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Published By: Pardot     Published Date: Mar 06, 2012
Download our "Marketing Automation Buyer's Guide" which contains over 20 pages of valuable information for evaluating a marketing automation solution.
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marketing automation, marketing automation vendors, marketing automation guide, b2b marketing automation
    
Pardot
Published By: Realtime Publishers     Published Date: Jul 21, 2011
Learn how to execute successful content marketing strategies to target your prospects and advance them towards evaluating your software product or solution.
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realtime publishers, content marketing campaign, it lead generation, software evaluations, drive software downloads, lead nurturing, content mapping, software technology marketing
    
Realtime Publishers
Published By: iLinc     Published Date: Aug 19, 2010
Companies emerging from the recent economic downturn must stay competitive, maintain cost reductions and support virtual workplaces for employees while improving communication between Marketing and Sales. Sound like a tall order?
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ilinc, salesforce, webinar, presentation, web conferencing, video conferencing, visual aid, social networking
    
iLinc
Published By: Mitto     Published Date: Jun 09, 2017
A2P (Application to Person) messaging has underpinned this transformation, across a wealth of new use cases and new verticals. Historically, A2P was used for alerts and, as PSMS (Premium SMS), as a billing mechanism and carrier for simple content and services, both for one-off downloads or actions (eg voting) and for recurring payments. The latter use case has declined markedly in the past 5 years, due largely to the transition to an app-based economy, largely driven by card billing and by regulatory action (in markets such as the US and UK) against fraudsters.
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Mitto
Published By: Pluris     Published Date: May 05, 2015
Today's dynamic marketplace requires companies not only to maintain a consistent, effective message across marketing channels but to execute that messaging economically, maximizing the investment and consistently improving ROI. Download this white paper today to discover what tools you need to improve omni-channel marketing and increase marketing performance.
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pluris, performance marketing, omni-channel, cost effectiveness
    
Pluris
Published By: Ability Commerce     Published Date: May 18, 2009
As direct marketers, you know "the devil is in the details." Being able to drill-down on results is important to determine future strategies. It takes discipline and the application of direct marketing tenets. But you can fine-tune your results, target better and reap the rewards.
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ability commerce, seo, email frequency, metrics, roi, pci, ecommerce, e-commerce, order management, load time
    
Ability Commerce
Published By: Adobe     Published Date: Nov 09, 2017
Patients are going digital — and taking the healthcare system with them. Learn how in the 2017 Digital Trends in Healthcare and Pharma report. Download it now to learn: Why two-thirds of healthcare companies are investing in data analysis. How they’re building content marketing programs to boost patient knowledge. What they plan to do with virtual and augmented reality this year and beyond.
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Adobe
Published By: Marketo     Published Date: Jan 10, 2011
Download this white paper to learn about: Email marketing for complex buying processes, how email in marketing automation supports complex buying processes, when to use email marketing or when to upgrade to marketing automation, and marketing automation beyond email marketing
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marketo, marketing automation, lead management, nurturing, sales leads, demand generation, buying processes, email marketing, branding
    
Marketo
Published By: Marketo     Published Date: Nov 04, 2011
We often hear, "How is Marketing Automation different from email marketing?" In this white paper, you'll learn the difference between email marketing and marketing automation, how each support complex buying processes, and whether email marketing or marketing automation are the right tools to use. Download this white paper to learn about: Email marketing for complex buying processes, how email in marketing automation supports complex buying processes, when to use email marketing or when to upgrade to marketing automation, and marketing automation beyond email marketing.
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marketo, marketing automation, lead management, nurturing, sales leads, demand generation, buying processes, email marketing
    
Marketo
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd. No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists' music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue.  EMI Music opted for enterprise marketing software from Neolane that would help the company better capture consumer information from multiple sources and integrate its disparate CRM and customer analytics applications.
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neolane, emi music, enterprise marketing software, customer analytics applications, crm, customer relationship management, cross-channel customer relationships, enterprise marketing platform, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: Lenovo and Intel®     Published Date: Oct 14, 2016
Everything you need to know about Infrastructure for Desktop Virtualization—in one eBook. Dive into this extensive eBook to get all the details you need to consider when launching down the path of virtualization. In this eBook, from Brian Suhr, author of the blogs Data Center Zombie and VirtualizeTips, and editor Sachin Chheda, director of solutions and verticals marketing at Nutanix, we provide detailed analysis and key points to consider, including: • Architectural Principles • Building Blocks • Infrastructure Alternatives • Storage Requirements • Compute Sizing Get the eBook
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infrastructure, capacity, monitoring, storage requirements, compute sizing, scalability
    
Lenovo and Intel®
Published By: IBM     Published Date: Oct 13, 2015
Download this white paper from EuropeanCommunications to learn how leading mobile network operators use analytics to create more targeted marketing. Get real-world examples of companies that are using subscriber analytics to reduce customer churn, and find out what it takes to put big data to work in your organization.
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ibm, eu comms, csp, subscriber analytics, analytics, cem, customer experience marketing, targeted marketing
    
IBM
Published By: Oracle Corporation     Published Date: May 11, 2012
Download this white paper to learn about the market-leading eCommerce solution and how improved performance can result in increased conversion rates and higher revenue.
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oracle, data warehousing, database, exadata, database machine, infrastructure, operation, operation costs, mobile, growth, payback, architecture, demands
    
Oracle Corporation
Published By: Dun & Bradstreet     Published Date: Oct 30, 2015
Download this exclusive insight on the diversity of middle market firms—and how it affects the U.S. economy.
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hoover, marketing, economy, finance
    
Dun & Bradstreet
Published By: CA Technologies EMEA     Published Date: Sep 11, 2018
At a Glance Today’s workforce has grown accustomed to using personal technologies that make communication easy and simplify their lives. But many enterprise tools haven’t kept pace. Most current project and portfolio management solutions fail to provide simple ways of performing everyday tasks. They don’t facilitate contextual communication that would help to solve problems, and they lack key functionality: the ability to narrow the focus to relevant data, to drill down for additional information and to efficiently forecast financials and model outcomes. Download this whitepaper now to see how CA PPM brings more value to your business by providing 15 key features that remain unaddressed by other products on the market today.
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CA Technologies EMEA
Published By: HP Enterprise Business     Published Date: Mar 02, 2017
Powered by data from 451 Research, the Right Mix web application benchmarks your current private vs public cloud mix, business drivers, and workload deployment venues against industry peers to create a comparative analysis. See how your mix stacks up, then download the 451 Research report for robust insights into the state of the hybrid IT market.
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HP Enterprise Business
Published By: OracleSMB     Published Date: Jan 04, 2018
The back-office can drive bottom-line growth. When you leverage financial and planning cloud solutions to improve finance function effectiveness, you increase net income by driving down costs out of your business. Stop viewing your back-office as a cost center, and leverage it as a foundation for business growth. It is a smart move for today’s competitive marketplace. Learn the five ways to do just that.
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OracleSMB
Published By: BillingPlatform     Published Date: Jul 30, 2019
Focus less on maintenance and operation and more on innovation and growth with automated billing processes. Automation can greatly improve productivity and help your company save money. If you have a complex billing process, your enterprise will benefit greatly from automating as much of your billing as possible. Download this whitepaper and discover the following: • Billing challenges most companies face • Benefits delivered with automated billing processes • Implementation strategies that support automation • Four features critical to billing automation success An agile and automated billing platform simplifies complex processes, dramatically reducing operating expenses and increasing your speed to market. Discover how today.
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BillingPlatform
Published By: Teradata     Published Date: Feb 04, 2015
How can the 21st century CMO create a cohesive, creative and streamlined marketing department that delivers a better product and message to the customer, leading to an ideal customer experience? This report aims to be a blueprint—a roadmap even—for CMOs who want to build better-integrated marketing teams, increase customer engagement and turn bigger profits, but who find that silos are a persistent, nagging barrier.
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terada, forbes, insights, marketing, silos, roi, customer, satisfaction, integration, brand, vision, experience, message, connected, cooperation, motivate, success, scaling, sales, groups
    
Teradata
Published By: Datastax     Published Date: May 14, 2018
"What’s In The Report? The Forrester Graph Database Vendor Landscape discusses the expanding graph uses cases, new and emerging graph solutions, the two approaches to graph, how graph databases are able to provide penetrating insights using deep data relationships, and the top 10 graph vendors in the market today Download The Report If You: -Want to know how graph databases work to provide quick, deep, actionable insights that help with everything from fraud to personalization to go-to-market acceleration, without having to write code or spend operating budget on data scientists. -Learn the new graph uses cases, including 360-degree views, fraud detection, recommendation engines, and social networking. -Learn about the top 10 graph databases and why DSE Graph continues to gain momentum with customers who like its ability to scale out in multi-data-center, multi-cloud, and hybrid environments, as well as visual operations, search, and advanced security."
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Datastax
Published By: DNN Corp.     Published Date: Mar 26, 2014
Download your free copy of this 12-page report, loaded with charts and analysis of Forrester Research’s 2013 "B2B Social and Community Marketing Online Survey."
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dnn, online communities, marketing communities, community management, email marketing
    
DNN Corp.
Published By: Pega     Published Date: Aug 12, 2016
Savvy marketers need savvy solutions. Pega Marketing is a customer-centric marketing solution that leverages predictive and adaptive analytics to provide real-time marketing offers and treatments that help drive customer lifetime value. A Forrester Consulting study found that Pega Marketing achieved an overall Return On Investment (ROI) of 438%, and more than $64 million in incremental sales. Download the Forrester Total Economic Impact™ Study to fully understand how Pega Marketing helps improve customer retention, drives incremental sales, and creates across-the-board efficiencies.
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pega, savy marketers, savy solutions, return on investment, incremental sales
    
Pega
Published By: Adobe     Published Date: Jun 06, 2013
The Forrester 2013 Mobile Trends for Marketers report breaks down the mobile trends for the year and gives marketers concrete ways to become more strategic with their mobile initiatives. Download the report for more information.
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marketing trends, mobile marketing, online marketing, video marketing, content marketing, strategic marketing, adobe
    
Adobe
Published By: Adobe     Published Date: Feb 20, 2014
Most brands would love to have their apps among the top 25 most downloaded apps on the Apple App Store or Google Play. With more than one million apps available, there’s a great risk that your app won’t stand out from the crowd. Marketers need to make sure their core target audiences will first download and then regularly use their apps, without spending huge promotion budgets. This report will analyze how consumers discover apps and will provide some guidelines on how to promote your apps.
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forrester, adobe, mobile app promotion, mobile app, mobile applications, apps, mobile marketing, promotion, social networking, digital marketing, launching apps, mobile technology, customer engagement
    
Adobe
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