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Published By: INT_AstuteIT_ABM_DoubleTouch_BENELUX     Published Date: Feb 23, 2018
Whether you’re a dynamic eCommerce engine with a mesh of 2nd party affiliates and sister companies, a travel hub with a central office and 70+ markets to serve, or a traditional financial institution with inherited legacy, here are the key questions every marketer should ask themselves - and their stakeholders - when considering a DMP.
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data, management, marketing, cloud, dmp, customers
    
INT_AstuteIT_ABM_DoubleTouch_BENELUX
Published By: Bluecore     Published Date: Oct 23, 2018
If you’re not one of those retailers, you’re likely busy playing catch-up to them – and that’s not a position in which anyone wants to be. Since eCommerce began, a small handful of leaders have set the pace. They’ve innovated quickly and delivered incredibly valuable and convenient shopping experiences. And in doing so, they shaped consumer expectations. Take Amazon. Over a decade ago, the online giant seemingly rewrote the natural laws of retail by managing to deliver more, better, faster – all with unmatched accuracy and ease. Now, consumers expect an Amazon-like experience everywhere they shop, and anything else feels subpar.
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email, personalization, retailer, shopping, consumer, bluecore
    
Bluecore
Published By: Bluecore     Published Date: Oct 23, 2018
AFTER DECADES IN THE LIMELIGHT, email remains the most powerful channel for eCommerce marketers. And this success continues even as many eCommerce marketing teams rely heavily on batch and blast emails that go to their entire list without any customization. While such efforts clearly bring in revenue, they also leave money — a lot of money — on the table. Recognizing that largely untapped opportunity, top eCommerce marketers have started to take a more strategic approach to email. In addition to traditional batch and blast campaigns, these marketers now tailor messages based on both their customers’ behaviors and changes to their product data in order to send more customized and timely messages.
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bluecore, retail, email, report, ecommerce, marketing
    
Bluecore
Published By: CyberSource EMEA     Published Date: May 04, 2018
The digital economy is dramatically changing how consumers shop and interact with businesses. They expect a fast, convenient and highly secure digital experience. With the average company lifespan decreasing rapidly, merchants have to operate as a true digital enterprise to stay competitive and to stay in business. Payment and fraud management is no longer a back-office utility. It is a prime differentiator, critical to achieving competitive advantage, improving customer experience and reducing risk. Digital transformation is not simply a market buzz word. It is real. And those who don’t embrace it are in a position to lose. By 2020, eCommerce sales as a percentage of retail sales are forecast to be 12.4% compared to 8.0% in 2016, according to eMarketer. And engaging customers digitally across channels remains a top digital initiative. While there are several drivers of growth in the digital economy, none are more significant than the force of mobile and cloud technologies. Innovation
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CyberSource EMEA
Published By: CyberSource EMEA     Published Date: Jun 28, 2018
Mobile devices are everywhere. 95% of UK millennials now use smartphones1; and it’s estimated that across the globe, nearly a billion more people now use mobile phones today than did five years ago.2 Mobile commerce will continue to grow as smartphones continue to be adopted. For example, forecasts for Europe’s EU 5 (France, Germany, Italy, Spain and the United Kingdom) show mCommerce will account for 43.8% of eCommerce sales by 2020, compared to 32.9% in 2016.3 As fraud teams determine which orders to accept or reject, fraud managers are key to providing a seamless mobile checkout experience. But they also need to protect their business from fraud – and from the damage it can cause to bottom line, customer experience and brand.
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CyberSource EMEA
Published By: The Jellyvision Lab     Published Date: Jun 17, 2010
This eBook will explore three major pieces of scientific research that can help you better understand how the way product choices are presented impact people's brains and behavior.
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jellyvision, product choices, product placement, ecommerce, conversions, marketing, online sales, interactive marketing
    
The Jellyvision Lab
Published By: Dell Software     Published Date: Oct 03, 2013
Download Dell Software’s white paper When Did our API Become So Darn Important? and see how expanded API usage can help grow your business.
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ecommerce, api, optimizations, online business expansion, best practices
    
Dell Software
Published By: Applause Israel     Published Date: Sep 25, 2018
Startups with digital products are not commonly known to pursue small dreams. Once the basic idea of the product is designed and the industry niche has been identified, leadership is already thinking hard about where and to how many markets the product should be rolled out. The mission is critical: the product must clearly create added value for the user in the local market while reflecting the needs of their local community. The challenge is making those changes in each market without losing sight of the basic idea of the product. The success story of German ecommerce startup Yalwa - The Local Internet Company details three best practices on how young startups can realize the dream of a localized, and thus globally-positioned, digital product.
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Applause Israel
Published By: Pattern     Published Date: Jan 28, 2019
As an eCommerce professional you're always looking for ways to sell more online. With Amazon capturing roughly 49.1 percent of all online retail spend in the United States it is the perfect platform to boost sales and awareness of your products. But with the number of sellers and products added to Amazon every day, how can your product rank number one in an Amazon search? Our Ultimate Guide to Amazon SEO will give you the tips and tricks you need to make the most out of your Amazon product listings and get to the top of Amazon's search results.
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Pattern
Published By: IBM Marketing Cloud     Published Date: Sep 26, 2016
Download this paper and discover 20 tips you can use to better engage on-the-go customers, improve the mobile experience across the entire customer journey, and ultimately increase holiday conversions.
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marketing, mobile marketing, customer, customer experience, customer relationship, ecommerce
    
IBM Marketing Cloud
Published By: Znode     Published Date: Jan 10, 2011
Since 1842, The Fechheimer Brothers Company, a Berkshire Hathaway Company, has been manufacturing uniforms for the public safety industry. The company maintains the largest in stock offering of public safety uniforms in the U.S., and also produces custom uniform programs to meet customers' specific requirements.
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znode, marketing, ecommerce, online distribution, retail, development, integration, erp
    
Znode
Published By: Znode     Published Date: Jan 10, 2011
Using a Multi-Store Ecommerce Strategy to Significantly Increase Customer Acquisition. As Ecommerce becomes a leading strategy for businesses, online retailers are presented with a challenge: how to increase sales by personalizing the customer shopping experience and strengthening the brand. The solution is to develop a multi-store strategy that "divides and conquers" this challenge. Retailers can develop several online stores that cater to distinct customer demographics, optimize separate checkout flows based on product, or improve conversion rates in marketing campaigns.
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znode, marketing, ecommerce, online distribution, retail, development, integration, erp
    
Znode
Published By: Forrester     Published Date: May 10, 2012
More people own smartphones than ever before and they're using them more often too. This makes a mobile marketing strategy crucial for any interactive marketer. Yet today we find that although mobile budgets are beginning to increase, the majority of interactive marketers are just starting to experiment, and many still treat mobile phones as mini-PCs. This report explains how marketers at each phase of mobile marketing evolution should craft successful mobile campaigns by hewing to three key principles: immediacy, simplicity, and context.
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emerging methods, brand tactics, mobile channel for consumers, ecommerce, consumer mobile activities, mobile marketing, media mix, emerging media, consumer mobile devices, mobile advertising
    
Forrester
Published By: hybris software     Published Date: Aug 23, 2012
Globalization; social and mobile commerce; and site replacements, upgrades and new launches are driving e-commerce product evaluation and selection. Use this Magic Quadrant as a guide during the vendor evaluation and selection process.
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ecommerce, globalization, social commerce, mobile commerce, product evaluation, product selection, gartner
    
hybris software
Published By: hybris software     Published Date: Mar 04, 2013
This report details findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help eBusiness and strategy professionals select the right partner for B2C online and multichannel commerce solution.
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b2c, ecommerce, multichannel, ebusiness, commerce suite
    
hybris software
Published By: MediaMath     Published Date: Feb 27, 2015
A compilation of articles written by MediaMath experts, the leaders in programmatic advertising.
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mediamath, ecommerce, marketing solutions, programmatic advertising
    
MediaMath
Published By: SiteSpect     Published Date: Apr 14, 2015
See How Leading Online Brands are Converting Browsers into Buyers With the online retail sector growing quickly, so is the competition for that increased revenue and growth. Now more than ever, online retailers recognize that it's not only vital to drive shoppers to their sites, but also to ensure that they stay and make online purchases in growing numbers. The key to increased conversions is optimizing the online customer experience — and what was once an art, is now just as much a science.
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website optimization, website optimisation, site optimization, site optimisation, site optimization ecommerce, optimize ecommerce site, optimize ecommerce website, ecommerce site optimization, ecommerce website optimization, optimizing ecommerce website
    
SiteSpect
Published By: Oracle     Published Date: Jun 01, 2016
** White Paper Published By: Forrester Consulting ** This commissioned study conducted by Forrester Consulting on behalf of Oracle reports key findings from a survey of 250 eCommerce decision makers on the shift in the marketplace from on-premises commerce infrastructures to modern SaaS solutions. Read this report to learn: - Top considerations when choosing an eCommerce SaaS platform - The factors most critical to a successful SaaS implementation - Benchmarks on eCommerce processes - Which practices distinguish high performers from all others"
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Oracle
Published By: Oracle     Published Date: Jun 01, 2016
Forrester predicts that by 2019, SaaS commerce investment will account for nearly three-quarters of the market spending on ecommerce software. In this white paper, you'll learn the 6 key questions to ask your vendor before you select a SaaS e-commerce solution.
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Oracle
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