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Published By: Context Optional     Published Date: Mar 09, 2010
If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.
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context optional, social media, facebook, social networking, social applications, social marketing, email newsletters
    
Context Optional
Published By: Marketo     Published Date: Sep 03, 2019
Across all industries, marketing increasingly plays a critical role in company growth. It is the marketer’s responsibility to help their organization retain, nurture, and increase their customer base—not an easy task. Having the right technology and skill set is essential to provide measurable ROI and deliver on the bottom line. Everything starts with the customer, and the tech needed to assist them on their buyer journey. By harnessing a well-considered MarTech stack, marketers can bring order to the overwhelming volumes of data they collect from online and offline interactions with prospective and existing customers. Better yet, this technology enables you to make those insights actionable, meaning you can make informed decisions. Download this ebook for eight practical steps your organization can take to put together a high-performance MarTech stack.
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Marketo
Published By: Marketo     Published Date: Sep 03, 2019
Your website is the hub of interaction between your company and your customers, and in an increasingly competitive digital landscape, today's buyers aren't simply looking for a one-size-fits-all customer experience. Web personalization empowers you to provide more relevant experiences to online visitors and speak to them with personalized messages at scale. It enables you to communicate across all marketing channels with a consistent voice and user experience that builds trust, engagement, revenue, and loyalty. In this ebook, discover how to: Integrate web personalization into your marketing strategy Incorporate cross-channel marketing in your web personalization strategy Create content to maximize the impact of personalization Leverage AI and machine learning to provide personalized web content Measure impact and success Choose the right web personalization tool for you Build a website that accelerates engagement, conversion, and retention by downloading the Introductory Guide to
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Marketo
Published By: Marketo     Published Date: Sep 03, 2019
Having to make big decisions on behalf of your entire business can be intimidating — as marketers, sometimes we’d rather choose to play it safe and see what unfolds naturally, instead of risking the “wrong” move. But what if we told you the safer choice isn't actually safe at all? It's true: indecision and lack of action can actually pose far more of a threat to the wellbeing of your business than you might think. Download this ebook to learn the five biggest risks that come with staying passive, and see why tackling your decisions head-on matters.
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Marketo
Published By: Marketo     Published Date: Sep 03, 2019
From a consumer perspective, the best brands are those that weave themselves into their customers’ lives—becoming a part of their identity. These brands are present all the time without obvious detection or being seen as a distraction. They don’t just show up to demand something—Buy Now! Start Today! Click Here!—but they don’t wait on the sidelines either. So what makes these brands so successful? Instead of being seen as overbearing, these brands are successful because they are listening and responding to customers' wants and needs. They effectively practice omni-channel marketing—marketing that seeks to provide a seamless customer experience, regardless of channel or device. Download this ebook to learn about the benefits of an advanced omni-channel marketing strategy, including how to: understand your customer journey align your organizational structure to support your omni-channel strategy coordinate your channels choose the right tools
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Marketo
Published By: StrongMail     Published Date: Sep 08, 2010
With more than 500 million active users, Facebook can be an extremely effective channel for engaging customers around your brand. However, before you rush out to build a fan page, you need to first understand the best way to interact with them based on conversations about your brand that are already happening on the social web.
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strongmail, email, facebook, channel, social networking
    
StrongMail
Published By: SAS     Published Date: Nov 08, 2019
Digital transformation is driving the need for organizations to establish unified analytics ecosystems that will enable them to optimize cost, increase flexibility and operationalize analytics.
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SAS
Published By: OneUpWeb     Published Date: Nov 23, 2010
Does social media marketing really work? How do you separate fact from fiction as you navigate your way through the buzz about "going viral"? Amidst the chatter about Twitter, Facebook, FourSquare, Digg, Delicious, and Linked In-what will really get your business ahead? Tune in to find out as Oneupweb CEO Lisa Wehr and Social Media Director, Maureen Michaels team up to unveil the truth.
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oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics
    
OneUpWeb
Published By: Cantaloupe     Published Date: Mar 30, 2010
Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?
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cantaloupe, online video, social media, communication, facebook, twitter, seo, engagement
    
Cantaloupe
Published By: Cantaloupe     Published Date: Mar 30, 2010
The hype about video search has just begun which means lots of questions, lots of new experts, and not enough time to sort through it all. This new whitepaper "An Effective Video SEO Strategy in Three Phases" will give you the blueprint for getting started and beyond. Learn all about: the 2 things you should be doing right now to improve your video search engine optimization; widespread myths about what works and what doesn't; Advanced tips for even greater results and more!
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cantaloupe, online video, social media, search, communication, facebook, twitter, seo
    
Cantaloupe
Published By: PCRecruiter     Published Date: Oct 28, 2010
Only a decade or so ago, those human resources professionals who hadn't yet found their way onto the Internet were finding themselves increasingly left out in the cold.As we slip swiftly into the second decade of the 21st century, it's those who haven't yet begun to participate in 'social media and networking' that are starting to feel the chill.
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pcrecruiter, recruiting, social networking, network, facebook, twitter, email program, networking
    
PCRecruiter
Published By: PCRecruiter     Published Date: Oct 28, 2010
Only a decade or so ago, those human resources professionals who hadn't yet found their way onto the Internet were finding themselves increasingly left out in the cold. As we slip swiftly into the second decade of the 21st century, it's those whohaven't yet begun to participate in 'social media and networking' that are starting to feel the chill.
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pcrecruiter, recruiting, social networking, network, facebook, twitter, email program, networking
    
PCRecruiter
Published By: Esker     Published Date: Jan 08, 2019
It seems like most vendors offer a single solution meant to appease every AR department … but that’s not what you need. You need a solution built for you — not for everybody. In this eBook, you’ll get tips for picking the perfect solution for your company to automate what needs automating in your AR department while: • Increasing visibility with real-time metrics & reporting • Boosting productivity by eliminating tedious tasks • Providing customers with a self-service portal
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Esker
Published By: Esker     Published Date: Jan 08, 2019
The impact of accounts receivable (AR) on business success is unquestionable. Not only is it one of an organization’s largest assets, it deals directly with a different type of asset that doesn’t show up on the balance sheet — customers. So why then, do so many organizations still run their AR processes like it’s the mid-90s? You have to admit, it is a bit ludicrous. Despite its vital importance, AR is consistently one of the most under-resourced and operationally outdated business processes. One recent study found that 50% of all businesses still use manual processes for managing their receivables. Fortunately, as this eBook will explore, the reason for AR’s stasis isn’t an unsolvable problem; on the contrary, the strategies for overcoming these challenges are as simple as they are sensible, and any business can do them.
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Esker
Published By: Esker     Published Date: Jan 08, 2019
Bad accounts receivable (AR) practices are bad for business. Think your AR department is making all the right moves? It’s easy to find out. Download the interactive eBook 7 Worst Practices in AR to see the root causes of AR performance issues, and how robotic process automation can be your vehicle to the path of invoicing excellence. It’s too important to be awful — see where your AR is going wrong!
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Esker
Published By: Esker     Published Date: Jan 08, 2019
It’s not uncommon that customers are slow to adopt e-invoicing. Fortunately, we’ve got some tips on how your company can maximize the success of your AR automation project and persuade even the surliest of customers. In this guidebook, you’ll discover how to build a successful plan that: • Targets the right customers • Offers customers various payment options • Promotes & rewards e-invoicing adoption
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Esker
Published By: Esker     Published Date: Jan 08, 2019
Senior business leaders know what’s good for their O2C processes. But when it comes to a solution like O2C automation, separating fact from fluff can be tricky. This eBook aims to shed light on what execs actually care about in order to simplify the decision-making process. Download now to learn about: • The 7 critical processes that make up a typical O2C cycle • The 4 stages of strategic benefits that O2C solutions offer • Results from actual companies that’ve used O2C automation
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Esker
Published By: Esker     Published Date: Jan 08, 2019
As a leading generic products pharmaceutical company, how Accord Healthcare manages the 5,000 customer orders it receives each month matters … a lot. This 10-page eBook takes you through Accord’s journey from the complexities of a manual environment to the streamlined and automated process it enjoys today, including impressive results such as: • 190 hours of time saved each month for CSR teams • Increased touchless rate of EDI orders by 7.6% in 2 months • 100% visibility over EDI orders as PDFs in SAP ... and many more! See what elevating EDI to the business level looks like (it looks good). Download Now.
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Esker
Published By: Esker     Published Date: Jan 08, 2019
There’s no denying it: The age of AI, or what’s often referred to as the “Fourth Industrial Revolution,” is already here and, in many ways, just getting warmed up. Businesses eager to create a competitive advantage are recognizing that the future is in the intersection of humans and machine intelligence. That’s why we created this guidebook. It’s sort of like AI for Dummies … but for intelligent business leaders like yourself. The ones who just want to better understand what AI is, its implications, and the benefits it brings to essential business processes. So kick back, relax and enjoy. In just 15ish minutes, you’ll know more about AI than your competitors and your business will be better for it.
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Esker
Published By: BlackBerry Cylance     Published Date: Sep 18, 2019
Artificial intelligence (AI) has become the buzzword du jour for endpoint protection platform (EPP) vendors struggling to remain relevant in a rapidly changing threat landscape. Why does one EPP prevent breaches while another only facilitates incident response? BlackBerry Cylance’s new eBook cuts through the noise with a concise analysis of AI’s role in cyber defense and the four key criteria for evaluating EPP investments. Read the BlackBerry Cylance eBook to learn more.
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BlackBerry Cylance
Published By: Microsoft Office 365     Published Date: Sep 20, 2016
Going with a single-vendor collaboration platform is an easy call, right? Employees can communicate and share more easily, and your IT team only has to deal with implementation from one vendor, not dozens. But, in case you’re still pondering, here are five reasons a collaboration suite makes sense: Saved time and increased productivity Lower costs and less complexity End-to-end security compliance Scaling at your pace Control over the back end Download the Better Together eBook for complete details.
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Microsoft Office 365
Published By: Microsoft Office 365     Published Date: Oct 14, 2016
Champion innovation through collaboration Win or lose? Jack Welch, former chairman and CEO of General Electric, said, "If the rate of change on the outside exceeds the rate of change on the inside, then the end is near." To win in today’s fast-paced market, you need to innovate. This eBook shows you how to transform your team and organization into one that is more agile and better equipped to innovate using a modern collaboration platform. A collaborative culture helps you: Widen the ideation pipeline Accelerate time to market Deliver higher quality products and new customer experiences Fill out the form to download the eBook to learn more about how to innovate with connected collaboration.
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innovation, team organization, collaboration platform, market, culture
    
Microsoft Office 365
Published By: Microsoft Office 365     Published Date: Nov 03, 2016
Going with a single-vendor collaboration platform is an easy call, right? Employees can communicate and share more easily, and your IT team only has to deal with implementation from one vendor, not dozens. Still pondering? Here are five reasons it makes sense: Saved time and increased productivity Lower costs and less complexity End-to-end security compliance Scaling at your pace Control over the back end Download the eBook for complete details.
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Microsoft Office 365
Published By: Microsoft Office 365     Published Date: Nov 03, 2016
Going with a single-vendor collaboration platform is an easy call, right? Employees can communicate clearly, information is shared easily, and processes are streamlined. When improving collaboration in your enterprise, here are five core areas to focus on: Saving time and increasing productivity Lowering costs and complexity Ensuring end-to-end security compliance Scaling at your own pace Having administrative control In this free eBook, learn how a single-vendor platform helps you achieve these goals.
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Microsoft Office 365
Published By: Microsoft Office 365     Published Date: Nov 03, 2016
Win or lose? Jack Welch, former chairman and CEO of General Electric, said, "If the rate of change on the outside exceeds the rate of change on the inside, then the end is near." You can transform your organization to be more agile and innovative through collaboration. A collaborative culture helps you: Widen the ideation pipeline Accelerate time to market Deliver higher quality products and new customer experiences Download this eBook to learn more.
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Microsoft Office 365
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