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Published By: Curalate     Published Date: Aug 02, 2017
People control their own consumer journeys. Consumers expect a borderless world in which they roam freely between a brand’s social media channels, email campaigns, blogs and e-commerce site, effortlessly buying things that catch their eye. It’s led to a sporadic, personalized shopping journey that frequently begins on digital touchpoints that weren’t built for commerce. That’s made it increasingly complex for brands hoping to meet customers’ needs and measure the results of their marketing strategies. At the center of this new customer-driven revolution is visual content. Images and videos play starring roles in the decisionmaking process, and provide consumers with a whole new level of inspiration and knowledge. Every picture and video clip is now the entrance to a digital storefront, meaning brands can use them to drive not only engagement but revenue.
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visual commerce, personalized shopping, e-commerce, email campaigns, blog, media channel, branding
    
Curalate
Published By: Curalate     Published Date: Aug 16, 2017
Digital technology has completely changed how we discover products, engage with brands and share our experiences with others. Amazon revolutionized customer feedback and product reviews. Social media transformed the way people share word-of-mouth recommendations, connecting shoppers to off-the-cuff opinions, compelling visual content and real-life experiences from peers and influencers they follow and admire. Sure, TV, radio and print ads are still part of the mix but they hardly carry the same weight as they did in years passed. This statistic speaks volumes: 92% of consumers trust peer recommendations over branded advertising. With the advent of social media and digital technology, brands have a powerful new tool at their disposal that brings word-of-mouth to the masses: usergenerated content (UGC).
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ugc, user generated content, revenue, curalate, social media, millenials
    
Curalate
Published By: Sprinklr     Published Date: Jan 05, 2018
Here are five valuable insights into how top organizations like IBM, Microsoft, Nasdaq, and LVMH build marketing strategies of the future.
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marketing strategy, content marketing, marketing performance, digital marketing, customer experience, customer journey
    
Sprinklr
Published By: Telstra     Published Date: Jan 27, 2016
This white paper reveals how Telstra helps a range of customers across multiple industries transform their businesses through digital technology.
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digital technology, digital business, digital transformation, telstra, customer interaction, on-demand content, share content, data
    
Telstra
Published By: Microsoft     Published Date: Nov 23, 2016
Egal, In Welchem Teil Der Welt Sie Sich Befinden, Eines Ist Sicher: Die Erwartungen In Bezug Auf Den Kundenservice Sind In Den Letzten Jahren Gestiegen. Das Betrifft Einfachheit, Schnelligkeit, Fachwissen Des Servicemitarbeiter Und Vor Allem Verfügbarkeit Der Kanäle Und Digitale Transformation.
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customer service, digital transformation, customer experience management
    
Microsoft
Published By: Infor     Published Date: Mar 03, 2017
Analysts and industry experts agree: Digital disruption in manufacturing is on the horizon. Technologies like the Internet of Things, dynamic enterprise management, global supply chain visibility, and machine learning are already changing the way manufacturers produce goods and interact with customers. Further changes will continue to intensify issues and reveal opportunities.
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cio, finance, digital, manufacturing, enterprise
    
Infor
Published By: Infor     Published Date: Mar 03, 2017
Analysts and industry experts agree: Digital disruption in manufacturing is on the horizon. Technologies like the Internet of Things, dynamic enterprise management, global supply chain visibility, and machine learning are already changing the way manufacturers produce goods and interact with customers. Further changes will continue to intensify issues and reveal opportunities.
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cfo, finance, digital, manufacturing, enterprise
    
Infor
Published By: Sage People     Published Date: May 15, 2018
Cloud Connect technology bridges the gap between digital and physical environments, making shopping easier than ever before. Find out how we’ve integrated the best online and in-store features to improve customer experience.
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Sage People
Published By: Google Apigee     Published Date: Jun 12, 2018
How to move fast, delight customers, and continually innovate to thrive in today’s economy. APIs are much more than system integration technology. They are strategic assets that give companies the ability to adapt to changing customer needs and build breakthrough digital experiences. Google’s new eBook, The API Product Mindset, explains why leading companies now manage APIs as full-cycle products rather than one-time IT projects. Learn how to build a customer obsessed API team that delivers world-class developer experiences and ensures your APIs have enduring business value. Read case studies about how AccuWeather and Pitney Bowes have transformed their businesses with an API product mindset and learn from technology leaders at Magazine Luiza, Telestra and West Corp. What's Inside? ? Learn why APIs are how business gets done in today’s economy ? Get tips to build APIs that developers will love ? Discover why a product mindset is critical to business acceleration CTA: Download eBook
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Google Apigee
Published By: Redstor UK     Published Date: Mar 12, 2018
A majority of businesses have adopted digital platforms across multiple channels and in many cases successfully utilised them to drive efficiency and profitability. Technology, and the data that often underpins it, has become an extremely valuable asset for businesses of all sizes. The way that companies do business has also changed and technology has played a key role in this, customers now expect instant gratification and a service model that suits their specific needs. This paper will analyse the cause and effect of companies implementing digital transformation strategies and understand the role of cloud technologies within this. It will also explore some of the wider aspects of business transformation and the journey’s businesses take to implement innovative technologies.
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digital, transformation, innovation, cloud, business, optimization
    
Redstor UK
Published By: IBM     Published Date: Aug 08, 2016
Learn how YES BANK is reaching more customers in API economy. Digital banking requires applying new technologies to reach new customers. YES BANK approach of using APIs in Mobile banking is helping them reach new customers and open new markets and participating in the API economy.
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ibm, api, api economy, integration, application program interface, cloud, middleware, banking, digital innovation, yes bank
    
IBM
Published By: IBM     Published Date: Sep 28, 2017
Welcome to the era of the digital enterprise, where digital is your journey and cognitive is your destination. As business leaders, you are under growing pressure to use information to its fullest potential, delivering new customer experiences as fuel for business growth. The digital economy is changing the way we gather information, gain insights, reinvent our businesses and innovate both quickly and iteratively A hybrid cloud environment, combining traditional IT systems and public cloud, enables you to extend business processes beyond the walls of your organization. For example, many organizations use public cloud as a collaborative development environment to create innovative applications that can then be ported to an on-premises or hybrid production environment.
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cognitive era, digital, database, hybrid cloud environment, public cloud
    
IBM
Published By: Group M_IBM Q1'18     Published Date: Dec 19, 2017
As organizations develop next-generation applications for the digital era, many are using cognitive computing ushered in by IBM Watson® technology. Cognitive applications can learn and react to customer preferences, and then use that information to support capabilities such as confidence-weighted outcomes with data transparency, systematic learning and natural language processing. To make the most of these next-generation applications, you need a next-generation database. It must handle a massive volume of data while delivering high performance to support real-time analytics. At the same time, it must provide data availability for demanding applications, scalability for growth and flexibility for responding to changes.
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database, applications, data availability, cognitive applications
    
Group M_IBM Q1'18
Published By: Oracle     Published Date: Mar 01, 2019
To keep up with rapid growth and stay ahead, disruptor fintechs must stay agile and go on innovating. Bangkok-based Forth Smart provides payment gateways that turn cash into digital currency via its thousands of vending machines. They needed to approach ITin new ways in order to free up budgets, resources and imaginations to focus on innovation. Oracle Cloud Specialist Marek Winiarski, talked to Forth Smart’s Data Scientist, Pawarit ‘Taa’ Ruengsuksilp about how the company has made cost savings and improved customer experience by adopting Oracle Autonomous Data Warehouse.
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Oracle
Published By: KPMG     Published Date: Jul 10, 2018
Initiatives that provide a digital customer experience or digitise existing processes merely scratch the surface. To unleash the true potential of digital, you need to reimagine your business model. Download this report to find out: • ten key technologies that will change business forever • why strategy beats technology in the race to transform • where business leaders think the key changes happen • the three categories of innovation that will drive digital business models of the future.
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KPMG
Published By: KPMG     Published Date: Jul 10, 2018
Initiatives that provide a digital customer experience or digitise existing processes merely scratch the surface. To unleash the true potential of digital, you need to reimagine your business model. Download this report to find out: • ten key technologies that will change business forever • why strategy beats technology in the race to transform • where business leaders think the key changes happen • the three categories of innovation that will drive digital business models of the future.
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KPMG
Published By: KANA®, A Verint® Company     Published Date: Aug 14, 2014
In the words of Forrester Research Inc's Senior Analyst, David Aponovich, "the time is now to reinvent yourself to operate in a digital, connected, omnichannel world where the customer has more information, more choice, and is demanding better and more personalized service and support. Hear why he anticipates that 'Consumers are going to slide with the businesses that best deliver these things in the most effective and personal way.
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kana, forrester, omnichannel, consumer, personalized service, support, customer service
    
KANA®, A Verint® Company
Published By: Amazon Web Services and Intel     Published Date: Oct 07, 2015
In today’s highly digital ecosystem connecting with the right customers has become more challenging. With the explosion of web-connected devices, connecting with users through the method they prefer has become more demanding. Download this case study to see how the right cloud-based solution can successfully deliver highly targeted and relevant ads in order to help build ad revenue, enhance marketing and open up exciting new business opportunities.
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cloud-based solution, relevant ads, ad revenue, new business opportunities, digital ecosystem
    
Amazon Web Services and Intel
Published By: Netsuite DWASF Leads Display Q1 2015     Published Date: Oct 06, 2015
Read this report to understand how the age of the customer requires tech management to transform into a customer-facing function in speci?c ways. Business technology (BT) brings together technology and traditionally customer-facing roles like marketing, sales, service, brand/product management, and ful?llment for the purpose of deploying systems of engagement that provide di?erential customer experience. Firms must build these systems of engagement from the outside in, according to how customers move in market spaces. The rules for planning, building, and running systems of engagement are not the same as for previous generations of tech management because customers are not employees. The increasingly crucial role that digital technologies play in customer engagement elevates the CIO role in business — if CIOs can move beyond the traditional IT focus on technology assets and adopt an expanded view that centers on customer experience and choice
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business technology, customer engagement, customer experience, cios
    
Netsuite DWASF Leads Display Q1 2015
Published By: MuleSoft     Published Date: Apr 13, 2016
The business of IT has changed dramatically. An always-on, always-connected world means that competition is fiercer, customers are more demanding, and businesses need to innovate faster than ever. Companies can try to harness digital transformation by trying to do things the old way, but they will fall behind; the traditional IT operating model is fracturing under the digital demands of their customers, partners and employees. This book will showcase: -how digital transformation is affecting your business -a roadmap to help you innovate faster, lower operational costs, and increase your IT capacity -real-life case studies of companies who achieved great business outcomes through API-led connectivity
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information technology, business management, best practices, business intelligence
    
MuleSoft
Published By: Okta     Published Date: Jul 27, 2016
IT leaders are finding new opportunities in an era of digital disruption. Read this two page executive brief for a quick overview of how IT is driving growth and increasing efficiency by securely connecting the digital enterprise with customers, partners, suppliers, distributors, and devices.
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identity, idaas, iam, identity lifecycle management, mobile, provisioning, active directory, security, cloud applications.
    
Okta
Published By: Okta     Published Date: Jul 27, 2016
Most IT decision makers are struggling to master identity management in an infrastructure where modern cloud-based software must function with legacy on premise systems. According to a recent IDG Research study, 91 percent of respondents say solving this identity management conundrum is critical or very important to succeeding at their digital initiatives. And the vast majority of respondents long for a solution that is both efficient to manage and provides users and customers with an outstanding experience. This white paper examines how your peers are looking at digitizing their businesses, lowering the total cost of ownership, and building an identity management strategy to support their business’s goals.
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identity, idaas, iam, identity lifecycle management, mobile, provisioning, active directory, security, cloud applications.
    
Okta
Published By: Oracle     Published Date: Jun 01, 2016
**White Paper Published By: Oracle Voice** Read this case study to learn how Berkshire Blanket, a consumer products manufacturer, is successfully adding direct to consumer online selling to its previously distributor only business model.
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Oracle
Published By: SAP     Published Date: Jul 18, 2016
Have you listened to your clothes lately? Lori Mitchell-Keller shares her point of view how the Digital Economy changes customers, competition, and the way to do business in Retail. Find out how Retailers that recognize the potential of digital technology in retail create infinite new opportunities and deliver new customer experiences.
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SAP
Published By: SAP     Published Date: Jul 18, 2016
As your business transitions to a digital enterprise, you can start to give your employees, partners, and customers immediate, data-driven, and even predictive insight into what’s going on – in a way that’s relevant for them. Strategic use of on premise and cloud-based analytics accelerates this process. Read the solution brief to see how SAP is continuing to invest in on premise solutions as part of their effort to reimagine analytics.
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SAP
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