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Published By: Equinix     Published Date: Oct 20, 2015
Enterprises must prepare for the emerging digital user. Future interactions among people, whether enterprise employees, partners or customers, will be primarily digital and heavily influenced by mobile devices, social media, analytics and the cloud. User interactions with systems of record, such as databases and files, will largely give way to interactions with systems of engagement, such as social media.
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enterprise, digital user, user interaction, systems of engagement, analytics and the cloud, mobile devices, social media
    
Equinix
Published By: Monotype     Published Date: Jun 29, 2017
After years spent hidden in the shadows of Millennials, Generation Z is taking over the spotlight and making some serious waves in the process. Gen Zs are the first true digital natives, born between the late 1990’s to the mid 2000’s, and only know a world with Internet access, social media and smartphones. This “YouTube generation” is tech-savvy and pragmatic, drives innovation and the way we consume media, and they’re pushing brands and marketers to catch up in the process. Like, follow, read, repeat In an era of massive information (and advertising) overload, the brand-consumer relationship is a delicate dance. One misstep and a disgruntled customer will gladly find a new partner. Thanks to a mobile-first, visually rich, social and digital world, people expect flexibility, authenticity and consistency in every single interaction with a brand. In order to keep your customers engaged and happy, look to the emerging behaviours and preferences of Generation Z as a beacon for what’s to c
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generation z, communication, media, marketing, branding, customer engagement, digital engagement
    
Monotype
Published By: HP Inc.     Published Date: Feb 14, 2019
With a couple of swipes, a like and a share, what’s in today is gone tomorrow. Graphic design trends are changing rapidly, based on a fastspreading global pop culture that determines what’s hot, and what’s not, almost instantly. In such a connected world, keeping pace with the right look and feel is essential. While a picture was once worth a thousand words, it’s now worth much more. If you don’t want your audience to bounce, basic is not enough. By creating unique printed and digital assets that engage consumers and drive social media posts (and a whole lot of likes and shares), brands can leverage the “Instagram effect” to attract customers. Start with these trends, and keep reinventing!
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HP Inc.
Published By: Epson     Published Date: Nov 21, 2017
Mark Pickard, Senior Product Manager at Epson, talks about scanners and how they can bridge the gap between paper documents and digital media.
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Epson
Published By: CA Technologies EMEA     Published Date: May 24, 2018
Die Welt ist heute digital – Cloud, Mobilität, Social Media und das Internet of Things verändern Arbeit und Freizeit für jeden. Diese sich schnell weiterentwickelnde digitale Welt definiert auch die Beziehung zwischen Ihrem Unternehmen und Ihren Kunden neu. Die Kunden erwarten von ihren bevorzugten Marken heute eine komfortable, interaktive User Experience. Auch die Security ist ein wichtiges Anliegen. Die Risiken wachsen, da Unternehmen und Kunden immer mehr vertrauliche Daten austauschen.Diese Transformation verstärkt auch den Wettbewerb. In den Worten des Analysten Mark Raskino: „Daher revidierten alle Akteure ihre Strategien ungefähr gleichzeitig, und allen wurde die Macht der digitalen Wirtschaft etwa zur gleichen Zeit bewusst. Konkurrenz ist also unvermeidlich.“
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CA Technologies EMEA
Published By: Sprinklr     Published Date: Apr 02, 2018
75% of today’s S&P 500 companies will be replaced by 2027. It’s a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.
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customer experience, marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media, owned media, social media, social advertising
    
Sprinklr
Published By: Balihoo     Published Date: Dec 15, 2011
Effective local marketing is the single largest opportunity for national brands. Learn how to best utilize "The Local Web" -- the integrated, growing ecosystem of online media channels.
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marketing automation, local marketing automation, local web, branding, channel marketing, marketing roi, digital media, daily deals, local reviews, local search, mobile marketing, social media, local websites, marketing case studies, local advertising, ad builder software, co-op marketing software, local store marketing, channel marketing software, marketing software
    
Balihoo
Published By: Balihoo     Published Date: Dec 15, 2011
This paper explores the local-level marketing challenges companies face and serves as a guide for national brands who are interested in creating and implementing local websites. Includes a worksheet for determining your brands local presence.
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marketing automation, local marketing automation, local web, branding, channel marketing, marketing roi, digital media, daily deals, local reviews, local search, mobile marketing, social media, local websites, local advertising, ad builder software, co-op advertising, local marketing software, co-op marketing software, local store marketing, channel marketing software
    
Balihoo
Published By: Cisco Systems, Inc.     Published Date: May 25, 2010
This document provides a technical overview of the Cisco Digital Media System for Cisco Desktop Video and its main components.
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cisco digital media, desktop video, digital signage, multimedia, video management software
    
Cisco Systems, Inc.
Published By: Cisco Systems, Inc.     Published Date: Jun 07, 2010
Help transform how organizations learn, grow, communicate, and collaborate with social video, digital signage, and IPTV systems.
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cisco, show and share, social video, digital signage, iptv system, digital media suite
    
Cisco Systems, Inc.
Published By: Zuberance     Published Date: Feb 11, 2012
Forward-thinking restaurant marketers are boosting positive Word of Mouth and sales by finding and activating their enthusiastic customers (AKA "Brand Advocates.") Learn how Rubio's Fresh Mexican Grill is doing this now and how you can too.
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restaurant marketing, word of mouth marketing, social marketing, social media roi, brand advocates, reviews, yelp, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, zuberance
    
Zuberance
Published By: Zuberance     Published Date: Feb 11, 2012
Energizing your enthusiastic customers (AKA "Brand Advocates") can bring you the ultimate prize: a powerful marketing force whose recommendations drive sales. Read social marketing success stories in Hospitality, Software, Fitness, Consume
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hospitality, travel, software, consumer electronics, restaurants, word of mouth marketing, social marketing, social media roi, brand advocates, reviews, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, zuberance
    
Zuberance
Published By: Zuberance     Published Date: Feb 11, 2012
Companies that systematically identify and energize their enthusiastic customers (AKA "Brand Advocates") to recommend their brand and products online are getting at least a 10X ROI in media and sales value. Download this Zuberance whitepaper to learn more.
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marketing, word of mouth marketing, social marketing, social media roi, brand advocates, online reviews, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, zuberance
    
Zuberance
Published By: Zuberance     Published Date: Feb 11, 2012
Word of Mouth is the "world's most powerful sales tool," according to Nielsen. In today's social-media-connected world, the voice of your customers is more influential than ever. But is Word of Mouth Marketing effective in B2B environments?
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marketing, word of mouth marketing, social marketing, social media roi, brand advocates, online reviews, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, b2b marketing, b2b social media, zuberance
    
Zuberance
Published By: Zuberance     Published Date: Feb 11, 2012
In the social media era, Word of Mouth can make or break a hotel. Download the whitepaper to learn how to find and activate your most enthusiastic guests (AKA "Brand Advocates") to recommend your hotel, boosting ratings and bookings.
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hospitality, travel, software, consumer electronics, restaurants, word of mouth marketing, social marketing, social media roi, brand advocates, reviews, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, zuberance
    
Zuberance
Published By: Zuberance     Published Date: Feb 11, 2012
The over-saturation of advertising, and an ever-increasing distrust of ads, has led to a decline in the effectiveness of Paid Media. All the while, Earned Media is only gaining momentum, and for good reason. Read why earned media is so powerful.
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marketing, word of mouth marketing, social marketing, social media roi, brand advocates, online reviews, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, paid media, social media, zuberance
    
Zuberance
Published By: Facebook     Published Date: May 30, 2012
Ce guide gratuit présente les étapes que vous pouvez suivre pour aider au succès de votre entreprise sur Facebook. Vous y découvrirez des conseils qui vous permettront de profiter au mieux de votre présence sur les médias sociaux.
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facebook, marketing, social media, emerging marketing, digital media, web analytics
    
Facebook
Published By: Netezza IBM US     Published Date: Feb 29, 2012
This white paper will explore four data-driven use cases that collectively represent the foundation of how many are now seeking to leverage the potential of "big" marketing data.
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netezza, marketing, emerging marketing, digital media, social media, marketing tools
    
Netezza IBM US
Published By: Adobe     Published Date: Oct 15, 2013
Download the latest Econsultancy Quarterly Digital Intelligence Briefing, created in partnership with Adobe, to see the latest research about media optimization—including the fact that only one-fifth of companies are actually optimizing media and tracking performance across channels.
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paid media, advertising, optimizing, adobe, adobe media optimizer, visibility
    
Adobe
Published By: Crimson Hexagon     Published Date: Jan 14, 2013
Social media is becoming the executive equivalent to catching lightning in a bottle. It has quickly gone from ultimate focus group and brand popularity contest to a serious digital marketing platform. Read to learn about the Four C's of Social Media.
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four c's of social media, c suite, crimson hexagon, social media, marketing
    
Crimson Hexagon
Published By: Red Hat     Published Date: Jun 09, 2014
Read this whitepaper to find out how Red Hat Storage Server can allow enterprises to quickly and confidently deliver business applications that minimize cost, complexity, and risk while increasing architectural flexibility.
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red hat, data explosion, business applications, enterprise architects, mobile, social, data platforms, digital media
    
Red Hat
Published By: Adobe     Published Date: Dec 21, 2015
The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time.
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adobe, digital asset, media, customer experience, channel
    
Adobe
Published By: Adobe     Published Date: Sep 16, 2016
Meet the trends that are impacting your ability to create, manage, deliver and optimize your digital assets. The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time. Read the Adobe white paper to learn: • How metadata can help increase brand consistency across multiple channels and devices • Why marketers need digital asset tools that increase responsiveness to consumers in real time • The importance of rich media in delivering personalized content that deepens customer connections
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adobe, digital, digital asset management, dam, digital asset management system, customer experience, digital assets
    
Adobe
Published By: Red Hat     Published Date: Jun 10, 2014
Read this whitepaper to find out how Red Hat Storage Server can allow enterprises to quickly and confidently deliver business applications that minimize cost, complexity, and risk while increasing architectural flexibility.
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red hat, data explosion, business applications, enterprise architects, mobile, social, data platforms, digital media
    
Red Hat
Published By: SAP     Published Date: Mar 08, 2016
The digital economy is upending all industries and processes, placing a premium on speed, customer satisfaction, personalized products, and collaboration. These dynamics require companies to adopt a digitized, extended supply chain model that can respond immediately to dynamic changes and satisfy increasingly demanding customers.
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sap, supply chain, digital
    
SAP
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