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Published By: CEB     Published Date: Nov 24, 2014
Many brands are struggling to keep up and are losing ground as consumers demand higher levels of service through a more digital experience. Making matters worse, these changes are driven by a massive generation that is notoriously difficult to engage. Winning consumers over today requires building new capabilities that make brands more agile and provides deeper, more intimate knowledge of buyers.
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b2c marketing insights, b2c marketing teams, consumers demand insights, customer experience, effortless experience, marketing leaders, global marketing executives, digital marketing strategies, marketing executives
    
CEB
Published By: HP     Published Date: Feb 02, 2015
Imagine an environment where business decisions drive application choices and policy, with no regard for infrastructure, where best practices are implemented based solely on business requirements—and a “guaranteed service level” means just that. The IT of the future will be an elaborate business operation unencumbered by past technology decisions, one capable of providing exact service levels to multiple constituencies while continually optimizing costs.
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HP
Published By: HP     Published Date: Feb 11, 2015
Ever-increasing data volumes driven by the constant growth in both structured and unstructured data coupled with the ever decreasing costs of storage capacity on a per GB basis are continuing to put a strain on corporate backup abilities. While other backup and data optimization technologies offer some relief, deduplicating backup appliances have become the go to solution. They provide a quick, largely non-disruptive plug-and-play solution that alleviates backup pain, reduces storage consumption by up to 20x and have become a proven frontrunner in the ongoing battle to improve the backup experience.
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HP
Published By: ServiceNow     Published Date: Mar 24, 2015
It’s the backbone of the modern enterprise, not just another function within it. For businesses to continue to succeed in an increasingly technology-dependent world, CIOs must assume a strategic leadership role and drive change throughout the enterprise. Driving business strategy is not an entirely new role, but it is an added responsibility to the traditional CIO job function. While many CIOs possess the skills and ambition to impact business strategy, existing IT operational models and an aging infrastructure are holding them back. CIOs who have been successful in bridging the divide between IT and the business did it by ?rst accelerating IT transformation.
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modern enterprise, technology dependent, business strategy, it transformation
    
ServiceNow
Published By: MobileIron     Published Date: May 07, 2018
The types of threats targeting enterprises are vastly different than they were just a couple of decades ago. Today, successful enterprise attacks are rarely executed by the “lone wolf” hacker and instead come from highly sophisticated and professional cybercriminal networks. These networks are driven by the profitability of ransomware and the sale of confidential consumer data, intellectual property, government intelligence, and other valuable data. While traditional PC-based antivirus solutions can offer some protection against these attacks, organizations need highly adaptive and much faster mobile threat defense (MTD) for enterprise devices.
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mobile, threat, detection, machine, ransomware, confidential, networks
    
MobileIron
Published By: MobileIron     Published Date: May 07, 2018
The global BYOD and enterprise mobility market continues to experience impressive growth. Preparing for this transformation is more than just a matter of security. It’s a matter of leveraging the people, processes and tools needed to become a Mobile First organization that’s ready to explore a whole new opportunity landscape. This BYOD guide is a great first step toward achieving your mobile transformation by implementing a successful BYOD program. By following the recommendations in this guide, you can deliver a program that meets the needs and preferences of mobile workers, while upholding corporate security and budget requirements. But the true success of any BYOD program depends on its long-term sustainability, which means you must ensure the security of your corporate data, drive user adoption by supporting employees’ device preferences and maintain a flexible technology portfolio that enables business innovation.
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guide, byod, mobility, landscape, organization, program, mobile
    
MobileIron
Published By: MobileIron     Published Date: Aug 20, 2018
The types of threats targeting enterprises are vastly different than they were just a couple of decades ago. Today, successful enterprise attacks are rarely executed by the “lone wolf” hacker and instead come from highly sophisticated and professional cybercriminal networks. These networks are driven by the profitability of ransomware and the sale of confidential consumer data, intellectual property, government intelligence, and other valuable data. While traditional PC-based antivirus solutions can offer some protection against these attacks, organizations need highly adaptive and much faster mobile threat defense (MTD) for enterprise devices.
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mobile, threat, detection, machine, learning
    
MobileIron
Published By: VMware AirWatch     Published Date: Feb 27, 2018
TAKE YOUR MOBILITY STRATEGY TO THE NEXT LEVEL WITH UEM MDM and EMM were only the beginning of the modern workspace evolution. Now, more people than ever before are working remotely—introducing a proliferation of assorted devices and platforms that need to be managed and secured in the enterprise, and consequently creating unprecedented challenges for IT and business leaders. The solution? Unified endpoint management (UEM). In this eBook, you'll learn the key business risks you could face without a comprehensive UEM solution: • Traditional management tools unable to support remote workforces • Siloed management tools leading to higher IT costs • Lack of visibility across endpoints increasing security risks • Disengaged employees driven by a poor user experience
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endpoint, management, enterprise, mobility, business
    
VMware AirWatch
Published By: VMware     Published Date: Jun 04, 2019
In this white paper, we look at five of the critical use cases currently driving HCI deployments and why they will continue to benefit from HCI in 2019 and beyond. Hyper-converged infrastructure has emerged as a breakthrough IT technology over the past several years. With the right HCI solution, IT teams can lower costs, increase agility and reduce complexity—leveraging a modern software-defined IT platform that provides a seamless path to hybrid cloud. The reality is that IT teams have been so pleased with the benefits they are already reaping with HCI that they are looking for new ways to use it to power key initiatives such as digital transformation. This trend is being accelerated by advances in performance, ease of use and functionality, driven by technology innovations such as Intel Optane memory and VMware vSAN. 
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VMware
Published By: IBM     Published Date: Oct 17, 2017
The data quality tools market continues to show strong revenue growth, driven by cost, process optimization and digital business initiatives. Applying data quality tools to existing and emerging business scenarios will enable data and analytics leaders to deliver greater business value.
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IBM
Published By: Datastax     Published Date: Aug 23, 2017
Kenzan, a software engineering firm that specializes in building scalable, data-driven solutions, often leverages DataStax Enterprise (DSE) for customers that have high expectations for both performance and value. That means making careful, informed choices when designing the cloud infrastructure that applications run on. Controlling costs is always a priority for businesses that rely on AWS for running DSE. With AWS, it can be tempting to solve performance issues simply by adding more resources until the problem goes away. However, this “solution” results in increased costs which quickly add up over time. In this white paper, Kenzan and DataStax identify some of the key factors to consider when building out infrastructure on AWS, outlining practical steps you can take to optimize performance with DSE on AWS while keeping costs in check.
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enterprise, benchmarking, data
    
Datastax
Published By: Datastax     Published Date: Aug 23, 2017
A holistic approach to using customer data to enable data-driven decisions for attracting, retaining, and delivering value through customer experience is what is going to drive many business initiatives over the next 12-month period. Though they each have varying degrees of capability to transform their customer experience applications and remain continuously available no matter what is critical to their success. Companies surveyed are eager to deliver a great customer experience and capture market share, but many CX journeys are hindered by business unit siloes, insufficient budget, and technical challenges. The responses provide key insights into the business priorities, challenges, and data technology needs of companies embarking on or in the midst of their CX journey.
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datastax, customer data
    
Datastax
Published By: IBM     Published Date: Jul 02, 2018
Digital transformation is not a buzzword. IT has moved from the back office to the front office in nearly every aspect of business operations, driven by what IDC calls the 3rd Platform of compute with mobile, social business, cloud, and big data analytics as the pillars. In this new environment, business leaders are facing the challenge of lifting their organization to new levels of competitive capability, that of digital transformation — leveraging digital technologies together with organizational, operational, and business model innovation to develop new growth strategies. One such challenge is helping the business efficiently reap value from big data and avoid being taken out by a competitor or disruptor that figures out new opportunities from big data analytics before the business does. From an IT perspective, there is a fairly straightforward sequence of applications that businesses can adopt over time that will help put direction into this journey. IDC outlines this sequence to e
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IBM
Published By: Group M_IBM Q418     Published Date: Nov 13, 2018
Wherever an organization is in the world today, it relies on IT in its quest to drive revenues, improve profit margins, and service customers. Yet most small- to mid-sized businesses (SMBs) and government agencies select IT infrastructure solutions that drive higher costs and limit the business' ability to respond to changes in the marketplace. This is driven by perceptions that many IT executives running Linux and open source applications have regarding server platforms. Specifically, they erroneously believe that their best option is to execute the applications either on standalone or virtualized on x86 servers. RFG finds that there are 10 compelling reasons why an IBM LinuxONE solution is superior to an x86 one, including the fact that LinuxONE is a better, more economical choice.
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Group M_IBM Q418
Published By: Group M_IBM Q418     Published Date: Dec 18, 2018
Digital transformation is not a buzzword. IT has moved from the back office to the front office in nearly every aspect of business operations, driven by what IDC calls the 3rd Platform of compute with mobile, social business, cloud, and big data analytics as the pillars. In this new environment, business leaders are facing the challenge of lifting their organization to new levels of competitive capability, that of digital transformation — leveraging digital technologies together with organizational, operational, and business model innovation to develop new growth strategies. One such challenge is helping the business efficiently reap value from big data and avoid being taken out by a competitor or disruptor that figures out new opportunities from big data analytics before the business does.
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Group M_IBM Q418
Published By: OracleSMB     Published Date: Jan 04, 2018
The back-office can drive bottom-line growth. When you leverage financial and planning cloud solutions to improve finance function effectiveness, you increase net income by driving down costs out of your business. Stop viewing your back-office as a cost center, and leverage it as a foundation for business growth. It is a smart move for today’s competitive marketplace. Learn the five ways to do just that.
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OracleSMB
Published By: OracleSMB     Published Date: Jan 04, 2018
Customer loyalty matters. Loyal customers spend more, advocate more, and are the first to try new products or services. But how do you build a loyal customer base that drives profitable sales? The answer is a loyalty program that provides the data needed to support individualized experiences and show appreciation. And this is where technology can help. Move beyond paper punch cards and emails with personalized greetings. Quickly create an effective loyalty program that keeps your customers coming back for more.
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OracleSMB
Published By: SundaySky     Published Date: Mar 06, 2018
Guests at Atlantis Paradise Island, a luxurious tropical resort in The Bahamas, enjoy an amazing guest experience: the resort boasts pristine white-sand beaches, luxurious accommodations, a world-class casino, a 140-plus acre water park, and the world’s largest open-air marine environment. Atlantis wanted to drive anticipation and deeper engagement with guests before they even set foot on the island by improving the pre-arrival experience. SundaySky SmartVideo enables Atlantis to take a strategic, multi-touch engagement approach to enhancing the pre-arrival period with personalized video communication to assist guests in fully preparing for their vacations.
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SundaySky
Published By: SundaySky     Published Date: Mar 06, 2018
A Fortune 500 home improvement retailer turned to personalized video advertising in support of its companywide commitment to drive online transactions and revenue. By combining personalization with the alreadyengaging video medium, the top 10 Internet retailer aimed to provide a captivating ad experience that would differentiate the brand in a fiercely competitive market and drive online sales. The brand had already committed to engaging consumers on a 1-to-1 basis across all channels, and as such, partnered with SundaySky to extend this approach to its video advertising.
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SundaySky
Published By: TrendKite     Published Date: Apr 25, 2018
This informative whitepaper that will help shape your PR decision making. Stats include: 43% of web traffic is driven by search engines 7 in 10 executives reported being more inclined to do business through organizations that are thought leaders Influencer campaigns did not exist 5 years ago...now brands swear by them Download now to learn more!
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pr strategy, marketing, digital age
    
TrendKite
Published By: gyro     Published Date: Jul 05, 2018
While it is easy for marketers to be distracted by the power of data and technology, a new report reminds us what really drives business decisions: feelings. A new study conducted by the Financial Times Commercial Insight Group and gyro asked more than 300 FT readers across the globe to express what feelings are crucial for creating successful business relationships.
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gyro
Published By: ServiceNow     Published Date: Sep 18, 2018
What is a performance based business? A performance-based business is an organization guided by data-driven decisions. It is proactive, self-aware, and highly competitive. Data isn’t siloed in a business analytics department. Instead, the right people have the right data at the right time and in the right context. The top 5 reasons to become a performance-based business: 1. Get better results. 2. Align your entire business. 3. Make data-driven decisions. 4. Manage change more effectively. 5. Spot trends faster. Discover how ServiceNow Performance Analytics could benefit your business by downloading this eBook.
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performance, business, data, servicenow
    
ServiceNow
Published By: Group M_IBM Q119     Published Date: Dec 18, 2018
Digital transformation is not a buzzword. IT has moved from the back office to the front office in nearly every aspect of business operations, driven by what IDC calls the 3rd Platform of compute with mobile, social business, cloud, and big data analytics as the pillars. In this new environment, business leaders are facing the challenge of lifting their organization to new levels of competitive capability, that of digital transformation — leveraging digital technologies together with organizational, operational, and business model innovation to develop new growth strategies. One such challenge is helping the business efficiently reap value from big data and avoid being taken out by a competitor or disruptor that figures out new opportunities from big data analytics before the business does.
Tags : 
    
Group M_IBM Q119
Published By: Group M_IBM Q119     Published Date: Jan 18, 2019
Wherever an organization is in the world today, it relies on IT in its quest to drive revenues, improve profit margins, and service customers. Yet most small- to mid-sized businesses (SMBs) and government agencies select IT infrastructure solutions that drive higher costs and limit the business' ability to respond to changes in the marketplace. This is driven by perceptions that many IT executives running Linux and open source applications have regarding server platforms.
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Group M_IBM Q119
Published By: Workplace by Facebook     Published Date: Jun 24, 2019
HR leaders know that work isn’t working for millions of employees. But how do you drive engagement? Improve onboarding processes? Or keep hold of your best people? Simple: you start by getting connected. Because when people get connected, businesses get closer, faster and stronger. Download this info graphic to find out more on how HR departments are fixing workplaces.
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Workplace by Facebook
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