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Published By: Marketo     Published Date: Dec 12, 2016
Download this ebook, Jumpstart Your Account-Based Marketing, to learn about: - How to get started with ABM - Setting goals and establishing analytics - What you need to plan ABM campaigns - How to implement ABM campaigns
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marketo, abm, account based marketing, analytics, abm campaigns, marketing
    
Marketo
Published By: Sprinklr     Published Date: Sep 28, 2017
Jerry Nichols breaks down the five crucial steps marketing teams must take to digital transformation. As the Global Head of Marketing Performance Management at SAP, Jerry speaks from his experience in creating accountability within SAP’S marketing team and how that has benefited the business.
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marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media, owned media, social media, social advertising
    
Sprinklr
Published By: Adobe     Published Date: Feb 12, 2016
Download part one of our new guide, Knowledge is Power, to learn how you can use data-driven marketing attribution to hold your marketing campaigns accountable for their successes.
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adobe, data-driven, marketing, marketing campaign
    
Adobe
Published By: DNN Corp.     Published Date: Mar 26, 2014
Download your free copy of this special report from LeadTail and DNN, loaded with charts and analysis of the Twitter patterns of marketing decision-makers at mid-sized companies
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dnn, online communities, marketing communities, community management, email marketing, twitter marketing, leadtail, social web
    
DNN Corp.
Published By: Tealium     Published Date: Jun 15, 2015
IT reliance can seriously slow down marketing campaigns in many organizations. Learn how Citrix’s Saas Division used tag management to gain control and boost productivity.
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it reliance, marketing productivity, tag management, citrix, tealium, adobe sitecatalyst, saas
    
Tealium
Published By: HERE Technologies     Published Date: May 22, 2019
For 100% operational readiness in a data-driven culture, you need an optimized location platform. Ovum’s Location Platform Index: Mapping and Navigation can help you identify what you should expect from a platform, and discover the platform that best meets your operational requirements. Founded in 1985, Ovum has one of the most experienced analyst teams in the industry and is a respected source of guidance for technology and intelligence leaders. Ovum's report assesses and ranks the major vendors in the location platform market with a focus on the mapping and navigation space. Download this free report to learn more about Why HERE topped Google to take 1st place in the ranking The relative strengths and weaknesses for each vendor- including data, enablers, and features The strategies vendors use to stay responsive towards changes in technology and trends To understand the location platform market, what constitutes a healthy location platform, and which provider offers the correct portfolio—and necessary flexibility—to achieve mission success, download your copy of this report by completing this form.
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mapping, defence, location data.
    
HERE Technologies
Published By: HERE Technologies     Published Date: Aug 28, 2019
Mapping, tracking, positioning and real-time data arekey to supporting defense and intelligence initiatives. Governments and agencies need location data they can trust to track and adjust fixed and mobile resources to address rapidly changing events and circumstances. With Ovum's Location Platform Index: Mapping and Navigation, agencies can assess location platform industry leaders and identify the platform that best meets their product development demands. This year, HERE Technologies cemented its role as the industry leader, earning the highest ranking, and besting Google, for the second time in a row. Download your free report to learn: The relative strengths and weaknesses of each vendor, including data, enablers and features Vendor strategies to keep up with changes in technologies and trends The specific workings of the location platform market, and to better understand what constitutes a healthy location platform and which provider offers the correct portfolio and the necess
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data, platform, mapping, developers, index, vendors, capabilities, maps
    
HERE Technologies
Published By: Host Analytics     Published Date: Aug 01, 2017
Cloud financial corporate performance management solutions help the office of finance manage the financial close and apply appropriate controls throughout the accounting cycle. Application leaders should use this Magic Quadrant to identify vendors that are a good match for their business needs. The 2017 Gartner Magic Quadrant for Strategic CPM solutions provides valuable insights into the latest market trends, the current Leaders, and key vendor evaluation criteria. Download the Gartner report to learn: Why cloud has become the preferred deployment model Who the key vendors are and how they compare Why mega vendors no longer dominate the market Best practices in evaluating and selecting a vendor
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Host Analytics
Published By: Intel Security     Published Date: Feb 16, 2016
Download a free copy ($1,995 value) of Gartner's 2016 Magic Quadrant for Endpoint Protection Platforms compliments of Intel Security. Gartner Magic Quadrants are based on rigorous, fact-based analysis backed up by a highly structured methodology. Read this report and find out why for the 13th consecutive year Gartner has positioned Intel Security as a leader in the Gartner Magic Quadrant for the Endpoint Protection Platforms (EPP) market report.
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Intel Security
Published By: Pega     Published Date: Jun 21, 2016
Download this Gartner Magic Quadrant analysis and gain a better understanding evolving iBPMS market and the solutions offered by each iBPMS vendor.
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Pega
Published By: Pega     Published Date: May 25, 2016
Adapting to changing market dynamics is not easy for any enterprise-class organization. To stay competitive, companies not only must adapt different go to market and customer service strategies but also embrace internal business process and workflow changes, which in many cases can be more difficult. Enter Intelligent Business Process Management Suites (iBPMS). According to Gartner, iBPMS compress the observation-to-action-to-outcome cycle, and help business transformation leaders, business process directors and solution architects establish a fluid capability to handle big change. Gartner evaluated 15 iBPMS vendors including Pegasystems. Download this Gartner Magic Quadrant analysis and gain a better understanding evolving iBPMS market and the solutions offered by each iBPMS vendor.
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business optimization, business strategy, network management, business applications, best practices, business process management, solutions, enterprise management
    
Pega
Published By: MarketingProfs     Published Date: Aug 01, 2016
Download this white paper for 35 must-have skills the people in marketing roles in your organization need to succeed.
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MarketingProfs
Published By: Oracle     Published Date: Oct 30, 2017
"Time is money. If you are not able to quickly make the right moves based on timely, accurate financial information, then you will lose your position in the marketplace to those companies who can. Download this guide to see how to simplify and streamline financial processes in order to identify underperforming lines of business, perform accurate cash flow projects, support expansion into new markets, and much more. "
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simplify, streamline, financial processes, cash flow, expansion
    
Oracle
Published By: NetApp     Published Date: Mar 05, 2018
Download IDC's paper to learn how a single data management tier across on-premise and multiple clouds is critical to making hybrid cloud and multicloud environments effective. This foundation for digital transformation success helps businesses: improve time to market, cut compliance risk, and enable businesses to innovate at an accelerated pace.
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netapp, database performance, flash storage, data management, cost challenges
    
NetApp
Published By: Webtrends     Published Date: May 18, 2010
Mobile marketing investments will likely triple over the next five years. In the haste to stake a claim in the mobile gold rush, many businesses skip the lessons learned from the last big push: to be successful, you'll need to measure and quantify your results with mobile analytics.
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webtrends, mobile strategy, app downloads, apps, performance indicators, targeted marketing, web analytics
    
Webtrends
Published By: Impact Radius     Published Date: Feb 13, 2015
Download this whitepaper and learn: • What attribution is and why it’s important • Challenges faced by today’s marketing organisation • How to measure and report on all purchased media • How to implement flexible tracking methodologies
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Impact Radius
Published By: Oracle     Published Date: Nov 21, 2013
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
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marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation, lead routing, lead management, email marketing, lead scoring, database marketing, oracle, eloqua
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
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marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation, lead routing, lead management, email marketing, lead scoring, database marketing, oracle, eloqua
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
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marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation, lead routing, lead management, email marketing, lead scoring, database marketing, oracle, eloqua
    
Oracle
Published By: Customer Chemistry     Published Date: Nov 21, 2008
Since there are many ways to determine your marketing budget, it can be very overwhelming to choose which one is right for you. Even though most require a bit of trial and error, this article should help you narrow down your options. There is no one “correct” option to consider when setting your marketing budget, but here are a few methods that have worked for many companies.
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marketing budgets, clarity quest marketing, setting marketing budgets, determining marketing budgets
    
Customer Chemistry
Published By: Marketo     Published Date: Sep 03, 2019
It’s critical for marketing teams to adopt experimentation to continually improve and help prove their impact to their organizations. Unfortunately, many teams do not know how to deploy scientific tests correctly in the marketing process. Most do not use an iterative design approach, while many others fail to create the right kind of environment to encourage curiosity and experimentation. What must marketers do to build a culture of innovation, and test their way to successful engagement marketing? Download Marketing Experiments in an Age of Accountability to learn about: Accountability and experimentation living in harmony The experimental marketing team Experimentation basics and how-to’s Real experiments and their results Where and how to use experiments
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Marketo
Published By: IBM Unica     Published Date: Feb 09, 2012
Download this white paper to learn how forward-thinking organizations are deploying real-time marketing strategies to generate offers based on deep customer profiles, transaction histories, and other rich, real-time context.
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ibm, real-time, marketing, customer satisfaction, response rates, real-time content, marketing research, marketing solutions
    
IBM Unica
Published By: Meltwater     Published Date: Oct 14, 2015
Everyone needs something to strive for to keep them on track. When you (or your boss) are wondering if you’re doing a good job, key performance indicators (KPIs) are there to answer the question and nudge you to even greater heights. But what are the right KPIs? And how do you access the right data to use them effectively? Download our e-book on data-driven marketing today for a complete breakdown of KPIs by marketing role, plus the techniques and tools you need to measure your programs.
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meltware, marketing, kpi, data, digital marketing, customer marketing
    
Meltwater
Published By: Micron     Published Date: Jan 12, 2017
See how Micron® NVMe SSDs and Microsoft® SQL Server reach impressive OLTP transaction rates while drastically minimizing latency and simplifying configuration. Download this technical marketing brief now.
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Micron
Published By: Delphix     Published Date: Jun 27, 2014
Making your IT organization more elastic and efficient is hard. Doing it while staying in compliance with regulations is even harder. Download this white paper to learn how your IT organization can accelerate business, introduce new services, and reach new markets, all while staying in compliance.
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mitigation, time to value, regulations, organization, new markets, compliance
    
Delphix
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