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Published By: BMC Software     Published Date: Jul 22, 2015
In this white paper by EMA, you’ll learn how application discovery and dependency mapping can help you: • Meet granular targets for availability, cost, and time-to-revenue for cloud services. • Accelerate mean time to repair (MTTR) while communicating better with stakeholders. • Manage even the most complex hybrid environments more efficiently and effectively. • Understand the impact of proposed changes and potential security risks to guide decision-making.
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cloud, hybrid environments, application discovery mapping, application dependency mapping, security risks
    
BMC Software
Published By: BMC Software     Published Date: Jul 22, 2015
In this on-demand webinar, you will hear about the results of a Forrester Consulting study with 432 IT practitioners that shows why capacity management is essential to your cloud transformation strategy and provides guidance on how you can get started.
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capacity management, cloud, cloud strategy, cloud workload
    
BMC Software
Published By: Bomgar     Published Date: Feb 28, 2008
Support virtualization enables your support reps to be at multiple locations at once, solving support issues with unbelievable speed and effectiveness.  Over 3,500+ organizations have virtualized their support reps and have decreased IT costs while increasing support rep productivity.
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virtual support, customer service, customer support, remote support, remote workers, bomgar
    
Bomgar
Published By: Brainloop     Published Date: Nov 09, 2011
This white paper by Cheryl Klein, CPA, CISA, CITP, analyzes 10 questions that help identify compliance risks in your company. The 10 scenarios illustrate smart, cost-effective strategies for SOX, PII, HIPPA and security policy issues.
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brainloop, security, compliance risks, sharing information, security management, data protection
    
Brainloop
Published By: Brainshark     Published Date: Oct 16, 2013
Breaking through to customers and prospects is harder in the midst of constant competitive messaging. Inside this E-book, you’ll learn about some of the innovative ways companies have used Brainshark’s solutions to identify the hottest prospects, engage customers, better enable their sales teams, and improve their processes.
Tags : 
sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing, onboarding sales, sales new hires, mobile sales, sales mobility, powerpoint, ppt, presentation, video, video training, ipad, iphone, video marketing
    
Brainshark
Published By: Brainshark     Published Date: Oct 16, 2013
With the proliferation of the iPad and other tablets and mobile devices among sales and account managers, a new generation of enabling technologies and best practices has offered the opportunity to get more out of the out-of-office experience. This research brief examines the use of video tools by sales professionals within best-in-class companies, specially within a mobile environment.
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sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing, onboarding sales, sales new hires, mobile sales, sales mobility, powerpoint, ppt, presentation, video, video training, ipad, iphone, video marketing
    
Brainshark
Published By: Brainshark     Published Date: Nov 05, 2013
SiriusDecisions identifies five planning assumptions that must drive the agenda of sales enablement executives in the year ahead. From onboarding to demand creation to tackling mobile and social media, discover how to build integration between the marketing, sales, training and operations teams with the new sales enablement organizational model.
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sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing, onboarding sales, sales new hires, mobile sales, sales mobility, powerpoint, ppt, presentation, video, video training, ipad, iphone, video marketing
    
Brainshark
Published By: Brainshark     Published Date: Nov 05, 2013
If it's everyone's job to enable your sales team, it's no one's job. This study highlights the lack of a consistent definition for the sales enablement function, and the importance of this role in organizations today to bridge the disconnect between marketing and sales goals.
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sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing, onboarding sales, sales new hires, mobile sales, sales mobility, powerpoint, ppt, presentation, video, video training, ipad, iphone, video marketing
    
Brainshark
Published By: Brainshark     Published Date: Nov 05, 2013
Breaking through to customers and prospects is harder in the midst of constant competitive messaging. Inside this E-book, you’ll learn about some of the innovative ways companies have used Brainshark’s solutions to identify the hottest prospects, engage customers, better enable their sales teams, and improve their processes.
Tags : 
sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing, onboarding sales, sales new hires, mobile sales, sales mobility, powerpoint, ppt, presentation, video, video training, ipad, iphone, video marketing
    
Brainshark
Published By: Brainshark     Published Date: Nov 05, 2013
How are you helping to drive revenue? Sales enablement involves collaboration from every part of the organization. This E-book takes an inside look at how today's organizations can impove sales productivity - and put an end to "random acts of sales support."
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sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing, onboarding sales, sales new hires, mobile sales, sales mobility, powerpoint, ppt, presentation, video, video training, ipad, iphone, video marketing
    
Brainshark
Published By: Brainshark     Published Date: Nov 05, 2013
Enabling sales mobility is key to gaining a competitive advantage. Help your sales team follow through at critical moments, and don't let opportunities go cold. In this video, a sales rep describes how his iPad and Brainshark helped him prepare, train, and engage his audience to advance an opportunity to close.
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sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing, onboarding sales, sales new hires, mobile sales, sales mobility, powerpoint, ppt, presentation, video, video training, ipad, iphone, video marketing
    
Brainshark
Published By: Brainshark     Published Date: Aug 02, 2017
It’s clear that sales enablement is widely recognized as a critical B2B function, with the number of dedicated sales enablement roles more than doubling over the past three years. But such an important job can become overwhelming without the right solution in place. You know technology is the key to ensuring maximum effectiveness. But how do you convince the decision maker and other key stakeholders to get on board with the investment? In this exclusive brief, you’ll learn 6 tips to help prepare and present your business case for sales enablement technology
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b2b, sales technology, decision makers, sales
    
Brainshark
Published By: Brainshark     Published Date: Aug 02, 2017
Coaching is a top priority for sales organizations – but most managers tasked with coaching admit they’re not sure how to develop or maintain an effective coaching program. Whether you’re starting a coaching initiative or making modifications to one, you won’t get far without the right buy-in, processes and resources. This exclusive eBook offers 11 must-haves for effective sales coaching. Inside you’ll find: • How to develop a comprehensive coaching plan • The difference between coaching and training (and why you need both) • Tips to make your current coaching program more effective Ready to see better coaching results? Download your free copy today. Download your free copy and start enabling your sales managers to reach their maximum coaching potential.
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sales, sales coaching, coaching initiative, sales sucess
    
Brainshark
Published By: Brandwatch     Published Date: Feb 25, 2015
This guide provides a number of helpful tips for an effective evaluation of campaign activity, including: • How to distinguish between measurement types • An in-depth view on campaign measurement frameworks and dashboards • Common campaign objectives
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social media, social analytics, social media monitoring, campaign measurement, campaign management, social listening, social business intelligence, social media campaigns, social media management
    
Brandwatch
Published By: Brightcove     Published Date: Sep 17, 2014
Salesforce ExactTarget Marketing Cloud, a digital marketing company, adopted Brightcove’s Video Cloud to manage the development and publication of video content to its Web site through a custom video portal to increase user engagement and increase the amount of time users spend learning about the brand. Nucleus found that using Brightcove enabled ExactTarget Marketing Cloud to better leverage its online video presence to increase its engagement with users and more effectively manage its digital brand.
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digital marketing, video content, online video presence, custom video portal
    
Brightcove
Published By: BrightEdge     Published Date: Apr 15, 2013
Download this whitepaper for an overview of how BrightEdge and Facebook are working together to target the "Social SEO" opportunity. This paper outlines simple and highly effective ways to address the Social SEO opportunity.
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enterprise seo, content optimization, enterprise seo management, search engine optimization, seo, seo blog, seo careers, seo managment, seo platform, seo platform software, seo software, seo success stories, seo white paper, seo white papers, seo case study, seo case studies, seo technology, seo tool, seo tools, seo tracking
    
BrightEdge
Published By: BrightWave Marketing     Published Date: Mar 13, 2008
Denison University utilizes a multi-faceted direct marketing program to communicate with their alumni and other key constituents. Email marketing has become a more important part of their development strategy in recent years due to the cost effectiveness, tracking capabilities and growing use of email and internet to contribute to the school’s Annual Fund.
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brightwave, email design, email marketing, philanthropy, fund raising, fund raiser, alumni, alumnus, university, college
    
BrightWave Marketing
Published By: Bronto     Published Date: Sep 09, 2013
Short Message Service (SMS) marketing, or text messaging, has become one of the most widely used and effective media for both inbound and outbound marketing communications. This represents a tremendous opportunity for e-commerce marketers to use SMS marketing as an extension of their email marketing program to increase customer engagement and drive more revenue.
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sms messaging, email marketing, strategic email marketing, e-commerce solutions, customer engagement
    
Bronto
Published By: Bronto     Published Date: Jul 10, 2017
Artificial intelligence (AI) is a hot topic in commerce marketing and may be the fastest growing technology trend today. Experts believe AI will have a huge impact on our daily lives, our interactions with one another and the broader economy. A growing number of commerce marketing software providers claim their systems use AI. But it can be difficult to know for sure what that means for your brand and how you can use it to market products and services more effectively to consumers. Does the rise of AI and related technologies signal a sea change in commerce marketing? In a word, yes. Let’s take a closer look at these techniques and how they can boost your marketing efforts and success. We’ll also look at their limitations and the questions you can ask to help you distinguish between marketing hype and tools that can provide value for your business.
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artificial intelligence, commerce marketing, branding
    
Bronto
Published By: Bronto     Published Date: Feb 01, 2018
What you'll learn: • Why batch-and-blast email is losing its effectiveness and the email techniques to replace it. • How techniques like user-generated content and the mining of unstructured data can boost email effectiveness. • What artificial intelligence is offering today – and what it could offer years from now. • How omnichannel merchants can leverage physical locations as part of their online strategy.
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email, omnichannel, retail, ecommerce
    
Bronto
Published By: Bronto     Published Date: May 31, 2018
What you'll learn: • Why batch-and-blast email is losing its effectiveness and the email techniques to replace it. • How techniques like user-generated content and the mining of unstructured data can boost email effectiveness. • What artificial intelligence is offering today – and what it could offer years from now. • How omnichannel merchants can leverage physical locations as part of their online strategy.
Tags : 
trends, ecommerce, marketing, strategy
    
Bronto
Published By: Brother     Published Date: Mar 08, 2018
Documents are an integral component to the successful operation of an organization. Whether in hardcopy or digital form, they enable the communication, transaction, and recording of business-critical information. To ensure documents are used effectively, organizations are encouraged to continually evaluate and improve surrounding workflows. This may involve automating elements of document creation, securing the transfer and storage of information, and/or simplifying the retrieval of records and the data contained within. These types of enhancements can save time, money, and frustration. This white paper will discuss top trends and requirements in the optimization of document-related business processes as well as general technology infrastructures for document management. It will also address how some office technology vendors have reacted to these trends to guide their design and development of products, solutions, and services.
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documents, workflows, business process, document management
    
Brother
Published By: Bulldog Solutions     Published Date: Jul 20, 2009
With competition growing for your prospects’ attention, it’s never been more important to create powerful messaging that builds a bridge between an issue that’s on their minds and your company’s solution or service. This white paper outlines three steps for creating relevant messages and effective calls to action.
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calls to action, bds, bulldog solutions, messaging, planning, promotion planning, lead gen, topics, messages, effective calls to action, audience, audit, gap, compliance, black box
    
Bulldog Solutions
Published By: Bulldog Solutions     Published Date: May 20, 2013
This executive overview focuses on one of these drivers--program effectiveness--defined by leading marketers as programs that drive a high level of conversion and prospect engagement throughout the buyer's journey. in this executive overview, we'll take a look at the current buyer landscape, and then at five five best practice areas that need to be optimized in order for your programs to reach their full potential.
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program effectiveness, b2b, b2b buyers, message alignment, buyer insights, audience acquisition, performance monitoring, campaign, campaign effectiveness
    
Bulldog Solutions
Published By: Burton Group     Published Date: Jul 07, 2008
While many enterprise architecture (EA) programs may be less than effective or threatened by extinction, the EA discipline is still an important set of skills and processes that improve IT decision-making and CIO effectiveness. Yet, after decades of architecting systems, the advent of several EA frameworks, and the many definitions available for the term EA, we still strive to understand what EA is, what it does, and what it looks like when it is successful.
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architecture, architect, network architecture, it management, network design, network management, burton group, enterprise architecture
    
Burton Group
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