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Published By: Oracle     Published Date: Oct 23, 2014
If you are a marketer and are looking to scale your efforts in an efficient and effective manner, data has quickly become the core of your strategy and will continue to drive your efforts for many years to come. This report will show you the amazing possibilities.
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data management, demystified, audience, targeting, scale, marketing, programs, actionable, agencies, outcome, activation
    
Oracle
Published By: Oracle     Published Date: Dec 11, 2014
It used to take just a slidedeck and some brochures to “enable” the sales team. Not anymore. With modern marketing technology, you now can arm sales with ESP-like insights on their prospects’ online activities in regards to your products and services. This guide reveals the insights and ammunition Modern Marketing offers around determining buyer readiness and the most effective ways to engage each, individually. Read it now.
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oracle, eloqua, sales enablement, high-quality leads, productive marketing
    
Oracle
Published By: Business.com     Published Date: Jun 03, 2009
Learn the 9 keys to improving the quality of your leads from your B2B search marketing efforts - simply and effectively - with this Business.com whitepaper. Download to learn more today!
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business.com, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle, ignite, sales, product, service, pdf, rational, enquiro, search solutions, target audience, seo, search engine, keyword
    
Business.com
Published By: Business.com     Published Date: Jul 20, 2009
Not long ago, search marketing and branding were viewed as two entirely different aspects of the marketing mix. Like oil and water, they didn't mix. In reality, brand building and search marketing are inextricably linked and actually tend to drive better overall marketing ROI when working together. Get the 5 simple but effective tips to build B2B brands with search marketing.
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b2b, business.com, brand, search marketing, branding, roi, marketing mix, seo, search engine optimization, ctr, business-to-business, online search activity, budget, media plan, ppc, serp, branded, generic, ppc
    
Business.com
Published By: Bloofusion     Published Date: Mar 01, 2010
Use the ten tough questions to quiz and help select your next SEO firm more effectively. Whether you are a CMO at billion dollar software firm or running your own online enterprise, at some point optimizing your site for discovery and favorable ranking by search engines for the terms that result in lead generation or purchase will become a priority.
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bloofusion, ecommerce, url, ids, seo, cookie, optimization, tags, traffic
    
Bloofusion
Published By: GeoTrust     Published Date: Oct 06, 2014
Phishing scams are a serious problem around the world. The number of attacks – and their level of sophistication – has skyrocketed in recent years. If you have a website and do business online, you are probably at risk. Fortunately, there is an effective way to protect your customers, your company and your brand from phishing: SSL and Extended Validation (EV) SSL. In this guide, you’ll learn more about Phishing and how SSL and EV SSL technology can help protect your site, your business and ultimately, your bottom line.
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phishing scams, web protection, customer protection, attacks, ssl, ev ssl
    
GeoTrust
Published By: Quantcast     Published Date: Jan 25, 2016
With the onset of programmatic buying and real-time media, it is possible to run more targeted advertising than ever before. To effectively leverage these new technologies to drive the best performance and ROI, it's essential to understand how the real-time advertising ecosystem is evolving.
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real-time advertising, programmatic buying, real-time media, targeted advertising, roi
    
Quantcast
Published By: Quantcast     Published Date: Feb 13, 2015
In 2012, 1.8 trillion display ads were paid for, but not seen. For advertisers looking for results, this is an unnecessary waste of effort and budget! Thankfully the industry is rallying towards a viewability standard, signaling a new wave of accountability for publishers, advertisers and ad vendors. As advertisers embrace viewability, they can benefit from knowing that their ads are seen, eliminating waste, and increasing campaign accountability and effectiveness. We conducted our own research and found that viewability is becoming a reality for improved campaign performance.
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display advertising, display viewability, advertising ecosystem
    
Quantcast
Published By: Semcasting     Published Date: Feb 19, 2014
This white paper will guide you through a series of third party studies that have been completed recently on the diminishing reach and effectiveness of audience targeting with cookies. The numbers are challenging and it appears it may be time for an alternative to the cookie.
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digital targeting, ip targeting, online business marketing, online targeting, online ad targeting, internet marketing, online marketing, online marketing strategies, digital target, behavioral targeting online, targeted online advertising, ip address targeting, ip geo targeting, internet marketing business, ip zones, retail marketing, online retail marketing, retail trade area, retail marketing services, retail marketing ideas
    
Semcasting
Published By: Symantec Corporation     Published Date: Jul 11, 2014
Always On SSL is a fundamental, cost-effective security measure that provides end-to-end protection for website visitors by enforcing the use of encryption with SSL certificates from a trusted Certificate Authority on every single page.
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symantec, ssl certificates, tco, third party vendors, hidden costs, ssl benefits, management platform, it professionals, security, software development
    
Symantec Corporation
Published By: Symantec     Published Date: Dec 04, 2014
SSL Certificates have been in use for almost 15 years, and they continue to serve a vital role in protecting data as it travels across the Internet and other networks. From online financial transactions to e-commerce to product development, SSL Certificates make it possible for users around the world to communicate sensitive information with the confidence that it is safe from malicious hackers. The Internet has evolved in innumerable ways over the past decade and a half; so why do SSL Certificates continue to instill trust? Simply put, SSL Certificates are very effective in protecting data in transit. Yet, customers transacting on websites and systems that are protected by SSL security still face serious threats . One key reason for this danger: poor SSL Certificate management. Enterprises with hundreds of SSL Certificates from several different providers could lose track of certificates in their environment. This white paper will present the pitfalls associated with poor SSL Certificate management, why they are potentially dangerous to the enterprise, and how enterprises can keep track of SSL Certificates effectively.
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ssl, ssl certificates, business continuity, breach protection, protection, e-commerce, malicious hackers
    
Symantec
Published By: Cisco     Published Date: May 11, 2015
Read this infographic to learn five specific essentials for an effective digital workplace.
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workplace, recruiting, mobility
    
Cisco
Published By: NAVEX Global     Published Date: Dec 22, 2017
An effective third-party risk management programme is in your best interest. Not only can you more confidently engage with a growing network of vendors, suppliers, resellers and distributors; but when done effectively, you can have a positive impact on the effectiveness and efficiency of your broad ethics and compliance programme. NAVEX Global research has shown that organisations pursue strong ethics and compliance programmes for myriad reasons, but at the top is a desire to cultivate and maintain a culture of ethics and respect. A strong third-party risk management solution helps organisations realise that objective through engaging with third parties that abide by codes of conduct, that are transparent and communicative and that you can be proud to do business with.
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third party risk management, third party risk, managing third parties, risk management, anti-bribery programme, compliance programme
    
NAVEX Global
Published By: NAVEX Global     Published Date: Dec 22, 2017
Ethics and compliance officers have many opportunities to leverage the data in their hotline and incident management systems to improve their compliance programmes— and their organisational culture of ethics and respect. This year’s benchmarks point to several opportunities to increase programme effectiveness. Hotline data that is carefully tracked, reviewed, benchmarked and presented with sufficient context often provides the early warning signs needed to detect, prevent and resolve problems. We at NAVEX Global hope that this report is helpful to your organisation and we welcome any feedback on these findings.
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whistleblowing, hotline, whistleblowing hotline, hotline best practices, hotline benchmark data, whistleblower protection, whistleblowing programe
    
NAVEX Global
Published By: NAVEX Global     Published Date: Dec 22, 2017
Assessment is part of your compliance programme’s necessary life cycle for improvement. We work in an ever-evolving landscape of risk that requires compliance professionals to identify the gaps their programmes have today, and may have tomorrow. Your programme effectiveness as a whole is based on the effectiveness of each one of its parts. So, ensure your assessment is broad as well as in-depth. Programme assessment is not a tick-the-box exercise. It is just as important as creating a company culture and mitigating risk. Remember, if your assessment is thorough and effective, you will have identified weaknesses in your programme and vulnerabilities for risk. Don’t be discouraged by your work to highlight these areas for improvement. Your programme and your organisation will be better for it once you make the necessary adjustments for a robust and effective ethics and compliance programme.
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compliance programme, compliance, programme assessment, definitive guide, improving compliance, ethics and compliance, programme awareness, anti-bribery awareness, ethics programme, risk assessment
    
NAVEX Global
Published By: AlienVault     Published Date: Mar 30, 2016
Whether you’re part of a security team or a one-man show, this guide will teach you what data your SOC needs to operate effectively and what methods and tools you can use to gather that data.
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AlienVault
Published By: AlienVault     Published Date: Oct 20, 2017
Security Information and Event Management (SIEM) is a critical security capability for threat detection and compliance. However, many organizations who start down the path of a SIEM deployment run into surprises in terms of the cost, resources and expertise required to effectively implement and maintain a SIEM deployment. This free SIEM Analyst Research Bundle compiles research reports from leading industry analysts - 451 Research, Frost & Sullivan, and SANS - to help you understand different approaches to SIEM and considerations to help you find the right solution for your needs. Learn more about: Primary SIEM use cases and technology requirements Critical SIEM capabilities Considerations for cloud environments Approaches to SIEM for resource-constrained organizations
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AlienVault
Published By: IBM     Published Date: Mar 10, 2015
Using productivity tools for requirements management is like using a hammer to open a bottle. It gets the job done, but at what cost? IBM Rational DOORS NG offers effective requirements management capabilities by including the ability to capture relationships and manage dependencies.
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ibm, systems engineering, productivity tools, project data
    
IBM
Published By: IBM     Published Date: Mar 10, 2015
This white paper describes software as the invisible thread that links product parts into an intelligent whole. It examines software delivery for smart products and strategies for evolving software development into a business process. Agile development has become a cornerstone of most software development organizations. Marked by iterative processes that deliver incremental value over time, agile development has enabled organizations to manage software complexity more effectively and to improve quality and time to market compared with previous development processes.
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software development, ibm, agile development, software delivery
    
IBM
Published By: Crownpeak     Published Date: Jul 21, 2016
This Ultimate Guide to Mapping the Buyer's Journey will show you how to: - Identify and develop customer personas specific to your business - Map your buyer's journey from consideration to purchase based on persona - Create content based on every stage of the buyer's journey - Effectively reach customers by aligning your content with their needs
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crownpeak, marketer, buyer's journey, customer reach, marketing, consumer behavior, customer reach, content marketing, personas, customer experience, digital strategy
    
Crownpeak
Published By: Brandwatch     Published Date: Feb 25, 2015
This guide provides a number of helpful tips for an effective evaluation of campaign activity, including: • How to distinguish between measurement types • An in-depth view on campaign measurement frameworks and dashboards • Common campaign objectives
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social media, social analytics, social media monitoring, campaign measurement, campaign management, social listening, social business intelligence, social media campaigns, social media management
    
Brandwatch
Published By: NetApp     Published Date: Jun 27, 2016
One of the most effective ways to address database performance and cost challenges is to modernize the underlying hardware infrastructure. Innovations such as flash storage, converged infrastructure architectures, and sophisticated data management platforms can have a major impact. Learn more in our free eBook: Optimizing Database Storage Performance for Dummies.
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netapp, database performance, storage for dummies, infrastructure
    
NetApp
Published By: ROI     Published Date: Jun 15, 2010
This complimentary whitepaper outlines the 10 most popular SEO copywriting myths, discusses current best practices and is chock-full of real-world examples on effective SEO copywriting.
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napco, roi, seo, search engine optimization
    
ROI
Published By: Act-On     Published Date: Aug 18, 2014
Lead scoring is a key missing link in many B2B marketing strategies. A growing number of B2B marketers understand this vital role lead scoring plays in the marketing process. Yet they still face challenges getting started with lead scoring and learning how to generate a measureable ROI from their efforts. In this whitepaper you will learn seven foundational steps your company can take to set up a functional and cost-effective lead scoring strategy. These include understanding the fundamentals of lead scoring; learning how to identify the traits that define your ideal sales prospects; and building a system that will grow with your organization over time.
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act-on, marketing, integration, lead scoring, b2b, strategy, roi
    
Act-On
Published By: Act-On     Published Date: Jan 08, 2015
Ready to move past the basics of email marketing and learn new techniques to optimize your email results? This guide will give you five tips for more successful - and more profitable - email campaigns, including: How to increase engagement with responsive design, tips for better email personalization, ideas for effective trigger emails, effective ways to integrate with social media, and so much more!
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act-on, email guide, email campaigns, mobile emails, mobile devices, personalization, personal content
    
Act-On
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