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Published By: Adobe     Published Date: Sep 28, 2016
As the digital landscape evolves, marketing channels become more complex. That means that personalizing advertising campaigns across every channel is becoming even more crucial. Read Cross Channel Advertising with AMO to learn how managing advertising campaigns programmatically lets you deliver unique customer experiences while giving you the control and insight you need. Download our report to learn more about: • Search marketing standards across the US and UK in 2015 • The recent shift of consumer transactions on mobile devices • The next big trend in ad spend
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adobe, cross channel, cross channel advertising, advertising, marketing, marketing channels, digital
    
Adobe
Published By: Insight     Published Date: Dec 05, 2017
Will you evolve with the digital workforce? New-era workers are breaking the confines of their cubicles. That means businesses need to offer more digital work experiences — but the path isn’t always clear. We’re rallying three workplace technology experts to discuss how to orchestrate a modern device and cloud application rollout to empower your anywhere, anytime workforce. Today’s solution landscape is ripe with effective ways to help organizations empower modern workers. In this exclusive Livestream, you’ll learn the true value of modern devices and cloud applications — and how to orchestrate every moving part of a connected workforce without compromising security.riving workplace disruption? This Livestream recording will reveal: -What’s driving workplace disruption? -What real-world tactics can we implement to conquer disruption? -How can we leverage the cloud? -What are the biggest challenges IT faces when modernizing?
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technology, forum, workforce, workers, business, security
    
Insight
Published By: Google - SAP     Published Date: Jun 20, 2019
SAP has been recognized as a leader in The Forrester Wave: B2B Commerce Suites, Q3 2018 report. Forrester evaluated the 12 most significant B2B commerce suite providers. According to the report, “SAP Commerce Cloud delivers a full featured suite that leverages the strengths of the SAP ecosystem and integration with the SAP S/4HANA and [SAP] C/4HANA applications.” The report also notes that “SAP Commerce Cloud is a best fit for companies looking for an industrial-strength, fully functional commerce platform.” Deliver personalized digital commerce experiences with SAP Customer Experience. For more details on the Wave evaluation, please download the complimentary copy of the report.
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Google - SAP
Published By: Google - SAP     Published Date: Jun 20, 2019
SAP has been recognized as a leader in The Forrester Wave: B2C Commerce Suites, Q3 2018 report. Forrester evaluated the 11 most significant B2C commerce suite providers. According to the report, “SAP Commerce Cloud delivers a full featured suite that leverages the strengths of the SAP ecosystem and integration with the SAP S/4HANA and SAP C/4HANA applications.” The report also notes that “SAP Commerce Cloud is a best fit for companies looking for an industrial-strength full function commerce platform that is in wide use across several industry verticals.” Deliver personalized digital commerce experiences with SAP Customer Experience. For more details on the Wave evaluation, please download the complimentary copy of the report.
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Google - SAP
Published By: Google - SAP     Published Date: Nov 01, 2019
"You want to retain your customers for life, but how do you ensure your customer experiences are consistent and coordinated across multiple channels and applications? Only SAP offers a single platform that delivers great digital commerce experiences across all channels, increases productivity and reduces total cost of ownership (TCO). In addition, the SAP Commerce Cloud solution addresses the unique requirements of your industry and all go-to-market business models. Download the executive brief and check out why more executives are choosing SAP software for their commerce strategy. Reasons Why Executives Choose SAP Commerce Cloud"
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Google - SAP
Published By: Adobe     Published Date: Mar 16, 2016
While most business is digital, and business-to-business and business-to-consumer transactions – and the work that supports them -- are almost entirely digitized, most organizations still rely on paper for the “last foot” of the process – the sign-off. Continued reliance on paper-based signature is fraught with risks, including impeding productivity, reducing visibility, hampering compliance, and diminishing the customer experience. Electronic signatures (e-signatures), which are easily implemented from the cloud, help speed up the sales process by reducing errors and bottlenecks, while also ensuring greater security and mobility. Read this Forbes Insights piece to learn: • How an easy implementation of e-signatures can improve productivity and reduce busywork for your sales team • How improve customer experiences and ease of business with e-signatures increases the likelihood of renewal and retention • How e-signatures easily integrate into your existing sales tools, for seamless pr
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sales performance, e-signatures, b2b, b2c
    
Adobe
Published By: Ektron     Published Date: Jun 03, 2014
Download the whitepaper to learn how to reach new audiences and enhance engagement.
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ektron, digital experiences, digital marketing, marketing strategies, search, social, mobile, customer engagement
    
Ektron
Published By: Ektron     Published Date: Jun 03, 2014
Don’t let the mobile revolution pass you by. Download the whitepaper to find out where you rank, and where you should be headed.
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ektron, digital experiences, digital marketing, marketing strategies, search, social, mobile, customer engagement
    
Ektron
Published By: Acquia     Published Date: Feb 26, 2015
The Issue: The Content and Commerce Divide Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI compliance and product information and expand-ing to more complex integrations. Now they want to add content, such as reviews and engaging media, that will inform and guide shoppers. Meanwhile, the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system can’t meet their needs. So marketing goes outside to a digital agency, pays for a separate microsite, and takes their creative production needs elsewhere. And thus a classic divide is formed. Download the Forrester Report to learn the impact of integrated and personalized commerce experiences.
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commerce, content and commerce, personalization, increasing conversions, digital marketing, commerce platform
    
Acquia
Published By: IBM     Published Date: May 17, 2016
Today as customers increasingly turn to digital channels to research products, shop and purchase--and as employees arrive in the workplace conditioned by engaging consumer Web mobile and social experiences-- organizations can't afford to be left behind because of legacy investments. Customers and employees alike expect an exceptional digital experience. The good news as our TCO study shows is that most organizations can justify the cost of IBM Exceptional Digital Experience solutions based on quantifiable savings within a short period of time.
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ibm, idc, business value, ibm digital experience, cloud
    
IBM
Published By: IBM     Published Date: May 27, 2014
If insurers want to succeed in today's digital world, they need to create experiences and business models that are orchestrated, symbiotic, contextual and cognitive.
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ibm, big data, insurance, digital insurer, business model, insurance industry, technology, integration
    
IBM
Published By: IBM     Published Date: Feb 24, 2015
If insurers want to succeed in today's digital world, they need to create experiences and business models that are orchestrated, symbiotic, contextual and cognitive.
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digital reinvention, ibm, digital insurer, digital technologies
    
IBM
Published By: IBM     Published Date: Apr 18, 2018
How IBM can help As one of the world’s leading research organizations, and one of the world’s top contributors to open source projects, IBM is committed to fostering the collaborative effort required to transform how people, governments and businesses transact and interact. IBM provides clients the blockchain technology fabric, consulting and systems integration capabilities to design and rapidly adopt distributed ledgers, digital identity and blockchain solutions. IBM helps clients leverage the global scale, business domain expertise and deep cloud integration experience required for the application of these technologies. Learn more at ibm.com/blockchain. The IBM Global Electronics practice uniquely combines IBM and partner services, hardware, software and research into integrated solutions that can help you deliver innovation, create differentiated customer experiences and optimize your global operations. Please visit ibm.com/electronics
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ibm, blockchain, electronics
    
IBM
Published By: Bridgeline Digital     Published Date: May 17, 2013
Digital touchpoints support an increasingly large percentage of the overall customer experience. 2012 saw the emergence of several important digital customer experience trends that will gain momentum as firms look to unify the cross-touchpoint experiences they deliver in 2013. This report outlines key trends that will make up the landscape that customer experience professionals will be working in as they take strides to improve their digital customer experiences in 2013.
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forrester, digital customer experience, customer experience management, customer experience trends, digital experiences
    
Bridgeline Digital
Published By: IBM     Published Date: Apr 04, 2014
In the age of the interconnected world where the primary touchpoints are digital, the purpose of the digital experience as part of the digital strategy is clear: deliver an engaging, useful and ideally, differentiating experience to the user – and make every experience truly “exceptional”.
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ibm, digital strategy, digital marketing, customer experience, customer engagement, digital experience, marketing, mobile marketing
    
IBM
Published By: IBM     Published Date: Apr 04, 2014
Today, as customers increasingly turn to digital channels to research products, shop, and purchase — and as employees arrive in the workplace conditioned by engaging consumer Web, mobile, and social experiences — organizations can't afford to be left behind because of legacy investments. Customers and employees alike expect an exceptional digital experience. The good news, as our TCO study shows, is that most organizations can justify the cost of IBM's Exceptional Digital Experience solutions based on quantifiable hard dollar savings within a relatively short period of time. Read this IDC Report to learn more about IBM's Exceptional Digital Experience Solutions
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ibm, idc, digital experience, digital marketing, customer engagement, web marketing, mobile marketing, social media
    
IBM
Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
Did you know that 97% of business executives want social integrated across their enterprise? According to a recent Oracle global study, respondents nearly unanimously sang the praises of becoming a social business. Social gives you a window into the consumer like never before, revealing affinities that allow your business to understand and personalize engagements that build stronger customer relationships. Consumers don’t see social as a “marketing channel”. They just view it as part of their communications; it’s embedded in their daily mobile and digital experiences. Businesses should be thinking the same way. As Altimeter sees it, social business is the deep integration of social media and social methodologies into the organization to drive business impact
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command center, social listening, influencers, digital, social marketing, social intelligence, cmo, oracle
    
Oracle Social Cloud
Published By: Adobe     Published Date: Jan 12, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success.
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adobe, marketing, digital, multi, channel, personalization, experience, brands
    
Adobe
Published By: Adobe     Published Date: Apr 03, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success. Read the Econsultancy report, Delivering Digital Experiences, and learn why: • Marketers are looking for new digital experience strategies and solutions • Experience-driven commerce helps maximize conversions and revenue • The ability to deliver multi-channel digital experiences is mission-critical
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digital experience, personalization, strategy, solution, multi-channel, adobe
    
Adobe
Published By: Adobe     Published Date: Jun 03, 2015
Download the 2015 Digital Trends report, created in partnership with Econsultancy, to see the trends and tools you need to provide exceptional customer experiences and to gain a competitive edge.
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adobe, trends, content, experience, mobile, social, multichannel, video
    
Adobe
Published By: Adobe     Published Date: Oct 25, 2017
With the right foundation, the road to digital transformation is easy. Find out the steps you can take to start your journey – and start delivering experiences that truly put your customers at the center. Read the guide, Customer-centric Digital Transformation: What You Need to Know to learn: • Five steps toward customer-centric digital transformation • Four key components that make up excellent customer experiences • Tips and inspiration from industry experts and digital government agencies
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public sector, digital innovation, customer-centric, digital government, customer experience
    
Adobe
Published By: Adobe     Published Date: Oct 25, 2017
Outdated, manual services aren’t just frustrating for citizens, they slow government processes down and increase costs. The Governing Institute recently analyzed how well state governments deliver digital experiences for citizens, employees, and businesses. Read Delivering on the Digital Experiences that Drive Efficiency to learn: • How digital experiences measure up in all 50 states • About our new customer experience maturity model for state governments • Best practices for improving digital processes in your own state
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customer experience, digital government, digital maturity, customer-centric, customer engagement
    
Adobe
Published By: Group M_IBM Q2'19     Published Date: Jun 10, 2019
In the era of individual-centered economy, customers are demanding faster, more personalized services. To deliver these services, successful organizations realize the benefits of accurate and trusted master data. And in today's always on society, companies can no longer afford to allow downtime for maintenance and scheduled upgrades for these services and the supporting applications. With low latency capabilities in IBM InfoSphere Master Data Management designed to easily connect to applications in a zero-downtime environment, the highest demands for user interactions can now be realized. As a result, businesses can therefore take the next step in their digital transformation initiatives to truly drive personalized differentiated customer experiences to separate themselves in today's crowded marketplace. View this webinar to discover how IBM MDM puts these capabilities within easy reach. The webinar will: Reveal how these capabilities are being delivered on-premise and on t
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Group M_IBM Q2'19
Published By: IBM     Published Date: Jul 07, 2014
Forrester states that businesses today struggle to understand and leverage the tools necessary to create and manage unified, multichannel Digital Customer Experiences across multiple touchpoints including, web and mobile experiences for customer transactions and mobile applications. Read this report to understand how IBM's Digital Experience software is delivering solutions for the emerging Digital Customer Experience platform and integrating best-of-breed components into software offerings that manage multiple facets of the Digital Customer Experience.
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ibm, forrester, digital, customer experience, platforms, integration
    
IBM
Published By: IBM     Published Date: Jul 07, 2014
"Organizations have always looked for better ways to reach, communicate and engage seamlessly with customers, vendors, suppliers and employees. More often than not, this entails jumping from device to device in the course of a single interaction and orgnaiztaions look for consistency in delivery of contents across touchpoints. Learn how IBM’s portfolio enables leading organizations to provide a framework to build and maintain multichannel digital experiences that put them ahead of the competition"
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ibm, omni-channel, digital, leading, digital experience, multichannel
    
IBM
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