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Published By: SiteScape     Published Date: Aug 21, 2009
A noted consultant recommends that, to be leaders in their industry, financial companies must implement collaboration technologies such as workflow, instant messaging and virtual workspaces. Download this free white paper to learn more about collaboration in financial markets.
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financial industry, banking industry, collaboration, collaborate, workflow management, secure im, team management, site scape, sitescape, finserv, finserve
    
SiteScape
Published By: Texas Instruments     Published Date: Nov 06, 2006
Download this free whitepapers to learn how Remote Management can transform this challenge into an opportunity to stand apart from other service providers in a very competitive market.
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access control, remote access, remote management, remote support, service provider, service providers, ip networks, ip tv, customer service, customer satisfaction, texas instruments
    
Texas Instruments
Published By: Customer Chemistry     Published Date: Nov 21, 2008
Since there are many ways to determine your marketing budget, it can be very overwhelming to choose which one is right for you. Even though most require a bit of trial and error, this article should help you narrow down your options. There is no one “correct” option to consider when setting your marketing budget, but here are a few methods that have worked for many companies.
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marketing budgets, clarity quest marketing, setting marketing budgets, determining marketing budgets
    
Customer Chemistry
Published By: ICC Decision Services     Published Date: Feb 18, 2008
To paraphrase an old saying, “When the going gets tough, retailers start slashing operational costs.”  Ironically, cost slashing usually exposes a retailer to even greater risks instead of fortifying it against economic uncertainties.  All businesses have felt the impact of today’s volatile economy.  Retail has been hit especially hard, with sales in 2007 rising by only 2.4% - the smallest year-to-year increase since 2002. Despite such dour statistics, there are plenty of opportunities to gain share in today’s market.
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icc, decision services, increase sales, market, down market, economy, operation, operations, operational costs, profitability
    
ICC Decision Services
Published By: ICC/Decision Services     Published Date: Feb 18, 2008
To paraphrase an old saying, “When the going gets tough, retailers start slashing operational costs.”  Ironically, cost slashing usually exposes a retailer to even greater risks instead of fortifying it against economic uncertainties.  All businesses have felt the impact of today’s volatile economy.  Retail has been hit especially hard, with sales in 2007 rising by only 2.4% - the smallest year-to-year increase since 2002. Despite such dour statistics, there are plenty of opportunities to gain share in today’s market.
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icc, decision services, increase sales, market, down market, economy, operation, operations, operational costs, profitability
    
ICC/Decision Services
Published By: Marketo     Published Date: Nov 04, 2011
We often hear, "How is Marketing Automation different from email marketing?" In this white paper, you'll learn the difference between email marketing and marketing automation, how each support complex buying processes, and whether email marketing or marketing automation are the right tools to use. Download this white paper to learn about: Email marketing for complex buying processes, how email in marketing automation supports complex buying processes, when to use email marketing or when to upgrade to marketing automation, and marketing automation beyond email marketing.
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marketo, marketing automation, lead management, nurturing, sales leads, demand generation, buying processes, email marketing
    
Marketo
Published By: Marketo     Published Date: Jul 30, 2013
Today's fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. Download this white paper and learn why companies that implement a marketing automation system to support their marketing and sales efforts are better equippedto manage lead flow and process leads more efficiently.
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marketo, marketing, marketing automation, roi, lead flow, sales techniques, whitepaper
    
Marketo
Published By: Marketo     Published Date: Jul 30, 2013
Download this worksheet to determine if your company is ready to use marketing automation. Regardless of your score, there's good news: where you are now is exactly where you need to be in order to get more leads, get better leads, and know how to tell the good from the bad.
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marketing automation, marketo, demand generation, lead generation
    
Marketo
Published By: Marketo     Published Date: Jul 25, 2016
Download this ebook, Jumpstart Your Account-Based Marketing, to learn about: - How to get started with ABM - Setting goals and establishing analytics - What you need to plan ABM campaigns - How to implement ABM campaigns
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marketo, marketing, account based marketing, abm, analytics, marketing analytics, abm campaigns
    
Marketo
Published By: Marketo     Published Date: Oct 17, 2016
The impact of social media transcends almost every aspect of our daily lives—work, politics, breaking news, and more. Today, it’s almost universally used—by consumers and brands—and is one of the most effective channels to connect with your audience. Download this definitive guide to learn how to effectively use social media marketing.
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Marketo
Published By: F5 Networks Inc     Published Date: Jan 03, 2014
Today, the expanding boundaries of computing make it imperative for IT to ensure responsive systems. As a result, a confluence of technological advances has shifted the dynamics of application performance, putting a greater pressure on IT to improve application performance. Download this whitepaper to learn about new technologies that are in the marketplace that will help your business tackle this new demand.
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cloud, mobility, productivity, application, application performance, networking speed, cloud computing, productivty
    
F5 Networks Inc
Published By: GlobalSpec     Published Date: Nov 21, 2008
Gain practical tips for making marketing work in a difficult business environment, helping to prevent a downward spiral of falling behind, gain market share from competitors who cut back, and position your company for a surge when conditions improve.
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globalspec, engineering, technical, industrial marketers, marketing investments
    
GlobalSpec
Published By: GlobalSpec     Published Date: Nov 21, 2008
Download this kit to discover the latest information about how best to use your limited marketing resources (your peer's #1 problem) to drive more leads and sales.
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globalspec, rss, internet, e-mail, search engine marketing, web site development, banners, e-newsletter
    
GlobalSpec
Published By: SubscriberMail     Published Date: Apr 14, 2009
If your opt-out process asks list members to provide a reason for the unsubscribe, are you listening to what they are saying? It can be silly, or downright filthy, but it can also provide valuable insight into the good and bad of your email marketing practices.
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subscribermail, unsubscribe, email marketing, e-mail marketing, website, marketing, e-mail content, rich media, landing pages, inbox preview, crm, customer relationship management, can-spam, spam
    
SubscriberMail
Published By: Eloqua     Published Date: Mar 16, 2011
This whitepaper demonstrates how the fastest-growing companies are using Revenue Performance Management, or RPM, to break down silos between sales and marketing and drive explosive revenue growth.
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benchmarking, forecasting, joe payne, lead management, lead scoring, marketing automation, predictive analytics, revenue, revenue performance, revenue performance management, rpm
    
Eloqua
Published By: Adobe     Published Date: Jun 06, 2013
The Forrester 2013 Mobile Trends for Marketers report breaks down the mobile trends for the year and gives marketers concrete ways to become more strategic with their mobile initiatives. Download the report for more information.
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marketing trends, mobile marketing, online marketing, video marketing, content marketing, strategic marketing, adobe
    
Adobe
Published By: Adobe     Published Date: Jan 21, 2014
Forrester identifies the social technology marketers need. Download this Forrester report to discover the four social technology categories that matter most to marketers, along with tips on how to select the right vendors.
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social marketing, social technology, social listening, social reach, social relationship, social media marketing, adobe
    
Adobe
Published By: Adobe     Published Date: Feb 20, 2014
Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge. Based on a global survey of more than 2,500 marketers, our report found that customer experience, mobile marketing, and content marketing are major business imperatives for 2014. However, only 23% of marketers believe they have the tools they need to maximize their impact in these areas. Get the report now to uncover more insights for the coming year, including: - B2C brands will focus on targeting and personalization - Two-thirds of respondents will experiment with new media - Brands will zero in on mobile customer behavior
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adobe, adobe social, social media, marketing, ecommerce, retail, market data, digital trends, benchmarking, user experience, customer experience, content marketing, targeting, conversion, mobile marketing, branding
    
Adobe
Published By: IBM     Published Date: Aug 06, 2014
How customer-centric transformation can lead to deeper relationships, increased revenue and streamlined operations. Though the global economy is still sluggishly shaking off the effects of the near meltdown in 2008 and the ongoing sovereign debt crisis, banks in both the emerging and developed economies have as opportunity to manage enormous capital growth and wealth creation. But to regain customer confidence and earn their slice of the increasingly competitive market, banks must transform themselves. They must jettison decades-old, product-oriented operating models and become fully client-centric.
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ibm, banking, customer centric, revenue, customer confidence, competitive market
    
IBM
Published By: DNN Corp.     Published Date: Mar 26, 2014
Download your free copy of this 12-page report, loaded with charts and analysis of Forrester Research’s 2013 "B2B Social and Community Marketing Online Survey."
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dnn, online communities, marketing communities, community management, email marketing
    
DNN Corp.
Published By: DNN Corp.     Published Date: Mar 26, 2014
Download your free copy of this special report from LeadTail and DNN, loaded with charts and analysis of the Twitter patterns of marketing decision-makers at mid-sized companies
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dnn, online communities, marketing communities, community management, email marketing, twitter marketing, leadtail, social web
    
DNN Corp.
Published By: Adobe     Published Date: May 15, 2014
Download the new Adobe Digital Index report to see how your online marketing practices compare to the best-of-the-best websites across five industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech. You’ll see critical metrics on everything from mobile trends to conversion rates—so you can develop new strategies for success in 2014.
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adobe, adobe digital index, benchmarking, marketing, smartphone, tablet, stick rate, conversion rate, customer engagement, online marketing
    
Adobe
Published By: Adobe     Published Date: Aug 14, 2014
Download the new Adobe Digital Index report to see how your online marketing practices compare to the best-of-the-best websites across five industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech. You’ll see critical metrics on everything from mobile trends to conversion rates—so you can develop new strategies for success in 2014. Get the report now to learn and discover: - New mobile usage trends - The power of continual site improvement - Why time spent on websites is higher than ever
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online marketing, marketing practices, mobile usage trends
    
Adobe
Published By: Adobe     Published Date: Mar 06, 2015
Download the Top 10 Mobile Predictions for 2015 to learn how you can win big in the new year by investing heavily in mobile marketing. You’ll learn about the oncoming mobile technology arms race — and you’ll discover the steps you must take to stay ahead of the pack.
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mobile predictions, adobe, mobile trends, mobile wallets, mobile industry
    
Adobe
Published By: Adobe     Published Date: Feb 08, 2016
Download our guide, 10 New Year’s Resolutions for Email Marketers, to learn how you can transform your email campaigns in 2016.
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adobe, marketers, email, customer relationships, mobile email
    
Adobe
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