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Published By: Monetate     Published Date: Jul 05, 2018
According to The Forrester Wave™: Experience Optimization Platforms, Q2 2018 report, as enterprises continue to consolidate online testing, behavioral targeting and recommendations practices, Experience Optimization Platform (EOP) Providers have been differentiating their services in two key areas: the ability to execute tests across digital channels, and sophistication of behavioral targeting and recommendation techniques. This report assesses the current offering, strategy, and market presence of eight EOP providers, including Monetate. In the report you’ll learn: • Three core capabilities Forrester considers requirements for savvy optimization. • EOP evaluation strategies you can use to evaluate your current vendor (or select a new one) • Criteria that Forrester used to determine Monetate as a “Strong Performer”
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Monetate
Published By: Marketo     Published Date: Mar 22, 2018
These days, growth-oriented, ambitious companies increasingly have the opportunity to gain the upper hand in the market because they are taking advantage of digital tools to maintain and even amplify their competitive edge. As prospective customers determine their own purchase journey, emerging enterprises must use digital tools to build personal relationships with them, win their business, and grow that business—and those relationships—over time. The cornerstone of building your digital competitive advantage is an engagement marketing platform—a marketing automation platform that includes all the applications and solutions you need to engage your prospects and customers at the right time, in the right place, and with a relevant and personal message. Download this ebook to learn five ways that you can use an engagement marketing platform to outsmart the competition—even those with a much bigger presence and budget.
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Marketo
Published By: Marketo     Published Date: Jun 04, 2018
These days, growth-oriented, ambitious companies increasingly have the opportunity to gain the upper hand in the market because they are taking advantage of digital tools to maintain and even amplify their competitive edge. As prospective customers determine their own purchase journey, emerging enterprises must use digital tools to build personal relationships with them, win their business, and grow that business—and those relationships—over time. The cornerstone of building your digital competitive advantage is an engagement marketing platform—a marketing automation platform that includes all the applications and solutions you need to engage your prospects and customers at the right time, in the right place, and with a relevant and personal message. Download this ebook to learn five ways that you can use an engagement marketing platform to outsmart the competition—even those with a much bigger presence and budget.
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Marketo
Published By: Marchex     Published Date: Nov 11, 2010
This whitepaper is about taking the small business digital marketing products back to the drawing board to deliver a product set that help small businesses easily, cost-effectively, and efficiently address three fundamental needs: 1. lead generation; 2. online presence and reputation management, and; 3. relationship management.
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marchex, digital marketing, smb, small business, relationship management, lead generation, reputation, lead gen, online presence
    
Marchex
Published By: Marchex     Published Date: Oct 25, 2010
This whitepaper is about taking the small business digital marketing products back to the drawing board to deliver a product set that help small businesses easily, cost-effectively, and efficiently address three fundamental needs: 1. lead generation; 2. online presence and reputation management, and; 3. relationship management.
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marchex, digital marketing, smb, small business, relationship management, lead generation, reputation, lead gen, online presence
    
Marchex
Published By: Limelight Networks     Published Date: Aug 22, 2012
While the globalization of business and the myriad of challenges it poses are nothing new, the explosive growth of global online commerce and the demanding worldwide competitive landscape present a variety of new obstacles for companies of all sizes.
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web presence, website globalization, saas, mobile publishing, digital presence, limelight, global commerce
    
Limelight Networks
Published By: Sitecore     Published Date: Jul 23, 2015
Rapid technology disruptions, high customer demands, and gaps in staff skills to address both, are some of the crucial challenges most digital marketers face today.
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marketing maturity, uponor, sitecore, crm, customer experience, digital presence, sitecore
    
Sitecore
Published By: Sitecore     Published Date: Sep 11, 2015
Download now to learn how Uponor tackled these challenges by leveraging The Sitecore® Experience Platform™ and using the Sitecore’s Customer Experience Maturity Model to create a custom marketing roadmap plan that creates extraordinary customer experiences.
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marketing maturity, uponor, sitecore, crm, customer experience, digital presence, sitecore
    
Sitecore
Published By: Limelight     Published Date: Feb 15, 2013
Learn some simple ways to start assessing your digital presence.
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digital presence, digital marketing, content strategy, engagement, web presence
    
Limelight
Published By: Limelight     Published Date: Feb 15, 2013
In this whitepaper you'll learn how to optimize your online marketing through best practices and other useful information.
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digital presence, digital marketing, content strategy, web presence, online marketing, website optimization, ecommerce, digital experience, user experience
    
Limelight
Published By: Adobe     Published Date: Jan 12, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success.
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adobe, marketing, digital, multi, channel, personalization, experience, brands, strategies, solutions, conversation, revenue, intelligence, differentiation, content, cms, mobile, social, technology, loyalty
    
Adobe
Published By: IBM     Published Date: Oct 10, 2013
Today, your company's digital presence is your reputation and your brand. But websites and other IT assets are vulnerable to security breaches, downtime and data loss—all of which can negatively affect your reputation and competitive position. Read this paper, commissioned by IBM with leading analyst Forrester to learn how IT security decision makers across the globe are doing more with less by outsourcing key security tasks.
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reputational risk, it outsourcing, it security, security, risk, security breach, digital presence, it assets, protection, safeguarding, outsourcing, risk management, data loss, data loss prevention, global it solutions
    
IBM
Published By: IBM     Published Date: Oct 19, 2017
In the digital economy, big IT budgets, lots of brick sand mortar and an established market presence are no longer at the foundation of a competitive advantage. What matters now is the agility and speed to ensure that customer centricity is supported as an overriding priority of business operations and decision making. Game-changing ideas are developing and competitive threats are emerging at a rapid and unpredictable pace. The resulting digital disruption is not just occurring at the margins or within isolated pockets of industry and commerce. It’s the new normal and its consequences are far reaching. The essential question for every organization in every sector is simply: Will we be the disruptor or will we allow ourselves to be the disrupted? Staying ahead requires adopting a combination of technology solutions. Key among them is a smart process and decision management system that infuses every process with intelligence in order to continuously raise the bar for customer centricity,
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IBM
Published By: IBM     Published Date: Oct 19, 2017
In the digital economy, big IT budgets, lots of brick sand mortar and an established market presence are no longer at the foundation of a competitive advantage. What matters now is the agility and speed to ensure that customer centricity is supported as an overriding priority of business operations and decision making. Game-changing ideas are developing and competitive threats are emerging at a rapid and unpredictable pace. The resulting digital disruption is not just occurring at the margins or within isolated pockets of industry and commerce. It’s the new normal and its consequences are far reaching. The essential question for every organization in every sector is simply: Will we be the disruptor or will we allow ourselves to be the disrupted? Staying ahead requires adopting a combination of technology solutions. Key among them is a smart process and decision management system that infuses every process with intelligence in order to continuously raise the bar for customer centrici
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IBM
Published By: Bridgeline Digital     Published Date: Jan 25, 2013
Marketers everywhere should be considering how to revamp their digital marketing strategy to cope with the mobile takeover. Download our latest eBook and explor the advantages of taking your web presence into the mobile era.
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web design, marketing strategy, mobile marketing, web strategy
    
Bridgeline Digital
Published By: Sitecore     Published Date: Sep 10, 2015
Rapid technology disruptions, high customer demands, and gaps in staff skills to address both, are some of the crucial challenges most digital marketers face today.
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marketing maturity, uponor, sitecore, crm, customer experience, digital presence, sitecore
    
Sitecore
Published By: Mitel     Published Date: Dec 15, 2016
You know the way we communicate with each other has evolved, but what about the way your business communicates with your customers? A third of the US population is made up of millennials that use multiple channels when reaching out or making a purchase, so how does this shift affect your bottom line? More importantly, how closely aligned is your customer experience strategy with how customers are buying? Looking for some clarity? Check out this infographic for a clear understanding of how customers are shopping, why they abandon your transactions, and what steps you can take to keep them happy.
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digital media, web presence, customer care, digital communications, mobile
    
Mitel
Published By: Intel     Published Date: Sep 10, 2018
Today’s tech savvy consumers are continually driving organizations to deliver a modernized shopping experience. To achieve this, retailers are pushing the edge on developing non-traditional ways in delivering sales messages. One of the best ways to engage shoppers with an in-store digital presence is through modern adaptive signages. Modern signages enable two-way interaction between customers and businesses, tapping onto cutting-edge technologies such as sensors and analytics to respond to customer behavior—helping retailers customize content on the fly. Find out how Giada Technology leveraged on Intel® processors to power up their cloud terminals to pre-process signage, sensor, and mobile data to efficiently exchange information with the cloud. Retailers are better positioned to present contextual promotions to the shoppers, delivering benefits of lesser wait-time and increased customer satisfaction.
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Intel
Published By: Zoovu Limited     Published Date: Mar 20, 2019
Don’t get me wrong – several aspects of life are much easier now thanks to the existence of the internet and digital technologies. People can jump between mobile, tablet, and desktop to search for vital information. They can read blogs, listen to podcasts, stream their favorite TV shows and keep in touch with people they careabout via social media. And it lets people shop, anytime and anywhere. The myriad of options available to today’s consumers allows them to visit the websites of numerous vendors and explore countless products. This is where things begin to get complicated - for shoppers and businesses: While it’s true to say that humans like choice, its omnipresence is quickly turning into noise. Without appropriate assistance and guidance, consumers are feeling overwhelmed, anxious and unable to make confident decisions. And, overwhelmed and indecisive customers rarely buy.
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Zoovu Limited
Published By: SiteImprove     Published Date: Sep 13, 2019
This report is an attempt to understand what marketing leaders view as their top issues with regard to corporate websites and broader digital presences, and to identify their focus areas today and over the next 12 months. The results point to a desire for marketers to optimise the customer experience across every touchpoint. That aim is commendable but, as our research makes clear, there are serious obstacles along the way.
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SiteImprove
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