 21, 2013
Modern enterprise businesses need the right IT tools to engage customers online and keep them engaged until they buy. In short, they need marketing automation software.
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zenithoptimedia, oracle, eloqua, software implementation, marketing automation, aligning sales and marketing processes, system integration, crm system, lead management, communication issues, automation software, data quality, intelligent integration, employee training, customer engagement, customer relationships, lead nurturing, performance reporting
    
Oracle
Published By: SugarCRM     Published Date: Nov 20, 2013
Organizations are frequently turning to SaaS solutions for their CRM needs. But there are risks when deploying any solution at scale, especially if you select the wrong vendor. Understand how to make the smart choice for your CRM solution in this informative eBook.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
    
SugarCRM
Published By: Oracle     Published Date: Nov 13, 2013
This Executive Brief explores the role of service and support in creating great customer experiences, the service goals market leaders use related to customer experience, the Oracle approach for empowering new service experiences, and how Oracle’s service solutions can help organizations create and manage their own great customer experiences across all channels, touchpoints, and devices.
Tags : 
zenithoptimedia, oracle, executive strategy series, customer experience, empowering people, take initiative, power your brand, oracle service solutions, customer experience impact, cei, service and support experience, lasting customer relationships, sales interactions, ignored customers, efficiency, acquisition, improve self-service, improve productivity, cross-channel support, decrease operational costs
    
Oracle
Published By: Adobe     Published Date: Nov 07, 2013
Marketers’ social media successes have added to their burdens. Many now have dozens of social pages to manage, thousands of customer comments to monitor, and hundreds of colleagues who want (or need) to participate. Social relationship platform vendors off er tools that help marketers efficiently and responsibly expand their social capabilities.
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adobe, forrester social wave, social relationship platform, srp, significant vendors, branded social presence, social relationship, platform evaluation, srp space, undifferentiated players, interactive marketing, managing social presence, customer engagement, marketing tactics, manage large deployments, managing workflow, marketing content, social applications, customer feedback
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Think targeting ticks customers off? Actually, it’s quite the opposite. Studies show that 41% of consumers would consider ending a brand relationship because of irrelevant messaging.1 That’s why targeted and personalized content is more important now than ever before.
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adobe, testing and targeting, targeted content, personalized content, target segments, targeting tips, important target facts, targeted campaigns, noticeable page elements, segment preferences, alternate content, control content, testing organizations, optimal end conversion, dynamic banners, quick attraction, device usage, test designs, define segments
    
Adobe
Published By: Oracle     Published Date: Nov 05, 2013
Sales people spend more time out of the office than in. When they are out of the office, they need information at their fingertips. And in today’s more mobile, more collaborative, and more data-rich business world, the needs of corporate sales forces are radically changing. In particular, sales people have always needed access to information about their customer before a meeting and an easy way to update customer information after a meeting. Now, to work more efficiently from the road, they could benefit from and in many cases need additional help in the form of relationship management assistance, collaboration tools, and contextual and relevant business analytics.
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mobility, mobile, collaboration, crm, customer service, sales, enterprise communication, mobile crm
    
Oracle
Published By: Oracle     Published Date: Nov 05, 2013
Sales people spend more time out of the office than in. When they are out of the office, they need information at their fingertips. And in today’s more mobile, more collaborative, and more data-rich business world, the needs of corporate sales forces are radically changing. In particular, sales people have always needed access to information about their customer before a meeting and an easy way to update customer information after a meeting. Now, to work more efficiently from the road, they could benefit from and in many cases need additional help in the form of relationship management assistance, collaboration tools, and contextual and relevant business analytics.
Tags : 
mobility, mobile, collaboration, crm, customer service, sales, enterprise communication, mobile crm
    
Oracle
Published By: Oracle     Published Date: Nov 05, 2013
Sales people spend more time out of the office than in. When they are out of the office, they need information at their fingertips. And in today’s more mobile, more collaborative, and more data-rich business world, the needs of corporate sales forces are radically changing. In particular, sales people have always needed access to information about their customer before a meeting and an easy way to update customer information after a meeting. Now, to work more efficiently from the road, they could benefit from and in many cases need additional help in the form of relationship management assistance, collaboration tools, and contextual and relevant business analytics.
Tags : 
mobility, mobile, collaboration, crm, customer service, sales, enterprise communication, mobile crm
    
Oracle
Published By: Oracle     Published Date: Nov 01, 2013
This Executive Brief explores the role of service and support in creating great customer experiences, the service goals market leaders use related to customer experience, the Oracle approach for empowering new service experiences, and how Oracle’s service solutions can help organizations create and manage their own great customer experiences across all channels, touchpoints, and devices.
Tags : 
zenithoptimedia, oracle, executive strategy series, customer experience, empowering people, take initiative, power your brand, oracle service solutions, customer experience impact, cei, service and support experience, lasting customer relationships, sales interactions, ignored customers, efficiency, acquisition, improve self-service, improve productivity, cross-channel support, decrease operational costs
    
Oracle
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