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Published By: Adobe     Published Date: Apr 22, 2016
Download Putting Email Marketing in Context to learn: - How to overcome common challenges of personalisation and email - Best practices for implementing contextual email on a low budget - How to measure the effect of your contextual marketing campaigns
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email marketing, personalised emails, marketing, customer service, customer interaction, contextual email
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Download this guide to discover new strategies for creating, managing, and orchestrating cross-channel campaigns. With expert advice from cross-channel maestros, you’ll be equipped to create beautiful marketing music that gets rave reviews from your customers.
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Adobe
Published By: CA Technologies EMEA     Published Date: Sep 11, 2018
At a Glance Today’s workforce has grown accustomed to using personal technologies that make communication easy and simplify their lives. But many enterprise tools haven’t kept pace. Most current project and portfolio management solutions fail to provide simple ways of performing everyday tasks. They don’t facilitate contextual communication that would help to solve problems, and they lack key functionality: the ability to narrow the focus to relevant data, to drill down for additional information and to efficiently forecast financials and model outcomes. Download this whitepaper now to see how CA PPM brings more value to your business by providing 15 key features that remain unaddressed by other products on the market today.
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CA Technologies EMEA
Published By: CA Technologies EMEA     Published Date: Sep 14, 2018
SDx Central host a webcast to look at troubleshooting top-down application performance in Cisco SDWAN networks as well as assessing impact to application bottoms-up in a Cisco ACI data Center. Featuring: Jeremy Rossbach, Sr. Product Marketing Manager, CA Technologies Jason Normandin, Sr Principal Manager, CA Technologies Jessica Lyons Hardcastle, Senior Editor, SDx Central
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CA Technologies EMEA
Published By: Oracle     Published Date: Oct 30, 2017
"Time is money. If you are not able to quickly make the right moves based on timely, accurate financial information, then you will lose your position in the marketplace to those companies who can. Download this guide to see how to simplify and streamline financial processes in order to identify underperforming lines of business, perform accurate cash flow projects, support expansion into new markets, and much more. "
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simplify, streamline, financial processes, cash flow, expansion
    
Oracle
Published By: Evariant     Published Date: Nov 08, 2018
Healthcare CRM allow marketers to implement precision marketing techniques to target patients most likely to need a service, align to and improve the patient journey, and engage patients to drive loyalty and retention. Every hospital and healthcare system benefits from a correctly implemented CRM solution as it helps organizations build engaged and loyal audiences. Download this guide to learn to improve your marketing engine through the use of a healthcare CRM.
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healthcare crm, patient acquisition, precision marketing, healthcare consumer data
    
Evariant
Published By: Evariant     Published Date: Nov 08, 2018
Gone are the days when your physician liaisons called on physicians to discuss referrals and recruit physicians armed with only the “word on the street.” In fact, if your institution is doing this, you can be sure that any competitor is winning the referrals with the help of market intelligence. Download this eBook to get the secrets to unlocking physician liaison ROI and grow market share in this hyper-competitive environment.
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physician relationship management, network utilization, market development
    
Evariant
Published By: INT_AstuteIT_ABM_DoubleTouch_BENELUX     Published Date: Feb 23, 2018
In a world of perpetual innovations in technology, brands are continually stuck between slowing down and reinventing the wheel of martech which keeps them going, and staying put with delays in data activation. But they don’t have to settle for either of these approaches. Now is the time for enterprises to reclaim their brand’s independence in agility, innovation and customer obsession, removing all traces of vendor lock-in, slow-down or strategic compromise with a comprehensive, centralized approach to marketing technology which goes beyond DMP: Intelligent Orchestration.
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data, brand, scaling, customer, marketing
    
INT_AstuteIT_ABM_DoubleTouch_BENELUX
Published By: Splunk     Published Date: Aug 22, 2018
Gartner's “2017 Critical Capabilities for Security Information and Event Management” report assesses eight SIEM capabilities against the increasingly complex vendor landscape. The conclusion? Splunk had the highest score in the Security Monitoring use case. We believe customers rely on Splunk’s advanced security analytics capabilities to meet their SIEM and security intelligence needs — improving threat detection, investigation and time to remediation. It’s proven to help with compliance and incident reporting, automated alerting of common security events and historical analysis for detected incidents. CISOs, CIOs, and security and risk leaders should download Gartner’s annual report to make the best-informed buying decision for security and learn about Splunk’s leadership position in the market.
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Splunk
Published By: Google Apigee APAC     Published Date: Jun 10, 2019
Power your APIs with a three-time leader. We’re thrilled to share that Gartner has recognized Apigee as a Leader in the 2018 Magic Quadrant for Full Life Cycle API Management. This year, Apigee was not only positioned furthest on Gartner’s "completeness of vision" axis for the third time running, it was also positioned highest in "ability to execute." Download your complimentary copy of the 2018 Gartner Magic Quadrant for Full Life Cycle API Management. This must-read for IT professionals provides a comprehensive analysis of the API management marketplace and evaluates 22 vendors across 15 essential criteria. What’s inside? Apigee continues to be recognized as a leader in its category APIs are the de facto standard for building and connecting modern applications APIs and API management have become essential to how enterprises deliver applications in and across clouds Apigee’s API management platform can be a key ingredient in running a successful digital business
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Google Apigee APAC
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Marketing automation is quickly becoming a competitive necessity for most organizations. According to a recent Demand Gen Report, 42% of b2b marketers identified marketing automation as the tool they plan to test or deploy in 2016—beyond predictive analysis, account-based marketing, lead nurturing, and attribution modeling. Download this white paper to discover how to use marketing automation to attract, engage, and convert buyers across all marketing channels by streamlining workflow, monitoring social, and managing content.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
These days, everyone knows people use multiple channels for shopping, researching products, and communicating with friends and colleagues. Marketers have responded by using a variety of channels to communicate their message. In fact 55% of marketers use at least 10 channels within their marketing channel-mix according to the findings of recent Aberdeen research. The facts are: Utilizing multiple channels has become the ‘new normal.' Simply adding yet another channel within the channel-mix is not enough for marketers to differentiate their business. Instead, savvy marketers distinguish themselves by orchestrating campaigns across all channels to deliver truly personalized and consistent conversations. Download this guide to learn the business value marketers derive by mastering orchestration of omni-channel marketing campaigns. It’ll also reveal several building blocks marketers must use to achieve superior results.
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Oracle Marketing Cloud
Published By: VMware     Published Date: Apr 09, 2019
In an environment of digital disruption, IT is looking beyond productivity and cost savings. It’s time to become more strategic. Download this eBook to learn how to leverage technology for business growth and get your products to market faster.
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VMware
Published By: Aberdeen Group     Published Date: Aug 04, 2015
The practice of using predictive analytics for marketing is becoming much more commonplace, but, in many ways, this field is still immature. Marketers are using analytics to identify new prospects, qualify leads, predict close rates, and optimize pricing, but there are still many ways to refine these methods -- along with many pitfalls to avoid. Download this white paper to learn how to win the B2B marketing analytics poker game.
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predictive analytics, leads, pricing, close rates, public data, social media, data analysis
    
Aberdeen Group
Published By: Dun & Bradstreet     Published Date: Mar 08, 2016
Did you know that the average health of marketers’ data is only “questionable?” Dun & Bradstreet analyzed 695M customer contact records and surveyed more than 500 B2B marketers to provide the truth about the state of B2B marketing data. Download the fourth annual report to discover how you can turn improved data quality into a competitive advantage. • The trends and pitfalls every data-driven marketer needs to know • The true state of B2B marketing data quality • Benchmarks for assessing your own data quality • Dun & Bradstreet’s research of B2B marketers’ data-fueled priorities for 2016 Do you have the data strategy you need to deliver on your marketing goals? Download the B2B Marketing Data Report to find out!
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Dun & Bradstreet
Published By: Dun & Bradstreet     Published Date: Apr 21, 2016
When the right approach is applied, analytics can drive more effective marketing strategies. While marketers understand the role analytics plays within the organization, most are not leveraging analytics to really drive enterprise performance. We surveyed 100+ business leaders to understand the state of analytics maturity across today’s leading organizations, uncovering common challenges teams are facing in their quest to use data and analytics to deliver a competitive advantage. What We Uncovered: - 73% of analytic professionals claim to work for an analytically-driven company - Only 42% of companies have a strategy for using analytics across the enterprise - Just 38% of companies share results of their analytic insights outside their department - 81% of organizations rely on 3rd parties for at least some portion of their analysis Download the report to learn how marketers, like yourself, view themselves in light of using analytics to drive their business.
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hoover's, marketing strategies, analytics, data
    
Dun & Bradstreet
Published By: HERE Technologies     Published Date: May 22, 2019
For 100% operational readiness in a data-driven culture, you need an optimized location platform. Ovum’s Location Platform Index: Mapping and Navigation can help you identify what you should expect from a platform, and discover the platform that best meets your operational requirements. Founded in 1985, Ovum has one of the most experienced analyst teams in the industry and is a respected source of guidance for technology and intelligence leaders. Ovum's report assesses and ranks the major vendors in the location platform market with a focus on the mapping and navigation space. Download this free report to learn more about Why HERE topped Google to take 1st place in the ranking The relative strengths and weaknesses for each vendor- including data, enablers, and features The strategies vendors use to stay responsive towards changes in technology and trends To understand the location platform market, what constitutes a healthy location platform, and which provider offers the correct portfolio—and necessary flexibility—to achieve mission success, download your copy of this report by completing this form.
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mapping, defence, location data.
    
HERE Technologies
Published By: Dell Software     Published Date: Oct 03, 2013
Download Dell’s Market Insight report, CIO’s View of Application Performance Management, and learn how APM technologies boost productivity, detect performance issues early and reduce time to market.
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management solution, mobile applications, performance monitoring, apm, dell foglight, technology
    
Dell Software
Published By: Vidyo     Published Date: Jun 07, 2013
Download this free report to learn why Frost & Sullivan selected Vidyo as the winner of the 2013 Global Video Conferencing Technology Leadership Award after evaluating the top three vendors in the market.
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video conferencing, technology, system, visual collaboration, scalable video coding, svc, innovation, leadership
    
Vidyo
Published By: Aon Hewitt     Published Date: Oct 13, 2014
Are you struggling to predict and manage the rising cost of health care at your organization, while still trying to offer your employees and their families quality, affordable health coverage? Private health exchanges have emerged as a strategy employers are using to help curb this cost trend while offering employees more choice and control over their health care. Download XChanges Today to learn about this changing marketplace and how private exchanges are realigning incentives to benefit everyone in the value chain: employers, insurance carriers, employees, and providers.
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aon, health coverage, private health exchanges, insurance, xchanges, affordable health coverage
    
Aon Hewitt
Published By: SAP     Published Date: Nov 04, 2015
Download this whitepaper to discover how global companies are using innovative technologies such as beacons, dynamic pricing and adaptive analytics to flourish in the modern-day, next-generation retail world. Learn what they believe they’re doing well and where they’re struggling as they adapt to today’s rapidly evolving marketplace. These insights can help your business thrive in an increasingly disruptive retail landscape.
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consumer behaviors, sap, dynamic pricing, beacons, adaptive analytics, marketplace, fulfillment, customer experience
    
SAP
Published By: SAP     Published Date: Nov 04, 2015
Download this eBook to learn more about these 6 strategies to simplify retail marketing: 1. Collect, consolidate, and analyze data 2. Integrate marketing and merchandising 3. Offer a consistent omnichannel experience 4. Deliver real-time, personalized customer engagements 5. Measuring marketing ROI 6. Stimulate loyalty and advocacy
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retail marketing, sap, data analytics, merchandising, omnichannel experience, customer engagement, roi, customer loyalty
    
SAP
Published By: Hewlett Packard Enterprise     Published Date: Sep 25, 2017
HPE technology experts talk about two new storage products from HPE that bring flash performance and other enterprise storage capabilities down to price and simplicity levels that can benefit nearly any organization in the market for shared storage.
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Hewlett Packard Enterprise
Published By: Carbon Black     Published Date: Aug 21, 2018
Are you looking for a “sophisticated threat hunting product”? Find out why Forrester says this about our product and named us a leader in Endpoint Detection and Response. Download the complete Forrester Wave on Endpoint Detection and Response to see how Carbon Black is scored among its peers. The Forrester Wave evaluates solutions for: • - The strength of their current offering • - Their strategy and vision for the future • - Their market presence
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Carbon Black
Published By: KPMG     Published Date: Oct 22, 2018
Top 5 Factors Every Bio-Tech and Pharmaceutical Company Must Keep in Mind. Successfully launching a product in the U.S. requires a balance across commercial strategy, government programs, and contracting operations. While the market holds significant opportunity, there are also complexities that need to be considered prior to launch. To prepare for the launch of your drug in the U.S. market, download a copy of Navigating the U.S. Government Market to help your organization remain compliant with government operational and pricing requirements.
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KPMG
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