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Published By: Adobe     Published Date: Oct 24, 2018
Personalized customer experiences can drive double-digit revenue growth for your business. However, poor personalization can hurt your bottom line, as consumers switch from companies that fail to meet expectations to those that do. In this playbook, we provide clear guidance to help you formulate a winning personalization strategy for your organization over three phases of maturity: Embrace, Expand, and Excel.
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Adobe
Published By: Adobe     Published Date: Jun 08, 2015
See how companies like Adobe are using social media to drive huge results. Then discover “the key elements of good social ROI” for B2B—and how you can apply them to your business—in this free whitepaper.
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social, roi, adobe, b2b, marketing, marketer, impact, measurement
    
Adobe
Published By: Adobe     Published Date: Apr 23, 2018
2017 Trends in Financial Services and Insurance: Customer is Priority The FSI sector is progressing with a digital, data-driven, marketing mentality, all centered around prioritizing customer experience and taking a more personal approach. The 2017 Digital Trends in Financial Services and Insurance compiles the information shared by over 800 FSI respondents to see what opportunities and obstacles are shaping the future of FSI. Read this report and find out: How data and personalization drive digital transformation How fintech is leading the FSI chase Tips to help future-proof your FSI business
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Adobe
Published By: Adobe Systems, Inc.     Published Date: May 17, 2011
Building an online marketing strategy to drive campaign effectiveness and business success. This paper highlights the ingredients involved in a successful MCM strategy and introduces how the next-generation online marketing platform can help achieve your MCM goals.
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adobe, multichannel customer engagement, online marketing strategy, mcm, multichannel marketing, campaign effectiveness, wcm, cmo
    
Adobe Systems, Inc.
Published By: ADP     Published Date: Nov 16, 2017
People are the most important part of your organization. Understanding what they do, how they do it, and even why they do it, provides invaluable insights for optimizing your processes, department, or entire organization. And as a business leader, in many ways you’ve never had it so good. There’s more people data available than ever before, and you’ve got the opportunity to put it to work through data-driven initiatives like changes to workforce demographics, employee retention, or benefits allocations. And most important, you have a chance to fuel business decision-making with smart workforce insights. Once you’ve learned how to turn your people data into real business value, you’ll create more visibility within your business, and everyone will see that the rewards of HR analytics are worth the effort. It’s time to take the opportunity to prove the value of data-driven HR. No more darkness. Otherwise, the only journey ahead is into some challenging pitfalls. We’ve identified five of t
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ADP
Published By: AdRoll     Published Date: Jan 21, 2016
A closer look at retargeting, programmatic advertising, and performance marketing. Due to its prevalence, it's easy to lose track of how new the programmatic advertising industry is. And as with any new industry driven by a disruptive technology, things are changing quickly. We surveyed 1,050 US marketers across industries to uncover how businesses are adopting new marketing opportunities brought about by programmatic advertising.
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adroll, retargeting, programmatic advertising, performance marketing, programmatic advertising, marketers spend
    
AdRoll
Published By: AdRoll     Published Date: Jan 04, 2019
With over 1 billion active users and counting, it’s no secret that Instagram has rapidly become a major tool for businesses looking to drive tangible sales. From simple advertising options to shoppable post features, it’s now a platform that can help you find and meet your customers—right at their fingertips. But how can you start reaping the benefits for your business? In our new guide The E-commerce Guide to Marketing on Instagram, you’ll find the latest tactics around building awareness, growing your community, and reaching users at every stage of the buyer journey. Designed with marketers in mind, this practical guide also covers: Working with AdRoll to get the most out of the platform The Dos and Don’ts of advertising on Instagram Insightful case studies Actionable tips on everything from branding your profile to creating Instagram ads So, if you’re ready to harness the power of Instagram to take your business to new heights, download our handy guide today.
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AdRoll
Published By: Adverity     Published Date: Jun 15, 2018
Master Your Client's Data To Build An Advertising Agency For The Future This is the first part of our ebook Strategic Playbook For Data-driven Advertising Agencies. In this instalment we cover how agency executives can benefit from their client's data to maintain a sustainable, future-proof business in times of digital transformation. Scaling your business with Marketing Intelligence Building a data strategy to stay ahead of the curve Mastering the end-to-end data management process Once you decide to master your data, you will be rewarded with deep, meaningful insights and happy long-term clients that get the most out of their data. We know it’s worth it! Signup and download the 28-page pdf-document to understand how data will secure your spot in the future advertising industry.
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics
    
Adverity
Published By: Akamai Technologies     Published Date: Sep 12, 2017
The ways in which the Internet supports our everyday lives have become richer, more engaging, and more mobile. This innovation is driven by the visionaries, designers, developers, and managers of the web experiences that users consume every day. By exploring new ways to solve challenges and improve products and services that enrich our lives, developers and business owners have stretched the Internet to support use cases for which it was never designed. In order to succeed, modern web experiences must seem simple to end-users, even though most ultimately require complex design and technology to deliver.
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web experience, web design, mobile, internet supporters
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 13, 2018
Today every business is focused on their customers, and finding ways to better understand and serve them with differentiated digital experiences. With all of the choices available, users have become highly demanding, and quickly lose patience and trust when web and mobile app experiences are poor. Today’s digital user demands rich, engaging content that is fresh, personalized, and fast. If your websites and mobile apps can’t deliver, they’re gone. This eBook will give you insight into: Monitor how users interact with your online applications by leveraging real user data Optimize behaviors that drive the most revenue impact across user locations and devices Validate whether the optimizations resulted in desired business outcomes using real-world situations
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monitor, optimize, validate, digital, experiences
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
Today every business is focused on their customers, and finding ways to better understand and serve them with differentiated digital experiences. With all of the choices available, users have become highly demanding, and quickly lose patience and trust when web and mobile app experiences are poor. Today’s digital user demands rich, engaging content that is fresh, personalized, and fast. If your websites and mobile apps can’t deliver, they’re gone. This eBook will give you insight into: Monitor how users interact with your online applications by leveraging real user data Optimize behaviors that drive the most revenue impact across user locations and devices Validate whether the optimizations resulted in desired business outcomes using real-world situations
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monitor, optimize, validate, digital, experiences
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
Today every business is focused on their customers, and finding ways to better understand and serve them with differentiated digital experiences. With all of the choices available, users have become highly demanding, and quickly lose patience and trust when web and mobile app experiences are poor. Today’s digital user demands rich, engaging content that is fresh, personalized, and fast. If your websites and mobile apps can’t deliver, they’re gone. This eBook will give you insight into: Monitor how users interact with your online applications by leveraging real user data Optimize behaviors that drive the most revenue impact across user locations and devices Validate whether the optimizations resulted in desired business outcomes using real-world situations
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monitor, optimize, validate, digital, experiences
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
Today every business is focused on their customers, and finding ways to better understand and serve them with differentiated digital experiences. With all of the choices available, users have become highly demanding, and quickly lose patience and trust when web and mobile app experiences are poor. Today’s digital user demands rich, engaging content that is fresh, personalized, and fast. If your websites and mobile apps can’t deliver, they’re gone. This eBook will give you insight into: Monitor how users interact with your online applications by leveraging real user data Optimize behaviors that drive the most revenue impact across user locations and devices Validate whether the optimizations resulted in desired business outcomes using real-world situations
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monitor, optimize, validate, digital, experiences
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
Today every business is focused on their customers, and finding ways to better understand and serve them with differentiated digital experiences. With all of the choices available, users have become highly demanding, and quickly lose patience and trust when web and mobile app experiences are poor. Today’s digital user demands rich, engaging content that is fresh, personalized, and fast. If your websites and mobile apps can’t deliver, they’re gone. This eBook will give you insight into: Monitor how users interact with your online applications by leveraging real user data Optimize behaviors that drive the most revenue impact across user locations and devices Validate whether the optimizations resulted in desired business outcomes using real-world situations
Tags : 
monitor, optimize, validate, digital, experiences
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
Today every business is focused on their customers, and finding ways to better understand and serve them with differentiated digital experiences. With all of the choices available, users have become highly demanding, and quickly lose patience and trust when web and mobile app experiences are poor. Today’s digital user demands rich, engaging content that is fresh, personalized, and fast. If your websites and mobile apps can’t deliver, they’re gone. This eBook will give you insight into: Monitor how users interact with your online applications by leveraging real user data Optimize behaviors that drive the most revenue impact across user locations and devices Validate whether the optimizations resulted in desired business outcomes using real-world situations
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monitor, optimize, validate, digital, experiences
    
Akamai Technologies
Published By: Alteryx, Inc.     Published Date: Sep 06, 2017
Predictive analytics is on the verge of widespread adoption as enterprises become more interested in deploying predictive capabilities. In fact, a recent 2017 TDWI education survey, ranked predictive analytics the top analytics-related topic respondents wanted to learn about. The TDWI Navigator Report- Predictive Analytics provides a comprehensive overview of the state of the predictive analytics market. Download this report to better understand: Opportunities and obstacles of implementing predictive analytics Market forces and trends driving the adoption of predictive analytics Features and market landscapes that define predictive analytics Download this report today to get a better sense on how your organization can take advantage of predictive analytics to drive change in your business.
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Alteryx, Inc.
Published By: Amazon Web Services     Published Date: Oct 09, 2017
The following insights should be used as a resource for Chief Financial Officers (CFOs) as they lead or support their organisation through a cloud adoption journey. It is designed to provide an overview of cloud adoption drivers, costs, risks, and benefits, as well as raise important questions about staffing and technology decisions that are critical to success. It is also intended to help inform business cases, while surfacing measurements and indicators specific to cloud environments that impact the bottom line. The foundational guidance provided is a collection of insights captured and distilled from direct conversations and engagements between Amazon Web Services (AWS) and customer CFOs representing an extensive range of industries.
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global expansion, mergers and acquisitions, business agility, real estate, tax exposure, talent acquisition, operations investment
    
Amazon Web Services
Published By: Anaplan     Published Date: Nov 27, 2017
"The pressure on sales to meet and exceed ever-increasing revenue targets is higher than ever before. At the heart of this challenge lies a complex analytical and modeling problem that involves data spread across many rigid–and usually disconnected–systems, teams, and geographies. Leading companies handle this problem by focusing first on creating a sales performance plan that is data-driven and tied to business objectives. The research report conducted by Harvard Business Review provides you with how today's sales executives: • Overcome technology weaknesses to uncover sophisticated analytics • Change ingrained, cultural tendances of sales organizations • Adopt dynamic practices to respond to change quicker"
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Anaplan
Published By: Aon Hewitt     Published Date: Nov 16, 2016
The research is clear, organizations that create a culture of engagement see stronger business performance including customer satisfaction, sales, operating margins and shareholder value. This article explains the 5 Habits Best Employers practice to improve employee engagement and drive better business outcomes.
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aon, best employers, customer satisfaction, operating margins, employee engagement
    
Aon Hewitt
Published By: AppDynamics     Published Date: Aug 25, 2015
This report from Forrester Research shows how, in today’s digitally-driven world, applications are at the center of the universe. They are the point atop the pyramid where code, data, and modern technologies such as cloud and the Internet of Things (IoTs) interact to enrich the lives of consumers, perform useful scientific and medical work, and drive business value.
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industry, application management, performance, tools, it management, application integration, application performance management, business intelligence
    
AppDynamics
Published By: Apptio     Published Date: Jul 16, 2019
In this brief, we’ll share peer-tested best practices for building and managing a strategic plan that elevates IT from a cost-center into an innovation-driver. Download the business brief to learn: - 10 essential KPIs for your IT strategic plan - The benefits of using these specific KPIs in your strategic planning process - How to eliminate the disconnect between IT strategy and execution - Best practices to drive strategic alignment across IT & finance
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Apptio
Published By: Apptio     Published Date: Jul 16, 2019
With increased adoption, cloud footprints are getting larger and more unwieldy to manage. Organizations know they must analyze and consolidate their cloud bills to stop cloud waste eating into OpEx budgets. Extensive cloud adoption driven by a “cloud-first” mandate isn’t inherently sprawl, but do you know the business initiatives that spend is supporting? What alternatives did you consider? How is spend tracking? Download this guide to stop cloud sprawl from undercutting your IT strategy.
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Apptio
Published By: Ariba     Published Date: Oct 06, 2010
The purpose of this research is to better understand the key investment drivers and evolving business objectives of C-Level executives (CEOs, CFOs, COOs, CIOs, CMOs) - and how these intersect and shape business/IT investment spending going forward.
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ariba, recovery, c-level business, it investment spending, saugatuck technology
    
Ariba
Published By: Arkadin     Published Date: Sep 11, 2013
Financial services institutions focus on innovative services, customer relationships, and cost structures to drive profitable growth. Remote collaboration solutions (audio and web conferencing) are technologies target these three areas by transforming business processes.
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financial services, finance, fsi, financial service institutions, regulatory compliance, banking and financial services, financial solutions, capital markets
    
Arkadin
Published By: ASG Software Solutions     Published Date: Aug 20, 2008
A forward-looking CMDB does more than keep an organization's IT operations running. It draws clear connections between IT components and business services, which is the core of Business Service Management (BSM). But even more critical than the CMDB's ability to support business as it is now, is the question of how well it will drive business innovation in the future.
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asg, cmdb, bsm, metadata, metacmdb, lob, ecommerce
    
ASG Software Solutions
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