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Published By: Bronto     Published Date: Feb 21, 2014
How will you maximize sales this year? What new strategies and automation tactics should you implement? With the constant evolution of commerce marketing, online retailers need to find new ways to reach customers and keep them engaged. This white paper offers interviews with Bronto’s marketing strategists as they provide insight on how to create personalized campaigns
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bronto, marketing, ecommerce, online marketing, trends, marketing strategy, mobile marketing, purchasing, online shopping, content delivery, multichannel, email marketing, retargeting, display, impressions, revenue
    
Bronto
Published By: Bronto     Published Date: Mar 28, 2014
A love-infused tale of how email strategy may just save your relationships' or end them. This entertaining and informative paper explains how analyzing a small set of key metrics will provide answers to the big questions around declining engagement rates.
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bronto, matketing, email marketing, subscribers, list serve, loyalty program, customer loyalty, customer retention, social network, customer engagement, online channel
    
Bronto
Published By: Bronto     Published Date: Aug 14, 2014
Much like running a marathon, building a successful marketing program takes dedication, patience, training and a lot of stamina. These things don’t happen overnight, especially if your current email program is a tad out of shape. So how do you get your current email program to “feel the burn” and transform into the polished, strong performer you want it to be? This 4-part white paper series will take you through each step in the process, acting as the personal trainer that will whip your triggered email program back into shape, through smarter customer engagement and use of automation.
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marketing automation, triggered emails, customer engagement, email marketing program
    
Bronto
Published By: Eloqua     Published Date: Aug 02, 2013
Presentation nirvana! 40 Must-See Charts for Modern Marketers
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marketing, modern, graphs, diagrams, data, email marketing, lead management, social media
    
Eloqua
Published By: Eloqua     Published Date: Aug 02, 2013
Just how “modern” is your marketing?
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marketing, modern, graphs, diagrams, data, email marketing, lead management, social media
    
Eloqua
Published By: Eloqua     Published Date: Nov 20, 2013
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions.
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oracle, eloqua, marketing automation simplified, email marketing, demand generation
    
Eloqua
Published By: Act-On     Published Date: Oct 09, 2015
Many times the social media team is siloed, outsourced, or even non-existent. But the only way to fully harness the power of social media marketing is to put it on the table with every other marketing channel and integrate it into a larger cross-channel marketing plan. Our eBook will give you five things you can do right now to integrate social media marketing into your current marketing strategy.
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reachmail, social media, social media marketing, marketing plan, cross channel, cross channel marketing plan, marketing strategy
    
Act-On
Published By: Act-On     Published Date: Oct 09, 2015
As marketers, we often find ourselves on the dreaded execution treadmill. Running from campaign to campaign and tactic to tactic without understanding the impact we’re having on the bottom line. A high-performance marketing plan can help you understand how your programs are doing, tie them back to revenue, and show you where you should be prioritizing your time. Get started on your plan today with this six-step blueprint for developing a high-performance marketing plan.
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reachmail, marketing, marketing plan, developing a marketing plan, effective marketing plan, successful marketing plan
    
Act-On
Published By: Act-On     Published Date: Oct 09, 2015
Marketing technology is now an incredibly complex and diverse ecosystem of vendors and products. In fact, the 2015 edition of Brinker’s “Marketing Technology Landscape Supergraphic” includes 1,876 marketing technology vendors across 43 categories. Our guide will help you cut through the clutter and complexity of the marketing technology landscape so you can make better decisions about where and how to plan your technology investments.
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marketing, marketing technology, marketing tech vendors, reachmail, marketing technology guide, marketing technology investments
    
Act-On
Published By: Alterian Inc     Published Date: May 04, 2010
The future of email is integration with the rest of the marketing engine to increase the relevancy of your message and heighten the engagement with your customers.
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alterian, integrated email marketing
    
Alterian Inc
Published By: Marketo     Published Date: Oct 17, 2016
A great email helps you engage your customer and deliver your message, which can make a difference between a click-through and a direct route to your website or losing a customer’s interest and being sent to the spam folder. As consumers become increasingly savvy about all types of communications—from mobile to social to email—email, for example think about Gmail’s tabbed inbox where users can filter and organize their inboxes. It is becoming even more difficult to stay front and center. Download now to learn more!
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email marketing, email blasts. electronic marketing
    
Marketo
Published By: DATAbuddy     Published Date: Apr 27, 2009
Thousands of companies already leveraged the power of email marketing to promote their business to a wide range of customers. For those businesses that haven't yet introduced email marketing into their advertising efforts - and even for some of those who have - the strategy does reveal some challenges. Companies struggling to get the most out of their email marketing efforts should consider using a managed email marketing service. Let's take a look at the challenges of email marketing and how an outside firm can tackle those issues.
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databuddy, email marketing, e-mail, email, email campaign, outside agency, smb, small business, medium business, smb, design and editorial, html coding, browser, paperless marketing, templates, click-thrus, deliverability, spam, website integration, consistent deployment
    
DATAbuddy
Published By: ClickMail Marketing     Published Date: Sep 23, 2014
Most businesses stay with an ESP for only two years. Switching ESPs is costly, time-consuming and stressful. Wouldn’t you rather choose an ESP you can stick with for the long term? If your answer is “yes,” the 2014 ESP Selection Guide will help that happen.
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clickmail, clickmail marketing, email marketing, email service provider, esp
    
ClickMail Marketing
Published By: ClickMail Marketing     Published Date: Sep 23, 2014
This guide gives email marketers a CTO’s perspective on the six ESP customizations that do the most to drive superior email campaign performance.
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clickmail, clickmail marketing, email marketing, email service provider, esp, email marketers, esp customization, email campaign, email campaign performance
    
ClickMail Marketing
Published By: ClickMail Marketing     Published Date: Sep 23, 2014
Looking for an email service provider or wanting to see if your current ESP is really the right fit? The ESPinator is the easiest, most vendor-neutral way to find the top ESPs that match what you need.
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clickmail, clickmail marketing, email service provider, esp, esp selection
    
ClickMail Marketing
Published By: eGrabber     Published Date: Sep 21, 2009
The Internet has many free sources of leads that you can use to market your product or service. ListGrabber is a powerful sales lead capture tool that allows you to build your own lead or prospect lists from various publicly available sources of free leads on the Internet. You can capture contact lists from online directories (like yellowpages.com, superpages.com, whitepages.com), association websites, membership directories, etc. and enter them into an Excel spreadsheet or any database (ACT!, Outlook, Excel, GoldMine, etc.) This sales and marketing software enables you to: . Capture name, address, email, phone and fax number, etc of likely prospects . Automatically transfer the captured contacts into an Excel spreadsheet or any other database . Complete your online lead generation in seconds . Start your cold calling and email/telemarketing campaigns sooner . Capture contact information found in email signatures, spreadsheets and documents Cost: $249.95 Download your Trial Copy Today.
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lead, listgrabber, act, outlook, excel, goldmine, yellowpages, whitepages, superpages, leads, lead generation, egrabber, public
    
eGrabber
Published By: PostUp     Published Date: Sep 25, 2014
Learn how to maximize the potential of your B2C email campaigns with testing and see how with the right testing process you can ensure usable results and an efficient use of your time.
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postup, email test, email analytics, email testing, email marketing tools, email marketing best practices
    
PostUp
Published By: PostUp     Published Date: Dec 17, 2014
With the addition of mobile technologies, organization’s need to update their email programs to allow for these new technologies, however, deciding what design best practices to use can be a long and tedious process. Download this whitepaper to receive 8 great tips for mobile email design and make designing messages for a mobile audience a top priority for your organization.
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postup, mobile responsive, mobile email, email marketing best practices, design mobile, designing for mobile, mobile email design, email marketing
    
PostUp
Published By: PostUp     Published Date: Dec 17, 2014
If you have been keeping up with email marketing trends, you know that personalization is a hot topic. Delivering personalized, timely messages allows you to stand out in the ever competitive inbox, but how is this executed? With a blended content strategy.
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postup, email personalization, personalization, email content, email marketing strategies, behavioral marketing, email marketing trends, blended content strategy
    
PostUp
Published By: Boomtrain     Published Date: Mar 29, 2016
Learn how to send exceptionally relevant emails and boost engagement with the most powerful technology for email marketers.
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machine learning for marketers, marketing automation, email marketing, content analytics, content personalization, email personalization, dynamic email content, predictive content, predictive marketing, contextual marketing
    
Boomtrain
Published By: Act-On     Published Date: Aug 18, 2014
A Gleansight Deep Dive assessing the benefits and tradeoffs for the small-and-medium-size business. Should you consider transitioning from using a stand-alone email marketing solution to a full-blown marketing automation platform? What are the tradeoffs between the two technologies?
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Act-On
Published By: Act-On     Published Date: Jan 08, 2015
It’s all about the leads. It’s true. B2B marketers spend their day focused on generating enough of them to fill their sales funnel. But that’s not always an easy task. So how do today’s marketers fill the funnel? They use content marketing. Learn essential ways to use content to generate top-of-funnel leads.
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act-on, content marketing, social media marketing, email marketing, search marketing, generate leads, ebook, online marketing
    
Act-On
Published By: Act-On     Published Date: Jan 08, 2015
Ready to move past the basics of email marketing and learn new techniques to optimize your email results? This guide will give you five tips for more successful - and more profitable - email campaigns, including: How to increase engagement with responsive design, tips for better email personalization, ideas for effective trigger emails, effective ways to integrate with social media, and so much more!
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act-on, email guide, email campaigns, mobile emails, mobile devices, personalization, personal content
    
Act-On
Published By: Act-On     Published Date: Jul 08, 2015
Our eBook will give you the ABCs of A/B testing so you can start testing and optimizing emails and landing pages for better conversions.
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marketing, a/b testing, optimization, email marketing, landing page
    
Act-On
Published By: Act-On     Published Date: Jul 08, 2015
Our Email Idea Lab eBook gives you six ideas to take your email campaigns to the next level.
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marketing, strategy, guide, online marketing, email marketing
    
Act-On
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