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Published By: IBM     Published Date: Apr 29, 2014
Social media is reshaping the relationships that customers have with products, services and brands. Read this white paper to learn how the right combination of technologies can help you understand emerging consumer trends and increase the ROI of your marketing campaigns.
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ibm, retail, social media, social media analytics, consumer insights, customer relationships, roi, business technology, consumer trends, marketing
    
IBM
Published By: IBM     Published Date: Jul 07, 2014
A transformation is taking place in how people interact and how relationships form and develop and this is changing the way we socialise, the way we work and the way we engage with our customers. The new normal is that customers are leading the conversations that define your brand, competitors are crowd-sourcing ideas to bring new offerings to market and employees are using social media in all facets of their lives, including work. This shift in technology and human behaviour presents an opportunity for organisations to improve everything from reinventing customer relationships to how work gets done. A Social Business embraces networks of people to create business value and activates networks of people that apply relevant content and expertise to improve and accelerate core and ad hoc processes, delivering unprecedented return for the time invested.
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ibm, social business, smarter workforce, social media, interact, technology, customer relationships
    
IBM
Published By: IBM     Published Date: Oct 06, 2014
IBM’s Social Media Analytics solution helps your company take advantage of everything social media has to offer in terms of getting closer to your customers, combining social media analysis and reporting with IBM SPSS predictive analytics technology.
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social media, advanced analytics, customer insight, social media analytics
    
IBM
Published By: IBM     Published Date: Oct 06, 2014
Listen to this on-demand webinar with experts from Aberdeen Research to discover why companies that empower business users—and reduce reliance on IT— are able to create more engaging customer experiences, and learn about the technology tools that make it possible.
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customer engagement, web store, business empowerment
    
IBM
Published By: IBM     Published Date: Mar 18, 2015
Top performing organizations search for a single solution that enables them to process, monitor, and report their customers' financial transactions. The results are improved profit margins, compliance, and satisfied customers. This Aberdeen report identifies the problems facing financial institutions today, the technology they adopt, as well as the benefits of a single, central solution.
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ibm, customer service, automated financial transactions, financial institution solutions, customer's financial transactions
    
IBM
Published By: IBM     Published Date: Apr 09, 2015
This American Banker webcast, sponsored by IBM, provides new insight into cybercrime and fraud prevention. Financial institutions have invested heavily in fraud prevention technologies and programs. However, sophisticated organized crime syndicates continue to successfully attack financial institutions and their customers. These criminals adapt quickly by using advanced technology and with ever changing attack vectors to exploit information security and fraud protection gaps across payment types, banking channels, and organizational boundaries. Traditional fraud prevention technologies are simply not capable of detecting and preventing account takeover and advanced malware attacks. A new approach to counter fraud is needed.
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finance, cyber crime, banking, security, network security, fraud prevention
    
IBM
Published By: IBM     Published Date: Dec 10, 2015
Ovum has produced this Ovum Decision Matrix to identify how the leading customer analytics vendors stack up against each other in terms of their technology, execution of strategy, and market impact.
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IBM
Published By: IBM     Published Date: Feb 26, 2016
"71% of consumers do some digital research before buying an insurance policy, and 26% of those surveyed had purchased their policies online. Insurance companies are investing in interactive websites, mobile apps, and analytics software to help them optimize their processes, increase sales, improve customer service, and boost their financial standing. But is this enough to keep up? As technology continues to advance, leading insurance companies are already looking ahead to the next big advance that will transform the industry: cognitive computing."
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cognitive computing, analytics software, ibm, insurance, process automation
    
IBM
Published By: IBM     Published Date: Apr 14, 2016
Ovum has produced this Ovum Decision Matrix to identify how the leading customer analytics vendors stack up against each other in terms of their technology, execution of strategy, and market impact.
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ibm, ovum, ovum decision matrix, customer analytics solution, telcos, telecom
    
IBM
Published By: IBM     Published Date: Apr 27, 2016
Winning the Customer Experience Battle: How IBM Watson combines the always-available service that today’s customers demand with the benefits of automation.
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ibm, customer experience, ibm watson, watson engagement advisor, cognitive technology
    
IBM
Published By: IBM     Published Date: May 16, 2016
Across industries, customers today wield more power and greater choice than ever before – a power that they exercise by shifting their attention and spending (across multiple channels/devices in near-real time) from provider to provider. In this environment of hyper-connectedness and diminishing customer loyalty and fleeting human attention spans, the battle for holding customer interest and engaging him/her meaningfully requires, first and foremost, an everlasting commitment to "relevance. "Being relevant and demand-driven is of paramount importance to the media industry, but it is no less important to any industry that operates in a B2C world. However, adapting to the ever-rising expectations and changing buying behaviors of customers is becoming a Herculean task, requiring both business and technology transformation.
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ibm, ovum, customer veiwership, customer behavior, cross-plaform, cloud, analytic architecture
    
IBM
Published By: IBM     Published Date: Jul 05, 2016
This white paper is written for SAP customers evaluating their infrastructure choices, discussing database technology evolution and options available.
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ibm, always on business, analytics, database, database platform, sap, blu, db2
    
IBM
Published By: IBM     Published Date: Jul 22, 2016
Read this Forrester report to learn how digital intelligence can help you combine insights from existing, new and emerging channels to drive timely, customer-obsessed decision-making. Get an up-close look at the disruptive nature of digital intelligence technology and find out how to continuously improve customer engagement.
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ibm, commerce, customer analytics, customer experience, digital intelligence, forrester
    
IBM
Published By: IBM     Published Date: Jul 29, 2016
Read this Forrester report to learn how digital intelligence can help you combine insights from existing, new and emerging channels to drive timely, customer-obsessed decision-making. Get an up-close look at the disruptive nature of digital intelligence technology and find out how to continuously improve customer engagement.
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ibm, commerce, cx experience, digital intelligence, customer engagement
    
IBM
Published By: IBM     Published Date: Aug 16, 2016
In this executive report, based on cumulative research over the past five years by the IBM Institute for Business Value we will explore how the emergence of digital technology, and the increasing willingness of consumers to use it, has disrupted the retail industry at virtually every level – from shoppers, to megastores, to digital to social media, and more. Further, we will provide recommendations that can enable retailers to position themselves to slice through this disruption and provide seamless, omnichannel customer experiences and conversations that can help build customer loyalty, create value and positively impact the bottom line.
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ibm, commerce, retail, customer analytics, ibm institute for business value, digital technology
    
IBM
Published By: IBM     Published Date: Nov 15, 2016
IBM Commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers exceptional digital experiences reliably, quickly and seamlessly. The study found that while the mandate to collaborate has been heard, there is still work to be done to move to the next level and put in place technology, processes and culture to create digital customer experience in real time.
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ibm, watson, commerce, watson content hub, digital experience, customer experience
    
IBM
Published By: IBM     Published Date: Feb 27, 2017
Advancements in analytics have sparked renewed excitement in the consumer products (CP) industry. Maturing analytics capabilities are now delivering greater value across major CP functions including marketing, sales, merchandising, supply chain, and more. Thus helping CP companies become more consumer and customer focused in all aspects of their businesses. Read this research report conducted by 'Consumer Goods Technology' to understand how, next-gen analytics capabilities is key in unlocking a deeper understanding of customers, help create successful new products, foster brand advocates and optimize distribution channels and ultimately shape demand
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cgt, analytics, consumer goods, distribution channels, advanced analytics
    
IBM
Published By: IBM     Published Date: May 12, 2017
In today’s world, the data is flowing from all directions: social media, phones, weather, location and sensor equipped devices, and more. Competing in this digital age requires the ability to analyze all of this data, and use it to drive decisions that mitigate risk, increase customer satisfaction and grow revenue. Using a combination of proprietary software and open source technology can give your data scientists and statisticians the analytical power they need to find and act on insights quickly. IBM® SPSS® Statistics provides all of the data analysis tools you need, and integrates with thousands of R extensions for maximum power and flexibility. In this next Data Science Central Webinar event, we will show how SPSS Statistics can help you keep up with the influx of new data and make faster, better business decisions without coding.
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ibm, spss, data analysis, statistics, risk mitigation
    
IBM
Published By: IBM     Published Date: May 25, 2017
Marketing and technology partners must collaborate as never before in order to delight and engage customers “in the moment.” Previously stove-piped functions are starting to work together to take a holistic approach to create great digital experiences at enterprise scale, but organizations see the need for more work to create relevant, integrated digital customer experiences in real time. IBM commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers exceptional digital experiences reliably, quickly, and seamlessly. The study found that while the mandate to collaborate has been heard, there is still work to be done to move to the next level and put in place technology, processes, and culture to create digital customer experience in real time.
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marketing, ibm, digital experience, collaboration, customer experience
    
IBM
Published By: IBM     Published Date: Oct 19, 2017
In the digital economy, big IT budgets, lots of brick sand mortar and an established market presence are no longer at the foundation of a competitive advantage. What matters now is the agility and speed to ensure that customer centricity is supported as an overriding priority of business operations and decision making. Game-changing ideas are developing and competitive threats are emerging at a rapid and unpredictable pace. The resulting digital disruption is not just occurring at the margins or within isolated pockets of industry and commerce. It’s the new normal and its consequences are far reaching. The essential question for every organization in every sector is simply: Will we be the disruptor or will we allow ourselves to be the disrupted? Staying ahead requires adopting a combination of technology solutions. Key among them is a smart process and decision management system that infuses every process with intelligence in order to continuously raise the bar for customer centricity,
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IBM
Published By: IBM     Published Date: Oct 19, 2017
In the digital economy, big IT budgets, lots of brick sand mortar and an established market presence are no longer at the foundation of a competitive advantage. What matters now is the agility and speed to ensure that customer centricity is supported as an overriding priority of business operations and decision making. Game-changing ideas are developing and competitive threats are emerging at a rapid and unpredictable pace. The resulting digital disruption is not just occurring at the margins or within isolated pockets of industry and commerce. It’s the new normal and its consequences are far reaching. The essential question for every organization in every sector is simply: Will we be the disruptor or will we allow ourselves to be the disrupted? Staying ahead requires adopting a combination of technology solutions. Key among them is a smart process and decision management system that infuses every process with intelligence in order to continuously raise the bar for customer centrici
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IBM
Published By: IBM     Published Date: Jun 29, 2018
Every day, companies generate mountains of data that are critical to their business. With that data comes a clear challenge: How do you protect exabytes of data that's strewn across global data centers, computer rooms, remote offices, laptops, desktops, and mobile devices, as well as hosted by many different cloud providers, without choking business agility, employee productivity, and customer experience? The solution lies not in throwing more technology at the network, but in taking specific steps to identify malicious actions and respond to them in order to fix the issue, a process known as operationalizing security.
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IBM
Published By: IBM     Published Date: Jun 25, 2018
Recognizing the shift to a subscription business model required real-time customer support, Autodesk turned to IBM technology to enhance its customer experience. Using Watson Assistant, Autodesk developed a virtual agent to interact with customers, applying natural language processing (NLP) and deep learning techniques to recognize and extract the intent, context and meaning behind inquiries. Quickly resolving easy customer concerns, Watson Assistant is supporting 100,000 conversations per month, with response times 99% faster than before and leading to a 10-point increase in customer satisfaction levels for Autodesk. Find out how Watson Assistant can accelerate your customer support experience. Click here to find out more about how embedding IBM technologies can accelerate your solutions’ time to market.
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IBM
Published By: IBM Software     Published Date: Sep 13, 2011
Read this white paper to learn five practical steps your company can take to achieve customer intimacy: 1. Plan your goals, methodology and metrics; 2. Capture the right customer information, including structured and unstructured data; 3. Predict customer behaviors; 4. Act on these insights with relevant, timely offers to optimize the predicted outcome; and 4. Expand successes into other areas.
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ibm, business performance, customer intimacy, technology, conversion rate, business analytics
    
IBM Software
Published By: IBM Software     Published Date: Sep 13, 2011
Discover how you can create satisfaction surveys quickly and easily and let you choose the best method to capture this valuable information.
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ibm, customer satisfaction, surveys, technology, deeper insight
    
IBM Software
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