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Published By: Adobe     Published Date: Feb 13, 2018
Today’s customers want something different. They want a real experience. The kind that is memorable because a business actually knows them. Connecting in this powerful way takes the right marketing technology, understanding, and follow through. See why we have the highest position for our Completeness of Vision and Ability to Execute in Gartner’s 2017 Marketing Quadrant for Digital Marketing Hubs.
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Adobe
Published By: Adobe     Published Date: Apr 17, 2018
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Here’s what’s top of mind for the majority of your peers: • Increasing digital marketing activities and budgets • Investing in well-designed user journeys that facilitate clear communication • Valuing creativity and design to differentiate their brands • Combining digital skills with technology to improve customer experience
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Adobe
Published By: Adobe     Published Date: May 04, 2018
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Here’s what’s top of mind for the majority of your peers: • Increasing digital marketing activities and budgets • Investing in well-designed user journeys that facilitate clear communication • Valuing creativity and design to differentiate their brands • Combining digital skills with technology to improve customer experience
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Adobe
Published By: Adobe     Published Date: Jul 15, 2019
With an ever-growing array of customer interactions, especially digital, businesses are rapidly looking to gain competitive advantage by using data and insights at scale to create and activate 360-degree profiles of their customers to deliver a better experience. In a rush to accelerate digital growth and improve their business strategies, many global enterprises have built soiled, redundant technology environments, resulting in inaccurate, or worse, conflicting views of their customer's brand interactions. For example, Forrester's research reveals that 90% of enterprises use multiple analytics tools.
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Adobe
Published By: ADP     Published Date: Jun 01, 2018
The Marcus Buckingham Company, an ADP Company, commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying StandOut. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of StandOut on their organizations. To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed several customers with experience using StandOut. StandOut is an integrated suite that pairs a technology platform with coaching to help organizations achieve their talent activation goals. Prior to using StandOut, the interviewed organizations did not have a structured program to improve and measure employee engagement and performance. Organizations used annual surveys and annual performance reviews, and some even encouraged weekly check-ins, but there was no guidance on how to complete these tasks, and the data t
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ADP
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
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account-based marketing, new technology, automation, business-to-business, personalized marketing
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
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account-based marketing, business-to-business, personalized marketing, automation
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
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account-based marketing, business-to-business, personalized marketing, automation
    
AdRoll
Published By: Adverity     Published Date: Jun 15, 2018
In this whitepaper, we take a closer look at some of the biggest challenges facing e-commerce businesses, namely understanding your data in general and, more precisely, your customer acquisition costs (CAC). It's full of inspiration, useful tips and actionable insights for you to step up your marketing game. In order to reap the fruits from your data seeds, you have to make sure you tackle these five challenges full-frontal: Knowing what data to capture Understanding customer behaviour Finding your technology solution Ensuring analysis is impartial Optimising website content - especially for your offline users
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics
    
Adverity
Published By: Ahead     Published Date: Jun 05, 2019
Digital Requires a New Level of Insight and Control Digital strategies have caused business executives to intensify their scrutiny of how technology affects bottom line performance. With a growing emphasis on differentiating the customer experience in highly competitive markets, these executives want to understand how their IT systems affect everything from brand perception to customer acquisition and loyalty. 3 | A Guide to Intelligent Operations Meanwhile, those same demanding business leaders lack appreciation and patience for the complexity of today’s digital technology environment. While applications and user experiences are simpler and more intuitive, the backend processing, application interdependencies, and underlying infrastructure are more complex than ever, even in light of the benefits of abstraction, virtualization, and cloud computing (see Figure 1.) While CIOs have long been expected to improve stability and uptime - and done a pretty good job of it - the stakes are much
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Ahead
Published By: Akamai Technologies     Published Date: May 05, 2017
Web applications are valuable tools for businesses of all sizes. These applications enable businesses to communicate with customers, prospects, employees, partners, and other information technology (IT) systems. By definition, web applications must be open, interactive, and accessible at all times.. This report, authored by Frost & Sullivan analysts, takes a comprehensive look at the current Web Application Firewall (WAF) vendor landscape and analyzes the current web application threat landscape and how vendors will scale to face it.
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web applications, waf, ips
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Sep 12, 2017
The modern digital experience is very much a visual experience. It's through images that we tell our stories, market our products, impart news, and entertain — and forge an emotional connection with our customers. However, delivering today's increasingly image-rich experiences is fraught with complexity. It requires dozens of renditions to optimize an image for all the devices that customers are using, not to mention their current network connection. Without an automated system, it's a daunting task. Dynamic imaging technology is the solution.
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digital experience, imaging, imaging solution, system automation, customer experience
    
Akamai Technologies
Published By: Amazon Web Services EMEA     Published Date: Sep 09, 2019
Amazon Web Services (AWS) offers scalable, cost-efficient cloud services that public sector customers can use to meet mandates, reduce costs, drive efficiencies, and accelerate innovation. The procurement of an infrastructure as a service (IaaS) cloud is unlike traditional technology purchasing. Traditional public sector procurement and contracting approaches that are designed to purchase products, such as hardware and related software, can be inconsistent with cloud services (like IaaS). A failure to modernize contracting and procurement approaches can reduce the pool of competitors and inhibit customer ability to adopt and leverage cloud technology
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Amazon Web Services EMEA
Published By: AppDynamics     Published Date: Sep 20, 2017
Every industry is going through digital transformation. Whether retail, manufacturing, media, finance, or software - in order to survive organizations are changing the way they operate in order to meet the demands of today’s connected customers. Whether it’s Uber redefining urban transportation for consumers, Slack enabling teams to collaborate in totally new ways, or Docker rivaling legacy virtualization providers, innovation is being powered by technology, and it’s happening faster than ever before.
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development operations, digital transformation, application, automation, safeguards
    
AppDynamics
Published By: Applause Israel     Published Date: Sep 25, 2018
In the midst of an overwhelming amount of disruption taking place in the retail banking industry, a clear path to success has emerged. Banks that want to continue to gain and retain loyal customers must make it easier to bank with them. According to a survey that included 760 different banks and credit unions, the most important priority for 2017 and beyond is the removal of friction from the customer journey.1 To clarify, today’s customer journey includes both the customer experience at local branch locations as well as their experience while interacting with websites, mobile apps, smart watches, and anything else that is connected to the Internet. The battleground for customers has shifted to the digital world, and retail banks must adapt quickly as crafty Fintech startups and tech giants like Amazon, Apple, and Google continue to push the limits of what is possible with technology. If digital channels aren’t approached correctly, they can add complexity to the customer experience in
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Applause Israel
Published By: Aprimo     Published Date: May 01, 2012
The real-time buzzword is back. Marketers, vendors, and service providers use this term in a variety of scenarios to describe technologies, analytics, customer service, and processes. In this report, Forrester outlines how firms should evaluate the need to build an agile and real-time environment using a combination of analytics, technology, and business processes.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy
    
Aprimo
Published By: Aprimo, Inc.     Published Date: Dec 19, 2008
While marketers usually look first to customer facing applications when making technology acquisitions, taking into account the entire marketing value chain--from strategic brief to a personalized communication--is the best way to look at achieving marketing ROI. Too often, investments in customer facing technology fail to account for operational burdens created upstream in the marketing process.
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aprimo, marketing productivity, marketing value chain, marketing execution, marketing efficiency
    
Aprimo, Inc.
Published By: AuditBoard     Published Date: Nov 26, 2018
AuditBoard’s OpsAudit platform is the only-purpose built audit technology, built for auditors, by auditors. Whereas other solutions in the GRC market are a “mile wide and an inch deep,” AuditBoard’s OpsAudit encompasses and streamlines all of the nuances associated with carrying out a world-class internal audit department. AuditBoard’s ease of use allows for auditors to spend all of their time with their audit customers and on their audit work, without suffering through administrative tasks or technology problems.
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AuditBoard
Published By: Avaya     Published Date: Jan 15, 2014
Be guided on what the best practices are, offering strategies, actionable tactics, and examples of enterprises on the cutting edge so your organization won't have an overabundance of options when working with partners and customers.
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avaya, collaboration, effective enterprise, effective collaboration, new culture, broadcasting center, organizational roles, customer experience
    
Avaya
Published By: Avaya     Published Date: Feb 03, 2011
Every small business strives for it: the ability to make their people more productive and responsive - to customers, vendors and each other - while keeping costs in check. To do more, with less. Maximizing productivity is critical to operating efficiently and profitably in today's challenging business climate. And small and medium size businesses often overlook one innovative technology that is proven to deliver results: IP Telephony.
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avaya
    
Avaya
Published By: Avaya     Published Date: Jan 20, 2015
This paper explores the comprehensive collaboration solution for midsize companies as provided by Avaya.
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collaboration for midsize companies, collaboration solutions, remote working, avaya, enagaging your workforce, improving the customer experience, collaboration technology, virtual landscape
    
Avaya
Published By: Avaya     Published Date: Jan 23, 2015
This paper explores the comprehensive collaboration solution for midsize companies as provided by Avaya.
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collaboration for midsize companies, collaboration solutions, remote working, avaya, enagaging your workforce, improving the customer experience, collaboration technology, virtual landscape
    
Avaya
Published By: Avaya     Published Date: Jan 28, 2015
This paper explores the comprehensive collaboration solution for midsize companies as provided by Avaya.
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collaboration for midsize companies, collaboration solutions, remote working, avaya, enagaging your workforce, improving the customer experience, collaboration technology, virtual landscape
    
Avaya
Published By: Avaya     Published Date: Feb 06, 2015
This paper explores the comprehensive collaboration solution for midsize companies as provided by Avaya.
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collaboration for midsize companies, collaboration solutions, remote working, avaya, enagaging your workforce, improving the customer experience, collaboration technology, virtual landscape
    
Avaya
Published By: Avaya     Published Date: Nov 07, 2018
How new technologies will change how people connect with each other and serve customers tomorrow. The Leader’s Guide to the Future of Work, featuring Gartner Research, introduces you to a world where technology helps people connect better – with each other and with their customers. The workplace as we know it today is evolving into a digital, virtual work space, where work becomes more fluid, more project-based and more mobile than today. Where teams communicate and collaborate more effectively, beyond devices, physical locations and functions – even beyond the boundaries of the enterprise. And where humans and machines not only work together, but complement each other effortlessly.
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Avaya
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