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Published By: LeadMD     Published Date: Mar 04, 2013
This guide outlines the five most important marketing metrics every B2B marketer should focus on, to achieve maximum ROI from Marketing Automation software, in addition to optimizing their lead management process
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marketing metrics, roi, marketing automation, consulting, crm, demand generation, lead management, b2b marketing
    
LeadMD
Published By: The Starr Conspiracy     Published Date: Sep 19, 2017
It doesn’t matter if your goals involve brand awareness, functional association, or demand generation. Brands that fail to integrate an earned media strategy with paid and owned media strategies are missing key opportunities to influence the buyer’s journey. If you ignore earned media channels, you do so at the risk of missing that ideal customer. In this white paper, we’ll outline the top three reasons you need an integrated approach — that includes PR — to achieve great brand awareness
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The Starr Conspiracy
Published By: Epicor     Published Date: Apr 04, 2017
As a manufacturer, you know the industry is changing. You’re expected to produce more, work faster and leaner, and find ways to make new products like those comprising the Internet of Things (IoT). Customer and employee expectations are also changing rapidly because our experiences as consumers shape our demands for business. As many factory employees are approaching retirement, a new generation is joining the workforce—a generation that wants the business systems they interact with to be as intuitive as those they use in all other areas of their life. A new report from Aberdeen explores today’s manufacturing landscape and outlines how enterprise resource planning (ERP) software forms a foundation that can support Industry 4.0 for smaller manufacturers looking to grow.
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industry 4.0, erp software, enterprise resource planning software, modern manufacturer
    
Epicor
Published By: Epicor     Published Date: Aug 18, 2017
As a manufacturer, you know the industry is changing. You’re expected to produce more, work faster and leaner, and find ways to make new products like those comprising the Internet of Things (IoT). Customer and employee expectations are also changing rapidly because our experiences as consumers shape our demands for business. As many factory employees are approaching retirement, a new generation is joining the workforce—a generation that wants the business systems they interact with to be as intuitive as those they use in all other areas of their life. A new report from Aberdeen explores today’s manufacturing landscape and outlines how the latest enterprise resource planning (ERP) software forms a foundation that can support Industry 4.0 for smaller manufacturers looking to grow.
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industry 4.0, erp software, enterprise resource planning software, epicor erp
    
Epicor
Published By: Zebra ABM     Published Date: Dec 14, 2017
Meet the demands of your highest-volume POS lanes with Zebra MP7000 next generation multi-plane 1D/2D imager. The MP7000 is loaded with features that take scanning performance and simplicity to the next level, enabling faster-than-ever checkout in cashier-manned and self-checkout lanes, improving cashier productivity, POS throughput and the shopper experience. A smart investment, the MP7000 offers an unmatched industry-best total cost of ownership (TCO) by delivering maximum uptime and minimum power consumption in an easy-to-service design with fewer parts and components. And with Zebra's complimentary powerful management applications, you can remotely manage all of your MP7000s, no matter where they are located.
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scanner, customer, productivity, mp7000, tco, total cost of ownership
    
Zebra ABM
Published By: Zebra ABM     Published Date: Dec 14, 2017
Meet the demands of your highest-volume POS lanes with Zebra MP7000 next generation multi-plane 1D/2D imager. To learn more about Zebra's MP7000, go to: https://goo.gl/693u8o.
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webinar, video, multi, plane, scanner, zebra, technologies, mp7000
    
Zebra ABM
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 02, 2018
The demand for databases is on the rise as organizations build next-generation business applications. NoSQL offers enterprise architecture (EA) pros new choices to store, process, and access new data formats, deliver extreme web-scale, and lower data management costs. Forrester’s 26-criteria evaluation of 15 big data NoSQL solutions will help EA pros understand the choices available and recommend the best for their organization. This report details our findings about how each vendor fulfills our criteria and where they stand in relation to each other to help EA.
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nosql, market, industries, strategy, presence, vendor
    
AstuteIT_ABM_EMEA
Published By: LeadGenius     Published Date: Sep 13, 2016
You’re building a marketing and sales technology stack. Know what’s coming around the corner.
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b2b, abm, account based marketing, account based sales, b2b marketing, lead generation, demand generation, marketing operations
    
LeadGenius
Published By: LeadGenius     Published Date: Sep 13, 2016
Do your B2B web forms capture all the qualifying data you need from inbound prospects? Neither do ours. That’s why we’ve compiled a PDF guide highlighting the best ways to get all the prospect data you need, without lengthening your forms.
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b2b, abm, account based marketing, account based sales, b2b marketing, lead generation, demand generation, marketing operations
    
LeadGenius
Published By: LeadGenius     Published Date: Sep 13, 2016
The most comprehensive guide to Account Based Marketing to date.
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b2b, abm, account based marketing, account based sales, b2b marketing, lead generation, demand generation, marketing operations
    
LeadGenius
Published By: Sprinklr     Published Date: Apr 02, 2018
For Mohan Sawhney, Innovation and Marketing professor at the Kellogg School of Management, digital transformation is about customers. Companies are no longer just competing against their industry but against the best of the best - companies like Amazon, Netflix and Airbnb.
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marketing strategy, social media, omni-channel, marketing automation, demand generation, marketing campaigns, marketing analytics, customer analytics
    
Sprinklr
Published By: Cornerstone OnDemand     Published Date: Apr 16, 2018
Millennials are officially becoming the dominant demographic in the workforce. This younger generation is looking for more from their company and they're not afraid to jump ship to find it. How can your company meet the demand of a millennial generation and retain top talent? Download our brief and read about 7 practical ideas to help your company boost retention and drive growth.
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Cornerstone OnDemand
Published By: IBM MidMarket Demand Generation     Published Date: Apr 09, 2012
Learn more about Watson (as seen on Jeopardy!), the latest IBM Research Grand Challenge, designed to further the science of natural language processing through advances in question and answer technology. This paper explains Watson's workload optimized system design and why this represents a new computing paradigm.
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ibm, technology, technology system, data system, answer technology, optimization, system design, new computing
    
IBM MidMarket Demand Generation
Published By: IBM MidMarket Demand Generation     Published Date: Apr 09, 2012
IDC studied a group of enterprises that had deployed SAP applications on IBM Power Systems servers running Linux server operating environments and had been working with those systems for several years.
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ibm, technology, sap, tecnology product, linux server, technology platform
    
IBM MidMarket Demand Generation
Published By: IBM MidMarket Demand Generation     Published Date: Apr 09, 2012
"HP customers need to be aware that changes in server market trends are affecting Itanium. Read this Clabby Analytics paper to understand how industry consolidation and new server architectures are driving a new class of applications, leaving Itanium behind.
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ibm, technology, powervm, vmware, virtualization, intel platform, technology platform
    
IBM MidMarket Demand Generation
Published By: IBM MidMarket Demand Generation     Published Date: Apr 09, 2012
The paper explains virtualization in the context of mid-sized businesses and shows how they can reduce costs, improve services and simplify management.
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ibm, technology, powervm, vmware, virtualization, intel platform, technology platform
    
IBM MidMarket Demand Generation
Published By: IBM MidMarket Demand Generation     Published Date: Apr 09, 2012
This independent study by the International Technology group found IBM PowerVM more cost-competitive over time, compared to VMware, in terms of IT costs and the costs of downtime.
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ibm, technology, powervm, vmware, virtualization, intel platform, technology platform
    
IBM MidMarket Demand Generation
Published By: IBM MidMarket Demand Generation     Published Date: Apr 23, 2012
With real storage virtualization, according to the report, you can improve operational efficiency and drive down costs. And you can do this without sacrificing - or while even improving flexibility - giving you the ability to "continuously migrate" applications as a part of normal business operations
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ibm, technology, storage, virtualization, business technology, it management, data storage
    
IBM MidMarket Demand Generation
Published By: Marketo     Published Date: Feb 29, 2016
This white paper revelas how Account-based marketing (ABM) can be an effective alternative approach to marketing for many businesses. Download this
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abm, account-based marketing, demand generation techniques, abm, benefits of account-based marketing, roi, marketo, marketing
    
Marketo
Published By: SAP     Published Date: Mar 22, 2016
Experts say the demand for electricity, natural gas, and water will double or triple as billions of people join the digital economy, and the use of energy and water will grow while vehicles and mass transit go electric. One thing is clear – the digital economy needs clean, dependable, and affordable electricity. This should be a great outlook for power generators, distributors, and retailers, but decarbonization, deregulation, and decentralization are disrupting the century-old utilities hierarchy. A “Digital Energy Network” is emerging that reflects new structures of power generation, transmission, distribution, and retail. It will foster new business models and processes and transform work in a competitive and collaborative digital economy.
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digital utilities, sap, digital world, natural resources
    
SAP
Published By: Engagio     Published Date: Oct 13, 2017
The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals. As you’ll see, ABM is not a magic wand. Instead, it’s a powerful combination of people, process and technology that, deployed intelligently, will out-perform every other demand generation initiative in your company.
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Engagio
Published By: Shell     Published Date: Aug 15, 2018
Globally, the demand for power is increasing, driven by a growing population, mass urbanisation, and rapid industrialisation of nations like China and India. The consequence for those in the business of power generation, transmission and distribution is a need to achieve greater productivity and reliability, in a challenging climate of stricter environmental targets, severe penalties for supply interruptions, tighter budgets and tougher operating conditions.
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power, urbanisation, industrialisation, power generation, equipment reliability, turbines, transformers, stationary engines
    
Shell
Published By: Demandbase     Published Date: Nov 16, 2012
This white paper outlines three steps B2B companies can take to turn live chat, which has been primarily been used as a support tool, into a lead generation engine for a B2B website.
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demandbase, lead generation catalyst, b2c, business to consumer, business to business, b2b marketer
    
Demandbase
Published By: MuleSoft     Published Date: Nov 27, 2018
The world is moving at lightning speed from legacy enterprise software to SOA, SaaS integration, and APIs, compelled by the power of convention over configuration and the promise of agility and operational efficiency. Yet most businesses face a widening divergence between the IT infrastructure demanded by emerging business needs and the infrastructure they’ve built up over generations. The result? Many organizations find it difficult to modernize their legacy systems in a way that enables them to create an IT strategy that supports the quick adoption of newer technologies such as cloud, big data, IoT, and mobile. This is where APIs come in. Discover how to make legacy a competitive advantage: Leverage APIs and API-led connectivity to future-proof your IT infrastructure Expose legacy systems using Anypoint Platform in a straightforward way Connect legacy systems quickly, without disruption Build on a platform that can extend legacy to SaaS and APIs Learn how MuleSoft customers like S
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MuleSoft
Published By: Marketo     Published Date: Feb 11, 2019
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. ResizedImage389253 dog with laptop lead generation You’ll learn how to: Define a lead and understand his or her buying journey Build a robust lead generation strategy t
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Marketo
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